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Rohit Sharma’s bad luck with the toss continued in the ICC Champions Trophy. He lost the fifth continuous toss in the tournament — against Bangladesh, Pakistan, New Zealand, Australia and again in the final against New Zealand. It was also the 12th straight time the toss went against him and the 15th against India in a row. Though Sharma lost the toss, India won the matches while posting a total and chasing 264 against Australia in the semi-final. The toss makes a big difference to the fortunes of a team, in Test matches in particular. One may say Sharma has been quite unlucky at the toss, one of the most intriguing parts of a cricket match at any level. Sharma’s captaincy in one-day internationals started on November 19, 2023. In the toss-loss matches, he has won seven matches, four of them in the Champions Trophy at the Dubai International Stadium. Other India captains who have lost consecutive tosses – six — are Mohammed Azharuddin, Mahendra Singh Dhoni and Sourav Ganguly. In contrast Sharma has won 10 ODI matches in two months from October to November 2023, all during the ICC World Cup. Sharma has won only four tosses in a row; in February-July 2022. Azharuddin has won a maximum of nine tosses among India captains. Captains call at the toss and also wait for the outcome after the rival captain has called. In Sharma’s case his call went wrong on four occasions. In the final of the Champions Trophy, New Zealand skipper Mitchell Santner called correctly at the toss and chose to bat. The final was Sharma’s 56th match as captain.
They may have gone their separate ways. That has not stopped them from finding themselves in news pages. A quiet consolidation is happening around different constituents of the erstwhile TVS Group. Latest action is coming from Gopal Srinivasan (brother of Venu Srinivasan)-led branch of the erstwhile TVS Group. TVS Investments Private Ltd and TVS Electronics are to amalgamate, signalling a consolidation. The National Company Law Tribunal (NCLT) has initiated the merger process by directing the company to seek the shareholders’ approval. TVS Investments is a holding company of TVS Electronics. In March last year, three listed companies of Venu Srinivasan group — TVS Motor Company, TVS Holdings Ltd and Sundaram Clayton Ltd — had filed identical communication with the stock exchanges on an arrangement between family members — Venu Srinivasan, his wife Mallika, their son Sudarshan and daughter Lakshmi. Though it was a non-compete pact between them, it signalled succession planning. In the middle of last month, Sundaram–Clayton announced that its board has approved a proposal to sell its aluminium die-casting business at its Hosur plant in Tamil Nadu to third-party purchasers. Post family separation, myriad branches within the larger erstwhile TVS are charting their own business strategies. Indeed, each one is unleashing a new energy. Lots more to look out for in the coming days, it appears.
A year ahead of Tamil Nadu elections, every statement or utterance by political leaders is being micro analysed to see the impact on alliances on the ground. Well that is what happened when Tamilaga Vetri Kazhagam (TVK)’s special political advisor Prashant Kishor stated that the party will contest the Tamil Nadu 2026 Assembly elections independently and will not form an alliance with the AIADMK, Tamil Nadu’s principal opposition party. Kishor, who had shared the dais with actor Vijay at a TVK event, also claimed that Vijay’s on-screen popularity would ensure the party’s victory in the Assembly polls. Kishor’s remarks came amidst reports that AIADMK and TVK talks for a potential alliance to challenge the DMK in the crucial 2026 elections seemed headed in a deadlock. That was because AIADMK refused to give any edge to the new party and insisted on contesting a majority of the 234 assembly seats. TVK’s general secretary (election campaign management) Aadhav Arjuna clarified that Vijay didn’t launch the new party just to settle for 40 or 45 seats. Did actor Vijay enter politics — on behalf of the DMK only to divide anti-incumbency votes against it? Kishor has had a history of working with the DMK. On his part, Kishor has been trying to keep himself away from the anti-Hindi politics of TVK. Like a grounded Bihari leader he had refused to sign a petition against the New Education Policy of the Centre) at the TVK event. Elaborating on Vijay’s potential to go alone in TN, Kishor said that “…If he goes alone, he stands a very good chance.” Left without an ally, AIADMK is once again looking to fall back on holding hands with BJP which along with its allies had polled 18% votes in 2024 Lok Sabha polls going alone.
