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In a bid to rejuvenate its electoral prospects following a string of disappointing results in Bengal, the CPI(M) has turned to professional expertise. The party recently posted a recruitment advertisement on social media, seeking applications for several key positions, including that of political analysts, mass communication writers, graphic designers, and digital marketing executives. CPI(M) State Secretary Mohammad Salim announced the move via Facebook, emphasizing that the party aims to adopt a more professional approach. People have seen CPM Digital for so long, this time CPM will look professional, and this is the beginning, Salim stated, indicating a strategic shift in the party’s functioning. The most notable position advertised is that of political analysts, drawing comparisons to the role played by prominent strategists like Prashant Kishor. However, the party has refrained from officially framing this move as a complete overhaul of its strategy. The decision comes in the wake of the CPI(M)’s dismal performance in the 2024 Lok Sabha elections, where the party failed to secure any seats in Bengal. Despite forming an alliance with Congress, the party was sidelined by the bipolar contest between the Trinamool Congress (TMC) and BJP. Veteran leaders like Adhir Ranjan Chowdhury suffered losses, and only two CPI(M) candidates, including Salim himself, managed to save their deposits. Internal discussions within the party have highlighted the inability to adapt to modern electoral trends and lingering reliance on outdated strategies. By embracing professional inputs, the CPI(M) appears to be gearing up for the 2026 Assembly elections, signaling a departure from its traditional framework.
Increased voting by women and a comparatively lower turnout of the Muslims for the Maharashtra assembly elections are likely to be the two major factors which can tilt the outcome of the crucial battle that will conclude on Saturday evening. These two trends have been commented upon repeatedly by several analysts while making a comparison with the Lok Sabha election’s voting pattern. As the turnout for this election has been the highest at more than 66% over the past three decades, both sides are claiming that it will benefit their candidates. For instance, deputy chief minister Devendra Fadnavis has suggested that the Laadki Bahin Yojana was one reason for the handsome response of women, who would support the Mahayuti nominees. The opposition Maha Vikas Aghadi (MVA) failed to gauge the potency of the scheme whereby eligible women receive Rs 1500 per month from the state. Both sides have promised to enhance the provision after watching the unprecedented welcome it has received. Similarly, the lack of enthusiasm of Muslim voters as compared with the Lok Sabha voting complexion has emerged as another important factor for the final outcome. At least a dozen Lok Sabha seats went to MVA owing to en bloc minority voting. In Dhule, while the other five assembly segments supported the Mahayuti, voting in the Malegaon assembly changed the picture and the seat went to MVA. In view of such aspects, the results are awaited eagerly.
As the term of the present Maharashtra assembly ends on 26 November, the political calculations to capture power will have to be finalised within just 48 hours once the results are out. This has heightened the suspense about the outcome of the election since the richest state of India will play a crucial role in shaping the national political future. A mandate in Maharashtra will strengthen the prospects of both the ruling Mahayuti and the opposition Maha Vikas Aghadi (MVA). The state saw a brief spell of President’s Rule in 2019 as none of the claimants was ready to form a government within the deadline. Making preparations to avert any such eventuality, Mahayuti and MVA planners have booked dozens of rooms in five star hotels in Mumbai for the possible winners. Moreover, chartered planes and helicopters have also been booked in readiness to ensure the availability of the future MLAs. Another precaution is to keep them under watch so that sides are not changed at the eleventh hour. But the Lok Sabha results changed the picture as MVA won 30 out of the 48 seats. The exit polls for the assembly election have predicted a keen race, making it imperative for both sides to count on each vote. Therefore, the 48 hours after the results will become the game changer.
