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Salman Khan: A Cautionary Tale of Stardom and Audience Disconnect
The recent failure of Sikandar serves as a significant blow to Salman Khan, particularly given its release during the auspicious Eid season — a time when he has historically been a major crowd-puller with hits like Wanted, Bajrangi Bhaijaan and Kick. Unfortunately, the film’s lacklustre performance is just the latest in a string of disappointments that have plagued his recent projects including Dabangg 3, Race 3, Tubelight, Bharat and Kisi Ka Bhai Kisi Ki Jaan. This trend suggests a worrying decline in his box office appeal. Khan’s portrayal in Sikandar has been criticized for its apparent laziness and lack of enthusiasm. His signature mannerisms, which once captivated audiences, now come across as repetitive and uninspired. Even during emotional scenes, his performance fails to resonate, leaving viewers feeling disconnected. This perceived disinterest in his craft raises questions about his commitment to selecting compelling scripts and delivering performances that capture the audience’s imagination. The essence of Khan’s on-screen persona seems to have shifted towards a brand of “toxic masculinity,” where his attempts to appear effortlessly cool have become tiresome and unoriginal. This disconnect between his star power and the expectations of his audience is becoming increasingly evident, as fans seek more meaningful narratives and authentic performances. The unfortunate fate of Sikandar serves as a stark reminder of the consequences of complacency in the film industry. The film has been rejected by both the masses and critics alike, highlighting a growing sentiment that Salman Khan’s current approach to filmmaking and performance is out of sync with contemporary audience preferences. If he hopes to reclaim his status as a box office titan, a re-evaluation of his acting choices and a renewed commitment to the craft may be imperative.
sikandar
Is Salman Khan On The Cusp Of Another Eid Mubarak?
It was the trailer launch of AR Murugadoss directed Sikandar. Salman Khan with childlike enthusiasm brought Kollywood’s grizzly actor Sathyaraj to meet his dad Salim Khan — the iconic script and screenplay writer, celebrity half of Salim-Javed. “Pappa, Kattappa,” said Salman while introducing Sathyaraj to his dad. Sathyaraj, who plays the role of a transgender villain in Sikandar said, “Salim Sir has been my hero from my college days. I have worked for 47 years in 258 films. Today, I have fulfilled the wish to meet him in person.” He was delighted that Salman introduced him by his famous character’s name. Sathyaraj reiterated that his multi-dimensional role in Sikander may well be another Kattappa. At the event Salman got an opportunity to unburden his angst. “We see Rajni and Chiranjeevi films and welcome South Indian productions wholeheartedly. But find that though Bollywood stars are celebrated down South, our films don’t get the same overwhelming reception.” Bahubali made the Pan India trend into vogue. So, is Salman on the cusp of another EID Mubarak? His future is riding on Sikandar. He must have longed for that thumping box office success of earlier times when his career seemed it would never tank. But five years of a barren streak, and his efforts to keep his premium slot intact have been obvious. Sikandar’s muqaddar is set to change. At the Press meet Salman said that “Kitna bhi log bole…mere fans 100 crore toh pahuncha dete hai”.
srk aamir salman
Khans @ 60: Will Their Magic Continue?
The legendary trio of Bollywood—Aamir Khan, Shah Rukh Khan, and Salman Khan—continues to command the spotlight as they gracefully embrace their sixties this year. Recently, Aamir celebrated his 60th birthday (Mar 14), generating headlines not only for this milestone but also for announcing a new relationship, which underscores his enduring appeal and the public’s fascination with his personal life. This news resonated throughout Indian media, highlighting the unmatched influence these three superstars wield over the industry. Whenever Shah Rukh, Salman, or Aamir makes a statement or announcement, it instantly becomes a headline, reinforcing their formidable presence in the entertainment landscape. They are not merely actors; they are cultural icons whose words and actions resonate deeply with fans across generations. SRK, with his recent box office triumphs, has reaffirmed why he remains one of the most sought-after stars, effortlessly drawing audiences to theatres. Salman, the perennial Eid favourite, consistently reigns at the box office, with even his less successful films crossing the coveted Rs 100 crore mark—a testament to his box office magic. Though Aamir faced setbacks with his last two films, he remains undeterred, gearing up for exciting projects like Sitare Zameen Par and a collaboration with Lokesh Kanagaraj. Each Khan possesses a unique charm and business acumen that keeps them relevant in an ever-evolving industry. Their timeless appeal mirrors that of legends like Amitabh Bachchan and Rajinikanth, who have crossed 60 long ago, yet remain socially and culturally relevant through their work. As they continue to redefine success, it’s clear that the magic of the Khans remains undiminished, proving that age is merely a number in the realm of Bollywood stardom.
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At 59, Can Salman Khan Still Captivate The New Generation Moviegoers?
Salman Khan is undeniably one of the most iconic figures in the Indian film industry whose impact transcends mere box office statistics. With a career that spans over three decades, his films–regardless of critical reception — frequently surpass the Rs 100-crore mark signifying his extraordinary appeal and star power. Throughout his illustrious career, Salman Khan has found himself at the centre of numerous controversies and has come unscathed. With a net worth estimated at around Rs 2,900 crore, he is an immensely sought-after star for brand endorsements. However, in recent years, his forays into guest appearances in films such as Baby John, Singham Again, Godfather and Antim have not garnered the kind of response one might expect from the audience. While his cameo in Pathaan was well-received, his lead role in Kisi Ka Bhai Kisi Ki Jaan released on Eid, faced significant criticism and was largely snubbed by both critics and fans alike. Looking ahead, the anticipation surrounding his upcoming film Sikandar is palpable. Directed by AR Murugadoss, this film marks a significant moment in his career, as it will be his first mainstream lead release following Tiger 3. Sikandar represents a pivotal juncture in his career, especially after a series of mixed receptions for his recent projects. Rumours are rife that he is in talks with well-known south director Atlee. Despite his immense charisma and dedicated fan base, a pressing question lingers in the face of ongoing controversies, and the challenges posed by a rapidly evolving industry: whether Sallu bhai at 59 can still captivate the new generation of moviegoers?
veer zara karan arjun
Are Re-Runs Becoming A New Revenue Model For Bollywood?
Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
ambani wedding
At Ambani Wedding, Bollywood Was “Over Courteous” With Paparazzi
  It was the wedding of the century. And as usual the entire Bollywood made sure they marked their attendance at the Ambani wedding. All were there with their families and they really let their hair down. There are a few observations that one saw at the wedding. For starters, the paparazzi, who are often not treated well by the top stars, were pleasantly surprised by the respect accorded to them by Bollywood folks. It looked as though the Ambanis had told them to cooperate with the paparazzi. Shah Rukh Khan who was again seen with his green umbrella covering his face to avoid being papped the next day after the wedding had posed not once but twice at the wedding with the proper salaam to the members of the media. Amitabh Bachchan was spotted waiting for his turn to pose in front of the media while cricketer MS Dhoni posed. Someone like Madhuri Dixit danced to Choli Ke Peeche Kya Hai number. In fact, Salman who is very fond of Anant Ambani made sure even Shah Rukh Khan danced instead of standing and watching others dance. A photograph of Salman Khan and Arjun Kapoor together has gone viral as generally Sallu bhai prefers to stay away from Arjun. All said and done, almost all the top actors and actresses from the film industry participated in Ambani’s wedding whole-heartedly. In fact, all of them had blocked dates for the three Ambani events that took place in the last few months.
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Is Anil Kapoor Upset With His Elder Brother Boney?
  In his career spanning over 40 years, the 67-year old Anil ‘Jhakas’ Kapoor has smartly kept out of controversy. But, in recent times found himself dragged into two controversies. He is being trolled for agreeing to host Bigg Boss OTT, a reality show which has become synonymous with Salman Khan. Bhai’s fans are mightily upset that Anil has replaced Sallu Bhai in one of the most controversial reality shows. Anil is not perturbed by criticisms and trolls.  Meanwhile, he seems to be in the news for other reasons — fallout with his elder brother Boney Kapoor. Sources say that producer Boney has decided to cast his son Arjun Kapoor in the sequel No Entry Mein Entry without informing Anil and this has upset him. But when some reporters quizzed Anil, he quickly responded “Ghar Ki Baat Ghar mein hi rehne do”. Anil, one of the non-controversial actors in Bollywood, has acted in over 100 films and his career graph, like Dharmendra, Jeetendra, has been steady. The actor is constantly reinventing himself to keep in sync with changing times. He is identified for some of the interesting roles he essayed in Hindi films like Mr India, Mashaal, Tezaab, Ram Lakhan, Nayak, Welcome, English movie Slumdog Millionaire and English TV serial 24. As regards to his producer brother, he has worked with him in over nine films and has acted opposite Sridevi, his sister in law in eight films.
sonakshi zaheer
Sonakshi Sinha: A Rebel With Cause
Thirty-seven year old popular Bollywood star Sonakshi Sinha is being trolled for getting married to her Muslim boyfriend.  Reportedly, her family also does not seem very happy about her marriage to Zaheer Iqbal, an actor who was launched by Salman Khan but did not make it big in the tinsel world. Incidentally, Sonakshi was also launched by Salman Khan in Dabangg. Actually, her family’s reaction is surprising because the news she was dating Iqbal has been mentioned in the media off and on.. Be that as it may. But nothing will stop Sonakshi from marrying the man who she has been dating for seven years now. Media reports claim that her father Shatrughan Sinha and brothers were taken by surprise about the wedding date and they have blessed her through the media. But Sonakshi is not the first or the last actress to rebel against their parents.  In the past too stars have rebelled or eloped and got married. The Maine Pyaar Kiya girl Bhagyashree married Himalaya Dasani as her parents did not approve of him. Bhagyashree comes from a royal family and the family felt the status did not match. Aamir Khan and Reena Dutta had a quiet marriage as their families did not approve of the relationship. Gurmeet Chaudhary and Debina only had friends who attended their wedding and kept it under wraps for many years.  And not many know that Jennifer Kendall left her family to be with Shashi Kapoor and later had a traditional Hindu wedding.
kareen aishwarya deepika
When Stars’ Real Life Romance Turns Sour They Refuse Reel Pairing With Their Ex
Did you know that Aishwarya Rai Bachchan was supposed to play Mastani in Sanjay Leela Bhansali’s Bajirao Mastani but turned down the offer when she realised Salman Khan would play Bajirao. The reason she had turned the offer –the movie was a box office hit – was her real life romance had turned sour.  Salman Khan and Aishwarya who had fallen in love on the sets of Hum Dil De Chuke Sanam split and the actress didn’t want to work with him anymore.  Bhansali’s next choice was Kareen Kapoor instead he approached Ranveer Singh and Deepika Padukone. The rest is history. The duo who fell in love and got married became Bhansali’s favourite; they worked in three super hit films Ram Leela, Bajirao Mastani and Padmavat. Somebody’s loss is somebody’s gain. Likewise Shahid Kapoor and Kareena Kapoor started dating while working on Jab We Met and they broke up by the time the film was completed. Reason: Kareena fell in love with Saif Ali Khan while shooting with him for Tashan. The two did not work until Udta Punjab in which they were cast opposite different actors, not each other. Ranbir Kapoor who was dating Deepika Padukone, Katrina Kaif finally married Alia Bhatt. Both he and Deepika conducted themselves in a very dignified and professional manner and did not let their personal relationship come in the way of promotion of Tamasha.  In the past Raveena Tandon and Shilpa Shetty were dating Akshay Kumar but post their split, they never worked in each other’s films.  Likewise Sanjay Dutt and Madhuri Dixit never worked with each other after Dutt went to jail.
Rashmika salman
Is Salman Khan Choosy About His Heroine?
