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Of Leo, Lokesh Kanakaraj and LCU
Have you heard of LCU? Unlikely. It has just come into cinematic coinage pre- and post-release of Vijay’s Leo. It is Lokesh Cinematic Universe (LCU). Who is Lokesh? Remember that exotic character who clinched the super success of Vikram, overshadowing even Kamal Haasan? …. Rolex played by Surya. Lokesh Kanakaraj is now firmly at the centre of the film firmament after back to back hits like Master, Vikram, Michael and now Leo. His style of film making is now branded LCU. DMK’s controversial youth icon Udhayanidhi Stalin has also endorsed Leo. Ever since Leo shooting started, the savvy team of Vijay and Lokesh have carpeted social media with a blitz of bits, bites of news managing to captivate Vijay fans to drool with anticipation for the movie. Pre-release Leo had enough bug bears …early morning show times denied by DMK, cancellation of audio release, the falling out of cinema owners and distributors over percentage share et al. Looks like Vijay’s imminent political entry has added more spice to Leo. The final digital straw on the DMK’s back… chief minister’s son-in-law Sabareesan is said to have conducted a lightning survey of over 65 villages, found that youth in 20-25 age group have selflessly put up Leo flex banners at their own cost…this youth following may well translate into party cadres for Vijay Makkal Iyakkam. Politically savvy Kollywood stars have mastered the art and science of seamless crossover from cinema to politics
LEO
Vijay’s LEO Promos Peppered With Controversy
Kollywood superstar Vijay’s movie LEO, set to hit the screens on October 19, has raised the frenzy of his crazed fans. But LEO has also gathered a big baggage of controversies in its promotional rollout. With the box office competitive stakes sky high after the overflows of Vikram and Jailer, Vijay and Ajit in the same superstar status have to try harder. With his imminent entry into politics, the stakes have doubled for Vijay and his team, to work overtime in LEO’s pre- release publicity. But they did not have to work really hard. The controversies that twinned with its poster release, cancellation of the audio event, the shocking use of expletives in the trailer, the protest by 1000 dancers for not being paid for their work have charged up the pre promos sufficiently. Between Lokesh Kanakaraj the director, hit music director Anirudh and the production house, the team has kept the arc lights focussed on Vijay constantly. But not without some negative rumblings. Take the permission granted by the DMK government for extra crack of dawn shows (4 am and 7 am) on the first two days of release when fan mobs stampede their way into cinemas. The media immediately raised the question that when such shows are not permitted after Ajit’s Thunivu created problems, what made DMK agree? Is Vijay being wooed for an alliance?
madhavan_writers cafe
CSR Of A Different Kind: Three Burn Survivors Fly To Dubai For High-End Culinary Training
People in Chennai may have read the news item with much emotion. Three young women employees of Writer’s Cafe, Priyatharshini, Parimala and Komala are all set to fly to Dubai for a three month high-end training at its International Centre for Culinary Arts. So what’s special about these women? Time was when none of them could even come out in public and face the world, literally, all victims of severe burns, traumatised by domestic violence or sexual exploitation. They owe their total rehabilitation and entry into a work life of self-esteem to one man — the visionary marketing Guru, international foodie and serial entrepreneur restaurateur who transformed baking from mere bread to Hot Breads. M Mahadevan, founder of Oriental Cuisines which runs bakery chain Hot Breads gives new meaning to CSR and employability to the underprivileged. Mahadevan‘s motto, no expectation of life time allegiance from his beneficiaries. He encourages them to grow wings and find their own space. The story of the three women employees from Writer’s Cafe (started as a partnership with Higginbothams, the iconic book shop) is organised and funded by Mahadevan. Mahadevan assures them, after your return you can start your own enterprise or come back to us. That’s a classic Mahadevan CSR. India has many such societally exploited groups begging on the streets. If more Mahadevans open their hearts and purse, socially shunned and marginalised persons can become self-sufficient.
