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Remembering Raj Kapoor, Missing His Iconic RK Studio
The Raj Kapoor family has finally come out together to celebrate the centenary year — 1924-2024 — of the showman of the film industry.  Forty two year old Ranbir Kapoor who has been in the film industry for nearly two decades has taken the lead along with his cousin Kunal Kapoor to celebrate Raj Kapoor through his cinema. But was it too late to celebrate RK? Is the newer generation enthusiastic to watch his films? Ranbir Kapoor said, like his wife Alia, the young generation needs to know about the cinema of Raj Kapoor and one hopes he is successful through his stardom and initiative to keep RK’s legacy alive. But, is the film industry or the government really care  about saving our heritage or culture, considering the government is calling the film industry as soft power? The hard truth is: why are our studios and banners not surviving be it Filmalaya Studio, Kamalistan Studio and Raj Kamal Studio which has limited work space. Raj Kapoor’s RK Studio, a famous landmark in Chembur along with his bungalow has been sold to Godrej Properties for constructing residential properties. It may be recalled that RK Studio was working on the rentals till the fire destroyed the entire heritage. Luckily film lovers are lucky his films were in the safe custody of NFAI. It is learnt that Ranbir Kapoor who is already a producer wants to turn director. So will he revive the RK Banner? As a part of the centenary celebration the entire RK clan met the Prime Minister Narendra Modi and conspicuous by his absence was Randhir Kapoor as he was not keeping well. In the end one only hopes that Ranbir Kapoor carries the great showman’s legacy forward.  
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Shraddha ‘Stree2 ’Kapoor’s Big Splash Drowns Akshay And John Abraham
 This 37–year old Bollywood actress quietly made a big splash. Shraddha Kapoor’s latest film Stree 2 has drowned both John Abraham’s Vedaa (Rs 10.5 crore) and Akshay Kumar’s Khel Khel Mein (Rs 9.95 crore) in the box office. In three days Stree 2’s collection was Rs 100 crore… Rs 150 crore on the fourth day. Movie critic and trade analyst Taran Adarsh tweets “Indeed, #Stree2 is rewriting the rules of the game”.  Bollywood watchers say she can well be called the franchise queen. Shraddha, daughter of Shakti Kapoor, who has acted in over 38 films entered Bollywood in 2010 with Teen Patti followed it with her first leading role in the teen drama Luv Ka The End (2011). She is considered Alia Bhatt’s rival in a way. She has acted with all the big heroes. She was in Aashiqui 2 produced by Mahesh Bhatt, Street Dancer with her childhood crush Varun Dhawan and Baaghi with Tiger Shroff. In the last three–four years Shradda –– the second most–followed Indian actor on Instagram –– has made a big impression with her fans. It started with Stree (2018), Chhichhore (2019) and Tu Jhoothi Main Makkaar (2023) and the action thriller Saaho (2019). Besides acting, she, like Alia Bhatt has hummed quite a few numbers. One of India’s highest–paid actresses, she has been featured in Forbes India’s Celebrity 100 list since 2014. She endorses several brands and has her own line of clothing. Trade Analyst Girish Wankhede says Shraddha is at the top of the game with the stupendous success of Stree2. The franchise has rejuvenated her stardom after series of average hit films.
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Is Salman Khan Choosy About His Heroine?