Salman Khan has got Ranbir Kapoor’s Animal heroine for his next film Sikandar. Yes, Rashmika Mandanna is going to play his love interest in the film that goes on the floor next month. It came as a surprise for a lot of people in the trade as the names of other heroines were floating around before Animal heroine was signed for the role. Historically, Salman Khan has been choosy of signing up a heroine unless he is in a comfort zone with them. Katrina Kaif holds the record having worked with Salman in eight films. Well, earlier he and Madhuri Dixit worked in six films; it was because they were contemporaries…that’s all. But, stars like Jacqueline Fernandez got on like a house on fire. She has worked with Salman in about three films and reportedly during lockdown spent a long time at his farmhouse. Waluscha De Sousa who was also a kind of favourite of the actor; she worked in two films — Time to Dance and Antim: The Truth. With Sonakshi Sinha also twice. Interestingly, Salman Khan and Aishwarya Rai whose romance is well known worked with each other only in one film Hum Dil De Chuke Sanam. Likewise Twinkle Khanna, Urmila Matondkar and Sonali Bendre. Salman Khan has worked with Katrina Kaif even if he didn’t like her brief involvement with Ranbir Kapoor. There has been a chemistry issue between him and Ranbir since then. But, looks like Alia Bhatt may just play a role to bring Kapoor and Khan together. If one recalls, Ranbir Kapoor had mentioned in the Kapil Sharma show that Salman Khan had chipped in during his sister Riddhima Kapoor’s wedding by taking care of the bar.
Jacqueline_002
Will Bollywood Give Jacqueline Fernandez A Second Chance?
Thirty-eight year old Bollywood star Jacqueline Fernandez has gone below the radar ever since her link to the conman Sukesh Chandrashekhar hit national headlines. She religiously avoids media, ducks from paparazzi and avoids socialising too. The conman link has cost her dearly — personally and professionally. Though she is fighting Sukesh in the court but because of his obsession with her, she prefers to keep quiet and work hard. What has damaged her reputation and put her on the backfoot is the intimate pictures released by Sukesh. Not surprisingly, the film industry and friends have not openly supported her in terms of sympathy or contracts but there are well wishers like Sonu Sood who signed her for Fateh which is ready for release. She does not have many projects but has two big films, Welcome to the Jungle with Firoz Nadiadwala and Housefull 5 which is yet to go on floors. Jacqueline does manage to get court permission to go abroad for shoots. Akshay Kumar, Sajid Nadiadwala and Salman Khan are her friends who still support her but not in the public. From a rank outsider, Jacqueline’s rise in Bollywood was meteoric. The Sri Lankan model-turned actor, who entered Bollywood in 2006, has acted in over 25 films already. In 15 years she has starred opposite top heroes. Her northbound career graph was halted when news of her involvement with conman Sukesh who was arrested for extortion and money laundering came out in open. She claims Sukesh lured her with Bollywood offers even as he showered her with costly gifts, even a high end car.
govinda_003
Why Hero No 1 Is Finding It Tough To Get A Second Chance
  Sixty-one year old yesteryear’s superstar Govinda is back in the news, well not for signing a big budget film but for re-entering politics by joining Shiv Sena led by the Maharashtra chief minister Eknath Shinde. Govinda has made it clear that he will not be contesting any elections. It may be recalled that he won the 2004 Lok Sabha election on a Congress ticket. Then, what’s his compulsion to re-enter politics? Does he feel that if he is part of a political party, then movies will come his way? Not really. A seasoned insider says that Govinda has been trying to make a comeback to films since 2015 but strangely, this exceptionally talented and accomplished star has not been able to win the faith of the producers to bet on him, once again. His past seems to have caught up with him; not reporting to the set on time has got the goat of producers, directors and co-stars. Says another source, lack of work for Govinda is not because the industry has lost faith in him but he has developed a trust deficit with them. His superstitious nature has made filmmakers uncomfortable. Both David Dhawan and Salman Khan did give Govinda a second chance. But, Govinda has this feeling that the world is against him. Recently, he overreacted to a comment by Vashu Bhagnani on his late coming on the sets of his films. Govinda who has acted in more than 165 Hindi and language films can become the favourite of producers and directors once again only if he reinvents himself.
suriya
Has Popular Tamil Film Hero Suriya Hit A Rough Patch?
This happens, frequently in Bolly, Kolly or any wood, when top stars suddenly face a drought. Salman Khan has lived through it for nearly three years. Popular Tamil film hero Suriya Sivakumar seems to be going through a similar predicament. He has had no new outings after the super success of Soorarai Pottru (Sudha Kongara directed biopic on Captain GR of Air Deccan fame). Then was followed by Jai Bhim in 2022, also critically acclaimed but politically a sensitive theme that brought unease to Suriya. His highly publicised Kanguva is under post production. Meanwhile Suriya had another setback. The much expected second Sudha Kongara creation, Puranaanuru has been shelved. So when Suriya and Karthik Subburaj jointly announced a new venture under Suriya’s home production 2D, it raised the excitement levels of his fans. Suriya and Subburaj have agreed to work for free and will share profit once the film does well at the box office. Subburaj is said to have written the story for Vijay originally, but many say it was scripted keeping Suriya as the hero in that suave and strong role that he excels in …will it be another Kaakha Kaakha or the Shaolin, Ezhaam Arivu? Suriya and his wife Jyotika have endured much gossip lately, when they shifted out of Chennai to Mumbai. In-laws issue? No, insists Jyotika, it’s just for kids’ schooling and her professional needs. Jyotika has resurrected her career in a big way. Can Suriya do likewise?
ajay akshay
Once Again Akshay Kumar And Ajay Devgn Clash At The Box Office
Once again Bollywood’s two big stars Ajay Devgn and Akshay Kumar are going to clash at the box office. And the film trade is not at all surprised as it is not the first time their films are releasing on the same day – it is the fourth time.  When it comes to business they are strong rivals even though both have worked together in three films together. They worked in Suhaag, Insaan and Khakee. Insiders say it was after Khakee Ajay blamed Akshay Kumar for chopping his role. Post Ajay’s comment, Akshay Kumar in one of the award functions took a jibe at Ajay indirectly by saying that he is being called the “editor” of the film.  Ajay almost got his film Golmaal 4 to be released the same day as Robot and Aamir Khan’s Secret Superstar; but Robot got postponed at the last minute due to VFX. Once again, both Ajay and Akshay were making a film on the same subject — Battle of Saragarhi. Ajay announced the film first but Akshay got Karan Johar to break the news about the movie. Salman Khan was co-producing the film with Karan but Ajay, it is learnt, convinced him to opt out of the project. If Akshay Kumar got Vipul Shah to screen Action Replay to coincide with Golmaal 3 release then Ajay got his Toonpur Ka Superman to coincide with Akshay Kumar’s Tees Maar Khan. Not many know that Ajay Devgn wanted the movie rights of Jaswant Gill on whose life the film Raniganj was made with Akshay Kumar as the lead. Now one needs to see what happens with Bade Miyan Chhote Miyan and Maidaan both releasing on Eid.
