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Was Rajini Pressured By DMK’s First Family Over His Political Entry?
TVK supremo Vijay’s consigliere Aadav Arjun is seen to be deranged by the political rank and file, especially after his loose cannon remarks. The one baiting Thalaivar Rajinikanth has raised the hackles of all …fans especially who are waiting to be roused to rise. What did Arjun say? In an extreme attempt to schmooze and schmaltz in his role of deifying Vijay, this indiscreet party member said, “Even Rajinikanth attempted to plunge headlong into politics, aping MGR, assuming he would be worshipped by TN. But what happened? The first family of DMK threatened him. And he withdrew. But our TVK leader Vijay is a rock…cannot be threatened by anyone”. You can imagine the storm raised by this indiscreet and vicious comment especially about Rajini who is worshipped by devoted fans all over the country. Tamil Nadu BJP chief Nainaar Nagendran tried to condemn Aadav’s pointless talk, with some meek, assuaging words and the challenge that Aadav should apologise to Rajinikanth. But it is the scathing repartee of journalist Mani that made a big impact. “This man is not just ignorant, but indecent…and he is not even a politician but a lottery ticket vendor. Earlier he tried to latch on to Thirumavalavan, then the DMK’s first family …now he has latched on to Vijay.” Rajini fans have protested but the DMK has brushed off the allegation like a fly. With a consigliere like Aadav who needs enemies?
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Ex-DMK Minister Senthil Balaji Hits Headlines Again
Many political aspirants and Tamil Nadu party leaders are secretly coveting this extraordinary Brand status of Vijay, the leader of TVK. How lucky can a man get with such super branding, promos, press and news stature like the cine star Vijay? Of course he bungee jumped into the fray with a mind blowing fan following, star status and oodles of money and flash. Just two years into his splash down, Vijay gets to hog the press…41 people die in the Karur stampede at his first ever public meet, his overhyped and meticulously planned release Jana Nayagan, so called swan song hits the censor road block, allegations of an extramarital affair and the fury of his wife Sangeetha in her divorce plea, his two children openly cutting his name off as parent, toxic revelations about his parents distancing themselves from him, CBI summons and trips to Delhi so called pressure wooing from a national party. In fact, every facet of his public and private life is in the constant glare of publicity. Would any other politician go out on a limb and still smell of roses? Vijay does. The Kohinoor in Vijay’s crown is the happening development — V Senthil Balaji summoned to Delhi for CBI questioning. Balaji is the DMK MLA from Karur, his powerful stomping ground where the stampede killed 41 people. Vijay is alleged to have conveyed to the CBI, that though he was delayed coming to the mega meet, it was the henchmen of Balaji who sprayed a fainting agent on the crowd …the stampede, melee and deaths quickly happened.
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Will Sasikala’s Entry Reset Tamil Nadu Politics?
On Friday the 13th, the residents of Poes Garden heard the deafening sound of bursting crackers, once again. Sasikala, no novice to the game of power in Tamil Nadu politics, waited patiently to get a call from any party to join their alliance. Ever since her return from the confines of Parapana Agrahara (Bengaluru jail), there was much anticipation, talk, and an almost palpable fear of this known unknown who could strategize and motivate the crowd. When no acknowledgement came, when each entity had secured their alliance seats, Sasikala did what she is best at…she has now thrown a gauntlet and challenge backed by her prep of two years. Clad in a teal green saree, she gathered the crowd and the media just a few hundred yards next to JJ’s home…a mansion just as imposing, radiating power. The name of her party Anaithu India Puratchi Thalaivar Makkal Munnettre Kazhagam…definitely a mouthful, but one can trust the media abbreviators to come up with an alphabet soup of short form. The flag had a Trishul like emblem of Anna, Puratchi Thalaivar and JJ. It was when Sasikala flashed the party election symbol, a grove of coconut trees that she opened up, let her guard down. “I don’t stand here alone …like these coconut trees, I am with a grove and hope to add many more”. Even as she spoke about her trials and tribulations, about her mentors, the tears shed freely. A careful dab with her tissue, Sasikala stood tall like Casablanca…“the boy stood on the burning deck”.
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Divorce Bug Bites Kollywood Again, Hansika Motwani The Latest Casualty
Vijay and Sangeetha’s divorce plea has broken the net along with their marriage vows.. What started off 17 years back as a wow marriage is now in the ruins of claims and counterclaims of vows, infidelity and all kinds of mud mutually thrown. Much talked about divorce was that of Vijay and Sangeetha. But not all divorce seekers are running after alimony. Take chubby and cherubic Hansika Motwani who held sway over the swarthy Tamilian heroes with her “white” complexion. In her very first movie, she took off in a flight with none other than the future deputy CM of TN …the cash registers of course jingled with the pairing. But Kollywood was not overly smitten by her fair and lovely looks. Acting wise, she could just about giggle and sway. Soon, her mother cast around for a suitable boy. In 2022 of December, she married industrialist Sohail Kathuriya. Soon, Hansika realised that they were in no way compatible. What a surprise! Her divorce petition specially mentioned she needs no alimony, even as a Bandra family court granted them the divorce. So much for twinning in red. Talk of twinning outfits…Ravi Mohan opted to walk out of 17 years of marriage to Aarti and their two sons, leaving her heart broken. Ravi Mohan walked into the Goan abode of Kenisha Francis, a singer. And guess what both were twinning in a peach outfit at an event, to serve further grist to the rumour mill. So far Kenisha has not said yes or no to Ravi Mohan, a typical stance when the intruder in a marriage has her own fears. What if? Ravi Mohan, a whiner about his personal life is now talking existential truth …in his Insta he says, “Guys say what you want, since the general perception is that it is always the woman who is wronged. Men too are victims“.
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Rashmika-Deverakonda Event Sets A New Bar For Wedding Jewellery
The Udaipur Palace wedding of Vijay Deverakonda and Rashmika Mandanna was much talked about not just for their arresting looks, but the weight, worth and workmanship of the gold bounty they wore…carved by the craftsmen of Shree Jewellers of Hyderabad who toiled for 10 months to handcraft some of the most exquisite ornaments. The couple were admired for their choice of traditional Bharathiya jewellery, not opting for modern minimalist trends. Coffee table books have made much of iconic temple art and architecture but this couple chose to translate our ancient traditions into stunning wedding ornament, setting a new trend. It is usual for the bride to be decked up in striking jewellery …the familiar “necklaces, diamonds, Nath and nose pins, the anklets and bangles. Rashmika wore 11 unique pieces, based on the Nakshi carvings of ancient temple ornaments with their unmistakable pearl like Rava granulation ..her kaasu malai, chocker, arm vanki , the vadyanam and forehead mathapatti would remain the envy of any bride . The antique dull matte finish made sure that these heirlooms were “real” not tinny gaudy ersatz. But it was Vijay Deverakonda who stood out like a sovereign monarch in his gold finery …of haaram, gold cummerbund, arm bands and ankle khadaas…boldly setting a new bridegroom fashion trend. His boldness in carrying off a heavy load of envy worth wedding finery was much appreciated. Oh yes, the wags and viewers were aware that this load of gold cost a whopping Rs 5-7 crore. Anamika Khanna’s outfits in bridal orange and groom’s milk cream silk dhoti vied with the adornments. The couple had branded the event Virosha …wagers are on…Netflix or Prime?
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Sangeetha Sornalingam Opens Husband Vijay’s Pandora’s Box Of Marital Discord
Sangeeta Vijay just proved that hell hath no fury like a woman scorned. And scorned she is…especially when she alleges that her high profile actor husband Vijay not only shares screen space with a top heroine but strays into extra marital space too. What gives credence to Sangeeta’s allegation? The super successful Tamil hit Gilli is said to have sparked the closeness of the duo –Vijay and Trisha. In her divorce petition filed in the Chengalpet Family Court, she has exposed many squirm worthy titbits, a Disneyland of Voyeuristic activity…that Vijay and his paramour used to travel together, that she put many such together-photos on social media. But a smouldering Sangeeta claims she did not like to bring it in the open during a crucial time for Vijay. And he for his part could sense the volcano would erupt anytime…so he himself suggested to Sangeeta to agree for a mutual divorce. Something triggered the fuse …The ‘Patni’ saw ‘Who’ go up in the Panaiyur Mansion lift to her Pati’s room with her pet poodle. This must have been the tilting point. Sangeeta claims her children Joseph Sanjay and Divya Sasha suffered much shame and emotional trauma. The clairvoyants and compulsive voyeurs have another take — that the DMK has instigated the wife to openly disclose Vijay’s extramarital capers. A well-educated and wealthy wife like Sangeeta does not need any such outside help. She is quite capable especially when Vijay suggested Rs 15 crore as settlement against her demand for Rs 50 crore. The election fray and front are ready to throw every shortcoming at Vijay…Karur stampede, Jana Nayagan fiasco and now Sangeeta’s public allegations are sure to make a potent lethal strike at his popularity. Is it Vijay’s Rahu Kaal (bad period)?
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Why Is Rahul Gandhi Dithering Over Seat Sharing Agreement With Stalin?
