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TMC MLA’s Movie Gets Screening Preference At State-Run Nandan Theatre While Award Winning Director Srijit Mukherji Denied Slot
Four-time National award-winning director Srijit Mukherji’s film X=Prem was declined screening slots at the iconic state-run Nandan theatre. Director-cum-Trinamool Congress MLA Raj Chakraborty’s film Habji Gabji got an afternoon slot though. Srijit tweeted, “Two films released on the same day. Both applied for Nandan. But, only one got through. Whereas ideally and in all fairness either both or neither should have. Why did this happen? Though all films are equal, some films are apparently more equal than others :-).” Raj Chakraborty’s counter was quick stating, “I don’t want publicity through controversy because the film will speak the final (last) word.”  Mukherji later clarified that his question was addressed to the state government’s information and cultural affairs department, which did not cite any reason while denying him the daytime slot. Interestingly, the reason why producers clamour for the state -run theatres, especially Nandan, is because 50% of the revenue earned at the state-run theatres goes to the producers after GST deduction. The rule is applicable for the first week of release and, thereafter the amount drops to 40% in week two and so on. In the recent past, director Anik Dutta’s film Aparajita, based on legendary filmmaker Satyajit Ray’s journey on his masterpiece creation Pather Panchali, was denied screening at Nandan as Dutta is anti-TMC.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”