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Trisha Unseats Superstar Nayanthara From The #1 Slot
Twenty-two years after her debut in 2002 in Tamil movie Maunam Pesiyade, Trisha Krishnan has proved that her staying power is awesome. A fine blend of looks, talent and guts, Trisha, Mani Rathnam’s muse in the much-talked about Ponniyin Selvan has moved into the number one slot so far held by Nayanthara. Her character Kundavai was as much talked about as Aishwarya Rai’s Ponni in the magnum opus, skyrocketing her popularity. Today, Trisha has over 12 movies in Tamil, Telugu, Malayalam and Hindi. She stars with Salman Khan in the The Bull. The list of her to be released movies would turn any top heroine envious. Thug Life, VidaMuyarchi, GOAT, Saduranga Vettai all with top actors like Vijay, Ajit, Kamal and now Salman. Naturally, it has pitchforked her remuneration to 12 crore per film. Nayanthara and Samantha were getting around Rs 8-10 crore. Once seen as Rana Dagubatti’s significant other, she broke up with him, and walked into two much talked about engagements; then she walked out of it at the last minute from both, raising her hellion reputation to more highs.  She has led her personal life very much the way she desired, not afraid of reputation smears. Media has chronicled her midnight beach escapades with chosen friends, in spirited states. But when it comes to work, she adheres punctiliously to form and meets her director’s expectations, a trait that the volatile world of films really values. Without doubt Trisha is riding high.
vicky katrina
Has Marriage Transformed Katrina Kaif?
One of Bollywood’s prettiest star Katrina Kaif seems to have transformed herself post her marriage to Vicky Kaushal. Katrina who has completed 20 years in the film industry is not the same standoffish, arrogant and introvert person, says trade people who are closely watching her career graph. She is now accessible, affable and exudes a certain sense of warmth when she meets paps and film journalists. The new Katrina was visible at the sneak peek of the Tamil version of the trailer of her upcoming film Merry Christmas in Mumbai. The star who was once dating the likes of Salman Khan and Ranbir Kapoor always had a shield around her. Was it because she was not comfortable with Hindi language? Katrina who started her odyssey in 2003 with Boom has acted opposite all top stars and is remembered for her item number chikni chameli in Agneepath. Salman Khan with whom she has done one too many films became a mentor and friend. He played a big role in her career. Salman Khan had an aversion with the media so maybe it was rub-off effect on his girlfriend. Even Ranbir Kapoor whom she dated always kept the media at arm’s length. But, to her credit insiders say she is a thorough professional who stays away from Bollywood politics. But when Vicky Kaushal came into her life he was quite open and he helped her to break the shield around her.
Salman Arijit
Sniping in Bollywood: Plain Chemistry Or Professional Rivalry?
Undercurrent, chemistry or professional rivalry has existed in Bollywood from Day One. Is it ego or plain jealousy? Take the case of Salman Khan and singer Arijit Singh who have patched up nearly after 5-6 years and have sung songs for Tiger 3. The rivalry started rather innocuously when Arijit stepped onto the stage to receive an award, and Salman mockingly asked looking at his attire, “So gaye the (were you sleeping)?” To this the singer responded, “Aap logon ne sula diya (you all put me to sleep).” This answer seems to have angered Salman and he immediately removed Arijit’s song from his films, Sultan and Bajrangi Bhaijaan. It did affect his career. Bollywood has a history of star rivalry. For instance Khans are not comfortable working with each other. Similarly, Sunny Deol was angry with Shah Rukh for snipping his role in Darr. Recently, at the success party of Gadar 2 both patched up. Raaj Kumar and Dilip Kumar acted in Paigham and fell apart till Subhash Ghai brought them together in Saudagar. Similarly, Raj Kapoor, Dilip Kumar and Dev Anand avoided working with each other. It is quite well known that Rajesh Khanna and Amitabh Bachchan who worked together in Anand fell out after success of Namak Haram. Likewise Big B and Shatrughan Sinha did not get along well as the latter had a habit of making sarcastic comments. Well, it is not restricted to male stars. There has been a strong undercurrent between Kareena Kapoor and Priyanka Chopra, Rani Mukerji and Aishwaraya Rai, Katrina Kaif and Deepika Padukone.
Carry on jatta_Maujan
Punjab Film Industry Rejigs Its Strategy, Emulates South Indian Cinema Model
Impressed by the success of south films pan India, the Punjab film industry is thinking of emulating it and releasing all Punjabi films pan India. What has given them confidence to go mainstream is the super success of Carry On Jatta 3 which has grossed Rs 150-crore plus at the box office. Actor-producer Gippy Grewal is planning to release his next film Maujan Hi Maujan in over 150 screens in Mumbai circuit. Like the South industry which roped in north Indian producers and actors like Karan Johar and Alia Bhatt for Bahubali and RRR to gain entry into the Hindi belt, the Punjabis are planning to enlist the support of the Khans to draw the attention of the Hindi movie goers. Salman Khan was at the trailer launch of Maujan Hi Maujan has promised to work in Punjabi films. This cross pollination of stars across the country will give a big boost to the country’s film industry. Aamir Khan was seen at the trailer launch of Carry on Jatta 3. Of course Punjabi comedian Gurpreet Ghuggi had his film Mastney released in Mumbai and the reason was that the subject had a pan India appeal; they wanted the country to know about Punjab’s martyr’s story. Given these new dynamics, it will not be surprising to see SRK come out and support the next Punjabi film. Ironically, Punjabis who dominate Bollywood have not supported movies made in their own mother tongue.