The recent release Mere Husband Ki Biwi has bombed at the box office, collecting less than Rs 5 crore in its opening three days against a hefty making cost of around Rs 60 crore. This underwhelming performance marks yet another flop for producer Vashu Bhagnani. Bhagnani, once celebrated for his successful films, has seen a string of failures such as Ganpat, Mission Raniganj and Bellbottom. He has faced financial setbacks with projects like Bade Miya Chhote Miya and is currently embroiled in a legal dispute with its director. The direction of Mere Husband Ki Biwi was helmed by Mudassar Aziz, known for his earlier works like Khel Khel Mein, Pati Patni Aur Woh and Happy Phirr Bhag Jayegi. The film’s lead actor, Arjun Kapoor, has struggled to find success as a solo performer, with his recent projects—including The Lady Killer, Kuttey and Bhoot Police — failing to make a mark at the box office. Similarly, the leading actresses, including the likes of Bhumi Pednekar, have also faced a streak of underwhelming films like The Lady killer, Afwaah, Bheed, and Rakshabandhan and thus making it difficult for Mere Husband Ki Biwi to generate excitement among viewers. Rakul Preet Singh is known for other disappointments like Thank God, Doctor G, Runway 34, Attack and Marjaawan. With a cast and crew associated with a series of unsuccessful films, the expectations from Mere Husband Ki Biwi were understandably low. Despite attempts to engage audiences with remixed songs, the film has failed to captivate, illustrating that audiences are no longer willing to watch films that lack compelling narratives and star power.
The Union Health Minister JP Nadda seems gung-ho to eradicate TB from India by the end of this year, 2025. He made this statement recently at a health summit held in Puri, Odisha. To meet this objective, he said he will include aspirational districts and blocks under the TB campaign. What makes Health Minister Nadda confident to eliminate TB from India in 2025 — five years ahead of the global target 2030. This is because India has not diluted its TB eradication target so far. This is evident because India’s TB spread which tops 30 countries with high TB cases has now shown an impressive decline of 17.7% covering 2015-2023 compared to global average decline of 8.3%. Also during the same period the TB mortality has also decreased substantially. As per WHO Global Report, TB incidence in India has been reduced from 237 per 100,000 population in 2015 to 195 in 2023. Now this figure has shown a quantum jump in 2024, sources say. A head honcho from the Pharma industry says “It is wishful thinking at the moment”. Implying there are multiple challenges ahead wherein 64% symptomatic cases avoid seeking medical help or give up taking medicines. Giving way to drug resistant TB cases. Industry sources say Nadda will succeed only if he ropes in industry bodies, incentivises the pharma players, conducts educational campaigns and conducts house-to-house surveys to identify TB cases. Pharma players government should rope in companies like Lupin which has done commendable work both in production of anti-drugs and educational campaigns for decades now.
Indians are compulsorily global now …travel, gourmet food, curated art, Boston Brahmin lifestyles, wine connoisseurs and of course elevating music crowned by symphonies and operas. This maestro is 82, has composed music for 1,000 films in nine languages and is considered as the Kohinoor of music. Ilaiyaraaja is our national treasure and his own pride and exhilaration was hard to hide as he spoke to the press on his way to London to record and launch his first symphony, Valient on 8th March. It is not an effort to denigrate pop and filmi music but composing a symphony puts him in that elite list of iconic names starting with Joseph Hayden (who created his first symphony in 1700), Beethoven, Brahms, Tchaikovasky and Mahler; legends who took this very structured and elevated creation to heights that few could emulate. Tamil Nadu chief minister MK Stalin called on the genius composer at his home to congratulate him on this achievement. Indeed, it is a matter of pride that India can boast of such a genius. For those of us who want to know why a symphony is special, systemised and soothing. It has four large pieces or “movements”, the first is the Sonata, the highlight of this structured music creation. The second, Scherzo is a slow and gentle exposition that calms your mind. The third is a dance, light and lively, preparing the audience for the fourth …the Finale, an exuberant crescendo culminating with high notes. At the recording, the emcee and music interpreter called Valient “a texturally brilliant piece of music”. Play the video and participate in the creation of Ilaiyaraaja.
