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Brand Alia Has A Big Draw On All Platforms

She is the insider who made it big in Bollywood with her extraordinary talent. Alia Bhatt, who is in the family way, is all over the place – print, TV, internet — endorsing all kinds of products. And her spontaneity, innate talent and charm seems to be emoting well with her audience. Once upon a time marriage or pregnancy were considered a taboo. Not anymore. In fact, stars are cashing on it. Kareena, Anushka and Dia have all done it. The trend of pregnant celebrities endorsing products is increasing by the day. Reportedly, Kareena Kapoor Khan earned around Rs 12 crore via endorsements during her pregnancy. In the case of Alia, she has already endorsed over 23 products. She also features with her husband Ranbir Kapoor in Spotify ads done during the promotion of Brahmastra. Experts from the adworld say there’s a correlation between brands, and ad recalls of products endorsed by the celebrities during their pregnancy as for a large number of women these stars are their idols. And social media has given more heft to these celebrities. According to Duff & Phelps (now Kroll) Celebrity Brand Valuation Report, Alia’s brand value stood at $ 68.1 million in 2021. That’s huge for the 29-year old actress who entered Bollywood 10 years ago. No wonder she is wearing several hats — model, actor, producer and promoter.