Salman Khan has got Ranbir Kapoor’s Animal heroine for his next film Sikandar. Yes, Rashmika Mandanna is going to play his love interest in the film that goes on the floor next month. It came as a surprise for a lot of people in the trade as the names of other heroines were floating around before Animal heroine was signed for the role. Historically, Salman Khan has been choosy of signing up a heroine unless he is in a comfort zone with them. Katrina Kaif holds the record having worked with Salman in eight films. Well, earlier he and Madhuri Dixit worked in six films; it was because they were contemporaries…that’s all. But, stars like Jacqueline Fernandez got on like a house on fire. She has worked with Salman in about three films and reportedly during lockdown spent a long time at his farmhouse. Waluscha De Sousa who was also a kind of favourite of the actor; she worked in two films — Time to Dance and Antim: The Truth. With Sonakshi Sinha also twice. Interestingly, Salman Khan and Aishwarya Rai whose romance is well known worked with each other only in one film Hum Dil De Chuke Sanam. Likewise Twinkle Khanna, Urmila Matondkar and Sonali Bendre. Salman Khan has worked with Katrina Kaif even if he didn’t like her brief involvement with Ranbir Kapoor. There has been a chemistry issue between him and Ranbir since then. But, looks like Alia Bhatt may just play a role to bring Kapoor and Khan together. If one recalls, Ranbir Kapoor had mentioned in the Kapil Sharma show that Salman Khan had chipped in during his sister Riddhima Kapoor’s wedding by taking care of the bar.
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Can Ranbir Kapoor Emerge As The Next Superstar?
Looks like the 41-year old actor Ranbir Kapoor is on a roll. He returns to Sanjay Leela Bhansali’s camp after a gap of 23 years with his wife Alia Bhatt signed up as the leading lady for Love and War. Ranbir was launched by Bhansali in Saawariya. The subject of the new movie seems to be a love triangle and Vicky Kaushal too is part of the cast. Besides, Ranbir will start shooting for Nitesh Tiwari’s Ramayan in March with south heroine Sai Pallavi. Meanwhile, the actor is getting trolled for being a meat eater and criticized for playing Ram. To top it all his successful film like Animal has got extreme reactions from the feminist group. But that has not stopped filmmakers from casting him in their films. Film Trade Analyst Girish Wankhede says, “Ranbir Kapoor is on a roll because he has given one of the biggest hits of last year and the entire trade and filmgoers think that it was a long due from a Superstar like Ranbir.” He has been in the industry for more than a decade but was not able to deliver the blockbusters, but with Animal he has proved that he is a bankable star. Ranbir is slated to do the sequel of Animal. Ranbir who has acted in 38 films in the last 23 years charges around Rs 30 crore for a film. Today, he is one the most sought after actors. Going by this trend Ranbir could well emerge as the next Superstar.
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Ranbir Kapoor Defies Trend, Shuns Stereotyping Roles
After romancing Shraddha Kapoor in Tu Jhoothi Main Makkar, 41-year old Ranbir Kapoor returns with a crime drama Animal directed by Sandeep Vanga Reddy and the teaser has been highly appreciated by the audience. Even the trade is upbeat about the film and surely sees Ranbir in the top bracket with the release of Animal. Forty-one year old Ranbir, whose family has been part of Bollywood for four generations now, is a natural actor who made his debut in 2007. Acting is in his genes and he has done all kinds of roles. Perceived as a critically acclaimed popular hero of Bollywood, Ranbir has never followed a set trend of playing safe with the choice of subject and this approach saw him work with directors like Anurag Kashyap, Anurag Basu and Imitiaz Alia. Even his last romantic film was not a regular love story. Ranbir Kapoor seems to be on a journey to being an actor and exploring various facets of himself as an actor. Married to Alia Bhatt, the reigning queen of Bollywood, Ranbir babysits when Alia is on shoot. Both have worked together in Brahmastra which was well appreciated but the latest news is that both have opted out of Ramayan. But that does not stop them from shooting together for a steel brand along with King Khan.
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Why This Fatal Attraction For ‘Ramayan’ By Bollywood?
