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At a time when the Modi government is thinking of handing a bonanza to the Indian consumers and kickstarting the economy, the Opposition is already thinking of ways and means to create hurdles. At a meeting convened at Karnataka Bhavan in New Delhi, 8 eight Opposition ruled states resolved to demand protection of their revenue interests when the GST rationalisation exercise comes up before the GST Council at its 56th meeting on September 3-4. The biggest cut in GST is expected now, and apprehensions about revenue losses to states have surfaced. These states estimate a revenue loss to be around Rs 50,000 crore during this financial year and nearly Rs 1.5 lakh crore next financial year. While NDA-ruled states are backing the Centre’s strategy of cutting GST, the Opposition-ruled states do not want to grapple with potential revenue losses, especially at a time when Tamil Nadu, West Bengal and Kerala are heading for Assembly elections. Besides, the Congress has a political problem with GST cuts. That is because the GST cuts were part of PM Modi’s Independence Day speech when he promised GST cuts on items used by common people as a Diwali bonanza. The Opposition states are demanding a 5-year compensation for the rate cut, the sort of compensation that they received when GST was introduced in 2017. Congress leader Jairam Ramesh demanded compensation to all states for a period of five years with 2024-25 as the base year, since their revenues are bound to be adversely impacted by the rate cuts. He also wanted additional levies on ‘sin’ and luxury goods over and above the proposed 40% should be fully transferred to states. Today the Centre gets close to 17-18% of its revenue from various cesses that are not shared with the states.
IPL franchises are powerhouses, and they will have their way. Never mind if some great players will have a falling out with them and walk away. In the matter of a few days, Rajasthan Royals saw Rahul Dravid walking away after being offered another role rather than that of the Chief Coach that he valued as the Karnataka cricket brain fancies himself more in team and player management around the cricket rather than as being part of the expanding cricket business. Just a week earlier, another legend in Ravi Ashwin decided to hang up his IPL boots and look for opportunities both on the field in leagues such as the popular Big Bash in Australia and other T20 club competitions. He fell out with his old franchise Chennai Super Kings (CSK) that had picked him up again in an auction, paying a fancy Rs 10 crore for a player who had retired from international cricket. An intelligent player who has made a name as one of the game’s deep thinkers about the game and its demands on technique, would now like to look at a coaching or managerial position in any franchise, if need be outside India. Ashwin fell out with CSK after he had aired thoughts about how much they may have paid “under the table’ for Dewald Brevis who was with Mumbai Indians earlier. The billion-dollar franchise did not take kindly to being called a cheat. And it has reason to fear any illegality as it once lost two years when it was banished from the IPL for one of its owning family members betting on the game. What the fracas at CSK reveals is the IPL franchises are not to be toyed with. They will hire and fire at will.
The soon to be released film Manusi led by singer and talented actor Andrea Jeremiah directed by Aram fame Gopi Nainar has a parallel story of its own to recount before release. Manushi is swinging like a pendulum between the Central Board Of Film Certification Board (CBFC), the filmmakers and the Madras High Court. For added misery to producer Vetrimaaran, the film is ready, yet its public viewing is uncertain. So what’s delaying it? The CBFC is apparently unhappy with the film’s potshots at the government, fiery dialogues and what is apparently seen as a mix up with communist ideology. So Vetrimaaran, approached the CBFC and the Madras HC after several cuts of scenes, dialogues chopped and probably ended up making an impactful film, insipid and inane; falling between two stools. CBFC did not give any certificate so the producer approached the HC. Recently, Sun Pictures’ got ‘A’ certificate for Rajini starrer Coolie. Sun Pictures moved the court to get ‘UA’ instead of ‘A’. Probably the makers wanted the youth and kids to view this masterpiece. The Court promptly set aside the plea. But like the Scottish folklore of Robert Bruce, producer Vetrimaaran try again approach seem to have with the HC. He approached the court, objected to the multiple cuts and changes. This time, Judge Anand Venkatesh watched the movie. He was so moved by Manusi and its portrayal of “the dark underbelly of power”. His review of this film was carried in all media. All one can say is that the learned Judge taught movie reviewers to fully understand the nuances of a film before reviewing it. He also ordered a few changes in the film but more importantly, the CBFC had to issue a certificate for release within two weeks.