Oppressor emperor Aurangzeb continues to haunt Maharashtra politics. Even as a storm is raging about his bloody reign owing to the praise heaped upon him by Samajwadi party MLA Abu Azmi, a demand to demolish his tomb near Chhatrapati Sambhaji Nagar in the state has started making ripples. The demand has been made by BJP MP Udayan Raje Bhosale, a direct descendant of Chhatrapati Shivaji Maharaj. He was livid because of Azmi’s statements. Already, sentiments against Aurangzeb have been inflamed after the release of Chhaava, a blockbuster movie. Bhosale’s demand is another angry reaction but is important due to his lineage. Maharashtra chief minister Devendra Fadnavis has said that though Bhosale has articulated everyone’s feelings, the government needs to proceed according to law. Moreover, the tomb has been declared as a protected monument by the ASI during the previous Congress rule, he has pointed out. Aurangzeb died on 3 March 1707 at Bhingar near Ahilya Nagar in north Maharashtra. Respecting his last wishes, he was cremated at Khuldabad in Marathwada near Chhatrapati Sambhaji Nagar. While Rs.6.5 lakh has been expended for the tomb over the past 13 years, an insignificant amount has been spent for a memorial to Chhatrapati Shivaji Maharaj, according to Hindu Janajagruti Samiti’s Sunil Ghanwat. The Congress party has adopted a cautious stand. Its leader Vijay Wadettiwar has felt that the government should take a proper decision in this regard. However, it is wrong to create a rift in society over a religious matter, he has warned.
Despite the release of contemporary Bengali films, audiences in Kolkata are gravitating towards the re-released classics of Satyajit Ray. Mahanagar and Nayak, restored and re-released by RD Bansal Productions, have drawn huge crowds to theatres across Kolkata, Delhi, Mumbai, and Bengaluru. Uttam Kumar and Sharmila Tagore starring Nayak originally released on May 6, 1966, was Ray’s second original screenplay after Kanchenjungha (1962). Mahanagar, first released in 1963, offers a powerful depiction of Kolkata’s transition into a capitalistic society. The restored versions, presented in 2K and 4K, have not only enhanced their visual appeal but also reaffirmed their timeless relevance, attracting both nostalgic viewers and first-time audiences. In contrast, the re-release of Chander Pahar (2013), directed by Kamaleswar Mukherjee and starring Dev, saw a lukewarm response despite commemorating the 130th birth anniversary of author Bibhutibhushan Bandyopadhyay. Similarly, Shudhu Tomari Jonyo, a multi-starrer romantic drama produced by SVF, failed to garner significant attention. The success of Ray’s films has reignited interest in classic Bengali cinema, with discussions underway for re-releases of Joi Baba Felunath and other masterpieces. Meanwhile, Saat Pake Bandha (1963), starring Suchitra Sen and Soumitra Chatterjee and later adapted into Kora Kagaz (1974), is undergoing restoration. The resurgence of Mahanagar and Nayak in cinemas underscores the lasting impact of Ray’s storytelling, proving that masterful filmmaking continues to captivate audiences across generations.
Looks like the BJP government in Odisha headed by Mohan Charan Majhi is hell bent on downplaying the legendary leader Biju Patnaik’s contributions to the state. It may be recalled that the BJP leaders were once rooting for a Bharat Ratna for Biju Patnaik as they enjoyed a good rapport with his son Naveen Patnaik, three-time chief minister of Odisha. But ever since the BJP government routed Naveen Patnaik in 2024 Assembly polls, they have changed their tune. The latest move by the Odisha government is not declaring a public holiday for Biju Jayanti on March 5. Instead, the Majhi government declared Panchayati Raj Divas celebration on April 24 as a national celebration. It may be recalled when BJD was ruling they had merged both Biju Jayanti and Panchayat Raj Divas celebration as one event declaring it as a public holiday since 1993. When BJP was in alliance with BJD they did not complain. Why, Majhi government choose to separate the two celebrations from this year? According to corridor whispers, CM Majhi wants to gradually phase out late Biju Patnaik from the public memory. Undoubtedly, he was one of the architects of modern Odisha and his son named the party – Biju Janata Dal — after him. A political source says that if the BJP wants to continue its reign in Odisha, then they must dilute the legacy and aura of Biju Patnaik. Meanwhile, BJD leader Naveen Patnaik has accused the BJP government of trying to change the name of Biju Patnaik International Airport. He has challenged the BJP by asking: Can you all erase Biju babu’s contributions like Paradip port, HAL, NTPC, OUAT, NIT-Rourkela and others?