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Swimming Against Current: SRK To Release ‘Jawan’ On A Non-Festival Day
Generally, all film stars prefer to release their movies on an important festival day. But Shah Rukh Khan is different; he has chosen a non-festival day to release Jawan, his second release this year. Those close to the actor feel that he didn’t want to upset those who have already announced release dates of their movies in the third quarter of the year which includes Ranbir Kapoor’s Animal and Ajay Devgn’s Maidaan. It is probably after Fan which was released in April 2016, the actor has chosen a non-festival release date – Janmasthami, which is not a big ticket film day as far as exhibitors are concerned. But they are fine as SRK’s Pathaan released on Republic Day was a runaway hit creating box office history.  Those in the trade feel that releasing films on festivals became fashionable in the nineties after globalization, and Indian movies becoming favourites of the Indian diaspora. A senior trade person said, “Earlier, Shah Rukh Khan had regular releases in between the Diwali releases as he used to work in many films but once he cut down on his films Diwali became synonymous with Shah Rukh, Eid with Salman Khan and Christmas with Aamir Khan. ” Coming back to Jawan the real reason for  SRK delaying the release from June 2 to September 7 is the film is still not complete and the film is VFX heavy and after the success of Pathaan he does not want to take a chance.
kisiKaBhai
Bollywood Learns Again That Star Power Is Not Enough To Attract Footfalls
Compared to his own standard Salman Khan’s Eid release Kisi Ka Bhai Kisi Ki Jaan was ordinary, exactly as trade had predicted. They say the Rs 15.81 cr opening collection is the actor’s star power and Eid numbers going by his past track record could have been better. In a way his fans saved the day with collections on the first three days touching Rs 78.34 cr. His well-wishers feel that Sallu bhai is being misled by the mutual admiration society around him. They praise his film even though the content is not upto the mark like Kisi Ka Bhai Kisi Ki Jaan. And he easily trusts and believes people around him. Analysts say that post Covid-19 Pandemic the viewers have become very discerning. Thanks to OTT they don’t just walk into a theatre because of star power. The content has to be top gun like RRR, Pushpa etc. King Khan’s Pathaan seems to be an aberration, maybe because of controversy surrounding its release. Salman has always had a decent opening on Day 1 with all his Eid releases. Dabangg (2010) Rs 14.50 cr, Bodyguard (2011) Rs 21.60 cr, Ek Tha Tiger (2012) Rs 32.93 cr, Kick (2014) Rs 26.4 cr, BajrangiBhaijaan (2015) Rs 27.25 cr, Sultan (2016) Rs 36.54 cr, Tubelight (2017) Rs 21.15 cr, Race3 (2018) Rs 29.17 cr and Bharat (2019) Rs 42.3 cr. Although the trade is disappointed with KKBKKJ there is hope for Salman this Christmas with Tiger 3.
Collage Maker-20-Feb-2023-12
The Fall, Rise And Fall Of Hindi Movies
It is a big setback for the bankable star of Bollywood Kartik Aaryan. His latest release Shehzada has bombed at the box office and this has raised concerns in the film trade whether Shah Rukh Khan’s movie Pathaan was an aberration. Its collection has crossed the Rs 500-crore mark. The weekend collection for Shehzada was around Rs 20 crore and the reason for poor footfall is that film music has not appealed to his fans. Also, last minute postponement of its release also affected the collections. Surprisingly, there were takers for Pathaan’s marketing strategy; it reduced ticket price to Rs200 but when Shehzada offered one ticket free on buying one ticket the audience did not lap it up. A worried Bollywood fraternity is hoping that Akshay Kumar’s Selfiee does well. Though the early numbers is around Rs 5 crore. The trade feels it is going to be difficult for Akshay who has had a series of flops to get a good opening even though the old song ‘Tu anari mein khiladi’ has gone viral. Now all eyes are on Ranbir Kapoor’s Tu Jhoothi Main Makkaar, Ajay Devgn’s Bholaa. But, of course, the biggest expectations will be from Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan that will be released on Eid day. That will be a real acid test.
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The Heroes Of 90s Are Reclaiming Their Place In Bollywood With A Vengeance
The heroes of the 90s are making a comeback in a big way. Ajay Devgn started the return trip to the box office with Drishyam 2 which grossed Rs 343 crore worldwide and is still running in cinemas. His arch-rival and Badshah of Bollywood has broken records with Pathaan’s worldwide collection crossing the Rs 600 crore mark and is still counting. Shah Rukh Khan who had a super flop like Zero is back with super dialogue hitting out at the newer stars who think they have replaced them. Pathaan’s popularity is affecting new releases. Kartik Aaryan’s Shehzaada was to release on February 10 but has now been postponed.  Does it signify solidarity? Though the makers say it is out of respect for SRK, it seems more out of concern for Kartik who has taken himself to be a ‘Shehzada’ of the industry. Likewise Salman Khan had a big flop in Antim is returning with Kisi Kaa Bhai Kisi Ki Jaan on Eid. Trade is saying it will open to about Rs 40 crore on day one. Akshay Kumar who had strings of flops has about 10 films in the pipeline. His film Selfie, a remake of the South film Driving Licence, looks interesting and could be a box office hit. Aamir Khan has taken a back seat as an actor and is now focusing on production and knowing the man he is definitely going to make a comeback in a big way.
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Will 2023 Be The Year Of The Khans?
There is a lot of surround sound over the release of Shah Rukh Khan starring Pathaan with right wingers protesting over Deepika Padukone’s saffron coloured skimpy dress. Yet, the trade is very optimistic and feels irrespective of the controversy and boycott Pathaan will be a huge hit at the box office. In fact, King Khan and Salman Khan together have four films releasing in 2023 and looking at the fan followings, and the crowd outside their homes, it clearly indicates their popularity has not waned on the contrary it is on the rise. SRK has Atlee directed Dunki while Sallu Bhai has Kisi Ka Bhai Kisi Ki Jaan and Tiger 3. These movies will log at least 15% revenue growth via theatres because people will flock to movie halls to watch larger than life movies like Avatar and Black Panther: Wakanda Forever and this will be Advantage SRK as he is known to make larger than life movies. OTT will co-exist with content driven space. It will be more on experimental content and stories from small towns — they will thrive on pulp fictions like Good Luck Jerry and Darlings. It won’t be a challenge as the cinema will cater to MCU (Marvel Cinematic Universe) and action-packed world. Trade feel, Rohit Shetty’s Cirkus failed because it was due to poor content but the Khans will resurrect Bollywood in a big way.
