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Business Booms For Poll Strategists As TN Parties Hire Them In A Big Way
With assembly elections early next year in Tamil Nadu, major political parties in the state including the DMK and AIADMK, have begun to enlist the services of consultancy firms to devise political strategies and campaign plans for their leaders. DMK, the ruling party, has roped in the Indian Political Action Committee (I-PAC) and Showtime Consultancy, owned by Robbin Sharma, through its in-house firm, Populus Empowerment Network (PEN), which successfully handled its 2024 Lok Sabha elections. The DMK as a political party has faith in political strategist ever since the I-PAC, then led by ace political strategist Prashant Kishor, was credited with the party’s comeback in 2021.  This time round the DMK has roped in Robbin who worked for the TDP and Shiv Sena (Eknath Shinde) in the 2024 Assembly polls in Andhra Pradesh and Maharashtra respectively. TN is likely to face a four-cornered contest among DMK, AIADMK, TVK, and NTK. AIADMK, the principal opposition party has signed on Sravanth D and Hari H of the Hyderabad-based Pramanya Strategy Consulting. The firm had worked for Pawan Kalyan’s Jana Sena in the 2024 Lok Sabha and assembly elections. Actor-politician Vijay has been working with John Arokiasamy, a political strategist who had previously worked for Congress and PMK, for his Tamilaga Vetri Kazhagam (TVK). His party colleague, Aadhav Arjuna, also owns a political consultancy firm, Voice of Commons. Current DMK President M K Stalin was the first political leader in TN to hire a political strategist, Sunil Kanugolu, in 2014. Though his strategy failed in the 2016 polls, leading to the AIADMK’s successive government, it succeeded in 2019. It is said both Dravidian parties kept political strategists away when they were led by the charismatic M Karunanidhi (DMK) and J Jayalalithaa (AIADMK), but things changed dramatically after their deaths in 2018 and 2016 respectively.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”