The Devendra Fadnavis 2.0 government got its way around in week one of its first budget session. Despite having to face the ignominy of resignation of a cabinet minister within three months of return to power, the Mahayuti government managed to get nothing on record on Dhananjay Munde’s resignation row. While the CM announced Munde’s resignation to media persons and not inside the assembly, Munde himself claimed in a tweet that he was quitting due to health reasons. This ensured that none of the gory details of the cruel murder of the Beed sarpanch Santosh Deshmukh, as captured in viral videos, that had triggered the resignation, entered the assembly records. The state also refused to put up a formal statement about it in the legislative assembly despite Opposition members moving a breach of privilege motion. Maha Vikas Aghadi failed to get the Leader of the Opposition’s post when it chose to nominate an aggressive Bhaskar Jadhav over a fresher face like Aaditya Thackeray. Similarly, to offset a slow growth rate of 7.3% as projected in the Economic Survey Report-2024-25, the Mahayuti government decided not to hike monthly stipend for women from Rs 1500 to Rs 2100 despite having promised in its election manifesto. Though it decided to continue with its populist schemes for now due to immense public pressure, the beneficiaries are being trimmed to ensure minimal burden on the state exchequer that is already reeling under a debt of over Rs 7.8 lakh crore. Strong laws against love jihad, religious conversions, social misinformation and even drunken unruly behaviour is also on the cards. The DF 2.0 government marks a term of strong aggressive, authoritarian governance with no room for Opposition sentiments.
Just a few days back, the Congress interim president Sonia Gandhi gave a call for unity among opposition parties to take on the BJP. Ironically, it’s her party’s warring factions in Punjab and Rajasthan who need this unity the most. Sonia was briefed by both Ashok Gehlot and Sachin Pilot factions. Gehlot, it seems, is in no mood to entertain Pilot and his demand for cabinet expansion. In Punjab, a different drama is being played out and looks like the party is on the verge of a vertical split. The new state chief Navjot Siddhu seems to be a man in a hurry while Chief Minister Capt Amarinder Singh is in mood to surrender. He is prepared to fight internal rivals and BJP. Harish Rawat who is in charge of the Punjab unit, at the behest of the High Command, has asked Siddhu to get rid of his advisors to avoid further rift and controversies. But Siddhu seems equally adamant and belligerent. He is seeking a report card of Captain’s five-year rule. Rahul and Priyanka who were responsible for convincing Pilot not to quit the party are unable to come out with viable solutions either in Rajasthan or Punjab. Says party insiders, Congress is not just directionless but has lost vigour to save the government. Meanwhile both BJP and AAP are enjoying the fight.
Jimmy Anderson has been a magnificent manipulator of the cricket ball and a true-blue shot in the arm for England Test cricket. Not just because he has plied his trade with skill for 18 summers with the home-made Dukes, the Australian Kookaburra and the Indian SG Test, but also for the fact of hoodwinking batsmen without showing a trace of hostility. One of the finest practitioners of the red cherry is poised to reach a unique world record that would be nonpareil in the annals of Test cricket. He is a handful away from accounting for 100 Indian victims at home. In the ongoing Test at the white rose county (Yorkshire) ground at Headingley, Leeds, the red rose county (Lancashire) and England seamer caused the downfall of Rahul, Pujara and Kohli with in-swing and out-swing to take his tally to 96. With the second innings remaining and two more Tests at The Oval, and Old Trafford, the most successful operator of the shining and worn-out ball is all set to complete a terrific record. So far 193 bowlers — 121 fast bowlers and 72 spinners — have found their way into the Elite 100 Test Wickets Club, but Anderson would be an outlier in this crowd. After 15 years, James Michael Anderson, 39 is in pursuit of a century he will be proud of to have founded.
