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Tesla’s Roll Out In India Hits Make It In India Fire Wall!

Looks like Tesla may not roll out its EV in India anytime soon. Sources say Tesla recently transferred some key officials out of India to alternate global markets in APEC, Middle East and the USA. This indicates that Elon Musk, who was keen on the Indian market, has decided to move on for the time being. Indianconsumers will buy what’s produced in India by Tata Motors, Mahindra, Morris Garage, Hyundai and Maruti presently. Primarily, Tesla chose not to enter the Indian market because of Indian government policies. Given our relationship with China and Modi’s push for Make in India, the BJP government was averse to allow made in China Tesla cars, boosting Chinese employment, but marketed in India without an immediate commitment to manufacture in India? There are several reasons Musk may have put India on the back burner. Firstly, current EV sales touch barely 1% of total auto sales in the country which does not make economic sense for Tesla to set up a unit in India. Secondly, with 100% import duty, Tesla will become over priced in the Indian market. Thirdly, India is not yet ready with its infrastructure, including road worthiness and charging stations. And, fourth reason is Indian insistence on a long term manufacturing commitment, distinct from being considered like a test pilot case.