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Will Ajay Devgn’s ‘Raid 2’ Draw Crowds To Cinemas?
Ajay Devgn’s recent trajectory at the box office has raised concerns about his ability to draw audiences to cinemas. While films like Shaitan achieved sleeper hit status, others, such as Auro Kahan Dham Tha were significant disappointments. The much-anticipated Maidan which faced numerous delays, also underperformed upon release, further complicating Devgn’s box office appeal. His filmography in recent years reveals a troubling pattern: while Singham was just average at the box office, it too fell short of expectations of the masses. As audiences increasingly gravitate towards larger-than-life spectacles like Pushpa, RRR or the Marvel franchise, there’s a growing sentiment that they prefer to experience such grand narratives on the big screen. In contrast, Raid 2, a sequel to a content-driven film, may struggle to capture the same level of excitement. The film, while part of a successful franchise, lacks the extravagant elements that draw crowds. Today’s viewers are more inclined to enjoy nuanced storytelling and character-driven narratives from the comfort of their homes on OTT platforms rather than making the effort to visit cinemas for films that don’t promise a spectacular experience. The current cinematic landscape is shifting, and Raid 2 may find it challenging to achieve the box office success that Ajay Devgn once enjoyed. The trailer, while satisfactory, does not evoke the mass appeal needed to draw large audiences. It seems that the class-driven appeal of such films may resonate more with multiplex audiences, but this demographic alone may not suffice to meet the financial expectations that filmmakers have for a big box office return.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.