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Sooraj Barjatya Is Always Grounded Despite His 'Unnchai'
Rajshri’s high profile star cast movie Unnchai released with a slow start but saw a jump on the second day of its release. Sooraj Barjatya, the filmmaker who is known to make family films has this time returned with a film that is outside his comfort zone but has the underline thread of friendship Rajshri style. Those in the trade would not like to criticize Barjatya’s film but those who have watched say it is not an extraordinary story. Yes, his name gives them a reason to not run it down and this has translated into a cash register ringing. A visit to Barjatya’s office, Rajshri which is India’s leading film, TV, music and digital studio set up in 1947, gives you the feeling that cinema is still alive and their functioning reminds us of the Indian values. All what he shows in his films is from families around him. For him to show the stars drinking in a song was full of reluctance. He is a gentleman director of the film industry who never raises voice or gets upset with any actors or people around him. Only once he lost his cool by his own admission with Abhishek Bachchan and Kareena Kapoor. He is humility personified. Nobody likes to hurt him.  Salman Khan is one of his best friends and looks like he will return in his film as Prem very soon.
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Why Is Shah Rukh Khan Miffed With The Media?
These days Shah Rukh Khan carries an umbrella. Reason: he wants to make sure that paparazzi don’t get a glimpse of him. SRK who was once very friendly with journos is miffed with the entire tribe for going overboard while reporting on his son Aryan Khan’s drug case. He is also angry with the media for publicizing his personal life. But, does hiding behind an umbrella ensure that the media will stop reporting on him or his son? Senior journalists say that SRK cannot complain as every time they tried to reach out to him or his legal team, they were stone-walled. Given this situation they could do nothing but file stories after talking to reliable sources. For Bollywood this is not a new phenomenon. In the eighties, Amitabh Bachchan and Rekha had banned the media for publishing their alleged relationship. They neither gave interviews nor allowed journalists on their sets. Big B broke his 10-year ban and has now become the darling of the media. In the case of Salman Khan it is a love-hate relationship. It came to the fore during his affair with Aishwaryaa Rai. In fact, a leading film magazine, much to his annoyance, stopped writing about him after he misbehaved with their photographer. Now Sallu bhai is a changed man but occasionally the old Salman Khan does surface. Meanwhile, Aryan Khan continues to carry an umbrella and refuses to oblige the waiting paparazzi.
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After Toing And Froing Salman Khan Decides To Host BIgg Boss For The 12th Time
Finally, Salman Khan agrees to host the reality show Bigg Boss for the 12th time. The actor, it is learnt, was not too keen to host it because of his film commitments and of course fee has always been a bone of contention. In the end the producer, actor seemed to have found the middle ground. The actor quietly shot the promo of the show in between the shoot of his home production Kisi Ka Bhai Kisi Ki Jaan at the Mumbai’s Film City studio. The actor who keeps threatening to leave the show manages to get a fee hike in each season. Last year, it is rumoured he was paid a hefty Rs 350 crore and this year — Bigg Boss Season 16 – the fee is bound to be more, say people in the know. The actor who shot the promo of the show said there will be no rules this season and that gave rise to speculations of people who could be selected. Thus, names of controversial stand up Munnawar Farooqui, model-actress Poonam Pandey, TV serial actor Paras of Anupama fame were doing the rounds. The reason audiences love Salman as a host of Bigg Boss is because he does not follow the script and often ends up making controversial remarks on the show. And his fans adore him for that.
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Real Life Villain Bishnoi Threatens Salman, Bhai Shoots In Hyderabad for Bhaijaan, Black Buck Day Returns
Fifty-seven and yet, Bollywood’s eligible bachelor Salman Khan’s run in news columns continues for the right or wrong reasons. This time the reel life hero was targeted by a real-life villain Lawrence Bishnoi, the gangster who bumped off singer Sidhu Moose Wala over an old killing of his own aide by Moose Wala’s personal aide. After an anonymous letter threatened Salman and his father Salim Khan, the actor told police he was clueless, nor did he suspect anyone. Khan flew to Hyderabad to shoot the Bhaijaan movie thereafter. His stand-up macho act to criminal intimidation won him admiration among fans. The commercially successful star was linked up to with one too many affairs naming Sangeeta Bijalani, Somy Ali to Aishwaraya Rai and Katrina Kaif but, mostly ended up with bad press for alleged physical intimidation bordering on domestic abuse blamed on him by his girl-friends. The Bhai remained unfazed and bounced back professionally. He was acquitted in the Bandra hit-and-run case, but the Black Buck shooting case continues to still haunt him.  The Bishnoi gang’s linkages to the community that had Salman arrested for killing of black buck deer is the latest buzz. Khan‘s 44 million followers on Twitter are hard at work.
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Sallu’s Casting Director Fetish, Makes Industry Bosses Squeamish
Is Salman Khan playing Bollywood Sugar-Daddy? So, it seems and, has been for some time now. Few are vocal or, even make it an issue preferring to instead, quietly drop out of projects. His growing interference came to fore once again when his favourite Bigg Boss contestant Shehnaaz Gill was signed up for Kabhi Eid Kabhi Diwali. Sources say Salman took issue with producer Sajid Nadiadwala, his best friend, over the star cast including co-stars Arshad Warsi and Shreyas Talpade. Salman apparently pitched Zaheer Iqbal and Aayush SHarma for the respective roles instead. Probably, one of the reasons Sajid walked out of the Kabhi Eid Kabhi Diwali project. It appears that economic viability does not bother Salman. Those who have known him closely say he always got involved with star casting and pushed his personal preferences for films he signed up for. Even in the past, he did the same to co-star with Raveena Tandon and Karisma Kapoor. In recent times Daisy Shah and Jacqueline Fernandez were his choice of co-stars. He was also the one who pushed Katrina Kaif for Bharat after Priyanka Chopra opted out. Sometime back a well-known and favourite director of the actor preferred to shelve his film rather than giving into the actor’s whims and fancy over who he should sign up or not.