SKIN
Beautiful Entrepreneur: Kollywood Superstar 9thara Launches 9SKIN
Kollywood’s Lady Superstar Nayanthara is in the news for many facets …blessed with riveting beauty, she is now talked about for her smart business sense too, even as she launched her beauty brand 9SKIN with elan and style in Malaysia. Fresh off the pan India success of her movie Jawan with SRK, and the just launched psycho thriller Iraivan with Jeyam Ravi. Not many film stars have ventured into an enterprise that brings beauty, skin care and marketing mix in an innovative brand portfolio. If you thought Nayan is cannily cashing in on her filmi status, you are wrong. She is thinking beyond her film star shelf life. Ayurveda and ancient Indian plant based skin care basics like turmeric, essential plant oils, sandalwood are coveted. The saga of Fair & Lovely has cautioned the consumers and entrepreneurs about the dangers of chemical-based skin products. Now, global beauty brands, L’Oréal and Estee Lauder are keen to invest in such home grown enterprises. According to Euromonitor International, the Indian beauty market which was valued at $12 bn in 2018 is projected to jump to $17 bn by 2025. Clearly, Nayanthara knows that her own glass skin is the best blurb for her products.
Siddharth cauvery
Siddharth’s ‘Siddha’, A Film With Message Hounded Out By Cauvery Protesters
Siddharth was addressing the press in Bengaluru, talking about his latest film Siddha, which deals with the incendiary theme of child sex abuse. Suddenly a team of Cauvery activists walked in and literally shooed him out. “Pack up your film promotion. Even as the two states are in headlong confrontation, your Tamil rhetoric is not welcome here“.  A cool Siddharth just thanked the media and walked out. This act of chicanery is shocking in a state run by Congress, best buddies and allies of the DMK, a party that is in total denial that the TN farmers are deeply agitated and frustrated by Karnataka refusing to open the Cauvery hatch. Siddha is a small budget film with a heart rending message in which Siddharth plays the role of a family man taking care of his deceased brother’s 8-year old daughter. How he gets into the vortex of alleged sexual abuse and what really happens to this child is a heart rending story. SU Arunkumar, director of low budget hits like Pannayarum Padminum , Sethupathi and Sindbadhas crafted a meaningful story. And a powerful social message. Shockingly, this political interference in artistic entertainment is condoned by leaders …shows how hollow political alliances and their fulsome social platitudes are, in reality. Who cares if more children are brutally assaulted?
Sai pallavi
Fake Marriage Photo Angers Actor Sai Pallavi
The film gossip conveyor belt is on turbo mode getting more ingenious in plating up fake news in authentic garb. This apparent “wedding” photo of popular actor Sai Pallavi is on frantic viewership. Sai Pallavi, the girl who shot to fame in her very first Malayalam movie Premam as Malar teacher is a busy actor in Tamil, Telugu and Malayalam movies. But she was in for a shock after the muhurat of her new film, SK 21 featuring Sivakarthiketan as hero and directed by Rajkumar Periyasamy (produced by Kamalhaasan). The group muhurat picture was creatively cropped and spread as “Sai Pallavi and Periasamy get married? A furious Sai is now hitting out at such cheap tricks by “publicity hounds”…a possible many who stand to gain. Marriages may be made in Heaven…but in filmdom, marrying off two people with no fear of a backlash is common. Recently, Anirudh , newsmaker musician and Keerthi Suresh were shown to be serious about hitching their stars. Keerthi’s father is busy denying. Trisha Krishnan at 40, single and blazing was also “married” to a Malayalam director. In the bigger scheme of films such publicity is secretly coveted.
