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Shortpost post 4
Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good. Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One. Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel. Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha. Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.
jay thomas
Jay Shah Effect: Shakeup At ICC’s Dubai Office?
Quite a few things have happened after Jay Shah took charge as chair of the ICC. The youngest ever to helm the world governing body for cricket, Shah was faced with the  task of making the Pakistan Cricket Board (PCB) accept the hybrid model in order to host the ICC Champions Trophy — at home and in Dubai — after the BCCI refused (when he was Secretary) to send its team to Pakistan citing the Indian government’s unwavering position on the matter that has been existent for over one and a half decades. The PCB had its way by getting an assurance from the ICC Board that it will not send its team to India for future ICC events. The ICC Chair is not exactly a hot seat and Shah’s predecessors — New Zealand’s Greg Barclay and India’s Shashank Manohar maintained a low-profile. With a professional structure in place the ICC Board is rarely involved in the daily routines. Shah made headlines recently meeting the Organising Committee of the Brisbane Olympics 2032 team in Brisbane and also the outgoing International Olympic Committee boss Thomas Bach in Lausanne. The feel good happenings came to a halt with the ICC CEO Geoff Allardice — after a 13-year stint at the Dubai-based world body — stepping down some three weeks before the start of the ICC Champions Trophy. Both Shah and Allardice have thanked each other for serving the game of cricket and getting an opportunity, but Allardice, an Australian, is the fourth ICC official to resign in recent times. People are not yet ready to say that the Shah effect has started in the Dubai office of the ICC.
stampede
After The Kumbh Stampede, PMO Feels Need To Curb VIP Vehicles In Mela Area
Both PM Modi and Uttar Pradesh CM Yogi Aditynath are in a deep state of shock after the stampede at the Maha Kumbha mela at Prayagraj on January 29. Despite the best arrangements, things came under stress because of an influx of more than 5 crore pilgrims. The number of pilgrims who came to Maha Kumbh crossed 18 crore in the last 16 days. Imagine the population right now in Prayagraj compared to the populations of some of the world’s most populated cities like Tokyo, Delhi and Shanghai. Since it was Mauni Amavasya on that day, pilgrims started marching towards the Sangam point in large numbers after midnight, and the barriers broke down. The crowd became unmanageable for the overworked police force. PMO has found out that entire families consisting of four generations had come to Prayagraj to take the holy dip. From the states people from a whole village or a locality had come. There are three main reasons behind this huge influx. One, the level of devotion and enthusiasm among the pilgrims; Two, videos and images on TV and social media of people coming to Maha Kumbh for the last two weeks, acted as a big influencing factor. Three, since the Maha Kumbh was taking place after a gap of 144 years, most of the devotees felt that they might not get another chance in their lifetime. Several buses, trains and vehicles had to be stopped away from Prayagraj town. Lakhs of people had to walk several kilometres to reach the bathing ghats. PMO feels that authorities should curb the number of VIP vehicles entering the Kumbh Mela area for a few days to tame public wrath.
Ashesh jani
Gibraltar-Based Ashesh Jani Launches Multi-Currency App Targeting Indian Diaspora
Ashesh Jani, Co-founder & CEO of the Gibraltar-based Ribbon Plc, is on Cloud Nine. Naturally. His venture has got the green signal from the UK Financial authorities to launch Ribbon App in the UK market. It was launched in Gibraltar first. The App is tailored for students and professionals relocating to the UK. Ribbon offers multi-currency accounts and wallets for 32 currencies. Jani had chosen Gibraltar which is widely recognized as the “Gateway to the UK” in financial services, but its global business advantages extend well beyond the UK. In particular, Indian businesses seeking to enter the UK market (or elsewhere) find Gibraltar an ideal location for establishing a holding company or trust structure. Ribbon’s AI-powered technology is designed to offer a hyper-personalised experience to its users. The financial services super-app is loaded with features including multi-currency accounts, an embedded payments marketplace, and access to deposits, FX, Crypto & Equity trading platforms. Jani has picked his former ICICI Bank colleague in London, Manish Vaid to head marketing operations. Before becoming an entrepreneur, Jani worked at ICICI Bank as the Head of Overseas Markets & Alternate Channels –Retail, SME, and Private Banking — in the UK and Europe. After completing his MMS in Marketing & Finance from the University of Mumbai started his professional career with Vodafone and then moved to Tata Internet Services.
