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Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come. And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both. If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment. As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process....
Hindu rashtra
8 Deadly Sins Against Hindus, Wake Up Hindustan
He is a familiar face on the news channel and it is a pleasure to watch him speaking on Hindutva or any other subject under the sun with such conviction and logic that you have become a convert. His astounding erudition shows. He is scientist, author Anand Ranganathan. In his fifth book, a non-fiction, Hindus In Hindu Rashtra Anand argues why Hindus in India are eighth-class citizens and victims of state-sanctioned apartheid. The eight chapters through which he convincingly argues, embellishes his arguments with facts, figures and events will make any ordinary Hindus angry. He is not rabble rousing; he is merely stating the obvious and that’s bitter for any Hindus to swallow because of our pretensions. He writes that “our Muslim population is 14.2%, in the last eight years, as many as 31.3% of homes under Awaas Yojna, 33% of funds under the Kisaan Samman Nidhi Yojana and 36% of loans under the Mudra Yojana have gone to the Muslims.  And Muslim girls who complete their graduation before marriage will get Rs 51,000 under BJP government’s Pradhan Mantri Shadi-Shagun Scheme. More. Waqf is the third-largest landowner in India, after defence and railways. And that Gyanwapi Mosque built atop the grand Kashi Vishwanath Temple is on Waqf land. The Chapters “Celebrating Those Who Killed and Converted Millions of Hindus” and “Places of Worship Act, 1991” make your blood boil. Yes, a false narrative is being spread that Muslims in India are persecuted. Shame. The book is a wake-up call, and Hindus should not wait for another Adi Shankaracharya, Chhatrapati Shivaji Maharaj, Ahilayabai Holkar or Veer Savarkar to do their fighting. Time is now.  It is a must read for all Hindus.  
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Technology Cannot Disrupt Original Content Provider: Short Post Editor
They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you! So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content. Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.
Shortpost_1st_Anni
We Have Created A New Segment That Has Resonated Well With Readers: Short Post Editor
Nothing is more powerful than an idea whose time has come, said Victor Hugo a long time ago. I felt likewise. So instead of waiting endlessly for the Covid-19 tide to ebb, I decided to take the plunge and launch www.shortpost.in on January 28, 2021. This website, the first of its kind in the country, focuses only on short ‘Authentic Gossip’. Clearly, content is king more so if it is short & crisp (225 words), as a large section of our society is steadily shifting to digital and mobile space. To achieve this, I was fortunate to muster editorial support of some of the most senior and respected journalists in the country to bring out credible content that involves, stimulates and entertains our highly discerning readers — from across continents. We have so far uploaded close to 1,000 posts covering areas like Business, Politics, Sports, and Entertainment. Yes, today we have crossed an important milestone in our journey – #ShortPostFirstAnniversary —  and we are confident many more will follow in keeping with our stated vision – to become a one stop site for authentic gossip. So, what next?  With the third wave showing signs of slowing down things can only look better. So as the year rolls by we promise to pack in more punches. Before I sign off I would like to thank our advertiser IDFC FIRST Bank, angel investors Anuradha Verma, Ashish Kakkar and you readers for making this journey possible.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.