After many hiccups and pickups, Prabhas led Adipurush is all set for release. One would think Bahubali Prabhas as Ram, Kriti Sanon as Sita, and hold your breath, Saif Ali Khan as Ravan would fly high even in the pre-release teasers and publicity pleasers. But controversy and caustic carp is already being tossed like hailstones. Prabhas, it seems, does not fit into that beloved divine mould of Lord Ram. Even his dialogue is dead pan. The cast and crew visited Tirupathi Balaji temple for a Big Bang trailer release, and director Om Raut stirred up a salacious controversy…he publicly kissed Kriti, the Sita Ma whose chastity is the anchor of the epic ballad. Ram devotees taunted Kirti’s claim that she had observed Vrat for the film. But the arrow that hit the jugular was the one liner of Censor Board Member and film critic, Umair Sandhu: ”Adipurush…Torture“.To add more grist to this devilish mill Kangana Ranaut, the self-styled moral police, critic and media high priestess has poured out her anger at yet another Ramayan in the works,  which has Ranbir Kapoor as Lord Ram, Alia Bhat as Sita and the KGF rough Yash as Ravan. Is Bollywood drained and devoid of compelling stories? Or is this artistic hara-kiri, to relive again and again the beloved epic of our land to indulge the egoistic fantasies of top stars?
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Are Bollywood Photographers Crossing The Laxman Rekha?
Celebrities across the world have to put up with pesky paparazzis. Bollywood is no different. Recently, a freelance Paps clicked Aliya Bhatt sitting by the window in her house. It was not scandalous but Alia raised ‘the right to privacy’ stink and it became a headline. Interestingly, sometimes back when Alia told Paps to avoid taking photos of her daughter they readily agreed. But Anushka Sharma was not that lucky, her child’s photo went viral. And everybody knows Jaya Bachchan’s aversion for Paps. Do Bollywood stars have love-hate relations with paparazzis? In Bollywood there are two kinds of Paps: professional, organized ones and freelancers (mobile phone wielding ones). The organised ones are officially tipped by the PR guys about film stars’ schedules like visits to malls, theatres, restaurants or airports. But, freelancers are not part of this loop. Since they are paid only if they deliver. And their KRA is how far you can go to get those exclusive photos/videos. This sheer fight for survival to take money home sees them break barriers of decency; at times pass lewd remarks against female stars. Basically, they lack etiquettes and manners. In the last three years, especially after Covid-19 pandemic, some of these freelancers have crossed the Laxman-Rekha and have intruded into the star’s privacy. This has irked many female stars.
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New Trends In Bollywood: Fans Don’t Mind Their Favourite Stars Tying Knots
Once upon a time in Bollywood it would have meant hara-kiri. Not anymore. At the peak of their career Kiara Advani and Sidharth Malhotra got married. This seems to be the new trend in Bollywood. Most of the actors and actresses are not really working on their image post marriage; it is simply because the audience and the fans continue to follow and fantasise about their stars.  According to social media expert there is so much of them out in the public domain that fans are fine with marriage and even children (Kareena Kapoor). The mysticism of the stars of the earlier days used to generate curiosity and fans fanaticised about them and these worked in the favour of the actors those days. Then stars had to project a certain image – they are single. Age, marriage and children were taboo. Then popular heroes or heroines were not seen with their families in public function or filmy event.  For instance, both Juhi Chawla and Aamir Khan hid their marriage. But times have changed; Bollywood topguns have got married – Ranveer Singh-Deepika Padukone, Anushka Sharma-Virat Kohli, Ranbir Kapoor-Aliya Bhatt and Vicky Kaushal-Katrina Kaif. Those in the trade feel that it is only working in favour of the married celebrities as they get more opportunities for endorsements, ground events and even films and other projects.
