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Safety airindia
Incredible! Air India’s Safety Instructions Video Goes Viral
Most of us know about safety instructions video ennui, even as we buckle up our seat belts and wait for take-off. Whether shown as live mime by bored air hostess, or as a video shot with performing robots, take off videos are pushed into the lowest rung of consciousness, except if you are a first time flier. After Tatas took over they are changing many of Air India’s touchpoint profiles — new livery, new aircraft, a whole new attitude to commercial travel’s competitive ethos. McCann Worldwide’s Prasoon Joshi, music icon Shankar Mahadevan and Bharatbala have conjured up a winner in the new safety instruction video which has gone viral. Ingeniously projecting India’s exotic and energetic dances, the safety instructions are embedded and nuanced through eight dance forms set against ancient temple architecture and verdant landscape. India is unique for its art forms…let alone one classical dance, how many countries can boast of such a variety in which the costumes, jewellery and energetic moves make for such an immersive experience? Air India started its first branding image …a child holding up a frame to watch myriad countries to tempt her wanderlust, this new video uses the same frame to view the dances. Incredible India and its facets are packaged in short vignettes…showcasing tourism promo, safety and exotic art all at once. Mile Sur Mera Tumara, Tho Nrithya Bane Hamaara.
AITatas
Air India Under Tatas Going All Out To Conquer The Skies
Air India to start direct flight between Manchester and Mumbai. Service to commence operations at the end of November or by December this year. To start there will be three flights per week. Earlier, Jet Airways used to operate this route before it closed down operations in 2019 March. North England has a catchment of over 200,000 people of Indian origin who will benefit with this direct flight as Mumbai is further connected to various destinations and passengers avail their 2-check-in bags allowance. Officials say service can start right away as it has got all approvals. What’s delaying is the lack of fleet to be pressed into this sector. The 787 are old and Air India is keen to launch its service with new aircraft.  With Tatas taking over Air India, the management has taken bold decisions to offer direct flights to Goa, Ahmedabad, Cochin and Amritsar from Gatwick, and reserved its slots at Heathrow for Mumbai and New Delhi. Competition at Heathrow to these sectors is fierce as Middle Eastern airlines managed to grab a larger slice of the cake. British Airways has a monopoly at Heathrow thus non-availability of slots compel other service providers to move out to other London Airports.
aIR INDIA
Iconic Air India HQ To Be Sold To Maharashtra Government
The iconic Air Building at Nariman Point in south Mumbai will soon become one more addition to the Maharashtra government’s scattered offices in the city’s commercial hub. The 23-storey commercial tower, the famous landmark, was once upon a time perhaps the most sought after business address when it began serving as corporate headquarters for Air India from 1974 till 2013. It has nearly 10800 square feet of office space on each floor. Air India vacated the structure a decade ago when its loan burden became unbearable and had been trying to sell it to raise capital. AI then shifted its headquarters to New Delhi, leaving behind precious art treasures and other choice articles. The Maharashtra government had plans ever since Air India moved out to take over the building but due to standard hassles, the proposal never came up for implementation. The state government has rented out vast spaces in and around Nariman Point to house its various offices for a long time. With the AI building in its possession, the space crunch will be eased to some extent. Now that the state government has announced its intent to occupy the structure will soon see the farmers, the poor and the labourer in this posh building, once frequented by leaders, business magnates and corporate honchos. The Maharaja on the AI flag will be replaced by another Maharaja, Chhatrapati Shivaji Maharaj.
swarajya_2022-01_938b7397
Will Air India’s Mega Aircraft Order Spell Doom For Air-Transit Business From India?
Air India’s mega aircraft order is expected to spell doom for the air-transit business from India. Also, the major beneficiaries till date, Emirates, Qatar and Etihad Airways will have to rework their strategies like Singapore Airlines, British Airways and Gulf Air did when the Gulf airlines took over the India transit business. Air India’s order for 40 Airbus A350s, 20 Boeing 787s and 10 Boeing 777 -9s wide-bodied aircraft will see it offering multiple daily direct flights to all premium destinations in USA, Europe and Canada. Air India plans to have daily flights from Mumbai, Delhi and Bengaluru to major U.S. cities, EU capitals, Australia and Canada to start with. The Gulf-based airlines have been fleecing Indian travellers transiting through Dubai, Doha and Abu Dhabi, to USA and Europe with huge fares during the peak season. The trips are often camouflaged with free stopovers, lodging and site-seeing trips. Air India’s planned direct flights to USA and Europe should see the fares drop by as much as 30% to 40%. And more importantly, the flying time saved would be four to five hours plus stop over time which is a minimum of two hours. Gulf airlines will now have to rework their India strategies by cutting fares and reducing the number of connections. Some of them may look to tie-up/acquire one of the Indian domestic carriers. As things stand, Qatar Airways was in talks with Indigo and SpiceJet. Experts feel the weaker ones like SpiceJet and Go First could be the first to be approached.
tata_air india
Why Tatas Did Not Bid For Jet Airways?
Tata Sons’ bid for debt-laden national carrier Air India has much to do with its legacy, mostly linked to the group’s patriarch JRD Tata, than just being a business decision. But why did Tatas turn a Nelsons’ eye to Jet Airways, another beleaguered carrier which got all approvals overnight by the Civil Aviation to start operations from January 2022? That’s one topic on which many articles and books have been written on over the years. Even the movie Udaan (Soorarai Pottru in Tamil) had a passing reference. The story goes, in 1997, the then civil aviation minister CM Ibrahim scuttled Tata group’s plan to start an airline jointly with Singapore Airlines (SIA). This was allegedly to support Naresh Goyal’s Jet Airways. The blocking of its application by the minister surprised Ratan Tata as he was about to close the deal with SIA. Perhaps, that bitter experience may have kept the Tatas from bidding for Jet Airways, insiders say. The group already holds stakes in two carriers – 83.67% in AirAsia India and 51% in Tata SIA Airlines (operating as Vistara) – and the acquisition of Air India will help the group to dominate the skies. The group pioneered India’s aviation with Tata Air Service in 1932 which became Air India in 1953 after it was nationalised. If Tatas win Air India then the wheel would have come full circle.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.