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Tesla’s Roll Out In India Hits Make It In India Fire Wall!

Looks like Tesla may not roll out its EV in India anytime soon. Sources say Tesla recently transferred some key officials out of India to alternate global markets in APEC, Middle East and the USA. This indicates that Elon Musk, who was keen on the Indian market, has decided to move on for the time being. Indianconsumers will buy what’s produced in India by Tata Motors, Mahindra, Morris Garage, Hyundai and Maruti presently. Primarily, Tesla chose not to enter the Indian market because of Indian government policies. Given our relationship with China and Modi’s push for Make in India, the BJP government was averse to allow made in China Tesla cars, boosting Chinese employment, but marketed in India without an immediate commitment to manufacture in India? There are several reasons Musk may have put India on the back burner. Firstly, current EV sales touch barely 1% of total auto sales in the country which does not make economic sense for Tesla to set up a unit in India. Secondly, with 100% import duty, Tesla will become over priced in the Indian market. Thirdly, India is not yet ready with its infrastructure, including road worthiness and charging stations. And, fourth reason is Indian insistence on a long term manufacturing commitment, distinct from being considered like a test pilot case.

OTT India Grows Regional Traction, Induces Faster Netflix Contractions, Leading To Viewer Tariff Rate Attractions

As if competition from local Indian players was not enough, mainline OTT players are now facing heat from a fresh wave of regional players. Following in the footsteps of Zee 5, Sony Liv, Voot et all are MX Player in Hindi, Tamil, Malayalam, Bhojpuri, Punjabi, Bengali, Alt-Balaji and Eros in Hindi, Hoichoi in Bangla, Aha in Telugu, now expanding into Tamil, Kannada and Malayalam, Manorama Max, Neestream and Koode in Malayalam, Kanncha Lannka in Odiya, My Toonz (Kids OTT in Hindi and English). And, so many more are still lining up. Why is the Indian market turning out to be a different ball game? None of the big players are standalone entities like Netflix. Disney has the backing of Star group and Hot Star, Amazon Prime has Amazon Shopping and online services, Zee 5 has the Zee TV group, Sony Liv is with Sony TV group, Viacom 18 boasts of Paramount + while Sun Next has the parent Sun group. And if this was not enough, there is a new entrant in the form of the James Murdoch-Uday Shankar combine tying up with Reliance’s Jio Cinema. Competition is sizzling up in the OTT space with viewers beginning to feel like kings.
Kamala Hasaan

Kamal Haasan's Dirty Dance Gets Vocal, Makes Political Angst Focal, Hasn't Had Enough, Sings Pathala Pathala!

In just four days of streaming on YouTube, Kamal Haasan set a world record crooning the first song from his action-thriller movie Vikram. The electric rhythm and electrifying lyrics of Pathala, Pathala (can’t have enough) have sent his legion of fans into ecstatic frenzy. Kamal’s team pulled out all the stops to make Vikram and its music a customised stimulating experience. The ensemble cast including 67-year old Haasan has Vijay Sethupathi, Fahadh, Kalidas Jayaram and, a cameo by Surya. No prizes for guessing the ingredients for this potpourri action thriller directed by Lokesh Kanagaraj in which Kamal dons khakhi. It is pure Chennai petta rap like Bombaiya, full of irreverent political innuendos, taking on both the Center and the ruling party, besides other public Rasputins. Sweet revenge for all his failures? Ultimately, what nails this song is Kamal’s energetic tempo of dirty dancing that has pumped up hysteria. A crazed fan adds, “What Rajini got with a lifetime of style, Kamal has belted out in one song “. Is Janaki meant to take on a Tamil Nadu BJP functionary? Already, an obfuscated vigilante has filed a case against the song for its controversial lyrics. Both Kamal’s political avatar and cinematic charisma sorely need an upturn. Let’s hope it doesn’t turn out to be pathala, pathala….just not enough.
Stalin and Durga

Rationalist Stalin Is Realistic Too, Lets Palanquin Tradition To Continue, A Religious Practise In Tamil Nadu

Tamil Nadu CM MK Stalin’s decision to allow ‘Pattina Pravesam’, by which the head of a mutt is carried in a palanquin by his disciples, is practical considering its ancient traditional significance. Rationalists may baulk at such practices but, when it comes to matters of faith, it may be best to leave it to the faithful than trying to introduce mandatory reforms. Not only did the CM assess the situation as one that would add to the existing anxiety around his tendency to favour minority rights, without much caring for the majority community but, also because he has a staunch believer living at his home, his wife Durga. The CM probably felt the need to maintain a happy balance. How does the voluntary action of believers, who wish to carry a living person in a palanquin, trample upon the rights of others, activists ask? The other side of the faith and rationalism divide, which is pretty well marked in Tamil Nadu. They point to rituals of other faiths that could draw criticism in equal measure on the yardstick of human rights. The CM told the seers that the ritual may go ahead this year and that the issue would be discussed in detail later. The woke crowd may, however, may keep the pot boiling. Only, for now religious peace was allowed to prevail.


Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you!

So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.