raj thackeray_020
Raj Thackeray Once Again Changes Stand, Lambasted By BJP & NCP
Maharashtra Navnirman Sena chief Raj Thackeray has invited ire of the ruling saffron alliance in the state due to his controversial claim that the votes his party had received in the recent assembly election had ‘vanished’ somewhere. Addressing his first public rally after the election, Raj also attacked the NCP led by deputy CM Ajit Pawar as well as the BJP in general. This is one more example of his ambivalence since Raj has time and again either praised PM Narendra Modi or criticized him, never taking a firm stand. Mumbai BJP president Ashish Shelar has castigated his old friend Raj for the offensive remark, telling him that the BJP has never indulged into politics of adjustments. On the other hand, Shiv Sena (UBT) MP Arvind Sawant has congratulated Raj ‘for speaking out the truth.’ But the most pointed barb against Raj has been fired by NCP(Ajit) leader Anand Paranjpe. “MNS contested 138 assembly seats and secured only 1.55% votes without a single win,” he has taunted Raj. The NCP is chagrined since Raj has raised doubts about its winning 41 seats. This free for all will impact the local body elections, likely to be held later this year. Raj has been advised to study the situation seriously and introspect about the defeat of his own son in the Dadar-Mahim constituency in which his family resides.
fateh emergency
Bollywood: The Jinx Of January
The perception that January is a challenging month for the film industry is not without merit. Historically, this month has often been viewed as a “jinx” for film releases, primarily due to the post-holiday dynamics that affect audience behaviour and box office performance. As people transition from the festive season to their regular routines, several factors contribute to the underperformance of films released in January. Films released in December often enjoy extended viewership due to the holiday season, leaving little room for new releases.  Several films released in January have struggled to resonate with audiences, reinforcing the notion that this month is not ideal for cinematic success. For instance, Chhapak, which was released in January 2020, faced challenges at the box office despite its critical acclaim and social relevance. Similarly, in January 2023, films like Fighter and Mai Atal Hu failed to garner the expected audience turnout, highlighting a consistent trend of underwhelming performances during this month. The recent January releases, such as Emergency, featuring Kangana Ranaut, and Fateh, starring Sonu Sood, also struggled to find traction despite significant promotional efforts. This pattern suggests that even with star power and marketing campaigns, films released in January may face an uphill battle to attract viewers. Given the historical challenges associated with January releases, filmmakers and studios may need to reconsider their marketing and timing strategies. To mitigate the risks associated with January releases, studios could explore alternative strategies, such as targeting specific demographics or leveraging unique marketing campaigns that resonate with the post-holiday mindset. As the film industry continues to evolve, understanding the dynamics of audience behaviour and timing will be crucial for maximizing box office potential.
didi book
No Truck With INDIA Bloc Hints Didi, Blames Cong For BJP’s 2024 Win In Her Latest Book
West Bengal Chief Minister Mamata Banerjee’s newly released book, Banglar Nirbachon O Amra (Bengal’s Elections and Us) has squarely blamed the Congress party for the BJP’s return to power in the 2024 Lok Sabha elections. With the book’s release at the 48th Kolkata International Book Fair, it has become clearer that Didi has decided that her party TMC will go alone in the 2026 West Bengal State Election. In the book, Didi argues that the Opposition alliance, INDIA Bloc, failed due to the grand old party’s rigidity and weak leadership. She further claims that the Congress won its seats in 2024 only because of support from other INDIA Bloc allies. She accuses the Congress-Left alliance in West Bengal of secretly helping the BJP by creating a larger anti-TMC front, which ultimately benefited the saffron party in the state. The 2024 Lok Sabha elections saw the BJP losing ground in West Bengal. The party, which had secured 18 seats in the state in 2019, saw its tally reduced to 12 in 2024. On the other hand, TMC improved its performance, winning 29 out of 42 seats. The Congress managed to win only one seat, while the Left failed to open its account. Incidentally, Mamata has stuck to her policy of supporting the strongest party against BJP, by sending its MP, actor-turned-politician Shatrughan Sinha, to campaign for the Aam Aadmi Party (AAP) in the upcoming Delhi Assembly elections. Political analysts see this as Mamata’s indirect message to Congress. TMC’s participation in AAP’s campaign indicates its commitment to the INDIA Bloc but also highlights the friction between the Opposition allies, especially after Didi’s criticism of Congress dominance within the coalition.