What happens when the bride and groom opt for an ethical living, that too in a muslim wedding? A wedding ceremony in Parappanangadi, Malappuram, Kerala has kicked up a larger social and religious issue, thanks to the unconventional mehr involved — ethical investment. The groom, Farsind, the son of a prominent Islamic scholar and comparative religion expert MM Akbar gifted his bride not the traditional ornaments or cash, but financial shares. And, this novel gesture, rooted in both personal conviction and religious adherence, has sparked admiration, debate and curiosity. In the Islamic custom, the mehr is a gift from the groom to the bride and it forms an integral of the marriage contract. While it often takes the form of gold or cash, religious scholars have long supported the idea that mehr can be anything of value, provided it is agreed upon by both parties. “Minha, the bride, has no interest in gold said Akbar. ‘She preferred something with lasting value and spiritual integrity. As a family we respect that”. The decision was made after consulting both the bride and father, Habeeburahman, who were both aligned in their preference for a more ethically grounded mehr: The mehr comprised 614 shares of four companies — Hyundai Motors, Godrej Agrovet, Nava Ltd and Genesys International — chosen from their alignment with Sharia principles. It did not take long for the couple’s wedding clips to go viral. The video of the family accepting shares struck a chord with netizens. While many applauded the move as a step towards financial literacy and ethical living, it has emerged as a subject for debate especially since it involves the conservative muslim community.
Sixty-one-year old Govinda, who ruled Bollywood throughout the 90s and then saw years of no work, seems to be in the news for all the wrong reasons. The rumours of his divorce from Sunita has been making headlines at regular intervals. While some dismiss it as a publicity stunt, a few film insiders say it’s for real. A few days back there were reports that wife Sunita and her son Yashvardhan were spotted in the family court, Bandra, Mumbai’s western suburb. A few days later paparazzi got an invite from Govinda-Sunita for the Ganpati festival just to indicate all is well between the couple. Not only those close to the couple say that there were issues and Sunita had been vocal about it. And few it’s a publicity stunt to invite attention. Again, people close to Sunita, she did move the court in December 2024 alleging cheating and desertion. During this time there were strong rumours of some Marathi actress entering Govinda’s life. The latest buzz is that counselling is on and the next court hearing is at the end of the year. Ideally, his diehard fans would want Govinda who has acted in over 165 films to make a big comeback and save his marriage. Wishful thinking!
Odisha is now preparing for the biggest leap in the aviation space thanks to the backing of Union Civil Aviation Minister Ram Mohan Naidu Kinjarapu. He wants to make flying affordable even for those wearing ‘chappals’. In months ahead Odisha government is keen to promote sea planes at Chilika and Hirakud dam. In fact, the minister had announced the creation of the Chilika Water airdrome. It also wants to start heli-taxi from Bhubaneswar-Puri as well apart from pursuing Puri International airport which has already received Centres go-ahead. In terms of spread, the Odisha government is planning to develop 14 airports and 15 heliports across districts who are without air connectivity and also convert 22 unused airstrips by upgrading it suitably. The Odisha government also wants to have a world class aviation flying school and training centre at Dhenkanal for tribal girls including UAV training and aero-sports. The Odisha government has already signed a Maintenance, Repair and Overhaul (MRO) agreement with Mumbai-based Air Works, to establish a state-of-the-art facility at Biju Patnaik International Airport in Bhubaneswar. Sources say this facility will also be used for skill development training and jobs for Odisha youth. In the past 14 months, Odisha has been connected with 15 new destinations already
It’s not the case of “now or never” for the women in blue team as it targets the ICC 50-over World Cup yet another time, but another opportunity to shine for possibly the near-perfect team chosen for the September – November event to be held in India and Sri Lanka. India’s captain Harmanpreet Kaur has played 26 matches over four World Cups from 2009 in Australia and Smriti Mandhana has played 16 over two World Cups from 2017 and they will be in the vanguard of over a month-long campaign. They along with all-rounder Deepti Sharma would be keen and eager to win the title. The likes of Anjum Chopra, Neetu David, Mithali Raj and Jhulan Goswami had memorable careers, but the big prize eluded them; Mithali, Jhulan, Harmanpreet, Deepti and Smriti almost got it in 2017 in England. This World Cup will also keep the likes of Richa Ghosh, Jemima Rodrigues, Harleen Deol, Renuka Singh Thakur, Sheh Rana, Yastika Bhatia, Radha Yadav in the centre stage along with newcomers Pratika Rawal, Kranti Gaud, Amanjot Kaur, Arundhati Reddy and Sree Charani. The big miss in this talented list is the flamboyant Shafali Verma who has hit 7x6s and 81x4s in 28 matches. Australia, the 6-time title winner and which enjoys a 20-4 H2H record against India can turn out to be a stumbling block. The other two winners England and New Zealand and South Africa will compete hard for a place in the knockout with Sri Lanka, Pakistan and Bangladesh, but India which has played 29 matches since January 2024 will fancy its chances. The preparatory three match series at home against Australia can be seen as a dry run.