Even as 90% of Tamil Nadu party outfits have been issued boarding passes for the Election flight “Now Boarding” with the two major blocks, the GOP’s Rahul Gandhi and his entourage is still vacillating over his choice of alliance. The Congress has remained a DMK loyalist for years…from the days of Kalaignar when it needed just a look from Sonia Gandhi for the patriarch to assent. In all fairness Rahul is not responsible for the angry muddle that nearly broke the alliance. TN Congress is a vacuous and vainglorious block that abounds in loose cannon who stir up controversies. Manickam Tagore and Praveen Chakravarty are two such voluble members who insisted that Congress should share in power too…not just seats. This was enough to make the DMK fume and froth. Congress had to deploy two emissaries K C Venugopal and Girish Chodankar  to cool the  heat. An enraged Stalin is said to have given an ultimatum “we have new allies on board and are already juggling seat sharing, going as far as cutting our own quota …we need to allocate for the other new and existing allies too.” At a juncture where every party wants to squeeze the maximum from the deal, does this dithering have a reason, a fallback?  It’s natural to conjecture about actor Vijay’s TVK waiting with open arms to welcome a hardline Congress. But the know all’s say …Vijay is very well aware of the pitfalls of a Congress ‘dosti’. Karur stampede and delayed Jana Nayagan are constant reminders to Vijay to stay in line. Rahul and Kharge are in a huddle mode — to capitulate or challenge?
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Udhayanidhi Gets Cold Feet…Even In Kalaignar’s Home Turf Thiruvarur?
Thiruvarur, the diamond pendant in the golden Thanjavur Delta chain has spawned many famous historical and cultural legends that endure even today. The Thiruvarur Temple chariot of Thyagaraja Swamy, the presiding deity, is the biggest and most challenging chariot. If you are a Carnatic music connoisseur, the eternal legend and musical legacy of Saint Thyagaraja evokes awe and admiration. But devotion and Hinduism also raised another ideological icon, Kalaignar Karunanidhi whose Dravidian philosophy gained unstoppable currency through his party, the DMK. His grandson Udhayanidhi Stalin, Secretary -Youth Wing is now being prepped for Tamil Nadu Assembly Election. Naturally, the incumbent CM ‘son and heir in waiting is no push over, for any other aspirant …including film rock star Vijay, the Johnny-come-lately claimant. Udhayanidhi is busy choosing the right bailiwick not that he is set to lose in a DMK stronghold. The party’s wise ones suggested Thiruvarur as the most appropriate setting for the rising son. But sometimes karma, nemesis bung their own roadblocks. Legend has it that Lord Thyagaraja of Thiruvarur can never be challenged as the religious or temporal power. Kalaignar himself won twice but could not become CM. For our readers who want to learn more about our rich culture ….Sarafoji Raja 2 , impressed by St Thyagaraja’s musical genius and undiluted love for Lord Rama wooed the poor Saint …he sent minions bearing untold wealth to bring Thyagaraja to the King’s court as his Aasthana Vidwan. Refusing all the wealth, the Saint rendered one of his most loved and popular Kritis on the spot… “Nidhi Chaala Sukhama, Ramuni Sannidhi Seva Sukhama” (I will not sing praises of a mere man for all the wealth). The emissaries retreated …just like Udhayanidhi, to choose another constituency.
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Soundarya Rajinikanth Ultimately Cracks The Box Office Code ‘With Love’
Super star Rajinikanth had much to appreciate in daughter Soundarya’s February release, With Love. The film’s 10-day run proved that his delight in seeing the movie was not just paternal love. Soundarya’s Zion Films and MRP Entertainments have struck gold with this Rs 5 crore budget film; it has earned 19 crore in India, and Rs 23 crore worldwide in just 10 days. What made With Love such a heart-warming family entertainer?  Remember King Cole’s unforgettable number Love is a Many Splendored Thing! This Valentine month’s offering did not have to try hard or pitch with glamour, action and steamy scenes. The debut hero, Abhishan Jeevinth is still recovering from the fame he cornered directing Tourist Family. He made a mark with love and his unknown co-star Anaswara Rajan, their quietly unfolding romance playing out to Sean Rolden’smusic…already the song Edukkuthan Intha kadhal (why this love), turning into a love anthem for the young. Debut director Madhan has literally unfolded his story like opening the fragile petals of a lotus…a blind date and how the duo discover that they vibe beautifully and turn their stranger’s status to love. Kollywood is on an innovation yet cost cutting run…make films that don’t make a pauper of the stakeholders, films that appeal to your entertainment need, yet leave a lasting impression, With Love. Has Kollywood finally found a film formula to get audiences again to cinemas? It seems so when huge budgets and dud films hurt. We hear you … .Superstar’s per film salary could make many such films …but then he is the  one of a kind Rajinikanth.
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Sadguru And Isha Prove Again That They Shape Political Course And Discourse
India’s political landscape has seen many influential Godmen who have masterminded alliances and election outcomes. Isha Yoga presided by Sadguru Jaggi Vasudev is the current magnetic epicentre for many such influencer events. There is a belief that among all Gods in the pantheon, Lord Shiva is most easily pleased to grant wishes and bestow boons. The Shivratri celebrations at Coimbatore bring multitudes of political, filmi, intellectual and religious devotees who are drawn to Sadguru’s cool dancing and electric presence. This Shivratri had BJP’s Rajnath Singh, AIADMK’s S PVelumani, the elusive Premalatha (DMDK president), and hold your breath, Shobha Chandrasekhar, mother of Vijay converging at Isha. It is well known that Union Defence Minister Rajnath Singh usually leaves party strategy to Amit Shah. But the presence of two politically significant ladies raised surmises sky high. Premalatha who had kept all guessing about her choice of alliance tried to play down her Isha attendance. Premalatha, wife of late Vijaykanth who founded DMDK, had come to mediate and seek Divine wisdom for almost three years. But it just so happened that her accommodation at Isha was in the same block as Rajnath Singh’s. Premalatha meditated and prayed to Adi Yogi and the Shiva Ling…perhaps her intense devotion gave her the inspiration …to choose the BJP alliance, a move much welcomed by all the other parties that had chosen this block. But why had Vijay’s mother sought divine inspiration and guidance at Sadguru’s ashram? Kite fliers and media Astros are saying …in case Vijay is pushed too hard, he needs a fail-safe fall back. Godmen have honed brokering skills to an art form. Maha Shivratri was spent in intense soul sharing art form one presumes.
MK TVK
More Cash For Women From Stalin; Accept It, Yet Vote TVK, Vijay Urges
Friday the 13th contrary to popular belief brought extraordinary luck to ration card holding women of Tamil Nadu… even as TN chief minister M K Stalin walked into the function to give the employment orders for government jobs, he seemed extremely pleased with his strategic generosity. He greeted his electorate “Today it is not just good morning to you all…it is a Super Good Morning to my sisters in TN. Your government has increased the women’s honorarium from Rs 3000 to Rs 5000.” Did people and media see him almost wink when he made the next announcement? “After jumping many obstacle hoops and challenges, I want to be CM for all…not just those who vote for the DMK. This largesse Stalin said would be increased to Rs 10,000 pm if I am voted back to power.” Stalin waxed eloquent about how TN had climbed the development charts to become the #1 state in many indices. Even as the milk sops doles were being announced, the new challenger on the block TVK’s Vijay was presiding over yet another mammoth public meet at Salem. He thundered “Whatever money is given, take from every party, blow the whistle to deafen them. Run and vote for me”! So much for dramatic campaigns and vainglorious speeches and promises. Maridas, a well-known blogger put this whole dole outpouring in perspective. Speaking about the futility of the budget deficit of TN, he said, “I am happy that the poor sisters of TN are getting this generous amount”. But at what cost? Whichever government is elected, the state deficit reality will far outweigh the gains 1.3 crore women got…wait till taxes hit you in the new government’s budget.” The men can drown their sorrows in TASMAC spirits …it is the women who have to work harder to keep the family fires burning.
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Blind Singer Vaikom Vijayalakshmi Becomes An Inspiration To Millions
Vaikom in Kerala is famous for its esoteric culture and temples. Now Vaikom Vijayalakshmi, the born blind singer has given her hometown a new and motivational identity. Her parents named her Vijayalakshmi as she was born on Vijayadashami in 1981, little realising that this girl child would never see the world. Her father, Muraleedharan  made an unusual one string Veena for her and she started her melodious journey. Violin maestro the late Kunnakudi Vaidyanathan, impressed by her skill, gave the title of Gayatri Veena. There was no stopping her from then onwards …crooning her way through both film songs and devotional songs. Starting with Malayalam films, she is now popular in Tamil films too, her Tamil diction and renderings near perfect. She has won several state awards. Her film songs are many and popular, launched in the film Celluloid, but her Murugan devotionals (remixes too) are celebrated, especially “Paal manakkuthu pazham manakkuthu Palani malaiyile” .One of the most significant festivals , Thai Poosam  celebrated with amazing devotion and dedication in Sri Lanka , Malaysia and South India reverberates with Vijayalakshmi’ s devotionals, the crowds sway, mesmerised by her. Her aspiration is to render songs under the direction of Ilayaraja and A R Rahman. But her personal life is not fulfilling…her family is frustrated by two attempts to get her married. She filed for divorce from a misogynist husband Santosh who wanted her to stop singing and coming out in public. Her blindness put him off. Vijayalakshmi is not daunted by lack of sight …her rustic voice tinged with haunting melody (a trained masters in music) has made her own name. John Milton’s poem “On His Blindness” is appropriate…They also serve who only stand and wait.”