vijay mgr
Superstar Vijay Cracks The Political Whip, MGR Style
On Republic Day, Vijay’s last film’s title and first look were announced — Jana Nayagan (hero of the masses) cracking a whip with the tagline Naan Aanai Ittal. Besotted MGR fans, even 37 years later were intended to be captivated hook, line and sinker by this iconic song and MGR’s cult charisma. TN’s DNA is conjoined twins — cinema and politics, a   predictable, popular combo that has enthralled the cinema hungry and politics punched denizens of this state. Vijay who floated his party TVK in 2024 to harvest the votes in 2026 has it all planned. Or so it seems. This popular actor was launched by his father S A Chandrasekhar in 1984. After 68 films, Vijay now considers himself worthy of the crossover to TN’s throne, a charismatic Lord of the rings. There was a time when Vijay cannily shifted his MGR style to clone superstar Rajinikanth … .action, style and mass appeal, of course with a watchful eye on the box office take. If imitation is the best form of flattery, then it has to be acknowledged that Vijay reaped rich rewards in terms of fan following. So his last film is planned to carry a significant payload…MGR’s legacy as the cult Samaritan, forever ready to wipe the tears of the poor and pull them up from mired poverty. For which Vijay needs power, endorsement and legitimacy. He has carefully trained his virulent guns on the DMK so far, not pricking the AIADMK. Soothsayers say, at best he can divide and divert votes from both the behemoths. Can Vijay take an MGR incarnation?
pinarayi_V
Is Kerala CM Pinarayi Vijayan Walking Into A Trap On Palakkad Brewery?
Is Kerala CM Pinarayi Vijayan walking into a trap over his government’s sanction of a controversial brewery unit in Palakkad? Joining hands with the BJP and the Congress, CPI has published an article in its mouthpiece Janayugom, suggesting that promotion of businesses that exploit agriculture and food security was against the interest of the state. The opinion piece, written by senior CPI leader Sathyan Mokeri, said the government’s approval for the brewery unit raised the question of whether paddy or alcohol should be made from the land of Palakkad. “From where did they get the water needed for the brewery unit? Once the (private) company starts exploiting the water resources, there won’t be enough water for agriculture,” he wrote. The Chittoor region of Palakkad district, where Madhya Pradesh-based alcohol manufacturer Oasis Group is set to establish the unit, has one of the lowest groundwater levels in Kerala, the CPI leader said. The state government approved the setting up the Rs 600-crore grain-based distillation and brewery unit on January 15. The Congress, which leads the UDF, however, alleged that the firm, embroiled in Delhi’s liquor policy controversy, got the permission without a proper tendering process. Like CPI’s Mokeri, it said that the setting up of the unit would worsen the water crisis in the agrarian region. Earlier this month, the UDF-ruled Elappully panchayat, where the unit is proposed to be set up, also requested the government to reconsider its decision given the water concerns. The Kerala government has been reiterating that the unit will not affect the availability of water in the area as its primary source would be harvested rainwater. With the state headed for polls in 2026, it is quite likely that the brewery scam could come to haunt Vijayan just as the excise scam has cast a shadow on Kejriwal in Delhi polls.
