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In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
It’s a drivetrain solution provider for windmills and industry applications. Every one out of three drive train products installed across the globe bears the brand name of this one. Truly, this German major has traversed quite a long way and undergone a major metamorphosis in the process. One-and-a-quarter-century-old Bocholt-headquartered Flender has significant presence in India. Not surprisingly, the top management team of Flender was in Chennai a few days ago. The presence of the top honchos was more to reiterate the commitment of Flender to India. After all, it has been in India since 1961. It now has three production sites — one each at Kharagpur (WB), Chennai (TN) and Walajabad (TN). Around 10% of its nearly 9,000 skilled personnel across the globe are housed in India. And, it has been putting more money into this country since 2020. Why not? For one, India is the right choice for all those who are looking for the China Plus One option in the post-Covid era. For another, the focus world-over is now increasingly on sustainable development. The robust ecosystem — the presence of assorted turbine makers and a well-evolved supply chain — according to its India CEO Vinod Shetty, is ideal suited for Flender to aspire for a bigger role in driving energy transition in the country. Indeed, Flender is quietly expanding its India operations for a bigger role in its global game plan.
Tamil film producers and their financial backers are now rethinking this model — big money, big stars, big projects but no guarantee that it will reap profits. So the new strategy…safe and secure than spend thrift and sorry. Can small budget films do big business? A resounding yes to three of 2024s baby budget films that warmed the cockles of producers’ hearts. Three films of this year, Lover, Lubber Pandhu and Vaazhai have pulled in amazing profits and massive margins. Lover’s budget was a mere Rs 5 crore, and plus other expenses added the total cost to Rs 6 crore. Hold your breath! It made a profit of Rs 13 crore. But Lubber Pandhu (Rubber Ball), a title that would have gone unnoticed, made the biggest rake in for Prince Pictures who earned Rs 35 crore in TN gross alone — 300% profit. Vaazhai was no sneeze over either…it brought Rs 12 crore profits in TN. Film making costs and exhibition/promo expenses can zoom up dangerously, and after paying the incredible star salaries, if the film’s overflow is modest, stakeholders have no insurance cover to fall back on. Small is big is fast becoming the new open sesame for Kollywood to stay safe.
Veteran leader Sharad Pawar finds commonality between Vote Jihad and a particular section of the people voting for the BJP. Explaining his stand, the NCP founder said it was seen in Pune that the BJP was consistently supported by a certain segment (read Brahmin) in some areas. We expect this to happen though don’t call it Vote Jihad, he remarked. According to Pawar, if such voting patterns happen, it is the right of every community to vote as per its choice. He again charged that deputy chief minister Devendra Fadnavis had raised the issue of Vote Jihad. Pawar’s jab was directed at those specific areas of Pune where Brahmin population is dominant and mostly BJP candidates are elected from such localities. Time and again, Pawar has been accused of creating the bogey of caste with an eye on electoral gains by engineering a rift between sections of the electorate. In support of his contention, Pawar said slogans like ‘batenge toh katenge also fall in the same category as they have a communal shade. He alleged that the issue has been cropped up by the ruling dispensation as it is desperate at the bleak prospect in the assembly election, after the Lok Sabha rout. Fadanvis had condemned the Vote Jihad philosophy after cleric Sajjan Nomani released a list of the Maha Vikas Aghadi candidates and asked the Muslims to vote for them.
Among its many attempts to stay afloat, beleaguered telecom operator Vodafone Idea Ltd (VIL) has offered to merge the firm with state-owned Bharat Sanchar Nigam Ltd (BSNL), another debt-laden company. Further, in an attempt to keep it afloat, VIL’s UK parent Vodafone Group Plc is also ready to offer its stake in the Indian company to BSNL for free. If a merger or stake exchange happens, VIL – which provides telecom services under the brand ‘Vi’ – would become a government entity, a move that would help it buy more time for raising funds. The company also hopes its spectrum dues would be kept in abeyance, giving it a much-needed lifeline. While the merger would bring in a number of synergies, including BSNL being able to provide 4G services, it also comes with a number of pitfalls. BSNL in itself is a loss-making firm, and a revival package approved by the Union Cabinet in 2019 is yet to bear fruit. Worse, the public sector unit is finding it difficult to pay salaries on time. Importantly, a formal communication from VIL or its promoters is yet to reach BSNL or its parent the Department of Telecommunications. “We might take a call depending on the contours of the offer, but we are yet to get a formal call,” a source in the telecom ministry said.
Every stakeholder in India’s burgeoning hockey community — from the fans, players, the Indian men and women teams, and Hockey India — must doff its hat to the State of Odisha, and its five-time elected Chief Minister, Naveen Patnaik. One of the very few tallest politicians in the country, an outlier if it can be said, Patnaik and his government have committed to spend Rs 150 crore on Indian Hockey from 2018 to 2023, which includes the two national teams. All the more, Patnaik is celebrating the men’s team’s bronze medal win at Tokyo, breaking the 41-year jinx, and the women’s team reaching the semi-finals. Odisha had four players in Tokyo, thanks to a plethora of academies in the State. Odisha staged the World Cup Hockey 2018, and it will do so in 2023 at the Kalinga Stadium in Bhubaneswar and the Birsa Munda International Stadium in Rourkela. With the Covid-19 affecting normal life, Patnaik may not have been able to stir out of his Naveen Niwas residence often, but over the past fortnight he would have seen India in action in Tokyo. Others like the Sahara Group and a handful of Public Sector Units have supported Indian Hockey, but for demonstrating focused commitment for the development of Indian Hockey, Patnaik stands head and shoulders above the rest.