Alliance politics, an eternal feature of the Tamil Nadu political scene, has turned sharper with the advent of actor Vijay on the electoral stage. All the parties save the ruling DMK are running helter-skelter in their bid to stitch up an alliance before the 2026 Assembly polls. DMK is content to wait out the drama with parties rejecting each other as potential allies since this helps the ruling party to stay ahead in poll percentages. The arithmetic is simple. If the votes split three ways as they did in the Lok Sabha polls, the DMK stands to gain the most, or sweep everything as it did with 39 of 39 seats. If the votes are going to split four ways after Vijay’s entry, the DMK will be laughing all the way to Raj Bhavan for the swearing-in ceremony. The AIADMK, a shrewd player of alliance politics in the time of J Jayalalithaa, has not only split on her demise but also stands isolated in the alliance race. They don’t want to join the BJP again after the stinging 2021 experiment. Vijay does not want to join the AIADMK though the party would very much want the youthful politico on his side. The BJP is keeping the door open for AIADMK provided those shunted out are part of a united package. The DMK is only keen to keep VCK and its current allies on board. The more divided the opposition is, the better for MK Stalin and family.
In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
An effort is being made to revive trams in Kolkata city in this era of climate change. Known for its heritage value, trams made their maiden journey way back in 1873, as horse drawn carriages. Today, Kolkata is the only city in the continent operating trams. The revival of trams is part of the action plan under the National Clean Air Programme (NCAP) for Kolkata. Several urban transportation experts and activists, along with NGOs, attended the discussion and made it clear that mindset and lack of political will have hindered sustaining trams in Kolkata and not the availability of funds. They pointed out how eco-friendly trams play a key role in transportation in most global cities. “If the government wants, it can explore the option of using NCAP funds and funds for electric vehicles, as the tram is the mother of electric vehicles,” explains Anumita Roy Choudhary, air pollution expert from the Centre for Science & Environment (CSE), Delhi. At present, only 10 trams ply on two routes in the city, as against 185 trams on 37 routes a decade back. Is the state government listening?
Uttarakhand may soon have an international airport. The state government is set to submit a proposal to the Union civil aviation ministry for setting up an international airport for which it has already identified two locations measuring 1,200 hectares and 1,100 hectares. A pre-feasibility for upgrading the Pantnagar airport, located near the Jim Corbett Park, to an international airport is also said to be ready. The BJP government is making a pitch that an international airport is needed in the state, considering its spiritual, historical and strategic importance. Better connectivity will boost tourism and bring in the revenue that the hill state needs.
Krsnaa Diagnostics Ltd, one of the fastest growing players in the diagnostics space, plans to launch 600 diagnostics centres across India. With this, the Pune headquartered diagnostics player, with a pan-India presence, will strengthen its footprint across Maharashtra, Himachal Pradesh, Punjab, West Bengal, and Rajasthan, spreading across metros, Tier 2 and Tier 3 cities. The centres will be equipped to offer specialised services in precision medicine, genetics, genomics, and molecular diagnostics, along with the routine investigations of biochemistry and serology. The Rs 500-crore company (listed on BSE and NSE) started its journey in 2011 with two radiology centres and is present today in 16 states with 2000-plus centres across India. It has differentiated itself not only by offering quality services in radiology and pathology, but has also focused on the public-private partnership (PPP) segment, where it serves underpenetrated and underserved areas by collaborating with private healthcare providers, including corporate hospitals and trust hospitals.
Welspun One Logistics Parks, a pan-India integrated fund, development and asset management platform, a part of the $3.5 billion Welspun Group, has signed an MoU with Guidance, the Government of Tamil Nadu’s nodal agency, for investment promotion and single window facilitation. This is towards setting up warehousing facilities across Tamil Nadu. The projects will be executed by Welspun One Logistics Parks and will bring direct investments of around Rs 2,500 crore to the State. Under this MoU, a total of six projects have been proposed in the prime warehousing micro-markets like Hosur, Sriperumbudur and Tiruvallur; totalling a development potential of around 8 million sqft, to be built across a span of five years. Considering the tangible social and economic benefits that the investments entail, the state government has assured support in streamlining the approval processes and single-window clearances for Welspun-initiated projects to facilitate the overall ease of doing business. The Welspun group company, in turn, is determined to provide high-impact sustainable warehousing solutions by incorporating green infrastructure and an industry-led technology approach.