ram charan reactor
Waste To Energy: Ram Charan Group's Pilot Project Impresses Naidu, Makes Inroads Into Andhra
This one hit national headlines in December 2021 when it attracted a $ 4.1 billion investment from the American fund TFCC International. Such a massive investment into this little known Chennai-based group became the talk of the town. This one was able to attract such a huge investment because of its technology prowess. This enables it to convert un-segregated waste into energy without leaving behind any toxic residue. Ram Charan group has since been doing quiet work in the field of waste management and inked a pact with Bhilai Steel Plant and others for waste management and converting them into value added products and fuel. In the wake of urbanisation and population growth, waste management assumes criticality for municipalities especially. Ram Charan is pursuing a blinkered-horse like approach to sort out this issue. Significantly enough, it has run a successful pilot project for municipal waste conversion in Andhra Pradesh Chief Minister Chandrababu Naidu constituency Kuppam. Following this, the Naidu government is reportedly toying with the idea of extending association with Ram Charan group across the whole Andhra Pradesh. The residue sludge is converted into a syrup which is then used as a fertilizer for agricultural purposes. The carbon-rich syrup is found to aid crop growth. Well, Naidu appears to be on a mission mode, and has found in Ram Charan a good partner.
aadhav robbin
Poll Strategists Swing Into Action As Tamil Nadu Parties Prepare For 2026 Assembly Elections
Signing on poll advisers is not new to Tamil Nadu politics, but there have been some changes of late as the parties are getting serious about the 2026 Assembly polls that are nearly 15 to 16 months away. TN’s Dravidian parties may have entered into agreements with poll consulting firms later than other regional parties though Prashant Kishor was the first to take on a TN party when he signed up with the DMK. Now that he has started a political party of his own, the DMK has signed on Robbin Sharma’s Showtime Consultancy for the consulting and poll strategy role for 2026. Sunil Kanugolu has been advising the AIADMK party on poll matters and he continues in that role. One of the new political personalities on the TN horizon is Aadhav Arjuna, son-in-law of the lottery king Martin, who is now signing on with Vijay’s party as consultant even as TVK prepares for its electoral debut in 2026. He will also be formally joining the party on February 2. After falling out with the VCK, Aadhav has shown keen interest in Vijay’s party, and he will be on hand as poll adviser as well with his company to do data crunching and other tasks. An intriguing feature of the 2026 polls is that all the major parties are already gearing up for it well in advance with strategy sessions, preparation for booth-level presence and the regular matter of organising rallies and tours of their leaders. Party confabulations are already heavy over what are seen as very important elections coming up.
Arvind kejriwal_004
Will False Claims About Yamuna “Poisoned” Come To Haunt Kejriwal Post Feb 5?
Looks like AAP supremo Arvind Kejriwal is caught in a deep mess of his own making by claiming that the BJP government in Haryana had “poisoned” Yamuna waters. Clearly, on a backfoot and out of desperation he sought to paint a scary scenario to Delhi voters. Now it seems these words will come to haunt him post February 5. The Haryana government has filed a case against him for creating a “false alarm” among the people. Meanwhile, Haryana chief minister Nayab Saini to reassure people took a sip of Yamuna to indicate it was safe to drink. Though Kejriwal dismissed Saini’s action as a stunt, what he does not realise is that the Haryana case could prove to be a ticking time-bomb for him. It may explode once elections are over in Delhi. Haryana has filed in the CJM’s court in Sonipat under sections of Disaster Management. The court has summoned Kejriwal to appear before it on February 17. In an explosive claim, Kejriwal had asserted that Haryana was mixing “poison” in the Yamuna water it supplies to Delhi. The reference was to the high levels of ammonia — over 700 times the permissible limit. He said it was because of the vigilance of Delhi Jal Board engineers that this water was stopped. Endorsing Kejriwal’s charge, Delhi CM Atishi even wrote to the Election Commission and sought action against the BJP for “water terrorism”. The Delhi Jal Board, which Kejriwal said stopped the alleged “poisonous” water coming to the national capital, however rubbished the AAP leader’s claim. “These statements are factually incorrect, without any basis and misleading,” Delhi Jal Board Chief Executive Officer Shilpa Shinde said in a letter to the Chief Secretary. Meanwhile, the EC has asked Kejriwal to submit proof of poisoning of Yamuna waters.
ajith_002
What Makes Tamil Film Hero Ajith Tick?
