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Will 2023 Be The Year Of The Khans?

There is a lot of surround sound over the release of Shah Rukh Khan starring Pathaan with right wingers protesting over Deepika Padukone’s saffron coloured skimpy dress. Yet, the trade is very optimistic and feels irrespective of the controversy and boycott Pathaan will be a huge hit at the box office. In fact, King Khan and Salman Khan together have four films releasing in 2023 and looking at the fan followings, and the crowd outside their homes, it clearly indicates their popularity has not waned on the contrary it is on the rise. SRK has Atlee directed Dunki while Sallu Bhai has Kisi Ka Bhai Kisi Ki Jaan and Tiger 3. These movies will log at least 15% revenue growth via theatres because people will flock to movie halls to watch larger than life movies like Avatar and Black Panther: Wakanda Forever and this will be Advantage SRK as he is known to make larger than life movies. OTT will co-exist with content driven space. It will be more on experimental content and stories from small towns — they will thrive on pulp fictions like Good Luck Jerry and Darlings. It won’t be a challenge as the cinema will cater to MCU (Marvel Cinematic Universe) and action-packed world. Trade feel, Rohit Shetty’s Cirkus failed because it was due to poor content but the Khans will resurrect Bollywood in a big way.