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Gibraltar-Based Ribbon Plc Eyes Ops In GIFT City
Ashesh Jani, Co-founder of Ribbon App that offers multi-currency accounts and wallets for 32 currencies, recently flew into London to meet K Rajaraman, chairperson of the International Financial Services Centres Authority (IFSCA) and Dipesh Shah, Head of Development of Financial Market & International Affairs. The IFSCA is located at the Gujarat International Finance Tec-City (GIFT City) in Gandhinagar. The meeting facilitated by the Indian High Commissioner Vikram Doraiswami was to explore the possibility of Jani setting up operations in the GIFT City. Ribbon, whose tagline is: ‘Account Before You Fly’, offers a range of services that is tailored for Indian students and professionals relocating to the UK.  Seeing the huge potential in the domestic market, Jani is keen to set up an Indian office to do domestic business. Ribbon offers multi currency accounts and wallets with an embedded payments marketplace, and access to deposits, FX, Crypto and equity trading platforms.  Its AI-powered app is designed to offer a hyper-personalised experience to its users. What probably attracts Ribbon to invest in India is the competitive tax environment that GIFT City offers.
Ashesh jani
Gibraltar-Based Ashesh Jani Launches Multi-Currency App Targeting Indian Diaspora
Ashesh Jani, Co-founder & CEO of the Gibraltar-based Ribbon Plc, is on Cloud Nine. Naturally. His venture has got the green signal from the UK Financial authorities to launch Ribbon App in the UK market. It was launched in Gibraltar first. The App is tailored for students and professionals relocating to the UK. Ribbon offers multi-currency accounts and wallets for 32 currencies. Jani had chosen Gibraltar which is widely recognized as the “Gateway to the UK” in financial services, but its global business advantages extend well beyond the UK. In particular, Indian businesses seeking to enter the UK market (or elsewhere) find Gibraltar an ideal location for establishing a holding company or trust structure. Ribbon’s AI-powered technology is designed to offer a hyper-personalised experience to its users. The financial services super-app is loaded with features including multi-currency accounts, an embedded payments marketplace, and access to deposits, FX, Crypto & Equity trading platforms. Jani has picked his former ICICI Bank colleague in London, Manish Vaid to head marketing operations. Before becoming an entrepreneur, Jani worked at ICICI Bank as the Head of Overseas Markets & Alternate Channels –Retail, SME, and Private Banking — in the UK and Europe. After completing his MMS in Marketing & Finance from the University of Mumbai started his professional career with Vodafone and then moved to Tata Internet Services.
Ashesh jani
Former London-Based Banker Launches ‘Super App’ To Help Indian Diaspora
For somebody who was heading the Retail, SME & Private Banking divisions for the UK and Europe of ICICI Bank to call it quits at the peak of his career and start his own venture requires both conviction and guts. Ashesh Jani seems to have both. In 2021, 50-year old Ashesh co-founded Ribbon PLC, a digital financial services ‘super-app’, intended to offer hyper-personalized multi-currency wallets to NRIs as well as residents of India. Further, the super app also aims to assist Indians who are keen to invest in the global markets. The target clearly is the Indian diaspora. With that in mind, Jani and company have bagged the official sponsor rights for the Gibraltar Cricket team that will play matches in the European League. In his over two decades’ stint overseas that includes both Canada and the UK, he was exposed to all the challenges of financial markets and that’s what made him launch Ribbon. His notable achievements during his time at ICICI UK Plc was becoming a certified staff for the FCA Register. Ashesh’s expertise lies in the multiple top management roles he played in different countries. While in India he worked briefly with Vodafone and Tata Internet Services helping them build their sales and distribution channels. Beyond his professional pursuit, Ashesh is an advocate for sustainability and a promoter of financial literacy among the youth. Powered by: IDFC First Bank

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.