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In TN All Parties Use Threat Of Vijay To Bargain For More Seats From Alliance Partners
Tamil superstar Vijay threw his hat in the Tamil Nadu political ring, convinced that he was Moses for whom the sea would split. His party – TVKs — every move, every utterance and strategy created tidal waves. But Vijay has painted himself into a corner, a much-maligned man used and manipulated by the rag tag of TN parties and the two major outfits –DMK and AIADMK. How is he planning to extricate from this Chakravyuh? Vijay is a great entertainer and bankable actor but he underestimated the manoeuvring and manipulations of those scrambling for a perch on the big bandwagons. Take Dr Anbumani Ramadoss who has broken away from the PMK family and fold; he persisted in using Vijay as   bargaining  chip, till the BJP wheedled him into the NDA. TTV Dinakaran went one step further with his pressure cooker tactics…the media was peppered with snippets of how Vijay was just waiting to open his heart and party. The BJP quickly caught him in their grip with the promise of 33 seats, Rajya Sabha post and a deputy CM post. The Congress too has been twisting DMK arms –using Vijay as bait –pushing for 28 seats. Premalatha, late Vijayakanth’s wife has built up her worth by playing an unmatched trapeze artist, notching up the suspense. Old man Ramadoss for his part says why should only the old parties aspire for TN? Why can’t a young man like Vijay rise? Again these “sympathisers” are not promoting Vijay…they just want to dent the DMK vote bank and then bargain. Maybe Vijay did not foresee so many Trojans he had to counter and contend with. A popular Tamil magazine has summed it up succinctly …Vijay has launched his super market…but no customers so far.
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Tamil Star Simbu Turns New Leaf, Focuses On Fitness And Choice Of Films
A hiatus teaches new tricks and treats to an artist. Silambarasan too needed this makeover, badly if he had to survive in Kollywood. After huge hits Manadu, Vinnai Thaandi Varuvaaya and Manmadhan, a noticeable slippage took place in his performance and choice of scripts. Simbu was quick to take action…worked on his body and appearance. More important…he signed up with director Vetri Maran for Arasan, a gangster film planned to be another Vada Chennai, Vetri Maran’s Hollywood style slick action movie. At one point the announcement that Vijay Sethupathi (a Vetri Maran’s stable staple) as heft for Arasan, raised the expectation quotient of fans. But suddenly Sethupathi opted out of this Rs 500 crore project. With Anirudh providing music, and a strong script, Sethupathi won’t be missed. Simbu’s next is God of Love, a counterpoint to gangster violence and vitriol. The movie, a romantic fantasy from the AGS stable, is temporarily titled STR 51. This soft avatar and its direction by Ashwath Marimuthu has raised the stock of God of Love considerably. Fans of Marimuthu may remember Dragon and Oh My Kadavule that left a lasting impression. Archana Kalpathi from the production house is optimistic that the film’s four dances of Simbu would definitely bring back his crackling electric presence with stylish dance moves. But what raised curiosity is the news of Bollywood star Mrunal Thakur as leading lady for Simbu. Tamil mags website even flashed photos of the pair, which went missing the next day. Are you trying to connect Simbu’s pairing with Mrunal and the sizzling news of a Dhanush Mrunal wedding? Dhanush and Simbu were teen friends till he married Aishwaraya, Rajinikanth’s daughter. What’s intriguing about real life links and film casting? The God Of Love title could just be a hit or miss.
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Tamil Music Director Anirudh Has Arrived With ‘King’ Khan
Shahrukh Khan’s King is waiting to break the box office and music systems of the young and restless…and along with King Khan’s magic, young music director, the 35-year old Anirudh Ravichander is all set for a sound blast. Having set music for Khan’s blockbuster Jawan for which Anirudh walked away with Rs 10 crore. His line-up of superstars, Shah Rukh, Rajinikanth, Allu Arjun, Nani, Vijay is the envy of many established music directors. Anirudh’s signature tunes started with ‘Why this Kolaveri’ sung by Dhanush in 2012. Anirudh is a rare challenge to maestro Ilaiyaraaja right on top of the pyramid and AR Rahman the Oscar holder for music with melodies that have endured. Once Anirudh asked ARR, “Sir which star is your inspiration…Superstar Rajini of course, he said. Anirudh from Rajinikanth’s family, grinned. With so much name and fame, this young man has not let complacence go to his head. He is popular with every production house and is an acknowledged team player. “My team is very alert…even at 50%, they want higher reaches. My instinct follows them,” AR Rahman once told him, “Ani, include more classical North Indian and South Indian ragas for longevity.” Whatever his choice of ragas or beats, he holds the unique record on Spotify for 13 billion streams by an Indian music artist. This hugely popular man is of course chased ..by female fans. His short dalliance with singer actor Andrea Jeremiah spread like wildfire. But it was not encouraged as he hails from a conservative Iyengar family. This young King of music is the perfect foil for a salt and pepper look for King Khan’s gangster film. Anirudh is ready to make the King, who has been there, seen it all, dance to his tunes.
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Stalin Vents Venom & Confidence In Equal Measure In The TN Assembly
It is not hard to decode the confident stance of Tamil Nadu chief minister MK Stalin in the run up to state assembly elections. Surprisingly, he carefully moved away from the powerful shadow of his father M Karunanidhi to find his own space, emerging as a much talked about CM who could stand his ground. It was not surprising that he used his first Assembly address of 2026 to not just pat himself and his government on the back, but also list its achievements in the face of “daunting challenges”. Stalin was candid enough to admit “when he took over in 2021, there was much trepidation, self-doubt and a sense of fear …could I make TN happy, fulfil poll promises.” The self-congratulatory tone set in fast…“I am a happy man, very satisfied and can claim that we will form government 2.0 and even overtake our success.” This motivated chest thumping had its share of diatribes too…he blamed the previous 10 years of AIADMK rule for bringing down the state in every matrix of development. Stalin’s undiluted harangue and the way he took on the Governor RN Ravi and his running feud with him, added spice. For political watchers, it was an entertaining yet disturbing, unsettling phase when the Centre and State were at loggerheads. Federalism and democratic ecosystems bore the brunt of this clash. Stalin is no doubt a driven man, sure of his ability to pluck the low hanging fruit.
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Wedding Bells Again? Tamil Star Dhanush Sparks Fresh Marriage Buzz
The Kollywood jungle drums are sounding for a soon to be wedding. The smoke signals are strong as it concerns two celebrity stars — Rajinikant’s ex son-in-law Dhanush and the single saucy Mrunal Thakur. Dhanush and Aishwarya Rajinikanth parted ways after 18 years of marriage. Their two grown up children — Linga and Yatra — tried their best for the parent’s reconciliation. And when Dhanush built his much-touted Rs 150 crore mansion just around the corner from Rajnikanth’s media famed “Poes Garden home”, there were strong rumours that the estranged couple would reconcile. But that was not to be. The divorce was officially granted in November 2024. Dhanush has many hits in Tamil and Hindi films, even as Director he has been appreciated ..his other skills are script writing and singing. His last film Idli Kadai which he penned did good business. Now there are strong rumours about his romantic liaisons, even marriage with Hindi star Mrunal. May be the New Year and Thai Pongal have inspired him to announce that he is ready to take a second plunge with Marathi mulgi, Mrunal who has featured in successful films …Sita Ramam, Hi Nanna and Son of Sardar. Now it just needs the green signal from the two, so fans and followers can stop holding their breath and go on their way.
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Will Delayed Release Of ‘Jana Nayagan’ Work In Vijay’s Favour?
Tamil Nadu is experiencing a churning of this magnitude for the first time after MGR decoupled his political star with Kalaignar (his mentor and launch pad). The state was shaken, stirred and saturated with the rise of a new hope, an actor legend…a film super star pole vaulting into politics, with his unique generosity and charisma. MGR’s magic and the launch of his AIADMK, followed by the long years of dominance by his protégée J Jayalalithaa is still talked about. Shivaji Ganesan, Kamal Haasan tried but failed. Vijayakanth did make inroads while Rajinikanth very nearly entered it but backed off at the last moment. This is why everybody is keenly watching the entry of Vijay. He seems to have created some impact going by the huge attendance to his rallies. He has pitched himself and his party TVK as an alternative to DMK and this seems to have shaken the complacence of the DMK’s heir apparent …Udhayanidhi Stalin, another film star who basks in his entitlement. Is this jump from films to power as easy as it seems? Not really as Vijay is finding out. The Karur tragedy, roadblocks of the jittery opposition, the extreme challenges in releasing his swan song Jana Nayagan has hit hard but not shaken his confidence. His farewell film has run into trouble with Censor, then followed court cases as a resulted it will not be released during the Pongal festival. Will the late release work in his favour? Heads or tails, Vijay would have made his mark.
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Which Film Will Rock The Political Stage, ‘Jana Nayagan’ Or ‘Parasakhti’?