‘Param Sundari’s opening weekend has put a spotlight back on Siddharth Malhotra’s commercial pull — and the picture isn’t flattering. The film debuted with a Friday of roughly Rs 7.25 crore and, with mixed-to-negative reviews and early controversies (criticism over the portrayal of a Malayali character by Janhavi Kapoor, stereotypical use of Mohiniyattam and jasmine motifs, claims about one song’s origins), is now pegged to finish the weekend near Rs 25 crore. With an estimated production cost of around Rs 50 crore, and reported fees of about Rs 12 crore for Siddharth and Rs 5 crore for Janhvi, theatrical recovery looks challenging unless the film finds strong legs or ancillary revenue. Siddharth’s track record in recent years has been uneven. He has had high points — notably Ek Villain and his supporting turn in Kapoor & Sons — but several solo outings such as Yodha, Thank God, Jabariya Jodi, Mission Majnu, Marjaavaan and others failed to translate into consistent box-office domination. That patchy filmography suggests he is not, at present, a reliably bankable solo star who can guarantee big openings that make producers comfortable taking large commercial bets. In Param Sundari’s case, the controversies and perceived lack of charm relative to mainstream entertainers have clearly dampened audience enthusiasm. The film also invited unfavourable comparisons to more successful masala entertainers like Chennai Express. For Siddharth to reassert himself as a genuine box-office force he needs sharper script choices, stronger director collaborations, and perhaps strategic fee negotiations so producers can allocate more to production and promotion. After Param Sundari he is not a guaranteed box-office anchor.
The Brihanmumbai Municipal Corporation (BMC) has been having a testing time in its attempts to make Maharashtra’s state festival of Ganeshotsav eco-friendly. Though the Bombay High Court relented on its ban on Plaster of Paris (PoP) idols this year, it insisted that idols below 6 ft must be immersed only in artificial ponds and not in the 70 natural water bodies including lakes, rivers or seashores earmarked for immersions. In a bid to incentivise clay idols, the BMC has been providing free clay to Ganesh idol makers. This year, the BMC also provided free eco-friendly colours to artisans to reduce pollution in water bodies. Over 990 metric tonnes of clay along with 10,800 litres of paint in five different colours were given free to over 500 idol makers in the city to reduce water pollution. For the first time this year, the BMC plans to collect the PoP from the immersed idols from the city’s 288 artificial ponds and process it at a facility at Bhiwandi, close to Mumbai. This follows consultations with over 12 institutions on ways to handle the PoP waste. Senior officials have already warned that water from these artificial ponds should not be allowed into natural water bodies. Flower waste will be recycled into fertilisers. Considering the scale and popularity of the Ganesh festival, managing environmental concerns has been a huge challenge for the BMC. Last year, the city had seen 1557 community Ganesh idols and over 77,874 households Ganesh being immersed. However, this year, immersions of over 35,000 Ganesh idols have been reported within the very first two days of the festival.
