The Fall, Rise And Fall Of Hindi Movies

It is a big setback for the bankable star of Bollywood Kartik Aaryan. His latest release Shehzada has bombed at the box office and this has raised concerns in the film trade whether Shah Rukh Khan’s movie Pathaan was an aberration. Its collection has crossed the Rs 500-crore mark. The weekend collection for Shehzada was around Rs 20 crore and the reason for poor footfall is that film music has not appealed to his fans. Also, last minute postponement of its release also affected the collections. Surprisingly, there were takers for Pathaan’s marketing strategy; it reduced ticket price to Rs200 but when Shehzada offered one ticket free on buying one ticket the audience did not lap it up. A worried Bollywood fraternity is hoping that Akshay Kumar’s Selfiee does well. Though the early numbers is around Rs 5 crore. The trade feels it is going to be difficult for Akshay who has had a series of flops to get a good opening even though the old song ‘Tu anari mein khiladi’ has gone viral. Now all eyes are on Ranbir Kapoor’s Tu Jhoothi Main Makkaar, Ajay Devgn’s Bholaa. But, of course, the biggest expectations will be from Salman Khan’s Kisi Ka Bhai Kisi Ki Jaan that will be released on Eid day. That will be a real acid test.