Salman Khan’s popularity on the small screen continues to soar with every passing year. Reportedly, the actor will be paid around Rs 350 crore for the new season of Bigg Boss 15 that premieres on October 1 and will run for 14 weeks. Well, eyebrows were raised over this number but Bollywood analysts say that Salman Khan who has over 42 million Twitter followers, plus other social media assets, knows how to connect with his audiences via movies, small screen and social media. And his valuation is based on those plus the intangibles he brings to the table. Well, it is the small screen that has played a big role in making him hugely popular with the masses. That was probably the reason the actor took the risk of releasing Radhe although the theatres shut just before the release of his film. The actor kept his promise he made to his loyal fans and released the film on OTT and later in cinema halls. The actor is back on set completing the third instalment of his film Tiger which is one of the most successful franchises and Salman is surely looking forward to a huge hit at the box office. But for now, the audience wants the actor returning on Bigg Boss 15 with Rekha playing a proxy for Bigg Boss voice.