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Deepika’s ‘Too Much Skin’ In The Game Backfires
The general impression was Pathaan was the comeback ticket for superstar Shah Rukh Khan. But, it seems to happen the other way round. Like it or not Deepika Padukone seems to be all over, grabbing headlines not King Khan. Deepika has not only been getting bad press but also heavily trolled for ‘Besharam song’ promo from soon-to-be released Pathaan movie. The so-called right wing moral police has labelled Deepika ‘besharam’. In fact, her action has stumped everybody? Insiders feel that Deepika is one of the top actresses of Bollywood who has proved her skills and does not have to cavort in skimpy clothes like a newcomer. Is Deepika feeling insecure? Is she doing this to project herself as an international star? Insiders are saying that Alia Bhatt, Katrina Kaif are not showing their skin to prove their stardom so why is Deepika an established successful star doing this? Her hubby Ranveer’s full monty was not appreciated at all.  Just a few days back, her fans appreciated her song in Cirkus and now they are thrashing her. For now Deepika has two films Fighter, an action packed drama and Rohit Shetty’s cop series where she plays female Singham on her plate. But, going by the backlash of Besharam song she certainly needs to revisit her PR strategy.
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Brand Alia Has A Big Draw On All Platforms
She is the insider who made it big in Bollywood with her extraordinary talent. Alia Bhatt, who is in the family way, is all over the place – print, TV, internet — endorsing all kinds of products. And her spontaneity, innate talent and charm seems to be emoting well with her audience. Once upon a time marriage or pregnancy were considered a taboo. Not anymore. In fact, stars are cashing on it. Kareena, Anushka and Dia have all done it. The trend of pregnant celebrities endorsing products is increasing by the day. Reportedly, Kareena Kapoor Khan earned around Rs 12 crore via endorsements during her pregnancy. In the case of Alia, she has already endorsed over 23 products. She also features with her husband Ranbir Kapoor in Spotify ads done during the promotion of Brahmastra. Experts from the adworld say there’s a correlation between brands, and ad recalls of products endorsed by the celebrities during their pregnancy as for a large number of women these stars are their idols. And social media has given more heft to these celebrities. According to Duff & Phelps (now Kroll) Celebrity Brand Valuation Report, Alia’s brand value stood at $ 68.1 million in 2021. That’s huge for the 29-year old actress who entered Bollywood 10 years ago. No wonder she is wearing several hats — model, actor, producer and promoter.
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OTT Effect: Heroines Want Good Scripts Not Big Co-Stars
Once upon a time in Bollywood it was typical of a heroine to ask the producer who the hero of the film was before signing on the dotted line. Well-known heroines would never agree to act opposite a hero who was a newcomer. Since the glamour quotient of the heroines were high the producers were eager to oblige them. The entry of OTT has reset the entertainment industry. It has changed the mindset and approach; heroines are looking for a good script with a strong character and the conventional running around the trees and getting wet in the rain. Parineeti Chopra is doing a film with Hardy Sandhu. Earlier we saw Alia Bhatt cast opposite Vijay Varma in Darlings and in Gangubai Kathiawadi her hero was Shantanu Maheshwari. But the biggest shocker was Katrina Kaif agreeing to do a film with South star Vijay. Today’s actresses are looking at content and do not want to do dolled-up roles opposite a big star. In soon to be released Vikram Vedha the female lead is Radhika Apte and not any glamour girl opposite Saif Ali Khan. Analysts say that both actors and actresses are not keen to be heroes and heroines but characters in a film that wins them audience appreciation vis a vis keep the cash register ringing. Clearly, this trend has begun all thanks to the OTT boom.
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Does Indian Audience Have Reservations Accepting Off Screen Couples In Movies?
Does the Indian audience have reservations when real life couples are paired on screen? Take for example Brahmastra which got a big opening but on the screen chemistry between Ranbir Kapoor and Alia Bhatt does not seem to work. Their romance seems forced as the general feeling among the audience. Interestingly, married couples have not clicked on the silver screen. It happened with Dilip Kumar and Saira Banu. After their marriage they worked together in Gopi. This movie did well, maybe it was an initial curiosity. But, it was followed by spate of flops like Bairaag Sagina, Duniya. Post that producers did not take the chance of pairing them together. Dharmendra-Hema Malini were a hit pair before the marriage but after marriage they stopped working together. In the case of Big B and Jaya it seems slightly different. Before marriage both worked together in Zanjeer, Abhimaan, Ek Nazar, Bansi Birju. After marriage it was in Silsila, Chupke Chupke, Milli, Sholay but not as the main cast. Then they stopped working together. Rishi Kapoor-Neetu Singh were a hit pair but after marrying Rishi she stopped working. Saif Ali Khan and Kareena Kapoor worked in Tashan where the romance began. After marriage they came together for Agent Vinod and Kurbaan, both bombed, post that they have decided not to work together.