The story of the rise and fall of one of the most powerful Democrats of the USA might culminate in his impeachment as Governor of New York: Andrew Cuomo is also facing possible criminal charges that he sexually harassed 11 women. Once married to Robert Kennedy’s daughter Kerry, with whom he had three daughters, Andrew, son of Mario, a three-time New York Governor, was once seen as a possible replacement for Joe Biden for the Democratic nomination for President. At the height of the pandemic last year, a staggering 60 million used to tune into his daily briefings on the Covid outbreak as he promised leadership in the crisis. He won an Emmy and a book deal and had the admiration of half the nation until the women emerged with horror stories of work inside a toxic Governor’s office environment. Cuomo is now under threat of becoming a poster boy for reviving #MeToo movement. Cuomo says his actions had been misconstrued, his words misunderstood. He said it was cultural: He hugs, he kisses, he says, “Ciao, bella.” He said it was generational: Sometimes he lapses into “honey” or “sweetheart” or tells bad jokes. Now even President Joe Biden is calling for his head as the 63-year-old went from hero to zero with a speed only ultra-ambitious politicians suffer.
The growing proximity between Shiv Sena MP Sanjay Raut and Congress MP Rahul Gandhi has surprised not only the traditional Congress leaders but also Shiv Sena’s erstwhile ally BJP. Both Sena and Congress are keen to further consolidate their ties not just for the Assembly and Lok Sabha elections but also for the forthcoming Brihanmumbai Municipal Corporation (BMC) elections. Despite BJP’s Mission 2022 and resentment from Mumbaikars on a couple of issues, Shiv Sena is hopeful of retaining power in BMC and for that it needs Congress and NCP by its sides to lure non-Marathi speaking voters. Chief Minister Uddhav Thackeray and Congress interim president Sonia Gandhi have been regularly interacting over phone but Raut has directly opened channels with Rahul and thereby has sent signal to the Maharashtra Congress leaders to fall in line and stop ”going solo” talk. Raut who was part of the core team that saw the formation of Maha Vikas Aghadi gave Rahul a complete run down as to how Sena functions. An impressed Rahul is likely to visit Maharashtra soon and meet up with Chief Minister Uddhav Thackeray. Essentially, Sena is sending a message to BJP that even as it hobnobs with Congress it is not moving away from its Hindutva and Marathi Manoos agenda. Political analysts see this high profile meeting as optics and say nothing concrete will emerge until NCP supremo Sharad Pawar takes a lead.
Two years ago, on August 5, 2019, the NDA government led by Prime Minister Narendra Modi took a bold decision to revoke Article 370 that granted special status to J&K. As expected, two well-entrenched political parties/ families of J&K – National Conference and Peoples Democratic Party raised hue and cry and not surprisingly Pakistan also joined the chorus. But Modi soldiered on. Now, the government is talking about holding elections and restoring statehood status for J&K, among other things. But the moot point is: When will you allow the five lakh Kashmiris driven out by ethnic cleansing to return? That’s the question BJP leader and Rajya Sabha MP Dr Subramanian Swamy asked Hasnain Masoodi of National Conference at NewsX Roundtable Debate. Dr Swamy said that post 370 the situation at the ground level has improved but the local leaders (read pro Islamists) have not expressed any apology nor regret over the biggest genocide. “Five lakh Hindus were driven out and nobody from the valley has shown any sympathy.” He called for a new strategy: Modi government should seek the withdrawal of former Prime Minister Jawaharlal Nehru’s petition that sought UN intervention in Kashmir. He added: the petition is illegal as it has been filed by Nehru without cabinet approval. And his parting shot was that the all-party meeting on J&K chaired by Prime Minister Narendra Modi could have been avoided.
Voices of disapproval and social media whining were heard after the grand Centenary celebration of the TN Legislature on August 2. There were murmurs of protest as political leaders felt that the Chief Minister MK Stalin had turned the event into DMK, and first family affair. Five time chief minister M Karunanidhi’s portrait was unveiled by President Ram Nath Kovind. But was this august assembly which had enacted many far-reaching laws and transformed Tamil Nadu was presided over only by Karunanidhi? What about the great Savant C Rajagopalachari or Karmaveer K Kamaraj who brought the highest principles of ethical governance to this assembly? CN Annadurai who inspired Karunanidhi and M Bhaktavatsalam, an erudite politician who was CM? What about MGR, the darling of millions who popularised the concept of mid-day meal schemes in schools? The precursor to this Assembly was the Justice Party, which at least got its due as the new Finance Minister P Thiaga Rajan could bask in the glory of his grandfather PT Rajan, one of the founders of the Justice Party. The least Stalin could have done is to have portraits of these earlier stalwarts also unveiled by the President. When public money is spent on a big event no ruling party should appropriate it. They must cut across party lines and give dues to all leaders who have built Tamil Nadu.