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Baba Siddique’s Iftar Do, Irks Salman-SRK Fans Over Too Much Ado!
Former Congress MLA Baba Siddique’s annual iftar party in suburban Bandra has always been a star-studded affair. Be it at Sheesha Sky Lounge on Linking Road from where it started, to the iconic Mehboob Studio at Hill Road, and from 2010 onwards at the Taj Lands End at Bandstand, the party has seen regular attendance from the Khans of Bollywood. However, due to the Covid situation, Siddique couldn’t host the annual ritual these past two years. This year, with Covid restrictions withdrawn from April 2, an enthusiastic Siddique — like always — invited both the Khans, but ended up annoying their fans. Shah Rukh Khan made his first media appearance after a long time. The superstar graciously greeted the media but wasn’t feeling comfortable posing for photographs. However, Siddiqui, who was escorting the actor inside the venue, forcibly stopped him and made him pose. While SRK maintained his calm, he looked extremely uncomfortable. This irked netizens who slammed Siddique. Likewise, while seeing off Salman Khan, Siddique got too close for comfort and even placed his hand on Salman’s head as if he’s a kid who doesn’t know how to sit in a car. Interestingly, it’s both the Khans who had made Siddique’s iftar bash a national event by embracing each other after a feud following an ugly spat at Salman’s then-girlfriend Katrina Kaif’s birthday.
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Sajid Nadiadwala Quits Kabhi Eid Kabhi Diwali, Producer Feels Friend Salman Is Too Pricey?
Looks like Salman Khan and his close friend Sajid Nadiadwala have decided to part ways on the professional front as they seem to have serious differences over their new venture Kabhi Eid Kabhi Diwali? According to a highly placed source, differences arose over Salman Khan’s payout. For the astute film producer Nadiadwala that number was not making business sense. Instead of creating bad blood, a wiser Nadiadwala has handed over the project lock, stock and barrel to Salman and walked out. An insider is at pains to point out that their old friendship continues; it is purely a business decision. Be that as it may, Salman has seen and been in such situations several times. He walked out of Sanjay Leela Bhansali’s Inshallah after the set was erected. Bhansali lost quite a fortune but he was smart enough to utilize the set for making Gangubai Kathiawadi. Earlier, Priyanka Chopra ditched Salman to get married, left high and dry, he quickly roped in Katrina Kaif for Bharat. Kabir Khan who got along famously with Salman is no more on his speed dial post the flop of Tubelight. Similarly, he replaced director Ali Abbas Zafar with Manish Sharma for Tiger 3 which features Katrina Kaif with whom he was once linked with. How will their chemistry be in the movie given the fact he was not invited to her wedding?
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Salman Lends Support To Maha Govt’s Vaccine Drive, Stands With SRK On Aryan Case
Vaccine hesitancy mindset seems to be the biggest challenge for both the Central and State governments. And, this hesitancy is more pronounced in Muslim-dominated areas, says Maharashtra’s Public Health Minister Rajesh Tope. With a view to address this issue, the Maharashtra government sought Salman Khan’s help to convince people to take jab. On his part, Salman very quickly put out a short video and appealed to people to take vaccines. Salman’s mass appeal should certainly help. On Twitter alone he has 43.2 million followers. It is quite well known that both he and his father, the well-known script writer Salim Khan are close to Prime Minister Narendra Modi from his days as the Chief Minister of Gujarat. During the Uttarayan Festival both Salman and Modi were seen flying kites. Yet, Salman surprised everybody visiting Shah Rukh Khan’s house when his son Aryan was arrested by the Narcotics Control Bureau in connection with the drugs-on-cruise case. Many stars did not show their solidarity openly for the fear of incurring wrath of the Central government but not Salman. Surprisingly, nobody trolled him for that. He is the only Khan who is known to be non-political and that has worked to his advantage. Yes, he has strong views but he does not hesitate to pick up the phone and talk to any politicians if he can help somebody.
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After Jail & Bail How Many Bollywood Stars Have Bounced Back?
It is a wager within Bollywood that once Shah Rukh Khan’s son Aryan comes out of the jail there will be any number of producers willing to sign him as a hero. “He is bound to become a big star,” predicts an industry insider. Really? Twenty-three-year-old Aryan had already made his intent clear that he wants to be behind the camera. So, one has to wait-and-watch whether he succumbs to producers’ pressure and becomes a reel life hero. How do the public at large react to those stars serving jail terms? Salman Khan has two cases against him: a fatal hit-and-run case in Mumbai; and a blackbuck poaching case in Rajasthan. Salman’s brush with the law is in sharp contrast to his softer image supported via the Being Human foundation’s charity work. Also, reality show Bigg Boss helped him build a positive image. Likewise, Sanjay Dutt who served a jail term under the Arms Act continues to be Munnabhai for the people. Rhea Chakraborty – out on bail in a narcotics case – is also getting offers. So too Sooraj Pancholi post Jiah Khan’s suicide. But some careers were damaged: like Shiney Ahuja (out on bail in a rape case); and Monica Bedi, girl friend of gangster Abu Salem (who is serving life sentence) didn’t get any offers after a Big Boss show. Is it fear, one wonders!
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Salman Khan: The Big Boss Of All Formats
Salman Khan’s popularity on the small screen continues to soar with every passing year. Reportedly, the actor will be paid around Rs 350 crore for the new season of Bigg Boss 15 that premieres on October 1 and will run for 14 weeks. Well, eyebrows were raised over this number but Bollywood analysts say that Salman Khan who has over 42 million Twitter followers, plus other social media assets, knows how to connect with his audiences via movies, small screen and social media. And his valuation is based on those plus the intangibles he brings to the table. Well, it is the small screen that has played a big role in making him hugely popular with the masses. That was probably the reason the actor took the risk of releasing Radhe although the theatres shut just before the release of his film. The actor kept his promise he made to his loyal fans and released the film on OTT and later in cinema halls. The actor is back on set completing the third instalment of his film Tiger which is one of the most successful franchises and Salman is surely looking forward to a huge hit at the box office. But for now, the audience wants the actor returning on Bigg Boss 15 with Rekha playing a proxy for Bigg Boss voice.