Tamil Nadu is on the boil over two cinematic events and the heroes involved…one aspiring to become the next chief minister, the other using his political sinews to hold on. Even as Vijay’s Jana Nayagan announced 9th January to hit cinemas and Red Giant’s distributed Parasakhti starring Sivakarthikeyan was pitched for the 10th January, a jugalbandi that many think is hopelessly one sided…pitched in Vijay’s favour. Add to that the trailer of Jana Nayagan released on 3rd January…testosterone action and rocking music filled with incendiary dialogues of Vijay; it got 20 lakh hits in just half an hour. Vijay’s character is Dalapathi Vettri Kondaan, a double meaning title which means “I am coming to stay. Not going back”. But there are some road bumps too, behind the scenes…delaying announcing booking and screens for Vijay’s film, seen as political pressure from Udhayanidhi Stalin’s Red Giant movies. There are those who insist that Jana Nayagan is commercially poised to get 60% of screens, Parasakhti a mere 40%. But, Theatre Owners Association President Thiruppur Subramanian is quick to correct this view of political pressure on the logistics of a film release. “Distributors want 75-80% of vasool. We can give only 70%…in Kerala it is only 60%… but in Coimbatore and Tirunelveli it is almost 80%”. Will Jana Nayagan win or the political Sakti of Parasakhti?.
amit shah TN
Amit Shah Seeks Divine Blessings To Score Political Victory In Tamil Nadu
The South’s famed and amazing temples, their lore and stunning period architecture, overflowing devotion saw yet another strong thrust when the Home Minister came on a two day visit to Tiruchirappalli, Tamil Nadu. It is well known that he combines temple visits whenever the campaign whistle stops permit. This time it was to participate in the Modi Pongal event at Tiruchi …even as Shah stirred the brim filled Pongal pot his admirers and party members wished for a vigorous stir of the political pot in the coming election, giving NDA combine the sweet taste of ‘Sakkarai Pongal’ ….redolent with rice in fresh milk, generous ghee, profusion of nuts , cardamom and the newly harvested jaggery stirred to perfection …a ritual not many miss in TN , to celebrate the plentiful harvest. After Shah‘s Srirangam Temple visit, he made a stop at the Thiruvanaikovil Jambukeswarar and Akilandeswari temple on the Northern banks of the Kaveri. This temple is unique as one of the Pancha Bhoota temples (five elements earth, water, fire, air and space…there is an underground perennial spring in which the Lingam is submerged). Shiva’s consort Parvati known as Akhilandeswari is said to have her Thadangams (outsize earrings) gifted by Aadi Sankara. But above all, devotees’ prayers here are granted. Shah just walked out of his security cordon to the lined-up crowd, greeted them, shook hands with some, adding to their happiness.
Toxic
Toxic: A Fairy Tale for Grown-Ups’ Title Teases Audiences
A recent Tamil film with unknown cast and a pedestrian title, Middle Class did fair business at cinemas and is now getting attention on OTT. Middle Class is about a middle-class family, their middle class aspirations and a predictable middle class life that takes an unexpected turn for the not so middle class twist …Munishkant and Vijayalakshmi, pitch their ordinary life roles dramatically, to tug at the heart strings. The film has a touching existential life lesson too…sharing and caring brings the most happiness. Soon to be released Toxic …A Fairy Tale For Grown-Ups is definitely a Noire film, stylish, sexy and shadowy. A line up of femme fatales … .Kiara Advani, Nayanthara, Tara Sutaria , Huma Qureshi and Rukmini Vasanth orbiting Kannada super star Yash (of KGF fame ) ply their trade and tricks in Toxic. Directed by Geetu Mohandas bold, beautiful and boss director who has bagged significant film awards (Liar’s Dice, Akale) brings a tale of deception, betrayal and drug lord crime in the Goa of 80’s period gangster setting. Tamil cinema fans were treated to a Nayanthara still in her skin — flick ensemble …she plays Ganga in Toxic…memory dredges up another titillating title Ram Teri Ganga Maili. Toxic was filmed simultaneously in Kannada and English, dubbed in Tamil, Telugu and Hindi. These are just two extreme book ends of the variety films offer …whether the viewers lap up the offering or not, the cinema machine is ready to churn the pot of gold.
Vikram prabhu
Tamil Star Vikram Prabhu, A Most Unlikely Nepo Kid
It must be hard to trade places with Vikram Prabhu, Kollywood’s heir to an illustrious film family. Whatever he achieves is sure to be overshadowed by his legendary grandfather, Thespian Shivaji Ganesan and his popular father, actor Prabhu. Maybe that’s why he went off to America as a youngster to find and immerse himself in a totally new, almost alien career path. To this day, Tamil cinema has not replicated an actor of Simha kuralon (Lion’s voice) Shivaji Ganesan’s talent…every role etched in the audience memory, a complete one-man acting university. His son Prabhu never tried to fit into his father’s legacy …he just carved himself a space, popular and acclaimed, never mind the role nor his persona. Vikram Prabhu is all set for the screening of his 25th film, Sirai (prison). It’s aptly titled even as this Nepo kid has established a name for himself, but trying his best to break out of that DNA prison, and set his own Star Trek. His first film Khumki was well received in 2012. Vikram Prabhu is a low key person…not stepping out of that spotlight that made his grandfather a cinematic legend. He still remembers his grandfather bellowing across a transcontinental line “Are you still an Indian or have you turned into an American?”. Today, Kollywood has a sudden exodus of super stars like Vijay and Ajith…Kamal and Rajini finding it challenging to please Gen Z , and Suriya, Sivakarthikeyan trying to fill the void. Vikram Prabhu has the right DNA .. if only he could prise himself out of the wall he has built around himself.
parasakthi
Is Sivakarthikeyan’s ‘Parasakthi’ To Be Pitted Against CM Aspirant Vijay’s ‘Jana Nayagan’?
The battle lines have been drawn. Even as the much-hyped anticipation is churned up for Vijay’s last film Jana Nayagan to hit cinemas on January 9, avant garde director Sudha Kongara and Dawn Pictures have cantered in from behind to release Parasakthi on January 10, originally planned to be a Pongal screening. Vijay fans, now turned TVK party followers are fretting and fuming over this sudden change. Is Sivakarthikeyan throwing his gauntlet in the popularity ring? As it is, fans and fierce loyalists of Vijay drum beat about no suitable successor to fill his slot. But Sivakarthikeyan is super confident about moving into any slot. Kongara is canny enough to buy insurance …just in case. A very novel and creative promo event was staged at Valluvar Kottam, Chennai’s not-to-be missed Dravida symbol tourist spot. Sudha Kongara’s team built a full exhibition of Parasakthi sets, props and visuals that took fans on a Time Travel into the 1960s retro world of Parasakthi. The response from the public was overwhelming. Kongara said emotionally “For Gen Z it was a time machine that transported them to an entirely different cultural ethos of the 60s”. The antiquated train and the vintage Chevrolet were super draws, with AI providing thrill experiences to the visitor. But wait… is the old iconic Parasakthi film (a watershed joint venture of Shivaji Ganesan as hero and Kalaignar Karunanidhi as the script writer) being challenged by this new yet old Parasakthi?
Vijay
After Karur’s Calamity, TVK’s Vijay Puts Effective Disaster Management In Place At Erode
Even a Kollywood super hero takes his vulnerability seriously. TVK chief Vijay’s mega meeting on September 27 at Karur where 41 people died in the stampede must be rankling him. Vijay just pulled the drawbridge across his Panaiyur residential moat, and stayed unavailable, licking his wounds and fearing the worst for his fledgling party. But TN being TN, politics and the election run up are unfolding at a furious pace. Vijay too broke his slumber and planned yet another mega meet…this time in Erode. This time he wasn’t taking any chances. The venue had 40 CCTV cameras, 24 ambulances, 70 doctors on call, supported by 120 nurses, 200 water tanks, with canned water at every point, 3 fire engines and 60 acres as a parking area. Former AIADMK heavyweight points man, AS Sengottaiyan turned Vijay’s GPS and capo di, took over to run the mega event. Having been a confidante of late MGR and JJ, Sengottaiyan is a veteran of political manoeuvring and masterful optics. Is he testing Sengottaiyan’s organisational skills? Even as Vijay was ready to preside over the sea of followers, a bike gang driving rashly crashed headlong …fortunately no loss. The adrenaline run cinema gang escaped with injuries. Vijay, with his confidence boosted, is planning the next meet. Gathering huge crowds is impressive but can this pole-vault him to the top?
Durga Stalin
Durga Stalin Balances Agnosticism At Home With Deep Personal Devotion
On December 8, the Temple Town of Kancheepuram was steeped in Hindu devotion and VIP arrival. Tamil Nadu chief minister MK Stalin’s wife Durga visited the temple. Dressed in a beautiful Kanjivaram mustard yellow saree, her long hair braided and adorned with Jasmine, she carried herself with much grace …quietly presiding over her role as the First Lady. The initial Camel Pooja …not seen as a droll dromedary today, then the temple Elephant worship with coconut, sugarcane and bananas. Then on to worship at the Manimandapam of the Kanchi Seer, Maha Periyavar where she prayed, transfixed.  A Golden Chariot made of 23 kg of gold had its inaugural run in the precincts of the Ekambareswarar temple in her presence. Of course, the wagging tongues had much to talk about …that a minister close to the First Family had influenced the renovated temple’s Kumbabishekam to coincide with Durga Stalin’s visit. Others floated yet another angle …with elections just around the corner was she compensating for her husband and son’s open defiance of Sanatha Dharma. One wonders …is Durga a strong First Lady who has her own faith and religious beliefs? Or is Stalin the tolerant power centre who allows his wife to practice her faith? Or is it a third dimension…Stalin and son Udhayanidhi trumpet their rejection of Hinduism with an eye on the Dravida vote bank, even as Durga takes her role as mitigator seriously? There is a saying in Hindi “Hathi ke dant khane ke aur, dikhane ke aur”. Translated it means hypocritical people who appear one way but act differently. Will this double optic strategy bring the DMK back to power in 2026?
rajinikanth
Humility & Simplicity Personified…That’s Superstar Rajini
At the 56th International Film Festival of India (IFFI) held in Goa, the audience stood up for this 74-year old legend as he accepted ‘The Lifetime Achievement Award’ not with filmi flamboyance, but remarkable humility and palpable sincerity “I love cinema and acting. How quickly 50 years have passed…for me it seems like 15 years…in every Janam I take I want to be born as Rajinikanth ” His only other competitor is Amitabh Bachchan. But the similarity of incomparable lifetime fame and name ends there…AB was born in high society, parents acclaimed artists. Rajini and the much-recounted story of a Bengaluru bus conductor and his meteoric, stylish and remarkable zoom to the very top of fame and fortune is a lore oft-repeated. His legion of fans who swoon over his every action and every movie stand as testimony that he is no accidental superstar. But his humility and simplicity remain unparalleled. His neighbors see him every day as he takes his morning walks on Raghava Veera Avenue …headphones on, tuft and fringe of white hair around a bald pate, in non-flashy attire. Just an elderly person on his walking routine .put him in front of the camera, glam make up, slick wig etc…lights, camera, action…a high voltage super energetic 40 something swashbuckler leaps and lunges at his enemies…an electrifying hero whose style hits you …was this man a bus conductor who hypnotized millions and still remains a heartthrob? Superstar Rajini has achieved phenomenal fame…yet his unchanged humility makes him Thalaiva.