NCP MP Supriya Sule once said: ”My father is unpredictable.” That was experienced this week not just by his partymen but even opponents. Sule’s father and NCP supremo Sharad Pawar, on the one hand, has taken up the role of bringing Opposition parties together to put up a joint front against BJP while on the other hand he met PM Narendra Modi a fortnight ago on the issue of amendments to the Banking Regulation Act. Two days ago he led a delegation to meet the newly appointed Cooperation Minister Amit Shah to draw his attention to problems plaguing the cooperative sugar industry in Maharashtra. To avoid speculation Pawar released a letter in which he had sought Shah’s appointment. Further, he has offered to help West Bengal Chief Minister Mamata Banerjee’s ‘Khela Hobe’ call in all the states. Parallelly, he met RJD supremo Lalu Prasad Yadav. All these actions seem to have puzzled his close confidant, BJP leaders and other political leaders. Everyone is trying to decode Pawar’s actions. Anti-corruption activist Anjali Damania, senior bureaucrats believe that Pawar will join hands with BJP soon and ditch Shiv Sena and Congress. Pawar’s purported meeting with Shah a couple of months ago at the residence of a leading industrialist at Ahmedabad had triggered the talk of two parties coming together. Like cricket, nobody can say until the last ball is bowled.
Seems like this Delhi-based advocate Manohar Lal Sharma loves to court controversy. He picks up controversial cases and files Public Interest Litigations (PIL) in the Supreme Court. He hit the national headlines when he appeared as a defence lawyer for one of the accused in 2012 Nirbhaya gang rape and murder case. According to livelaw.in, a leading legal news portal, the Supreme Court on Thursday (August 5) pulled up serial litigant Advocate ML Sharma over the PIL filed by him seeking probe into the Pegasus snooping controversy. “Mr Sharma, except newspaper cuttings, what is there in your petition? What purpose you have filed the petition for? You want us to collect the material and argue your case? This is not the way of filing a PIL. We also read newspapers,” CJI expressed displeasure at his PIL. This is not the first time Sharma is being hauled up by the Apex Court. In August 2019, he got slap on his wrist for filing a shoddy petition challenging the August 5 Presidential Order on Article 370 on the very next day of its issuance. Likewise in May 2015, SC asked why he should not be debarred from filing and/or canvassing any Public Interest Litigation on account of the “irresponsible and scandalous allegations levelled by him” against the members of Parliament. He later apologised and was allowed to file PILs with certain checks.
Mani Ratnam’s cinematic genius and the late Amarar Kalki’s literary genius merge in the soon to be released magnum opus, Ponniyin Selvan (The son of Ponni). But which screen? Cinema lovers wait with bated breath for a Mani Ratnam movie; his every script and film have riveted audience to an amazing creative spark, unparalleled in Tamil cinema, and in the Hindi adaptations. So, we are justified in speculating, will Ponniyin Selvan stride the premium screens, like the cult Spartacus? Or OTT, if the pandemic plays foul? Such challenges are sleight of hand for Ratnam. Cine buffs are goggle eyed about the omnibus ensemble cast. The joke doing the rounds, except Rajini and Kamal, most Kollywood top stars are in the film: Vikram, Karthi, Jayam Ravi, Sarath Kumar, Prakash Raj, Trisha, Keerthi Suresh, Nayantara, Aishwarya Lekshmi and more top rung names. Aishwarya Rai Bachchan is in the lead. With AR Rahman‘s mesmerising music, palace intrigues, conquests and empire building, awe inspiring temples that still stand as testament to the Chola era artistic genius, beautiful women and intricate costumes, audience expectation is sky high. Ponniyin Selvan, we expect, will match the grandeur and scale of the Tanjore Big Temple, built by Rajaraja Chola, an architectural feat unmatched so far
The Kolkata based Keventer Agro is looking to raise anything between Rs 800 crore and Rs 900 crore through an IPO. The proposed issue will offer an exit route to the existing Singapore-based private equity investor Mandala Capital, which holds close to a 22% stake in the company. Sources said the fresh issue of shares would be in the range of Rs 325-375 crore. While about Rs 125 crore would be kept for capital expenditure, Rs 250 crore would be used to retire debt and build a capital base to expand the business in other parts of India. The IPO, valuing Keventer in the range of Rs 2,400-2,800 crore, is expected to hit the market during Diwali. The company plans to file a draft prospectus with SEBI in the next few days. Post-issue, promoters’ holding will dip by 10 percentage points to 70%. Owned by Jalan family, Keventer Agro is the largest milk producer in the private sector in the East and the Northeast and is also the franchisee for Parle’s Fruity, Appy and FIZZ. Now diversifying to frozen foods segment, it is also a large seller of bananas, especially in Bengal. It clocked a revenue of around Rs 1,000 crore in the last fiscal. The issue is the second this year from Bengal after iron and steel company Shyam Metalics.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.