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Bollywood: The Jinx Of January
The perception that January is a challenging month for the film industry is not without merit. Historically, this month has often been viewed as a “jinx” for film releases, primarily due to the post-holiday dynamics that affect audience behaviour and box office performance. As people transition from the festive season to their regular routines, several factors contribute to the underperformance of films released in January. Films released in December often enjoy extended viewership due to the holiday season, leaving little room for new releases.  Several films released in January have struggled to resonate with audiences, reinforcing the notion that this month is not ideal for cinematic success. For instance, Chhapak, which was released in January 2020, faced challenges at the box office despite its critical acclaim and social relevance. Similarly, in January 2023, films like Fighter and Mai Atal Hu failed to garner the expected audience turnout, highlighting a consistent trend of underwhelming performances during this month. The recent January releases, such as Emergency, featuring Kangana Ranaut, and Fateh, starring Sonu Sood, also struggled to find traction despite significant promotional efforts. This pattern suggests that even with star power and marketing campaigns, films released in January may face an uphill battle to attract viewers. Given the historical challenges associated with January releases, filmmakers and studios may need to reconsider their marketing and timing strategies. To mitigate the risks associated with January releases, studios could explore alternative strategies, such as targeting specific demographics or leveraging unique marketing campaigns that resonate with the post-holiday mindset. As the film industry continues to evolve, understanding the dynamics of audience behaviour and timing will be crucial for maximizing box office potential.
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At 59, Can Salman Khan Still Captivate The New Generation Moviegoers?
Salman Khan is undeniably one of the most iconic figures in the Indian film industry whose impact transcends mere box office statistics. With a career that spans over three decades, his films–regardless of critical reception — frequently surpass the Rs 100-crore mark signifying his extraordinary appeal and star power. Throughout his illustrious career, Salman Khan has found himself at the centre of numerous controversies and has come unscathed. With a net worth estimated at around Rs 2,900 crore, he is an immensely sought-after star for brand endorsements. However, in recent years, his forays into guest appearances in films such as Baby John, Singham Again, Godfather and Antim have not garnered the kind of response one might expect from the audience. While his cameo in Pathaan was well-received, his lead role in Kisi Ka Bhai Kisi Ki Jaan released on Eid, faced significant criticism and was largely snubbed by both critics and fans alike. Looking ahead, the anticipation surrounding his upcoming film Sikandar is palpable. Directed by AR Murugadoss, this film marks a significant moment in his career, as it will be his first mainstream lead release following Tiger 3. Sikandar represents a pivotal juncture in his career, especially after a series of mixed receptions for his recent projects. Rumours are rife that he is in talks with well-known south director Atlee. Despite his immense charisma and dedicated fan base, a pressing question lingers in the face of ongoing controversies, and the challenges posed by a rapidly evolving industry: whether Sallu bhai at 59 can still captivate the new generation of moviegoers?

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.