At 41, Dulquer Salmaan has an envious track record of big achievements –MBA from Purdue University, a Dubai stint in IT major, and then quitting this comfort zone to plunge into films to prove that just being legend Mammootty’s son would not put him in the orbit of pan India success. In 2012, when Dulquer wanted to act in films, the easiest thing for him would have been to latch on to the fame, name and star adulation of his father who at 73 continues to rock Malayalam cine world. But Mammootty made it clear that he would not call in any favours. Dulquer proved that he could build his own niche. He instinctively chose pan India films and themes in Telugu, Hindi, Tamil and Malayalam acutely aware that Dad was a hard act to follow in just Kerala cinema. A brilliant strategy that has won him a Filmfare Award and other trophies. Sita Ramam turned out to be both a creative and commercial hit, after his O Kadhal Kanmani (Mani Ratnam directed ) Kannum Kannum Kollai Adithal, King of Kotha, Karwaan and a host of projects that have built his star status, frame by frame. Dulquer runs profitable enterprises, and is brand ambassador too. His passion for bespoke cars is a luxury his star status brings. Recently when someone compared his rise to the likes of Shah Rukh Khan, an embarrassed Dulquer shot back and said please don’t insult Shah Rukh Khan. Not many star progeny have built the kind of sustained following Dulquer has carved out for himself.