Firebrand and street smart leader Narayan Rane is now BJP’s missile against estranged ally Shiv Sena in the run up to the BMC elections. His arrest and bail have increased his stock value in Delhi. Modi and Shah have not only neglected demand for Rane’s resignation as predicted in the media after recent clashes, but they are also thinking of giving him more responsibility to revive BJP in the Konkan region which is a Sena bastion — and also delivering a befitting reply by winning BMC election. Even though a few BJP and RSS leaders are unhappy with Rane’s glorification, a thinking among majority of the leaders, given the current circumstances, is to back Rane. He is the best bet to take on the Sena in its backyard. However, a negative point is that Uddhav Thackeray-led Shiv Sena is heading the MVA government. Thackeray may use the power of his office to checkmate Rane’s feisty politics vis a vis expose BJP’s politics of opportunism in neglecting the loyalists. A senior BJP leader says that if the party fails to dislodge Sena from the BMC then Rane will have to take the blame, but if it wins then all credit will go to Rane. This brings the million-dollar question: Will he pose a challenge to Devendra Fadnavis and others in the future? Wait for BMC polls!
It has taken a magnum opus on Veer Savarkar to put in print a memory that still lives and torments millions: The memory of the 1948 anti-Maharashtrian Brahmin genocide, a “wilfully erased chapter of history.” While writing for his concluding volume on the freedom fighter – Savarkar (Part 2): A Contested Legacy, 1924-1966 – author Vikram Sampath’s crowdsourcing efforts through social media drew an outpouring of tragic personal tales from survivors and descendants of the 1948 pogrom. The book captures how the carnage started from Bombay and Pune before spreading to Nagpur, Satara, Sangli, Miraj, the Patwardhan States, Belgaum, Kolhapur, where thousands of Brahmins were either massacred or their properties destroyed; and most villages in the state were ethnically cleansed of Brahmins. Thanks to laws like the Press Act, the media was silent on it – as it was on the coverage of the Partition Holocaust against Hindus and Sikhs in the newly created Pakistan, and its Kashmir horrors. Washington Post reported on wave of looting, arson and killings; New York Times said how “the communal riots quickly swept Bombay when news of Mr Gandhi’s death was received (January 30, 1948).” The accounts of DP Mishra, home minister of Central Provinces, point to a systematic pogrom against Brahmins and how no FIRs were lodged. Says Sampath: “The tragedy apart, denying its very occurrence makes it a doubly chilling crime.”
There is a strong buzz in the Congress circle that the 72-year old veteran Congress leader Ghulam Nabi Azad who retired from Rajya Sabha as the Leader Of Opposition on February 15, 2021 may re-enter the House Of Elders. He, according to knowledgeable sources, may be elected from Tamil Nadu. The Rajya Sabha election is scheduled on September 13, 2021 for the vacancy caused by the death of AIADMK Rajya Sabha member, A Mohammedjan. Political analysts feel since DMK and its allies enjoy a clear majority their nominee is bound to win. It may be recalled that while bidding him farewell, all leaders had praised Azad for his outstanding contributions. Prime Minister Narendra Modi became emotional too. In his farewell speech, Azad shocked and surprised everybody when he said he was among the fortunate people who never went to Pakistan. “When I read about the circumstances in Pakistan, I feel proud to be a Hindustani Muslim,” he said. Many Congressmen, who respect him, feel he was side-lined as he was one of the signatories to G 23. As always, this former chief minister of Jammu & Kashmir is asking the Modi government to restore statehood before holding assembly polls. One has to wait and watch whether Azad who has always been a picture of grace and dignity will make it again.
The first phase of Subarnarekha Port, a joint venture between Tata Steel and Creative Port Development located in Odisha, is complete. This project, whose foundation stone was laid in 2019 by the Odisha Chief Minister Naveen Patnaik, seems to be on the investment radar of many companies. Sources say several of the companies are keen to invest in the ports’ berthing facility designed to handle all kinds of vessels — Panama, Capesize, Super Capesize and Containerised cargo. With the completion of the first phase the port’s handling capacity stands at 25 MTPA. In phase 2, this capacity will be ramped up to 35 MTPA. The total cost of setting up this port spread over 1,398 acres is around Rs 5,000 crore. The state government has already handed over 692.68 acre of land and the balance 705.35 acres will also be made available soon. Additionally, land requirements for road and rail connectivity are also being planned. When fully operational, Subarnarekha Port situated next door to the states of Jharkhand and West Bengal will play a major role in logistic cost sustenance and economic development of the state.