BP, a global integrated energy company, and Infosys, a global leader in next-generation digital services and consulting, have agreed to develop and pilot an energy as a service (EaaS) solution, which will aim to help businesses improve the energy efficiency of infrastructure, and help meet their decarbonisation goals. Infosys and BP intend to co-develop a digital platform that can collect data from multiple energy assets and use artificial intelligence to optimise the energy supply and demand for power, heat, cooling and EV charging. The companies will pilot the digital platform at the Infosys Pune Development Centre – in an environment that replicates a small city, where energy is generated, stored, and consumed at multiple points. Once the pilot is successful, they aim to roll this model out across other Infosys campuses in India, and with some clients, to help manage energy and help reduce emissions. In addition, the companies have agreed to collaborate on integrating solar energy production into the campus’ energy system. Energy that is generated through this integration, will be monitored and optimised by the digital platform and can be stored or redirected to the building power supply, heating and cooling systems, and also to an EV charging infrastructure.
Adar Poonawalla, the MD of Serum Institute Of India, is on a takeover spree. It recently took over Magma Fincop (AUM as on June 30 was Rs 14,250 crore) for an undisclosed amount. The company has been renamed Poonawalla Fincorp. It is already infusing capital and repricing loans. It has drawn up plans to grow between 25-30% annually. Recently, it acquired a 50% stake in Schott Kaisa, a JV with the German company from its former owners Kairu Dadachanji and Shapoor Mistry. Schott is into pharma packaging goods including vials which are used in the distribution of vaccines. Insiders believe this is just the beginning and more inorganic growth avenues are being pursued to enable Poonawalla to diversify from vaccine makers to a multifaceted group with interests in finance, manufacturing across sectors and healthcare.
SEBI is said to be finalizing revised guidelines to pave the entry of private equity firms in the AMC business. Currently there are two to three mutual funds which are reportedly looking to get out at a decent price. L&T Mutual Fund is one of them. The 12th largest fund by the AUM size, L&T Mutual Fund manages Rs 58,000 crore worth of assets. IDFC Mutual Fund is another fund which is being eyed by the entrants wanting to get into the mutual fund space. They reckon with ESG schemes picking up, investors will be keen to look at avenues to park funds in these schemes. One of the potential private equity companies looking keenly at getting into the Indian mutual industry is Blackstone. It is believed that once regulators permit, they will be moving quickly to take a stake in the AMC of L&T and IDFC.
In this season of tech-driven IPOs, an older tech firm from the Tata stable is also readying for an IPO. Tata Sky, the DTH provider (which also has broadband service ambitions), has been around for over a decade and has been beaming bouquets of TV channels into homes across the country. Set up as a joint venture with Sky TV of the UK, then controlled by Rupert Murdoch, it has steadily expanded its coverage. And while competitor Dish TV may cater to more homes, Tata Sky, focusing away from the bottom end of the market, is way ahead in terms of revenues. It is now a mature business and ready for an IPO. After Murdoch sold Fox TV (but not Fox News) to Disney, the Sky holding had passed on to Disney. But India was the only country where Disney had a stake in broadcast distribution, and it did not fit in with Disney’s business. So, the IPO is an exit route for Disney. It will raise some money for the company and also give Tata Sons a liquid listed asset. The investment bankers are just being appointed to prepare the draft prospectus. This will be one more share issue likely to be lapped up by the public.
While Covid-19 gathers momentum and lockdowns stretch across the country, the vaccines are depleting as the production has not kept up pace with the demand. According to a source, the Hyderabad-based Indian Immunologicals Ltd (IIL) is working on a vaccine. Animal trials are underway and the new vaccine is expected to be ready for human use by next year. IIL makes over 150 products and runs one of the largest plants in the world for veterinary vaccines. Soon it is expected to make drug substance for Bharat Biotech, which makes Covaxin, say sources. IIL will make the substance for 2-3 million doses and scale it up to 6-7 million per month later in the year. Meanwhile, Panacea Biotech has commenced production of the Russian Sputnik vaccine.