Pay Rs.500 and cry for an hour in “a safe, non-judgmental space to express emotions.” You can do this at a venue where ‘warm lighting and calming ambience’ will be present. You will be provided with tissues and a cup of tea amidst ‘emotional support music.’ This facility has been advertised by the Cry Club, which has been receiving good response from Mumbaikars. One can visit the therapy at upmarket Linking Road in Bandra West. The concept is not novel. A Healthy Crying Club has been present in Surat, the diamond city of India, since 2017. Delhi, Bengaluru, and Hyderabad also are reported to be hosting informal vulnerability circles inspired by Ruikatsu, a Japanese concept on which the concept is based. Ruikatsu means ‘tear activity’ or ‘tear-seeking.’ It has been designed as a wellness trend. Undergoing this, one is encouraged to perform an intentional act of crying. The crying person experiences relief from stress, improvement in emotional health and enhanced mental well-being. According to the Crying Club website, ranting, crying and hugging are encouraged. But you can’t just walk in. You have to buy an online ticket and carry valid identification evidence that you are an adult. This will also allow you to buy alcohol, ‘if available.’ Plus, your behaviour must be decorous. People pay and join the sessions to unburden themselves. The sessions are advertised on the website or tickets are available on BookMyShow.
It is not just BJP leadership which is united to counter Opposition parties on the controversy over the alleged snooping by Israeli cyberarms firm NSO Group by using Pegasus spyware but also the RSS functionaries and the members of Parivar who are solidly behind Prime Minister PM Narendra Modi and the government at the Centre. Pegasus is a spyware that can be covertly installed on mobile phones. The common thread: It is a conspiracy by the Opposition parties to defame and discredit not just the BJP-led government but also India at a time when the country is weathering the coronavirus pandemic. Days after the expose by news agency and the Opposition’s attempt to disrupt parliament, RSS leaders including BL Santosh, Krishna Gopal and Suresh Soni internally met and later communicated with Home Minister Amit Shah and Parliamentary Affairs Minister Pralhad Joshi extending their support to the government. They assured to talk to Modi for a possible tie-up in a serious bid to argue government’s case among the people. After the scrapping of Article 370 and the NRC and CAA, it is RSS’ turn to be with the government to foil the Opposition and Left wing organisation’s attempt to target BJP, especially Modi.
‘Can We Do Another 1991’ – This is the latest from Business India (July 12-25, 2021). The cover story compares former prime minister Dr Manmohan Singh with the current prime minister Narendra Modi. The magazine says, “Given the abnormal times, comparisons about economic performance of successive prime ministers are odious. Like Singh, Modi is having his share of troubles not entirely of his own making. If Singh had to battle the domino effect of the global financial meltdown, Modi has to cope with the pandemic’s dark shadow since last year.” Still, let’s see in brief how the comparison works. On the face of it, there is little doubt that Modi as a PM has been running a tighter ship than what Singh did in terms of governance. This is mostly because of his centralised form of governance and lack of any extra-constitutional power interfering in his work. Yet, Singh stands tall over Modi as a reformer. The BJP-led dispensation has been no match for Singh as finance minister in the Narasimha Rao government in anchoring far-reaching structural reforms that invigorated the economy. Modi’s reforms like demonetisation and a hastily stitched GST have caused major disruptions in the informal sector. He has been forced to keep the farm reform laws in abeyance because of farmers’ protests and the Insolvency & Bankruptcy Code because of the pandemic.
At the boardroom or playground, the captain’s writ runs large. So, it is no different in the political arena. Nobody respects or admires an indecisive leader. A case in point is the former Prime Minister Dr Manmohan Singh. Prime Minister Narendra Modi is different. He seems to have taken a leaf out of the U.S. President Harry S Truman’s frequently used phrase “the buck stops here.” To ensure that he is always on the top of the situation, everything is routed through the Prime Minister’s Office. So what’s wrong? But, this prime ministerial centric government seems to be getting everybody’s goat. Why? During UPA I and II everything was routed via Sonia Gandhi’s office. Then everything was centralised with one family; the so called ‘concerned citizens’ did not have any objections. In the corporate world, the shareholders hold Mark Zuckerberg, Mukesh Ambani or Warren Buffett accountable. The buck stops with the CEO. Accountability and responsibility are two sides of the same coin. Are opposition or some of the BJP leaders unhappy with the centralisation of power because they are not able to game the system? Modi seems unperturbed with this surround sound and his latest cabinet reshuffle clearly points out that he means business. For now, this powerful well-oiled coterie, basically Modi haters, have to twiddle their thumbs because their social media efforts to denigrate him has come to nought.