EPS KAnnamalai
Why AIADMK Walked Out Of NDA In A Huff
The now on, now off relationship between BJP and AIADMK see-sawed for over 10 days when criticism and condemnation of the BJP by EPS and cohorts flew thick and fast. The main target is K Annamalai. How can our revered Annadurai whose name is the anchor for our party’s very existence be sullied like this or our beloved Amma insulted? The people of Tamil Nadu will never forgive us if we turn into ingrates thundered party chief EPS; all this after senior party leaders had camped in the capital to meet home minister Amit Shah but, they could not meet even BJP president JP Nadda. One of the reasons for AIADMK walking out of NDA is they asked Annamalai to be replaced. And BJP, impressed by his padayatra, is not ready to oblige. The other reason for breakup, according to a Vikatan source, TN for over 60 years acknowledges only two parties…the AIADMK and the DMK, an almost Pavlovian response to set cues of Dravidian ideology….promises, schisms and caste divides , blame all ills on the prosperous Brahmins. A third dimension, making an impact here has to neutralise this Dravidian rhetoric. But for Tamils, a north Indian power is poison ivy, Hindi allergy and Delhi Sultanate baggage. And most crucial, TN is dreading the post census delimitation which would definitely cut its Parliament numbers.  Also, EPS is rabidly opposing any back room bid by BJP to bring in OPS and Sasikala along with TTV Dinakaran. There lies the rub.
AR Rahman
No Symphony: AR Rahman’s Concert In Chennai Turns Into A Nightmare Stampede
AR Rahman, the slumdog millionaire and Oscar holder dreamt of a grand music concert, planning to belt out his immortal songs in Tamil to delight a mammoth crowd. Passionately he named the concert Marakkuma Nenjam(will this heart forget). Sure enough the 50,000 odd crowd that pushed into the venue which could accommodate just 20,000 ticket holders swear they would never forget the stampede, women and kids screaming in alarm, people pushing their way through and genuine ticket holders of Rs 5000 left high and dry, unable to get to their assigned seats. The blame game is in full swing…most blame the organisers ACTC events who seemed to have only focused on raking in the money at any cost. The sound system was so poor that even those near the stage could not hear much. People in the know are putting the onus squarely on the maestro himself for trusting an event organiser like ACTC. Incidentally, the maestro himself was grounded in the traffic grid near the venue. The negative publicity saw Rahman tweeting, “Dearest Chennai Makkale, those of you who purchased tickets and weren’t able to enter owing to unfortunate circumstances, please do share a copy of your ticket purchase to arr4chennai@btos.in along with your grievances. Our team will respond asap.” Will this tweet be music to the ears of Rahman’s fans? Not really.
Jagan arrest
Chandrababu Naidu’s Arrest: A Game Changer In Andhra Pradesh Power Balance?
Much as the ruling party, Jagan Mohan’s YSR Congress wanted to make former Andhra Pradesh chief minister’s crack of dawn arrest look like a logical move to punish him for corruption in the Skill Development case, the TDP leaders and political analysts are convinced that this whole thing was planned and executed to coincide with AP chief minister YS Jagan Mohan Reddy’s sojourn in the US. Even as he was remanded to 14-day judicial custody, Andhra erupted into angry protests by TDP cadres who also called for bandh. Actress Roja the firebrand YSR Congress distributed sweets celebrating Babu’s arrest. Not that Naidu has the image of an unsullied political saint ….after his election loss, he has been fighting a running battle with YSR, trying to cadge favours from the BJP, and simultaneously trying his luck for Congress support — classic case of running with the hare and hunting with the hounds. Is Jagan’s intent to make him an untouchable for the BJP? The I.N.D.I.A bloc has immediately condemned the arrest and professed their sympathy. Telugu star and JanaSena Party founder Pawan Kalyan showing his solidarity to Naidu protested by sleeping on the road as he was denied entry into Andhra. AP is on high alert as TDP cadres are baying for blood, it could turn violent. The moot point is will BJP align with Naidu’s party after such negative publicity?