Today, the main problem with RPower is the name of Anil Ambani, in whom the markets unfortunately have lost confidence. According to one source, if one looks beyond the name, all signs of a turnaround can be seen. The company is reducing debt by up to Rs 3 lakh crore this year, which means reduction in interest burden by Rs 300 crore per annum. People have missed the fact that now RPower has an operating portfolio of 5,960 MW (about 6 GW). It has, since the last two precious quarters, been able to come into consecutive profits. The total liabilities of RPower come to about Rs 22 lakh crore. The total assets of RPower, going by replacement cost theory of power sector (1 MW of Rs 10 crore) works out to Rs 60,000 crore worth of assets. Meanwhile, RPower, which was having issues in servicing debt in the past, has now been able to do so in the last three quarters, albeit slowly. It was wilfully defaulting on debt, so that debt restructuring can be done. Now, the company is doing everything to cut debt.
The fast-growing digitisation, buoyed by the present Covid situation, has been the key driver for surge in content consumption in recent months. This trend is expected to continue in the longer time-frame as well. In this changing scenario, Saregama India, India’s oldest music label owned by RP-Sanjiv Goenka group of companies, has aligned its content strategy quite well to ride on this digital wave. During 2020-21, while the revenue was down by about 15% to, say, Rs 435 crore, the company’s net profit surged by over 160% to Rs 113 crore plus. The company, formerly known as The Gramophone Company of India, which owns the largest music archives in India (one of the biggest in the world), has consistently increased the monetisation of its IP (music, films, TV serials) over the last 13 quarters or so. Saregama, which has also expanded into other branches of entertainment – publishing, film production and digital content – has seen its music licensing revenue in 2020-21 going up by 20%. Digitisation and low cost of data in India remains the primary growth drivers of content consumption. This is further fuelled by the increase in smart phones, the rising popularity of OTT and social media apps.
The Yusuf Hamied-led Cipla has been busy tying up with a US company. The non-executive chairman of $2.3 billion (revenue) generics maker Cipla’s US subsidiary Cipla Therapeutics and SIGA Technologies, Inc (SIGA), a commercial-stage pharmaceutical company focussed on the health security market, have entered into a strategic partnership to deliver sustained innovation and access to novel anti-bacterial drugs, particularly against bio-threats. On the development front, recently, the company had tied up with MSD (a trade name of Merck & Co Inc, Kenilworth, NJ, USA) to make, distribute investigational drug molnupiravir in India. MSD is developing molnupiravir in collaboration with Ridgeback Biotherapeutics and this agreement is a part of Cipla’s efforts to enhance global access to the treatment for patients affected by the pandemic. Meanwhile, Cipla, a global pharmaceutical company focussed on complex generics, is deepening its portfolio in the markets of India, South Africa, North America and key regulated and emerging markets. Globally, North America business grew by 6% year on year, led by continued expansion in market share of Albuterol and other assets along with growth in the institutional channel.
The steel industry is looking up and the domestic HRC prices rising by Rs 7,000 per tonne in April 2021 (they are trading at Rs 12,500 per tonne discounted to Japan landed prices) implies more head-room for price hikes. And, the PSU-run Steel Authority of India (SAIL) is in for a giant leap. According to a source, it has planned an aggressive expansion plan. The company’s plans were delayed by more than 10 years now, and were hurting its balance sheet. Not surprisingly, its net gearing increased from 0.04 times in 2010-11 to 1.35 times in 2019-20. With SAIL allowed to sell iron ore and, with most of its capex set to commission in 2021-22E, the source expects operating leverage to drive operating profit (EBIDTA) growth. One would recall that, way back in 2003-04, SAIL had launched its corporate plan for expansion and modernisation of existing facilities, aiming to increase its hot metal capacity from 12.7 tpa in 2003-04 to 20 tpa in 2011-12. In 2006-07, the plan was modified to target hot metal production of 25 tpa by 2009-10. As of now, SAIL has a capacity of 21 million tpa and its expansion cum modernisation plan is still ongoing. Also, in the past 10 years, projects have seen moving timelines. And, all this has affected SAIL’s balance sheet negatively.
Tata Nano had put firmly Tata Motors on the map as a passenger vehicle manufacturer. While initially received with rapture, it got sadly saddled with the label of a cheap car, which led to the slowdown and final phasing out of the model. But the perky little Nano may yet live another day. Within Tata Motors, there is talk –more than just speculation –that Nano may be rebirthed as a fully electric vehicle (EV). As a car of the future this will be sweet vindication of Ratan Tata’s vision.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.