Once upon a time in Bollywood it would have meant hara-kiri. Not anymore. At the peak of their career Kiara Advani and Sidharth Malhotra got married. This seems to be the new trend in Bollywood. Most of the actors and actresses are not really working on their image post marriage; it is simply because the audience and the fans continue to follow and fantasise about their stars. According to social media expert there is so much of them out in the public domain that fans are fine with marriage and even children (Kareena Kapoor). The mysticism of the stars of the earlier days used to generate curiosity and fans fanaticised about them and these worked in the favour of the actors those days. Then stars had to project a certain image – they are single. Age, marriage and children were taboo. Then popular heroes or heroines were not seen with their families in public function or filmy event. For instance, both Juhi Chawla and Aamir Khan hid their marriage. But times have changed; Bollywood topguns have got married – Ranveer Singh-Deepika Padukone, Anushka Sharma-Virat Kohli, Ranbir Kapoor-Aliya Bhatt and Vicky Kaushal-Katrina Kaif. Those in the trade feel that it is only working in favour of the married celebrities as they get more opportunities for endorsements, ground events and even films and other projects.