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The Truth About Big B’s Views On ‘Brahmastra’
Contrary to media reports about Amitabh Bachchan predicting that Ranbir Kapoor-Alia Bhatt starrer Brahmastra would bomb at the box office those close to the project have maintained it is otherwise. It is learnt that the senior actor gave his suggestions and director Ayan Mukerji took Big B’s feedback seriously and reshot a few scenes. Reportedly, advance collections in Jaipur, Indore, and Patna circuits have been good. According to insiders, Bachchan is one of those actors who prefers to be on the set even if his shot is not happening at that particular time. In the case of younger lots they are ensconced in their vanity van and enter the set only when “their shot is ready”.  Big B, while waiting on the set, is known to give constructive suggestions and at times even gives cues to his co-stars if he is not in the frame. Aryan cleared the air while on an informal chat with the media that Amitji would be the first person to take his position during the shot and hang around the camera giving cues. It may be recalled that Amitabh had differences with Farhan Akhtar and Tinnu Anand while working for their films which was eventually sorted out. One of the reasons for stories doing rounds about the failure of Brahmastra could be Amitabh’s absence from its promotion.
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Will Ranbir Kapoor’s Brahmastra Break The Bollywood Jinx?
The general thinking was that Vijay Deverakonda starrer Ligor like all south movies KGF 2, RRR, and Pushpa released pan India over the last one year would be a big hit. Far from it. The latest news is that Liger has been mauled at the box office and hopes that the popular Telugu star Vijay Deverakonda would hold sway over Bollywood has been belied. Manoj Desai, owner of Gaiety-Galaxy, Maratha Mandir theatres in a social media message asked an arrogant Vijay to wake up and smell the coffee. Now, all eyes are riveted on Ranbir Kapoor’s starrer Brahmastra which has the backing of SS Rajamouli of Bahubali fame as a presenter down South. The marketing and promotions of the film seem to have impressed the fans of both Ranbir Kapoor and Alia Bhatt who will be seen for the first time on screen with her husband, Ranbir. The music of the film seems to have resonated well with the audience. Some trade sources say that Ranbir Kapoor has a good hold in Hindi and it is clear from the day one opening of Shamshera which opened with Rs 10 crore collections. It is the content that failed his box office success but this time tie-up with south’s bigwig will help the film.  So the question everybody wants an answer is: will Brahmastra break the jinx for Bollywood? Wait for a few days.
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With Alia In The Family Way Who Gains, Who Loses!
Alia Bhatt’s pregnancy has raised a number of questions. What happens to her projects? Will she come back like Kareena Kapoor or follow the footsteps of her mother-in-law Neetu Singh Kapoor? Currently, around Rs 300 crore is riding on her – both movies and ads put together. A trade pundit said not much will get affected as far as brands are concerned only alternative brands may replace the youth brands. The actress, who was shooting in Portugal for a Hollywood film, has only one film Rocky Aur Rani Ki Prem Kahani which has been completed. Her film with Katrina Kaif and Priyanka Chopra has been put on the back burner because of date issues of all the three actresses. Alia has been short-listed to play the lead in Sanjay Leela Bhansali’s film Baiju Bawra so will Bhansali wait for her to come back or sign another star?  Meanwhile Darlings will be streamed on the OTT platform and Brahmastra is slated for release in September. Kareena has set a precedent for actresses. While shooting for Laal Singh Chaddha she got pregnant.  Post that, her shooting dates were shuffled but she did not take a maternity break in the strictest sense. Incidentally, Kareena replaced Aishwarya Rai in Heroine when the latter was in the family way. Will Alia who plans to take a break face a similar predicament?