The New York Times’ call for an enterprising journalist would have been a non-event, a non-issue but for the backlash its grand 627-words job description evoked. “India’s future now stands at a crossroads. Mr Modi is advocating a self-sufficient, muscular nationalism centered on the country’s Hindu majority. That vision puts him at odds with the interfaith, multicultural goals of modern India’s founders.” The message was soon picked up. Tweeted one @SamairaRehan: “These two factually incorrect sentences are part of the job description for the position of @nytimes ‘South Asia Business Correspondent’ based in New Delhi. Journalism is in danger, indeed. But from within.” Apparently, anybody arguing against these twisted premises knows they haven’t got a hope in hell of getting an NYT offer. Senior I&B Ministry adviser Kanchan Gupta fumed: “@nytimes has dropped all pretences of impartiality with this job ad. They are clearly looking to hire an anti-Modi activist who can also stoke anti-India sentiments in our neighbourhood. With this, the paper qualifies as a foreign-funded NGO.” Such hiring practices by dominant Big Media – with naked political and ideological tilt – point to a scary future of journalism. And this practice is unlikely to stop anytime now – given American billionaire George Soros’ $1-billion fund to fight nationalists; China’s ads in Big Media; and Pakistan, Turkey and Malaysia floating a media joint venture.
Undeterred by a big setback in West Bengal, the Bharatiya Janata Party (BJP) has started preparations for assembly elections slated next year in Uttar Pradesh, Uttarakhand, Punjab, Manipur and Goa. After the recent marathon meeting attended by Prime Minister Narendra Modi, Home Minister Amit Shah, party president JP Nadda and senior office-bearers, the party has set sights on increasing the assembly segment-wise presence of the senior leaders. The saffron party has decided to strengthen the booth level management in all five states — notwithstanding criticism over the handling of the pandemic and the covid-hit economy. BJP will set up a five-member committee for each page of the electoral roll with the objective of providing the much-needed support to the party, and reaching out to every voter in the individual constituency. UP is critical for the party’s quest to retain power and the party is leaving nothing to chance: it’s bringing together CM Yogi Adityanath, Dy CM KP Maurya and other factions. Modi’s blue-eyed boy AK Sharma, who has been appointed as the state unit vice president, is also likely to play a key role in the makeover after the Yogi government came under attack on numerous fronts. BJP insiders say that Modi has yet again taken the control of poll management in a serious bid to avoid a West Bengal-like setback.
UK Prime Minister Boris Johnson may have been heaving a sigh of relief after copping much criticism that he was pursuing a trade deal with Indian Prime Minister Narendra Modi that stopped him from ordering a ban on flights from India. Scientific evaluation of the India-dominant strain of the coronavirus has been declared to be less transmissible than it was first feared. Critics had Boris in their crosshairs ever since the India strain began to threaten UK’s road map out of a strict lockdown that has marked June 21 as the day of liberation after May 17 saw people being allowed to gather indoor at bars and restaurants and even hug each other. Strangely, hugging had been prohibited since the outbreak flared up in March 2020. Researchers say the India strain may have proved a problem because of what is called the “founder effect”, which is small numbers proving explosive in a tight community in which three generations of people may share living space. This comes after Boris was repeatedly slammed for postponing a ban on flights out of India as the UK and India negotiated on a possible trade deal and the Indian strain filtered through to Britain to threaten pronounced Asian neighbourhoods like Bolton in Northern England. The same criticism was made of Modi who had wooed Donald Trump in February 2020 and hence delayed a national lockdown.
The Indian Express annual list IE 100: The List Of Most Powerful Indians in 2021 is out. There are no surprises in terms of Top 10. Prime Minister Narendra Modi holds on to his #1 position, so does Home Minister Amit Shah at #2 followed by RSS Chief Mohan Bhagwat at #3. Bhagwat was ranked #4 in 2019, and this slot has been occupied by the BJP President JP Nadda this year. Reliance CMD Mukesh Ambani holds on to his #5 rank while Adani Group Chairman Gautam has pole-vaulted from 28th position to #10. As always, every year there are new entrants. This year there are five names from the healthcare sector as this sector had to do fire-fighting to manage Covid-19. There are 59 politicians, 17 businessmen, 9 bureaucrats who find a place in the survey. Surprisingly, there are no film stars, spiritual guru or sports personalities save for Virat Kohli. So this brings to fore what was the methodology or criteria used to select these powerful Indians? The prefatory note is silent on that front.