Thani Oruvan
Sequel Fever: AGS Entertainment Gets Ready For ‘Thani Oruvan 2’ With Jayam Ravi
The sustained box office and artistic success of Southern films is not just about strong story lines, brilliant directors, tight budgets, organised shooting schedules and artists who give value for what they earn. Southies know how to get the best ROI, even in remarkable budget films. Much of the credit goes to producers like AGS Entertainment founded in 2006 by three brothers — S Aghoram, S Ganesh, and S Suresh — which has consistently bankrolled good, wholesome and mostly family oriented themes. AGS Entertainment just announced their Thani Oruvan 2 to mark 8 years of the original hit movie that ran in cinemas for 50 days, grossed Rs 150 crore worldwide, with no carpet-bombing gimmickry or cooked books. What is even more remarkable, the sibling team of director Mohan Raja and Jayam Ravi, team up yet again for a seventh film in Thani Oruvan 2. Jayam Ravi is already riding high as a bankable artist, as gracefully as he rode a caparisoned elephant in both Ponniyin Selvans. He is Ponniyin Selvan, Mani Rathnam’s muse. Starting with Jayam, M Kumaran S/O of Mahalakshmi, Unakka Enakka , Santosh Subramaniam, Thillalangadi, Thani Oruvan 1 all back-to-back hits, and paisa vasool for film buffs. Jayam Ravi will play an IPS officer Mithran once again. Spoiler alert …could the antagonist go after the hero? Nayantara is his love light.
Rail Radhika
Radhika Sarathkumar, The Super Brand Of Tamil Films Turns 60
Radhika Sarathkumar chugged into the film scene in Bharathiraja’s Kizhakke Pogum Rail in 1978. Today, she is the Bullet train of Kollywood, trail blazing her way through over 200 films and Tamil mega serials that have spun money and enduring fame for this superb actor. Her very first film (ran for 365 days in theatres) and its success brought her the sobriquet Rail Radhika, and the SUN TV serial, Chithi made her the family icon of thousands of women who waited for the prime time slot of Chithi. Significantly, Radhika would have not aced any star test…she herself once acknowledged that she is a plain Jane, no sultry siren nor sexy screen sizzler. But she was the master of transformation to the character she played and the audience remembered her performance even in average films. Her only claim to fame at her debut was that she is the daughter of late MR Radha, a controversial and stormy petrel of Kollywood in his heydays. She went through three marriages, her second one to Prathap Pothan, actor-filmmaker. Finally she has found her anchor in actor Sarathkumar. Her vast experience in show biz motivated her to start her own company, Radaan Mediaworks which has produced a number of TV shows. Radhika still remains the iconic rail Radhika, a woman who scripted her life on her terms. Happy birthday Radhika.
EPS madurai
EPS: The Man Who Aspires To Be Another MGR!
AIADMK chief Edappadi K Palanisami (EPS) organised a mega event in Madurai on August 20. To draw crowds from all over Tamil Nadu, money was poured like ghee on the havan khund. A few party cadres say they were given tickets for Jailer, costing Rs 4,000 and exhorted to make it to Madurai at any cost. According to local intelligence, lakhs of ADMK?????(OR AIADMK) cadres…. came for the meet, to evaluate EPS and his crowd pulling ability vis a vis MGR and JJ. EPS smiled all the way through the meet, accepted piles of garlands and anointed himself Purathchi Thamizhar (revolutionary Tamilian) as prefixes. But deep down, EPS is acutely aware of the serious threats to his status and leadership. The BJP is playing a wily game of seemingly promoting EPS, knowing full well that at the right time they could up the ante and demand more seats in an alliance. BJP leader K Annamalai’s job is to needle EPS regularly just in case he acts tough in their shotgun marriage. Meanwhile, the troika of Sasikala, OPS, and TTV are baying at his heels, raking up every scandal including the shooting at late JJ’s Kodanadu estate. The option of merging his outfit AIADMK with BJP may have been attractive …till a savvy political leader told him, he would totally lose that Dravidam brand and leave the DMK the full arena to skate. Sleeping with the enemy brings its own dangers.