Vijay Seeman
Did TVK Chief Vijay Beat A Hasty Retreat From Seeman?
In Tamil Nadu, Naam Tamilar Katchi (NTK) chief Seeman is well known for his hot speeches and hasty utterances; a politician who fires salvoes and then thinks about anger management. By any Tamil political standard Seeman is a colourful, cacophonic and clamorous personality. Just a few days back, addressing a press meet in Puducherry, he lost his cool and lambasted a journalist who asked about SIR…even threatened physical harm. Seeman and his two chelas were charged under three sections. His anger and attitude are not surprising especially after an alleged meeting he had with actor Vijay in his Panaiyur mansion. This was the time Seeman was welcomed as a master strategist and alliance partner. Vijay had done the math for the firepower — the Congress, TVK and NTK. So insiders of TVK were surprised to see Seeman walk into the gilded environs of Vijay’s Antilia , ostensibly for a three hour pow wow on the alliance. At the close of this, Vijay is said to have offered to personally drop Seeman home in his car. En route Vijay is said to have asked him, “Anna, what do you think of bringing the Congress into our fold? Vijay was totally shaken by Seeman’s anger and vitriolic response. “This party is totally responsible for the genocide of Tamil Eelam brothers. We must annihilate this party in the same way” Seeman’s hot blooded reaction threw Vijay off his cool …quickly taking a U turn, he drove back home. Alliances and strategies are crucial at this stage for Vijay , especially after the Karur disaster, and Vijay is surely not wanting to ally with leaders and parties that choose indiscriminate paths.
MilkyMist
Is T Sathishkumar Emerging As South India’s Verghese Kurien?
T Sathishkumar started as a simple Dhoodwala in Erode. Expanded to procuring 8 lakh litres from 70,000 farmers …a business he could sustain for long, as India had reached top spot as the world’s top milk producer, powered by the White Revolution and Verghese Kurien’s panavision dream for Anand and Amul. Today, Milky Mist Dairy (MMD) procures milk from 20 districts of TN and has every derivative product from milk – paneer, cheese, curd, flavoured yogurt, milk shakes, ghee, butter, payasam and shrikhand. MMD’s mozzarella cheese making plant is the biggest in the country, boasting a robotic line of production and crucial in the supply chain of the fast food industry. MMD’s paneer is a marketer’s dream journey…a few years back, paneer was not so popular in South cuisine. Now Milky Mist has won aggressively challenging Amul, Mother Dairy, Nandini, Gowardhan and some regional brands. Before the advent of Milky Mist, AAVIN TN’s flagship dairy brand had kept much of the market in its grip. The way retailers were coaxed to stock Milky Mist paneer is a case study for business schools. The same business spirit of adventurous strategy is now evident in the introduction of Milky Mist SKYR, a protein-led traditional Icelandic recipe that wants to lead the fitness market with a unique protein product …easy to consume straight out of the cup to those in search of muscle and strength. All these are reflected in its impressive financials. It has grown from Rs 1,015 crore in FY22 to Rs 1,437 crore in FY23 to Rs 2,349 crore in FY25. Now, the company is getting ready for an IPO at an expected valuation of Rs 20,000 crore
Rajini kamal
Why Did Noted Director Sundar Walk Out Of The Much Hyped Rajini-Kamal Film?
After much speculation and expectation from ardent fans, Kamal Haasan and Rajinikanth announced a collaboration, after 40 years. The 173rd film of Rajini to be made under the Raj Kamal banner and Red Giant distribution. Was this the ultimate treat for adoring fans? It soon became the ultimate combo when Sundar C, Khushboo’s husband and hit director was announced as the third angle of this fusion. Things fell into place as smoothly as apple pie and cinnamon. Suddenly Sundar announced that he was quitting the project, with a dramatic communication that ran the gamut of polite language and sincere apologies, a communication clearly meant to convey his veiled, diplomatic unhappiness with the events that transpired. The film which was announced as a 2027 Pongal celebration, has now garnered much speculation and buzz as to what could have transpired. Did Sundar expect more remuneration? What was his grouse? Was the screenplay and story being tinkered with and tampered by the two veteran artists? Kollywood ears and eyes have pieced together a run of events high on surmise and low on veracity, yet compelling enough to accept…after all a Director does not storm out without strong reason. It seems Sundar was given a one liner to be fleshed out as the story by Kamal.  The serial versions had Sundar’s trademark ghost theme which Kamal was not happy with. Next it was Rajini’s turn to reject the story outright, a serious ego clash. Sundar made all the right noises when taking on two titans. Now Kollywood is humming with the buzz of who would be the replacement. Good publicity even before the film is made.
Huma Q
Huma Qureshi, The Maharani Of OTT?
The crescendo of applause for Season 4 of Sony Liv ‘Maharani’ series is still reverberating. How did a complex political drama, set in the BIMARU list headed by Bihar cast a magnetic spell on viewers? Most would say it is Huma Qureshi’s smash hit performance. Rightfully so …rarely does India’s political ethos provide the backdrop for a woman to seize power, hold on to it and keep her family brood together …though her husband was murdered and she is framed as the killer. Suddenly you find the Bihar political setting powerfully manipulated and riveting ..just when you think you have decoded Maharani as Rabri Devi, Lalu Yadav’s proxy CM and expect the venality of Bihar politics, it’s continuous state of corruption, caste wars and criminalised politics , the plot takes several twists and turns. Indian cinema has definitely produced a brilliant series that mirrors our politics and politicians, the greed for power and almost vampire-like blood thirst. Is our realpolitik this shockingly complex and convoluted? The answer is a resounding yes…in fact the makers have truly succeeded in throwing the audience off the scent of real-life persons. The political and power hunger jousting and fencing is a treat to those immersed in the drama of politics. True to the title, Huma Qureshi straddles the series like a Maharani, tall, statuesque, compelling, dignified, yet so relatable to a Bihari housewife. Any wonder that women outnumbered men in the just concluded election? Maharani is their role model … she challenges every effort to box her into a stereotype “gharelu” woman. Subhash Kapoor! The open-ended Season 4 definitely raises hopes for yet another season. Following her total devastation after losing her son Jai and the bid for PM post, will Maharani rise like a Phoenix and avenge her tormentors?
Gauri Kishen
Gauri Kishen Turns Real Heroine, Trashes A Misogynist Body Shaming Journalist
For serious cinema aficionados, new Tamil releases provide much grist for their passion mill…off beat themes and brilliant execution, new directors and experimental cast, those who climb to stardom fast. The just released film ‘Others’ is one such medico socio psychological thriller which would have garnered praise by itself but heroine Gauri Kishen and her strident response to RS Karthik, well known YouTuber, self-anointed “hero of questions” took it viral, very fast. A double whammy for the film. Karthik was gracing the promo event of Others, themed on Male, Female and Others. Did the boldness and audacity of Others trigger his body shaming query? He asked the Director Abin Hariharan and hero Adithya Madhavan, “What is the weight of Gauri Kishen, who is lifted by the hero in the film?”. Both tried to ignore this rude query, but when the journalist persisted, Gauri took him on “what are you going to do with my weight information? How are you concerned? When Karthik persisted with his justification that heroines like Khushboo and Sarita had responded to such personal questions, Gauri put him in his place, boldly, unashamed. The viral tide of support for her has made him apologise for his insensitivity. Strangely enough, Gauri who plays a crucial doctor’s role in Others, deep down empathised with the theme …we Indians have turned judgemental and crass in taking misogyny to extreme levels …a woman has to be svelte, slim and slender for the male beholder. Thin, Normal and Fat …a woman categorised into shapes that judge their very being with Beauty Queens setting impossible templates.