Ajith Kumar, Tamil films gentle hero, is often praised for his courteous behaviour and helpful nature; he will help any needy person in the film world. Even when the competitive race between him and superstar Vijay heated up, raising the stakes for the most bankable, he kept his cool and did not resort to cheap gimmicks for publicity. In fact, his huge fan following gave him the sobriquet, Thala, a leader worthy of worship. The scripts he chose reflected his humane attitude and realistic expectations in the world of make believe. Even though his film Vidaamuyarchi was much delayed, Ajith believed in his director Magizh Thirumeni’s ability to bring the film to the cinemas. And February 6 will showcase this Ajith-Trisha starrer. No wonder Thirumeni at an event in Kochi to release the teaser of Mohanlal’s film Lucifer’s sequel said, “I am fortunate to be yet another person in need of help at the right time. Proud to say that Ajith held my hand and believed in my skill”.  But what Regina Cassandra, a co-star of Ajith says is even more commendable. She says Ajith is a doer not a talker and does everything that has an impact. Unlike Vijay, he abhors politics. He has passion for car racing and his team won third place at the popular 24H Dubai 2025. A man with military discipline was recently awarded the Padma Bhushan.
maha congress
Maharashtra Congress Rudderless, Awaits A Saviour
The Congress party in Maharashtra is in most pitiable condition. It has neither leadership nor focus or has any agenda. Its senior leaders like former chief minister Prithviraj Chavan or Balasaheb Thorat were trounced in the recent assembly election and hence have no voice. State Congress leader Nana Patole is a former BJP MP while leader of the Opposition, Vijay Wadettiwar, has travelled from the Shiv Sena when it was unified. A staunch follower of then chief minister Narayan Rane, he has continued in the Congress but none is certain about his enduring loyalty, given his friendship with chief minister Devendra Fadnavis. The party has had no major victories in western Maharashtra or Marathwada regions. As a result, the organisation is demoralised. For a change, Patole has warned of a state wide agitation against the proposed fare increase by the state transport corporation, the largest public transport undertaking in Asia. However, even Congress workers are unsure if the protest will really take off. They remember how Patole had announced a mass agitation against the state government’s decision to hand over Mahananda, the state dairy behemoth, to Amul via the National Dairy Development Board and how not a whimper was heard later. Over the past two years, the Congress in Maharashtra has shown any signs of life only when party leader Rahul Gandhi has visited. Its headquarters, Tilak Bhavan, in Dadar is an abandoned mansion now. The workers are awaiting the arrival of a saviour to rejuvenate the party.
utkarsh odisha
Majhi Makes His Mark At Utkarsh Odisha, Investment Commitment Surpasses Patnaik’s Record
Odisha chief minister Mohan Charan Majhi is always compared to Naveen Patnaik, the former chief minister, a tall leader who ran the state under a tight leash for 24 years and in the process has put his signature everywhere. So, at the recently concluded Utkarsh Odisha — Make in Odisha event attended by India’s industry stalwarts and foreign investors everyone was asking, will the Majhi government surpass Naveen Patnaik’s Make in Odisha record of Rs10.5 lakh crore investment in 2022? Majhi’s government seems to be in a much stronger position. As per CM, his government has received 3 times more investment than his expectations. The numbers now stand at Rs 16.73 lakh crore backed by 595 initial proposals spanning across 20 sectors. This includes chemicals, petrochemicals, textiles, mining, metallurgy, renewable energy, tourism, food processing, IT/ ITeS and others. As on date, Majhi seems to have had a good knock. However, much depends on how fast the Odisha government converts those investment intentions to firm investment plans. Government sources say this positive situation will now set the speed ball rolling in Majhi’s favour creating new investment milestones.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.