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Rumour Mills Abuzz As Salman Khan Opts Out Of Bollywood Remake Of Tamil Hit Master
Tamil film Master with Vijay as a hero and Vijay Sethupathi as the villain directed by Lokesh Kanakaraj turned out to be the 2021 blockbuster despite the lockdown. A very restricted cinema release and the earliest to mount the OTT platform (Amazon Prime), Master grossed, according to industry sources, Rs 300 crore with its fast and furious story and screenplay that Kanakaraj penned. A tad lengthy, critics wished it could have been trimmed to match Vijay’s fit persona! This South Indian director is no flash in the pan, as his earlier movie Managaram (now shaping up in Hindi as Mumbaikar) and Kaithee’s success proved.  Salman Khan was approached for the Hindi remake of Master. Even as the pre-production details were sewn up, Salman Khan opted out.  Apparently, Salman Khan was not quite happy with the story and screenplay, and suggested some changes. But, director Kanakaraj, sources say, did not agree to be involved with the project after those changes. He has taken up another assignment to direct a film featuring Vijay, Kamal Haasan and Fahadh Faasil.  The producer who has the Hindi remake rights will have to wait for now. Post the release of Master, it is rumoured, Vijay’s earnings have skyrocketed to the Rs 120 crore fee bracket. Opportunity and luck do not knock often at the doors of supplicants.
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Brand Salman Shows Why He Is A Trail-Blazer Even At OTTs
 It was a mixed reaction for Salman Khan-Disha Patani starrer Radhe released on Eid. A few film critics and some in social media platform were quite negative.  A video of youtuber sharing her expert opinion on the movie in a typical Bhojpuri flair just added to the suspense and curiosity.  If it was the plant of rival camps and certain multiplexes to ensure that the film is not a hit, it clearly didn’t succeed. “Radhe has experienced positive response from viewers, right from the first day of its release, wherein it clocked 4.2 million views across platforms. The film has also received encouraging box office collections in the overseas markets. The film has reinforced the fact that the viewers in India are ready for the Pay Per View model and ZEE has been at the forefront of this change,” said Shariq Patel, CEO of Zee Studios. Pay Per View is a very old model. DTH platforms have this. You could also compare it with VCR which one hired in the eighties to watch movies; it is just that the mode of delivery has become digital. Interestingly, the popular IMDb gave Radhe, a rating of 1.7 – the lowest this season. Yet the brand pull of Salman Khan saw the movie reportedly gross over Rs 250 crore. This figure more than covers its production cost and earns the producers tidy profit. Only digital approach may not work for big ticket films. But there is no denying the fact that hybrid model is here to stay. One must commend Salman’s production house for innovative marketing and distribution of Radhe. He has shown the industry a new path. And perhaps his confidence stems from the fact that 50 million plus fans on social media will not let him down. 
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What’s Keeping Aamir, Salman And SRK Busy?
The second lockdown has hit Bollywood real hard. With shoots cancelled everybody from producers to spot boys have been financially impacted. To avoid further cost over-runs and meet with new release dates many producers are shooting in states where there are no lockdowns. Producer-actor Aamir Khan is no different. He missed the release date of Laal Singh Chaddha last Christmas because of lockdown beginning in March 2020, followed by Kareena Kapoor’s pregnancy and finally he tested positive. To make up for the lost time Aamir and his team are furiously shooting the war and climax scenes at Ladakh. The new release date is this Christmas – considered to be his lucky day. Salman Khan is no different. He too has the tradition of releasing all his movies on Eid. But, the second wave has delayed the release of Radhe directed by Prabhu Deva. Being Salman he knows how to market himself. He has appealed to his fans to watch Radhe which will be released on multiple platforms. And his fans never disappoint him. In the case of Shah Rukh Khan, he has been maintaining a deliberate low profile barring his social chats with acid victims via his Meer Foundation. Shah Rukh was shooting for Pathan in full swing but the second lockdown stopped it. However sets at both YRF Studio and Film City have been kept standing. Meanwhile, he is taking no chances; all ad films are shot at Mannat. What also kept him busy was watching IPL Season-14 before it was suspended.
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How Much Do Top Bollywood Stars Make?
It is no more signing amount or territory sharing in Bollywood. According to the industry insiders, the top 13 actors today not only charge a fee but also get a share in profits of their films. Thus, by the new model, Aamir Khan earns around Rs 100-300 crore per film. It is also learnt that he takes profits only after the producer has earned his money from the film. Salman Khan earns about Rs 100-150 crore per film; he has been making double of what he earns from a film from the reality show Bigg Boss. Akshay Kumar either co-produces a film or takes an outright price of Rs 90-135 crore for a film. Interestingly, Shah Rukh Khan — the superstar who scored a record number of blockbusters in the 90s — charges Rs 75 crore plus profits per film. Hrithik Roshan charges in the range of Rs 75-100 crore per film plus profits. The actor was offered Rs 100 crore for the web series Night Manager which is yet to go on floors. Ranbir Kapoor earns about Rs 60-75 crore for a film. Ajay Devgn produces most of his films but if he is involved as an actor, he takes Rs 50 crore. In the past, Ajay, Salman, Big B, Jeetendra opted for certain territories. Amitabh took Bombay Circuit, Jeetendra CP Circuit. The newcomers are no different; they have swung into the game by charging fees plus profits. Thus, Ranveer Singh earns about Rs 20-30 crore which includes profits; Shahid Kapoor Rs 35-50 crore plus profits. Tiger Shroff earns Rs 18-20 crore per film. New sensation Kartik Aaryan’s seems to be moving in the big league amazingly fast, having already hit the Rs 15-20 crore mark.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.