Abhishan
Kollywood’s Newbie Director Abhishan Jeevinth Turns Family Man
The angst, fear and insecurity of a Sri Lankan illegal immigrant family and their touching journey of acceptance by the locals is starkly and strikingly told by director Abhishan Jeevinth in Tourist Family, a runaway Tamil hit of 2025. This Rs 7 crore budget movie which raked in Rs 100 crore, now enjoying its OTT showing is surely a case study for cinematic treatment ….how an everyday event (go to Mandapam, Rameshwaram and watch the fear-ridden ephemeral no man’s land of Sri Lankan immigrants) is turned into a humanitarian story of love, laughter, fear and living in shadows. Tourist Family owes its hit status as much to its director Jeevinth as it does to its cast led by Sasi Kumar, Simran, their kids and a lovable dog, free of anxieties of an immigrant. Jeevinth is already on to his next venture. Oh, and his extraordinary success gave him another milestone …He married his 6th grade sweetheart Akila Ilangovan in a grand wedding at Poes Garden. Jeevinth proposed to her even as he was on stage for the promos of Tourist Family. He chose October to bring Akila into his family, taking a cue from Sasi Kumar and Simran’s love chemistry that holds up the hope that they will not remain tourists, permanently.
Sniffer dog
Did You Know Police Sniffer Dogs In Coimbatore Have Fan Clubs!
Tamil Nadu is so typical in many ways…cinema and stars, “fanatic fans, cinemaholics” are part of the culture. Rajini, Kamal and Vijay have mind boggling fan clubs. What if we tell you that police sniffer dogs in Coimbatore too have “fan clubs”and crooks are familiar with their names, to tease the police even as they indulge in prank calls and hoax threats with criminal intent? Just as the police move two steps ahead in crime patrol, these fringe elements lead by four steps with outsmarting strategies. Recently, a bomb threat call in Coimbatore rattled the keepers of law and order …but the hoaxers had boned up on the names of the canines and threw the gauntlet…we have planted a bomb. Better bring Wilma or Madhana to “fetch” the bombs. Wilma, a German Shepherd and the Belgian Shepherd Madhana were the first to be assigned to female handlers and trainers –Kavipriya and Bhavani. In 2023, Bhavani requested the top brass to let her take on as a dog handler, and these two women have cared for and trained their charges like their own children. The pranksters boldly name these sniffer dogs in the “fake” threats, to give a sense of authenticity to their threat calls. But the police are inventive …the commands barked at the canines are obeyed instantly …and this famous Doberman Pinscher who walks on his hinds backward (as elegantly as a Gucci ramp model) is waiting for that command…go get him. To have fun with rowdies. Police dogs don’t roll over for all, to be petted.
lokah 2
Makers Of ‘Lokah 1’ Change To A Male Superhero In The Sequel
Malayalam films have set benchmarks in many dimensions of cinema…simple yet complex stories (contradiction?), slick editing, chilling suspense and above all gripping unravelling of a credible plot at budget spends. The English subtitles have further boosted their allure to audiences, weary and wary of boy meets girl stories, families fighting over wealth, incredible plots and huge budgets. People like Dulquer Salmaan are fully conscious of the boredom and ennui of run-of-the-mill films. So Dulquer eases into the change brigade. His Wayfarer Films is now enjoying the record-breaking success of Lokah Chapter 1: Chandra which had a dream run in cinemas, grossing Rs 300 crore…it set the trend for a film superheroine, a novel status. Heroine Kalyani Priyadarshan is still savouring the fantasy theme. It is learnt that Wayfarer Films already has the sequel to Lokah Chapter 1: Chandra almost ready to hit cinemas; even as Lokah 1 breezes into OTT. But there is a big change ….Tovino Thomas is the superhero playing Chathan Kutti in Lokah Chapter 2. Dulquer appears in the sequel too as the Odiyan Ninja. Malayalam cinema is reinventing itself like Rowling’s Harry Potter series …Ministry of Magic, a universe where good and evil fight, ghouls, goblins, house elves, wizards, witches, Yakshis who transport you to the world of ancient magic. Cinema as an art form is transforming itself from a “golden era” of diverse content to new wave entertainment of bold themes. The success of Bahubali and Kantara have definitely opened up audience appeal to folklore and fantasy.
rashmika nayan kajal
15 Leading Stars From South Are Top Influencers For National Brands
GenZ may not be familiar with this metamorphosis in the film world of South India. But old timers and mid-gens do remember the scorn and dismissive attitude of the North for Southern heroines …fat, frumpy, matronly and of course “dark”. But, Vyjayanthimala, Padmini, Hema Malini, Rekha, Sridevi changed all that…turned this perception into sheer adoration.…Bollywood geniuses threw open not just their talent but their classic beauty and striking sexuality. Today, this change into sleek, sexy and sophisticated much in demand femme fatale stars has churned up more. Fifteen south Indian actresses lead the roster in terms of the number of brands and products they endorse, pan India. The reach of these cinema influencers only highlights their talent and striking looks to launch any product, from red hot jewellery to shimmering sarees and tech gadgets, even start-ups — any product that needs the absorbing presence of a woman of sustenance. The list is headed by Rashmika Mandana , the national crush, with Nayanthara and Kajal Aggarwal not far behind. Nayanthara’s Tanishq ad is a lesson in sleek jewellery that embellish Nayan …or is it Nayanthara’s exquisite presence launching a line of temptations? Hema Malini gave new meaning to Shudh Pani in her Kent Ad. Walk on Cathedral road, the Fifth Avenue of Chennai and Tamannaah Bhatia easily makes traffic stop with her jewellery ads. The brand success of Idhayam Nallennai is a testimony to graceful Jyothika whose calm and classy looks launch products as diverse and coveted as Diamond Jewellery to mundane ones like kitchen products. Trisha Krishnan has launched many jewellery brands. But behind these influencers who are so compelling, there must be an ethos, a work ethic, a professionalism. These stars have awesome linguistic skills to relate to customers …their regional and pan India filmi identity have launched them as ideal influencers for brands.
diesel bison dude
Kollywood's Unusual Movie Titles For Deepavali Releases...Dude, Diesel And Bison
Tamil Nadu’s Deepavali is not just about new clothes, sweets and crackers…a new film is a must to add to the festivities. Producers work overtime to ensure the movies are released during Deepavali. This year’s festival releases are three unusually titled films …Dude, Diesel and Bison. October 17 was truly a red-letter day for young Dhruv Vikram, veteran actor Vikram’s son. Coincidentally, Vikram’s first film too was released on October 17. Mari Selvaraj, the King creator of down-to-earth compelling movies like Pari Yerum Perumal, Karnan, Mamannan and Vazhai has again focussed on societal inequalities and caste-based exploitation …Bison is centered on Kabaddi, based on the true life Arjuna Award winner Manathi Ganesan. Selvaraj’s Bison not just holds up a clear mirror to the oppression of the underprivileged…he scores with real life depiction of a player tunnelling his way up in this caste overwhelmed social morass that makes the privileged sit up and take note …not just feel guilty about their conferred birth, but in some ways wanting to right these wrongs to bring more equity to the underdog. Kollywood is fortunate to have a clutch of prescient and compelling creators — directors, producers, script writers who remain faithful to ideologies of social inequality and in some way raise the awareness through their artistic craft of storytelling. Weaving the politics of TN into his hard-hitting film, Selvaraj builds Bison as the angry but aspirational archetype of an oppressed young man, determined to win. Even sports are not out of the clutch of caste oppression.  
nayanthara
A Rare Feat: Lady Super Star Nayanthara Celebrates 22 Eventful Years In Kollywood
In the intensely competitive ecosystem of Kollywood, traversing 22 years and reaching Lady Super Star status is no mean feat …in the same demanding profession where beauty, fitness and a modicum of acting talent combine to make a star. Forty-year old Nayanthara has achieved this milestone, still holding steady as one of the highest paid heroines (Rs 7 crore per film) pan India. Before she turned into the legend Nayan, she was Diane Mariam Kurian, dad Kurian Kudiyattu from the armed forces and mother Omana Kurian who bestowed her beauty and grace. Maybe she carried her military disciplined upbringing to her profession. But Nayan, went through some stormy and controversial romantic hookups too…her dalliance with a married Prabhu Deva, her brief affairs with Simbu and Arya provided much chomping fodder to the media, hungry for titillating bits and bytes. From her first film, Manasinakkare in Malayalam in 2003, to playing Sarat Kumar’s lead in Aiyya in 2005 …pairing with Rajinikanth in Chandramukhi which put her in orbit …soon Vijay, Ajitt, Suriya, Vikram, Simbu, Dhanush and Arya were her co-stars. Nayan’s name guaranteed a good box office run. She carried a mythological, Mookuthi Amman on her shoulders and turned a craze among women; the director is now ready with Mookuthi Amman 2. Vignesh Shivan, her husband came into her life with his directed film Naanum Rowdy Thaan, a relationship that merged into marriage in 2002, a much-hyped wedding… Netflix filmed and marketed it. Her twin boys, Uyir and Ulagh keep her busy, even as she still works in films with the same zeal in heroine-oriented roles. Nayan’s cosmetics start-up is sought after by fashionistas.