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Alia-Ranbir Have A Homely Do, Tie The Knot At Vastu, Karan Does A Jig Too!
It was not the big fat Punjabi wedding many had expected. Ranbir Kapoor and Alia Bhatt decided on a low-key affair at their Bandra residence ‘Vastu’. Both consciously chose a simple marriage over a celebrity event, with all the associated drama and restricted it to their families and a few close friends, while keeping the paparazzi, politicians, celebrities and industrialists out of the picture. An invitee at the wedding said: “If you ask me how it was different from other celebrity weddings, the word is, simplicity.” Many who expected invitations were thoroughly disappointed and of course, best man Ayan Mukerji features in all the frames. So does Karan Johar. Alia-Ranbir were seeing each other for five years and, merely decided to give their relationship the official tag of “Just married”. On social media, Neetu Kapoor posted: “This is dedicated to Kapoor Saab (red heart emoji). Your wish has been fulfilled.” It was a family get together, with mehndi and sangeet on the same day with choreographer Rajendra Singh who arranges dances at all the Kapoor weddings. Attendees said it was full of fun and laughter as it is, in all Kapoor household weddings. There was singing and dancing that wouldn’t have been complete without Alia and Karan Johar grooving to the “Radha, Tera Jhumka song from Alia’s first movie Student Of The Year.
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Alia Bhatt Says All Is Well, As Fans Upset Over Miniscule RRR Role
Alia Bhatt has clarified she is not upset with director SS Rajamouli for limiting her role in RRR. Alia should know, however, that her fans are upset over her minuscule performance in the magnum opus that registered a roaring box office success. Industry insiders explain that Rajamouli’s focus was on making a film featuring Jr NTR and Ram Charan, with a limited role for Alia but, he did also make Bahubali with two leading ladies each dominating with fabulous roles. So, was casting Alia merely a marketing tool to appeal to Hindi speaking audiences? That would explain why Ajay Devgn, also featured with a 10-minute role in RRR, stayed away from the film’s promotion. A similar experience was faced by Priyanka Chopra during her initial days in Hollywood. It was only her strong PR management team that made her the star she is today. Why then are Bollywood stars still keen to be part of south Indian projects, to feature in blink-and-miss roles? South Indian films do not need Bollywood stars to boost business. In fact, it is the other way round. Alia may do well to note that a brief post on social media may not placate her fan following although she plays the heroine of RRR and shares credit for the film raking in Rs 600 crore.
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Alia Bhatt’s Big Ticket Gangubai Kathiawadi Arrival, Gets Established Divas In A Twist
Those who questioned Alia Bhatt’s calibre to play Gangubai Kathiawadi have been forced to eat their own words and, Kangana Ranaut tops the list. The actress had said she didn’t expect the movie mafia’s film to do well. While Kangana taking pot-shots against top actors, to increase her social media influencer reach is plain to see, even those within Bollywood were unsure if the woman-centric film would do well at the box office and, with Alia in the lead role. In fact, only a handful of women-centric films have managed to get good numbers at the box office. Gangubai Kathiawadi has surprised everybody. Trade experts say that film is getting a good draw and business could have been 20% more had cinemas opened to 100% capacity. While there is no comparison between Alia and Deepika Padukone has been made, although the self-proclaimed Queen of Bollywood thinks so, there is little doubt that Alia has arrived which may be giving heebie-jeebies to the established likes of Deepika. Twenty-nine-year-old Alia, who debuted as a child artiste, got her first big break in Karan Johar’s Student Of The Year. Avid cinema goers were impressed by her performance in Raazi, Gully Boy and, Highway just to name a few.  
