Once upon a time in Bollywood it was typical of a heroine to ask the producer who the hero of the film was before signing on the dotted line. Well-known heroines would never agree to act opposite a hero who was a newcomer. Since the glamour quotient of the heroines were high the producers were eager to oblige them. The entry of OTT has reset the entertainment industry. It has changed the mindset and approach; heroines are looking for a good script with a strong character and the conventional running around the trees and getting wet in the rain. Parineeti Chopra is doing a film with Hardy Sandhu. Earlier we saw Alia Bhatt cast opposite Vijay Varma in Darlings and in Gangubai Kathiawadi her hero was Shantanu Maheshwari. But the biggest shocker was Katrina Kaif agreeing to do a film with South star Vijay. Today’s actresses are looking at content and do not want to do dolled-up roles opposite a big star. In soon to be released Vikram Vedha the female lead is Radhika Apte and not any glamour girl opposite Saif Ali Khan. Analysts say that both actors and actresses are not keen to be heroes and heroines but characters in a film that wins them audience appreciation vis a vis keep the cash register ringing. Clearly, this trend has begun all thanks to the OTT boom.