RNRavi_MKStalin flag
No Holds Barred Between Tamil Nadu Governor And Chief Minister
What Mantara and Shakuni wrought by diligently working on Kaikeyi and Duryodhana’s psyche in our epics is now quoted in Tamil Nadu. BJP leader K Annamalai’s faithfuls busy working overtime constantly citing the omissions and commissions of Governor RN Ravi. Even as the NEET bill assent is hanging in the balance of Raj Bhavan, the Governor hosted a tea meet to congratulate those who had passed the exam. The father of a student stood up to ask, “Sir, when are you signing this Bill?” Prompt came the response “If I had the authority, never.” On a recent tour of Thiruvannamalai, Governor Ravi went round the ultra holy Giri Valam path (lakhs circumambulate this hill on Poornimas) and said, non-veg food being served here must stop. Even as the Governor meets and greets the press, Annamalai has been quietly smouldering …there is talk that he has spoken about such matters to the top. Stories are doing the rounds that Annamalai is convinced that his walkathon has been seriously neutralised and marginalised by the Governor’s Raj Bhavan Durbar Hall. To add insult to injury, Stalin says let the Governor stay on till the Elections…he is our chief campaign mascot! An alternate Flag hoisting by Stalin at the Fort St, George, boycotting the Governor’s traditional ceremony clearly indicates that it is all out war in TN between the Governor and chief minister.
Jailer_002
Rajini Reloaded: Jailer Sets Screen On Fire
Those who predicted another crash landing at the Box Office for superstar Rajini are now silently swallowing their dire forecast as Jailer has reportedly crossed the Rs 300 crore mark worldwide box office in the first five days of its release. Trade circles are predicting that it could overtake Kamal’s Vikram and Vijay’s Beast. Reportedly, Rajini has already worshipped at Badrinath temple — his Himalayan escape — a routine so familiar to him on the release of a new film. After the lukewarm response to his Darbar and Annathe, he must have vowed to make a serious course correction and reclaim his place as the superstar in the filmy firmament. What a course correction it turned out to be! SUN Pictures’ strategy of signing on brand each from Bollywood (Jackie Shroff), Mollywood (Mohanlal ) and Shiv Rajkumar from  Karnataka ensured that the legion of fans  from each region would watch Jailer for their chosen icon. Anirudh and his peppy music made magic out of Kaavallaa, a track that Tamannaah ensured would leave the audience gasping; an overdose of violence to elicit a cathartic release of anger and angst and a family-centered story where revenge overcomes all else. And not to forget the promo blitz and pre-release publicity barrage that super-hyped the star Rajini’s dialogue, “inimey pechu ille, veechu thaan” (no more talk, just hack). Love him or hate him, but you cannot ignore Thalaiva.
Annamalai padyatra
DMK Mocks Annamalai’s Padyatra After He Rushes To Delhi Midway
Just nine days into his much hyped Tamil Nadu padayatra from Rameswaram, BJP leader K Annamalai was summoned urgently to Delhi by party president JP Nadda. The DMK has been watching Annamalai’s yatra with some apprehension as the crowds buzzing around were significant. Old women hugged him, kids brought for show time, women complaining of inflation, gas cylinder prices and tomatoes squelching home budgets. From Gandhi’s Dandi March to Annamalai’s ‘En Mann, En Makkal’, such yatras have unfailingly drawn crowds for that curiosity factor. Any wonder that DMK chortled, “Pada Yatra is now Padi Yatra“(a half yatra in Tamil) as the protagonist had to rush to hear his master’s voice. BJP cadres are offering any number of reasons for the sudden summons from Delhi. Meanwhile, BJP’s alliance partner AIADMK’s Edapaddi K Palaniswami (EPS) has suddenly found his lost self-confidence after Modi gave him spotlight importance in Delhi. This has emboldened him to announce a protest march challenging DMK about the denial of Cauvery waters to save TN delta kuruvai crops. This may put Stalin on the back foot. What if EPS walks away with the kudos and bargaining power? It’s well known that Annamalai has a prickly equation with EPS. Maybe the BJP top brass want him to mend fences with EPS?