With the Calcutta High Court ordering CBI probe into West Bengal Post Poll violence and directing the Mamata government to immediately process the compensation for the victims, the political uncertainty has deepened in the state. Add to this the fear of the Third Wave of pandemic hitting the country during Durga Puja; and importantly, the need to hold bypolls in seven assembly seats before November 5 or else, technically, Didi may have to step down, if not re-elected within six months. The Election Commission (EC), looking at the ground situation in terms of pandemic and post-poll violence, is yet to announce the date. After announcing the poll dates, the EC takes at least 24 days before voting can take place. The EC has been accused of delaying the election at the behest of the Centre. But, those accusing the EC of bias, may note that in Uttarakhand, a BJP ruled state, Tirath Singh Rawat who took over as the Chief Minister on March 10, 2021 had to step down on July 2 as the EC was not ready to hold bypolls before his six-month period to get re-elected was coming to end on September 10. It may be recalled that even though her party TMC won the Assembly elections with thumping majority, she lost her seat from Nandigram to BJP’s Suvendu Adhikari, her one time confidant.
Mughal-e-Azam is considered a masterpiece in Indian cinema. This all-time hit epic historical drama directed by the renowned K Asif starring Prithviraj Kapoor, Madhubala, Durga Khote and Dilip Kumar was released in 1960. The character of Prince Salim played by Dilip Kumar has been immortalized. But not many know this great masterpiece was made in fits and starts. It took 10 years to complete it. And there were several reasons for it. One was director Asif fell in love with Dilip Kumar’s sister Akhtar and this incensed Dilip Kumar who refused to shoot till the matter was finally resolved. Besides, Dilip Kumar and Madhubala had an affair that ended around the making of this film and this took a toll on the shoots as their on-screen chemistry went awry. Finally, the pearls that were used in the shoot would break every time it fell on the floor, and the shooting had to be cancelled. It was then decided to import unbreakable pearls from Belgium and getting those in the sixties took months. It was finally released with all the fanfare at Maratha Mandir. By evening it was declared flop. This news depressed the cast which met at Asif’s house near Opera House after the premiere. Looking at all of them Asif said, “Kyon, Chehre Latak Gaye! Dekhna Ye Film Zabardast Hit Hogi.“ And it did.
Sport Climbing is a form of rock climbing that relies on permanent anchors fixed to the rock for protection. Meet Franco Linhares – a retired microbiologist, Abhijit Burman – a robotic technician, Aniruddha Biswas – a senior scientist and Anushka Kalbag – an architect, all avid climbers with big dreams to host the Sport Climbing World Cup for the first time in India. It was a difficult proposition without financial resources. Luckily, the Tata Trusts agreed to chip in. It all began with Burman organising several international climbing events in India. He then frequented Europe to convince the International Federation for the Sports (IFSC) to allow India to host the Sport Climbing World Cup. Then in 2016, India got lucky. The 2016 World Cup held in Mumbai was one of the best ever. Burman was offered the 2017 World Cup as well. Parallely, IFSC, was making a pitch for inclusion of the sports in the Tokyo Games, and one of the key criteria was that sports needed to have a global appeal, and Tokyo saw Sport Climbing making its debut. Now the foursome is looking at an Olympics medal for India in 2032, and have launched the Basalt Project, to train Indian climbers. More power to the Gang of Four.
Passing his first 100 days in office with the felicity of a seasoned politician destined to hold the highest office in his state, Tamil Nadu Chief Minister MK Stalin is drawing praise even from his opponents when his regime is long past the honeymoon stage. He showed how he values his dad’s contribution with a Rs 40 crore tribute in a grand memorial on the Marina Beach while retaining the one lesson M Karunanidhi taught him. There is no need to be vituperative in politics; and cordial relations with the Centre are conducive to the State’s welfare because the purse strings are in New Delhi. Stalin backs Opposition unity with the same intent as he did in promoting Rahul Gandhi as his choice for PM if the coalition forces make it but he will not be a street fighter in the Mamata mould. He makes his political points in cool language and devoid of theatricals. The Tamil Nadu CM lets the power of data figure in everything that his government does, which is probably something he has picked up from his finance minister. Statements are laced with facts and figures to support arguments made in sane fashion. He leads the Treasury benches saving most of his talk for the Assembly while delegating powers to his ministers. Stalin is in the running for the CM of the year accolade.
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Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.