The world’s largest cricketing stadium opened to a deluge of media headlines. And also, to one of the globe’s wealthiest: Lakshmi N Mittal, Chairman & CEO of the $53.3-billion ArcelorMittal, the world’s largest steel and mining company. Mittal was spotted at the Narendra Modi Cricket Stadium, Ahmedabad along with BCCI Secretary Jay Shah, and Congress Leader Rajiv Shukla, enjoying the fourth test match between India and England. According to the Gujarat government’s official version, Mittal visited the Statue Of Unity at Kevadia, less than 200 kms from Ahmedabad. But the corporate observers are attributing the timing of the visit to more than that. They are connecting dots. It may be mentioned that during the same time, Prime Minister Narendra Modi was in Kevadia to address the concluding session of the annual conference of top officers of India’s Armed Forces. It is speculated that Mittal met Modi and Chief Minister Vijay Rupani before the PM’s address and after that watched the cricket match.
One of the weakest points of the current NDA government at the Centre has been the lack of leaders who could communicate the economic policies and decisions of the government in the right perspective and that too effectively. The untimely demise of two BJP stalwarts Arun Jaitley and Sushma Swaraj depleted this capability further. While the other side of the story may be that you don’t need anybody else to do this when you have such a strong orator in Prime Minister Narendra Modi. Nevertheless, the need was felt to find ways to improve government communication, and the report of the Group of Ministers (GoM) on government communication, which is the talk of the town currently, has captured the wide gamut of issues. Several journalists, industry leaders and ideologues participated in the GoM’s deliberations. The Opposition parties have labelled the exercise as another effort to control media while the government obviously is portraying this as an exercise to help find the ways to deal with intentional negative narrative and make the policy messages reach people in the right way. An interesting point to ponder here is whether the industry leaders and journalists would do better by being critical of the government policies or by becoming a tool in the hands of the government in promoting the policies — a job that should primarily rest with the government spokespersons.
Former CBI Director RK Raghavan, who was the chairman of the Special Investigative Team constituted to probe the 2002 Gujarat Riots, revealed that Prime Minister Narendra Modi, then chief minister of Gujarat, kept his cool right through the marathon session of questioning and never parried questions. In his autobiography A Road Well Travelled, Raghavan said: “The SIT’s unequivocal stand on the chief minister’s role was unpalatable to his adversaries in the State and in Delhi. They engineered petitions against me, accusing me of favouring the chief minister. The grapevine had it that they misused central agencies to monitor my telephonic conversations. They were, however, disappointed not to find anything incriminating.” Raghavan’s book sheds light on the gruelling interrogation that Modi was subjected to. “At one point of time, SIT had to question Modi on the various allegations made against the state administration. We had it conveyed to his staff that he had to come in person to the SIT office for this purpose, and that meeting him elsewhere would be misconstrued as a favour. He readily agreed to come to the SIT office within the government complex in Gandhinagar. Modi’s questioning lasted nine hours and he kept his cool right through the marathon session which ended late at night. He never parried questions. Nor did he give the impression of padding up his responses,” the book points out.
Arguably, nobody conjures up national slogans as profoundly – or coins acronyms as tellingly — as PM Narendra Modi. The Government’s pantheon of programmes – from Swachh Bharat to Make in India to Startup India and Stand Up India – all bear the signature of the master wordsmith. Many of the acronyms – from SCAM to JAM he popularised continue to endure. Some acronyms are being masterly resurrected – FDI is now ‘Foreign Destructive Ideology.’ And the patriots must now stay away from this FDI, the PM informed while replying to the motion of thanks to the President’s address in the Rajya Sabha. In 2015, the FDI meant ‘First Develop India’, a mission to support the Make in India programme. 2021 onwards, this will mean Transnational or foreign ‘tukde-tukde gang’ that promotes Rihanna tweet-busters, Meena Harris ‘book of Intimidation Monsters, or Greta Thunberg’s Tool-Kit for Dummies that transforms tractor rallies into raging rampage. Another breed of creatures that patriots must guard against are: Andolan-Jeevi (one who feasts on protests), who is actually a par-jeevi, (a parasite) for the nation. His creative masterstroke was in full, sublime display at a time the Opposition sensed they had Modi on the mat over the farmers’ agitation.
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Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.