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Controversy Queen Kangana Ranaut's Latest Offensive On Alia Over Gangubai Kathiawadi, As Father Mahesh Bhatt Turns His Back
Award winning actor cum filmmaker but, ever controversial, Kangana Ranaut’s recent jibe at Alia Bhatt over the latter’s movie Gangubhai Kathiawadi was in bad taste say Bollywood insiders. Is the 34-year old Kangana, a known BJP sympathizer, only trying to enhance her social media presence further?  Kangana has been speaking out via social media platforms on all major issues and, was instrumental in changing the narrative in the Sushant Singh Rajput case. Has she now targeted Alia over her enmity with filmmaker Mahesh Bhatt? Generally, Bhatt senior would have jumped to his daughter’s defence through a tweet but, he has instead adopted a ‘let sleeping dogs lie’ strategy. Alia called Kangana’s video cute while quoting a verse from the Bhagavad Gita. It may be recalled that Mahesh Bhatt had launched Kangana in Gangster and there were videos of her praising the filmmaker but, today both stand swords drawn. A majority in the film industry avoids Kangana, some boycott her while fence sitters like Ekta Kapoor cash in on her public controversy and, has signed her up for the most fearless reality show Lock Upp. Apparently, Kangana asked Ekta to sign up her bete noire Karan Johar for the reality show. In 2020, lyricist Javed Akhtar had filed a defamation case against her.
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Alia To Replace Deepika As Sanjay Leela Bhansali’s New Muse?
Award winning and yet, controversial filmmaker Sanjay Leela Bhansali has found a new muse in Alia Bhatt, who featured in his latest film Gangubai Kathiawadi, a biographical crime film based on a chapter from Hussain Zaidi’s book Mafia Queens Of Mumbai. Bhansali, insiders say, has already decided to cast Alia in his next ambitious project Baiju Bawra, originally planned with Mastani Deepika Padukone in mind. But Bhansali’s erstwhile muse, who saw him as her mentor sought more money, which did not go down well with Bhansali. Deepika essayed key roles in two of his movies Bajirao Mastani and Padmaavat but, may be out of the new big banner project even as many wonder whether the two will ever work together again? Alia is definitely a part of his next film though. Of course, Ranveer Singh who also owes it all to Bhansali will most likely play the title role of Baiju Bawra. Bhansali, with over 18 films, follows a pattern of working with his film stars in at least two films. Aishwarya Rai was his all-time favourite while Manisha Koirala acted in 1942: A Love Story and, is back with Heera Mandi. It is quite common for filmmakers to cast their favourite stars in all their movies, David Dhawan-Govinda, Karan Johar-Shah Rukh Khan and, of course, MF Husain whose forever muse was Madhuri Dixit.
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Which Bollywood Actress Gets The Highest Billing?
Unlike yesteryear’s stars today’s stars are business-like. They put the money where their mouth is. Alia Bhatt who has turned producer for the movie Darlings will charge Rs 15 crore for her lead role. So, besides acting fees, she will make big numbers if the movie does well at the box-office. Ditto: Deepika Padukone who is a joint producer of 83, a sports drama film that focuses on India’s 1983 World Cup win by Kapil Dev. Directed by Kabir Khan, she plays the role of Kapil Dev’s wife Romi. Deepika, who has already signed on with a couple of big banners, is the highest paid star in the industry, commanding a price of Rs 21 crore, according to the industry insiders. Kangana Ranaut, who has four films in the pipeline, reportedly commands around Rs 11-12 crore per film. Besides, there are four stars who fall in the Rs 7-crore bracket. They are: Shraddha Kapoor, Kareena Kapoor, Katrina Kaif and Anushka Sharma.  Shraddha Kapoor has Naagin and Luv Ranjan film. Katrina Kaif who has signed Phone Booth launched her own beauty line. Kareena and Anushka consciously signed less films as they were in the family way but managed to keep their cash registers ringing with series of brand endorsements. And the ‘desi girl’, Priyanka Chopra Jonas today commands around Rs 6 crore.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.