SRK anirudh
New Music Sensation From The South, Anirudh Ravichander
Even as Rajini’s Jailer opening song, Kaavaalaa has set the internet and fans on fire, Anirudh Ravichander, the music director is going places in just 11 years. After his notable success in South films, his very first song Vanda Idam he has created for Shah Rukh Khan’s Jawan, to be released on September 7 in Hindi, Tamil and Telugu is expected to be a rage. The Hindi version of the song is titled “Zinda Banda“, apt for Anirudh whose music is now a rage in Kollywood, Bollywood. His infectious tunes are converted into visual treat videos that titillate and tease the senses. Tamannaah’s Kaavaalaa dance stoked collective frenzy. It helped that Tamanna and her Lust Stories 2 had already broken OTT records. Anirudh known as ‘single haddi’ when he came to films is fast turning into a music director of substance with successive hits. For added measure, this nephew of Rajinikanth is making more news in the industry. Director Shankar who journeyed with AR Rahman for over 20 years has now shifted his loyalty to Anirudh, signed him up for Indian 2.
MKStalin speech
Stalin Woos 30,000 DMK Cadres With 6000 Kg Mutton Biryani
It was a veritable gastronomic extravaganza where 30,000 DMK cadres gorged on mutton biryani and chicken served up in the training camp in Tiruchirappalli, Tamil Nadu. Evidently the BJP‘s meticulous training and planning for elections served as the template for Tamil Nadu chief minister MK Stalin’s motivational thunder and lavish hospitality at this election stump. The alchemy of super delicious biryani and powerful oration was meant to galvanise the booth committee overseers of 15 constituencies. Being the birthplace of the party founder Kalaignar, the stump speech was generously peppered with claims and confidence to catch boosters like “naarpadhum namade, naadum namadhe” (40 seats are ours, the land is ours). He did not miss out on hitting out at the AIADMK for a “sell out of our land to the BJP”. Stalin seems to have imbibed a new josh from his self-perceived status as the originator of the Opposition unity, and is doing everything to rabble rouse and rake in the electorate’s trust. TN Minister KN Nehru said “You must all feel proud that our leader is motivating the entire Opposition to unseat the BJP.” Surely the DMK’s omnibus passenger, the Congress could feel challenged. Stalin has inherited his father’s fluency of wrapping up Dravidam in chaste Tamil oratory. The 2024 general election promises no holds barred fight to oust the north Hindi domination of the BJP with a frontal south emotional Dravidam clarion call.
Rajkannu
Legendary Film Producer Who Launched Mega Stars Like Rajini, Kamal, Sridevi Dies A Pauper
A mere 14 people (that too his relatives) participated in the last rites of legendary film producer SA Rajkannu who was celebrated and feted sky high when 16 Vayadinule produced by him in 1977 under the banner Sri Amman Films was a super hit.  Kamal Haasan as the protagonist, chapani (the village idiot) is now Ulaga Nayakan. The late Sridevi as Mayilu (just 14 then) sizzled and skyrocketed to stardom post that film. And who can forget Rajnikanth’s Parattai, the negative role ruffian who confronts Kamal in this Tamil hit directed by Bharathiraja! The late MR Radha’s daughter, Radhika is even today known as Rail Radhika, a throwback to her debut film Kizhakke Pogum Rail. The multi-faceted artist Bhagyaraj was Rajkannu’s hero in Kanniparuvathile. But all these super marquee names of Kollywood forgot this man who gave them their debuts. Rajkannu spent the fag end of his life in a rented house, and died an unsung producer. His close family were hoping that these celebrities would at least turn up to pay their salaams on his final journey.  However, stars were content to tweet their sorrow. Clearly, filmdom and politics celebrate only success and status. Reminds one of Rajesh Khanna immortal dialogue, “Yeh duniya badi kuthi cheez hai. “

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.