trisha
Why Is Trisha Wanting To Shock Her Audience
Trisha Krishnan is a beautiful and talented Tam Brahm enigma in Kollywood. At 40, she is still sought after. Trisha turned into a craze after Ponniyin Selvan, a Mani Rathnam magnum opus, though her Vidaamuyarchi with Ajith left the audience cold.  The media and fans are still trying to decode her persona …is she a Cool Cat or is she a Virago Vixen? Those close to her would vouch for a potent mixture of both. And making public statements like her recent bold dare “I am waiting for people to plan my honeymoon too”.  Is she tired of the talk about her romantic links or the presumed liaisons (Vijay figures prominently) or is she trumpeting her bold attitude? Not that Trisha is a boring, simpering and simple lady who pulls her housing shell tightly over her head and coils up. Not at all…she is a fun-loving effervescent girl who bubbles more like her Bubbly in her Chennai beach outings with her friends. But she has had some near escapes from permanent betrothal…her relationship with Rana Daggubati went on for long, then suddenly ended. Another engagement to a sturdy South Indian turned stormy, when Trisha stormed out of the ceremony. She does seem to get these last-minute jitters, poor girl but is not prepared for the backlash …constant chatter about her next romance. One such “almost real almost fake news” must have raised her hackles. Filmdom has many such encounters of a nasty kind but only a few like Trisha can take them head on.
rashmika mandana
After Playing Hide-and-Seek With Media, Popular Film Duo Finally Gets Engaged
There is some mysterious compulsion in film stars who hanker for media projection, compulsively, yet want to play hide and seek with their fans. Often, the liaisons go through many hoops…we are just friends, we are co-stars who respect each other, our families have known each other …but the real relationship surfaces only after many such games. National crush Rashmika and the middle ‘classic’ icon Vijay Deverakonda are supposed to have pledged their future together at an “intimate, private ceremony in Hyderabad”…a news item that immediately raised the radar of not just speculation, but certainty. Soon enough the mainstream media had the news flash. Rashmika may have instinctively realised that she couldn’t make Vijay wait indefinitely. Now the next speculation about how strong the bond is, as the age difference between the two is seven years, and the Telugu hero Deverakonda has been overtaken by Rashmika who has moved into a pan India super slot after her Pushpa, Animal, Chavva, Sikander and Kubera collectively grossing Rs 3,300 crore. Pushpa and sequel have of course hit the top slot many times over, with Rashmika competing equally with Allu Arjun for encore applause, 26 films in her kitty. Telugu audiences went crazy over their super chemistry in Geetha Govindam, the first film starring both, a chemistry that turned into a relationship over time. Forbes India lists Vijay as one of the highest paid Telugu film stars, even though his Kingdom and Khushi met with average success. The wedding is planned for February, 2026…in case you get invited.
parveen babi
Parveen Babi: A Biopic On Her Stormy Life
Tripti Dimri has a larger than life brief to enact when she plays stormy Parveen Babi in a soon to be made biopic by Netflix. Who doesn’t know Parveen Babi’s Royal Afghani lineage, her modelling career careening into Bollywood as a sex symbol, the eight films she co-starred with Amitabh Bachchan, her boldness to take on roles that closet cowards ached to ape, her riveting, sizzling on screen presence that turned on audiences? But destiny dealt a serious blow to her career when she was diagnosed as schizophrenic, soon labelled manic. Imagine her state of mind even as she rode the crest of filmi success when she accused Big B of being a Don, planning to kidnap and kill her. Many more such incidents weighed on her career. She tried a spiritual retreat and overseas trip. In 2005, this tempestuous and beautiful actor died alone in her Mumbai flat. After Tamil actress Silk Smitha’s biopic, Dirty Picture, is this another effort to lay bare an artist’s sad life or is it a homage to Parveen Babi who raked in millions for her producers? In a misogynistic social environment, women who are bold enough to smash so called societal norms are termed easy prey. One only hopes that this biopic will depict her talent and magnetic screen presence marred by mental health issues. Babi lived her personal and professional life on her terms.
Vijay tvk_001
Garlands For Vijay's Campaign Vehicles, But No Candles For 41 Dead?
Garlands For Vijay’s Campaign Vehicles, But No Candles For 41 Dead? This year’s Ayudha Pooja in Tamil Nadu was overcast by the heart -rending death toll of 41 lives, including a 2-year old child and a 60 year’s elder at Karur, when the grandstanding campaign presence of TVK Vijay turned into a massive stampede. The country was still reading about this serious death toll and the Tamilian craze to catch a glimpse of a film star. The usual claims of “heart broken”, “I am too numb to process this” and the blame game of who or what caused the human tragedy, flew thick and fast. But wait, who said the Ayudha Pooja celebrations had been cancelled, so this party could pay homage to the dead, even light candles (Vijay is of the Christian faith and even candle were not lit to mourn the dead) . Instead, the pictures of his campaign vehicles fully decorated with Banana saplings and garlands went viral, but not a word of condolence, even as a one man commission of retired Judge Aruna Jagadeesan had been set up to probe the tragedy. Are campaign vehicles and their sanctity more important than human lives? Time and again such death tolls and heart wrenching tragedies happen. Soon, more campaigns and political aspirant pied-pipers will spring up …the star struck public will be wooed to come in large numbers, supplicants and suppliants, blind faith and mindless following just ripe for more such disasters.
pawan k
The Importance Of Being Pawan Kalyan In The World Of Cinema
It has become rather hard to classify a film star politician or a politician drawing massive crowds as a star in the South. At least two deputy CMs of significant states have added value to their Star status…Udhayanidhi Stalin and Pawan Kalyan. Pawan Kalyan’s just released film, They Call Him OG, is setting all kinds of records for crowds drawn, collections at box office and the craze for the actor politician. In just two days, OG swept in Rs 200 crore globally. Trade analysts are busy with their matrix of comparison with other “hits”. We in India are quite familiar with cinema and star craze. But Germany had a shocking incident …a poster of Pawan Kalyan was bathed in milk in public and incensed the Germans, who were angry about such low-level civic sense. In a Chittoor (Andhra Pradesh) cinema, a huge garland on the hero’s poster caught fire and people ran helter-skelter. But such over the top intense hero worship is par for the course in a star struck ecosystem. If the star is a weighty politician, the frenzy and celebrity fever only intensifies. Despite record-breaking collections, critics have cautiously slammed the plot and the film. But then do critics matter? When you lead a mammoth fan club, the film just flaunts the Hero…and all is in the well at the Box Office. Keep your hold on those fans …the magic formula.
R Madhavan
Madhavan And Why Money Is Not His Overriding Muse
This soft gentle hero, R Madhavan has travelled all the way from a Jamshedpur TamBrahm middle class upbringing to the giddying heights of Bollywood and Kollywood with an untarnished reputation. He also made box office history with strong story line plots of love, sentiment and family bonds, and directed a few patriotic films. His biopic Rocketry: The Nambi Effect on Nambi Narayanan, was warmly received. In a recent media interaction, Madhavan decoded his strategy for choosing between “financial stability and making Good films”. If the overriding concern is financial stability, you tend to grab every film that falls your way …but choosing good films can happen only if you are financially secure. Profound or trite? With Madhavan there is no Dr Jekyll and Mr Hyde stand. This clean-cut hero has come a long way to make his home in Dubai. And that not to be missed trapping…he is the proud owner of a yacht. “There is buzz that I own a ship …nothing of the sort…it is just a Rs 16 crore 75 feet pleasure boat”. There is also talk that Maddy has dabbled in real estate and owns property in Mumbai. Sensible, down to earth middle-class values …use your money in sensible ways, not prowl for instant wealth. He does remind you of Dhoni who succeeded enough to make his name a brand with his outstanding play, quietly made his millions…balanced fame and fortune, curated. Dhoni and Maddy are like peas of the same pod …humble, practical and at the end of the day poster boys for middle class ethos, not razzmatazz power play.
malaika
Malaika Arora Redefines Herself — From Bold Beauty To Daring Icon
Twenty-four action-filled years have passed on in 49-year old Malaika Arora’s life, since she gained global fame for her dance Chaiyya Chaiyya with Shah Rukh Khan atop a moving train in Dil Se. Nothing much has changed for this feisty and fast fashionista…her love for undiluted publicity, fashion statements and boundless energy have only grown along with her passion for fitness. Oh! Yes, her liaisons do make for high voltage news, not surprising that after her divorce from Arbaaz Khan (brother of Salman Khan) social media chatter made her every link newsworthy, especially her long standing relationship with Arjun Kapoor. Now the same ‘GRIPE VINE’ is trumpeting a break with Arjun Kapoor. Recently HT carried an interview with Malaika about her past state of mind and her present transformation, a weighty self-assessment and certification. “Till now my style quotient, dress sense, fashionista status and relationships determined my personality in the eyes of others”. Pardon us, but celebrities are scoped for this very reason, if this scrutiny and projection stop, the celebrity is no longer a celebrity. What was Malaika conveying? Others cannot influence what I should do. “But when I stopped justifying my actions and appearance, I felt a lot more free”.  She concluded by forgetting what people think, it’s important what you think of yourself. She justifies her boldness, openness and going that extra mile which has put her on top. For added measure she states that people who contain her in a narrow perception cage are not her well-wishers. Is Malaika down to earth honest or is she styling for her next move? Best to be an enigma and baffle the curious.
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Dhanush’s Movie Title ‘Idli Kadai’ Raises Curiosity Factor
People are justifiably wondering about the movie title Idli Kadai, featuring popular Tamil star Dhanush with Nithya Menen as a leading lady. Perhaps the movie may just prove that titles don’t matter as long as the content is gripping. Strangely enough Dhanush seems to have that innate trick of marketing his film through the curiosity factor. In a recent promo event Dhanush talked about his childhood when his family couldn’t afford even idlis, how he yearned for them and hence centrifugal his plot with a well fermented storyline, soft, spongy and sentimental. Like all mid-level heroes, Dhanush is at the crossover crossroads …which option to jump to the next level? Especially after Vijay pole-vaulted to politics and his bête noire Sivakarthikeyan inching to top slot, though Madharaasi fell flat despite the hype. But Dhanush has a leg-up which many don’t have; he can multi-task as an actor, director, singer and scriptwriter. His female lead Nithya Menen is a dependable lead, talented and fearless …though her film Thalaivan Thalaivi was rejected both in cinemas and OTT. In that too Nithya romances a Kothu Parotta seller …food is the rocket to a man’s heart, head and bank.
