The New York Times’ call for an enterprising journalist would have been a non-event, a non-issue but for the backlash its grand 627-words job description evoked. “India’s future now stands at a crossroads. Mr Modi is advocating a self-sufficient, muscular nationalism centered on the country’s Hindu majority. That vision puts him at odds with the interfaith, multicultural goals of modern India’s founders.” The message was soon picked up. Tweeted one @SamairaRehan: “These two factually incorrect sentences are part of the job description for the position of @nytimes ‘South Asia Business Correspondent’ based in New Delhi. Journalism is in danger, indeed. But from within.” Apparently, anybody arguing against these twisted premises knows they haven’t got a hope in hell of getting an NYT offer. Senior I&B Ministry adviser Kanchan Gupta fumed: “@nytimes has dropped all pretences of impartiality with this job ad. They are clearly looking to hire an anti-Modi activist who can also stoke anti-India sentiments in our neighbourhood. With this, the paper qualifies as a foreign-funded NGO.” Such hiring practices by dominant Big Media – with naked political and ideological tilt – point to a scary future of journalism. And this practice is unlikely to stop anytime now – given American billionaire George Soros’ $1-billion fund to fight nationalists; China’s ads in Big Media; and Pakistan, Turkey and Malaysia floating a media joint venture.