Lokah
Dulquer Salmaan: Blending Stardom With Smart Business Moves
Malayalam cinema’s suave hero, Dulquer Salmaan is truly a Lucky Baskhar. You might think so what? He is a nepo hero from the house of a film legend, Mammootty. Bloodlines can exalt a star only for a limited time, eventually they have to prove their mettle. Dulquer has leaped further than his father.  His company, Wayfarer Films just released Lokah: Chapter 1 – Chandra is setting new records at the box office. In just 13 days of showing, it has collected Rs 200 crore and much critical acclaim for its producer Dulquer who plays a cameo in the film. Dulquer is shrewdly strategizing his status not just as a star but a producer of quality stuff. Dulquer’s upcoming film, Kaantha was all set for release on September 12 but he suddenly decided to postpone its release to get the best of Lokah’s ROI. Its cost of production was Rs 32 crore and Dulquer is confident it will bring in Rs 300 crore. He has already announced that he will share the overflow with the crew of Lokah. Dulquer wants Kaantha too, to be an unforgettable film. Success needs well thought out master plans. Luck is the magic component. 
Rameshwaram
In Just 5 Years Bengaluru’s Rameshwaram Café Hits Rs 18,000-Crore Valuation
To PM Narendra Modi’s clarion call, ‘Make in India’ may we add, Make for India. When the ideologically arid opposition protests lack of employment and opportunity, there are many products and services incubated by entrepreneurs who dream big and realise these dreams. Bengaluru’s Rameshwaram Cafe is one such successful dream that has fed thousands of hungry patrons growing by the day. Of course, one cannot easily forget the bomb blast there on March 1, 2024.  The café was founded by Raghavendra Rao and his wife Divya (a CA by profession) in 2021 as a quick service restaurant. The name ‘Rameshwaram’ was chosen by the founders to pay tribute to Dr APJ Abdul Kalam as it was his birthplace. Today it is Bengaluru’s landmark where the aroma of pure ghee roasted Dosas, cushion soft idlis, taste enhancer chutneys and filter coffee bring in droves from 6 am to 1 am and caters to people across all stratas. This veg south Indian fast food chain with a daily turnover of around Rs 5 crore reportedly commands a valuation of Rs 18,000 crore as its gross margin is 70%. More. It seems its hygiene and cleanliness also add to valuation. This fast chain is indeed giving tough competition to the likes of McDonalds, KFC, Burger King and many more. What is even more fascinating is the level of automation and the training of the chefs. The steaming boilers cook up to 500 mini idlis in one batch ..and the deftness of the chef who pours batter for 8 dosas at a time is a sight to watch .Rameshwaram Cafe is one of a kind …think global (in terms of automation tech, good quality, consistent service and fast delivery )and reach local. The Rao couple have built a shrewd food business with astuteness. It will not be surprising if they go for an IPO.
udhayanidhi inbandhi
From Udhayanidhi To Inban: Family Legacy Continues At Red Giant Movies
Inban Udhayanidhi is all of 20 years of age even as he moves in as CEO of Red Giant Movies, a production and distribution company, incubated and grown by his father Udhayanidhi Stalin, now deputy CM of Tamil Nadu. In just 17 years, Red Giant emerged as a near monopoly in terms of its scale and reach. Inba, as he is informally called by his closest friends, has the provenance of politics, power and privilege, a DNA soaked in cinematic and political wealth. WunderbarFilms and Don Pictures combined production, soon to be on screen, Idli Kadai directed and lead by Dhanush is the first film to be distributed under Inban Udhayanidhi’s watch. Don’t be irreverent to this banal title …Idli Kadai (idli shop). Dhanush is known to choose powerful themes and dramatic storytelling. Idli Kadai marketed and promoted by Red Giant is expected to strike that Midas touch too, with push and pull from this well-known political family. The news is that Inban is simultaneously being coached and trained in acting, another legacy from his father who could orchestrate his film and family status with agility. In a state where cinema and politics are de rigueur as environmental interests, Inba has his play station all mapped and pegged. Red Giant’s popularity hit a high in 2010 when all four of its distributed films… Vinnaithaandi Varuvaya, Madrasapattinam, Boss Engira Bhaskaran and Myna became popular hits. Since 2022, film promos could no longer use Udhayanidhi’s name as he was Minister for Youth Welfare and Sports. Inban Udhayanidhi inherited the reins. Ah, the inscrutable ways of destiny.
Siva
Can Sivakarthikeyan Fill The Space Left Vacant By Vijay And Ajith?
It was the audio launch of the just released Sivakarthikeyan film Madharaasi. No point in asking why this title (time was when all south of the Vindhyas were Madrasis often parodied by comedian Mehmood). Sivakarthikeyan did not need aide memoirs or pre coded script to grip audience attention …his TV anchor days experience seamlessly slipped into his hero status on stage. He was all praise for director AR Murugadoss (ARM) and the hit films Deena, Ramana, Ghazni and Thuppakki ..headlined by Thala Ajith, Suriya, Vijay  and late Vijayakanth, …each one moulded by ARM to portray powerful roles and make hit films. SK’s praise for the ARM acting method was not stage “feel good” acclaim. The vacancy left by Vijay (riding into politics) and Thala Ajith (adrenaline amped up race cars) were waiting to be filled. Naturally, SK, the romantic comedian hero, has set his sights on an action hero mould …how Madharaasi will catapult him to this fighter mode depends on how powerful his transition is …his Amaran was praised as a classic.  Madharaasi’s story is about guns brought in containers to be stored in a factory for future mayhem in TN. This danger needs a suicidal hero to put his life on the line. “I took steroids to replicate an intense craze driven look.” This simple Simon who talks without rancour recalls his struggling aspiring days …even water wouldn’t be given for those who knock on film doors. Today, they ask me Sir , some juice, cake? I have Tamannaah to my left and Samantha on my right…a distraction when I failed to notice Dhanush in the front row. SK has now overtaken his finder, Dhanush. Is SK destined to ride the crest of cinema without borders?
manushi
Tamil Film ‘Manusi’ Wins Praise From Madras HC, Faces Hurdle With Censor Board
The soon to be released film Manusi led by singer and talented actor Andrea Jeremiah directed by Aram fame Gopi Nainar has a parallel story of its own to recount before release. Manushi is swinging like a pendulum between the Central Board Of Film Certification Board (CBFC), the filmmakers and the Madras High Court. For added misery to producer Vetrimaaran, the film is ready, yet its public viewing is uncertain. So what’s delaying it? The CBFC is apparently unhappy with the film’s potshots at the government, fiery dialogues and what is apparently seen as a mix up with communist ideology. So Vetrimaaran, approached the CBFC and the Madras HC after several cuts of scenes, dialogues chopped and probably ended up making an impactful film, insipid and inane; falling between two stools. CBFC did not give any certificate so the producer approached the HC. Recently, Sun Pictures’ got ‘A’ certificate for Rajini starrer Coolie. Sun Pictures moved the court to get ‘UA’ instead of ‘A’. Probably the makers wanted the youth and kids to view this masterpiece. The Court promptly set aside the plea. But like the Scottish folklore of Robert Bruce, producer Vetrimaaran try again approach seem to have with the HC. He approached the court, objected to the multiple cuts and changes. This time, Judge Anand Venkatesh watched the movie. He was so moved by Manusi and its portrayal of “the dark underbelly of power”. His review of this film was carried in all media. All one can say is that the learned Judge taught movie reviewers to fully understand the nuances of a film before reviewing it. He also ordered a few changes in the film but more importantly, the CBFC had to issue a certificate for release within two weeks. 
MK Rahul
Alliance Triangle: Rahul Courts Stalin, Cong Flirts With Vijay
Tamil Nadu chief minister MK Stalin is currently the man for all reasons of political strategy …dumping an invitation for an Ayyappa event in Kerala, he winged his way to Bihar on August 27, to participate in Rahul Gandhi led Voter Rights Yatra to protest against the sudden deletion of 65 lakh “fake” voters from Bihar electorate. Stalin’s party heavyweights wondered about this trip, even as Stalin was scheduled to visit London and Germany on August 30. Meanwhile, despite his huge show of power, actor Vijay knows that a nascent party like TVK at best  can divert votes, what he really needs is a sinewy party to really break the incumbent. And his Chanakyas, Aadav Arjun and John Arogyasami have marketed a Congress alliance like the Holy Grail. Vijay has already sought an appointment with Rahul Gandhi, a play that Rahul is said to have nimbly avoided being lured by the sound and fury of a cinematic organisation. Surely, Rahul and his party are well aware of the 360-degree strategic strength of the DMK. Why rock the boat when this Opposition alliance has gained respectable traction? But the Judas in every party will try their to open trap doors or pull up drawbridges . Established leaders like Thirunavukkarasu, Manikam Tagore, Selvakumar are enticing the party with claims that aligning with Vijay will fetch them 60 to 70 seats, and TVK will share power with Congress.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”