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No Takers For Premium Class Tickets Sees Air India Exiting Kolkata Sector
Days after West Bengal chief minister Mamata Banerjee made it public about her discussions with Tata Sons Chairman N Chandrasekaran of launching direct flights from Kolkata to Europe at the Bengal Global Business Summit comes the news that Kolkata is set to lose its Air India base. The airline, it seems, is withdrawing operations from the city, citing insufficient demand for business and first-class seats, a move reminiscent of British Airways’ exit 16 years ago. While economy class sees steady demand, the lack of high-paying passengers has made Kolkata an unviable base for Air India. From March 31, the airline’s flights will be replaced by Air India Express, the Tata Group’s low-cost subsidiary, which operates an all-economy-class model. Once a crucial hub for Indian Airlines, Kolkata’s role in Air India’s operations has gradually declined. Pilots stationed in the city must now either resign and join Air India Express or relocate. Of approximately 150 pilots, some have moved to IndiGo or shifted to other cities, while 50–60 have opted for Air India Express. Tata Group is repositioning Air India as an international brand, focusing premium operations on major hubs while shifting domestic routes to Air India Express. Similar transitions are expected in Chennai and Hyderabad. Industry experts argue that if the investments announced at the Bengal Global Business Summit materialises, then demand for premium-class travel may eventually rise. Currently, Air India operates 26 flights daily from Kolkata, all of which will cease after March 31. 
CPI(M)_003
Internal Report Reveals CPM’s Struggle for Relevance in Kolkata
Once a political powerhouse, CPI(M) is grappling with organizational crisis in Kolkata, as highlighted in the report presented at its district conference. The party now faces a stark disparity in its presence across South and North Kolkata, with the party nearly vanishing in several areas, particularly the slums. While select areas show some signs of organizational activity through fund collection, magazine sales, and event turnouts, the situation in the northern parts of the city is dire. The report describes South and North Kolkata as “two extremes” in terms of party strength. Neighborhoods with significant minority populations, such as Rajabazar, Kidderpore, and the port areas, have witnessed a sharp decline in CPM’s influence. In South Kolkata’s refugee colonies, the growing presence of the BJP further erodes the party’s traditional support base. However, the most concerning trend for the party’s district leadership is its diminished presence in slums across areas like Beleghata, Maniktala, Chetla, Ballygunge, and Park Circus. On the contrary, Trinamool Congress leaders and MLAs, such as Paresh Pal in Beleghata and Firhad Hakim in Chetla, have secured critical voter base in the slums. Efforts to revive the party’s presence through initiatives like the Slum Federation have yielded little success. A reluctance among the younger generation to engage in grassroots-level work has compounded the crisis. The party also faces significant challenges in attracting women and individuals under the age of 31. The report highlights systemic failures in promoting women within the organization contrasting sharply with the ruling Trinamool’s success. The findings underscore the deep-rooted issues facing the CPI (M) in Kolkata, from internal structural challenges to the changing political landscape dominated by the TMC and BJP.
dry fruits_Shawl
Kolkata’s Winter Markets Struggle As Afghan, Kashmiri Traders Grapple With Modern Retail Pressures
Kolkata’s bustling winter markets, once a vibrant hub of Afghan and Kashmiri traders, are now grappling with a decline in traditional businesses. For decades, these traders have enriched the city’s seasonal economy with their exquisite dry fruits, handcrafted garments, and winter essentials. However, the changing tides of commerce, marked by the rise of e-commerce and increased costs, threaten to erode their livelihoods. Kashmiri vendors, particularly those from Budgaon, have been an integral part of Kolkata’s winter landscape for generations. From November to March, they bring a colourful array of shawls, blankets, and sweaters, woven with intricate patterns and warmth. But the bustling markets of yore are now a distant memory. Regular to Kolkata market, one of the Afghan traders, Rahmat Khan mentioned that he had been to the city for past three decades and the business was booming in contrast to the present day situation when it’s a constant struggle to make ends meet. Younger generations of Kashmiri traders are increasingly hesitant to carry on the family legacy. The convenience of online shopping has shifted consumer preferences, leaving traditional vendors struggling to compete. Afghan traders, known for their premium dry fruits, have fared slightly better due to consistent demand, they too face significant challenges but rising operational costs are eating into their profits.
kiff
RG Kar Incident Casts Shadow On KIFF 2024, Event Shifted To Smaller Venue
Kolkata’s cultural calendar is abuzz as the 30th edition of the Kolkata International Film Festival (KIFF) approaches, set to run from December 4 to 11. However, this year’s celebration of cinema is overshadowed by controversies and protests within the Tollywood industry. The festival, showcasing 175 films from 41 countries with a spotlight on French cinema, has been relocated from the sprawling Netaji Indoor Stadium to the smaller Dhanodhanya Auditorium by chief minister Mamata Banerjee’s government. The shift in venue, coupled with a reduced guest list, reflects the tension brewing between Bengal’s film industry and TMC government. This uncurrent stems largely from the aftermath of the RG Kar hospital rape incident, which sparked a citizen’s movement involving many prominent Tollywood stars coming out in open against the government. Party insiders revealed that Didi expressed dissatisfaction with Tollywood, remarking that the stars’ involvement had fuelled public outrage. Adding to the friction, a faction of directors and producers is protesting against Swarup Biswas, president of the Federation of Cine Technicians & Workers of Eastern India, accusing him of running a “syndicate raj.” Legal disputes, including defamation cases have escalated tensions further alienating a significant section of the film industry. This year, a notable portion of Tollywood has reportedly boycotted the festival, marking a shift in its traditionally warm relationship with Didi. Over the years, Didi fostered strong ties with Tollywood, even nominating several actors to political office. Yet, the current unrest signals a growing rift, with critics suggesting the RG Kar protests lent momentum to public dissatisfaction with her administration. This has strained the once-strong bond between Didi and the industry.
bjp mamata
Rape-Murder At RG Kar Hospital: A Defining Moment For Mamata Banerjee’s Leadership
The recent brutal rape-murder of a trainee doctor at RG Kar Medical College and Hospital in Kolkata has put Mamata Banerjee’s government under immense pressure, marking perhaps one of the most significant challenges of her political career. The Supreme Court which took up the issue suo moto saw veteran advocate representing West Bengal government Kapil Sibal facing a barrage of questions. Throughout Didi’s three-term tenure, cases of rape have periodically ignited outrage in Kolkata. In 2012, only a year into her tenure, she dismissed the Park Street gangrape as a “shajano ghotona” (fabricated incident). Similarly, the 2013 Kamduni gangrape saw delayed police action, prompting Mamata to respond only after protests erupted. Recently, the Sandeshkhali incident ahead of Lok Sabha elections, where several women accused local TMC strongmen of sexual harassment. Despite these controversies, TMC saw its seat share increase. This time it seems, public’s ire is particularly directed at her, given that she holds both the Home and Health portfolios—two areas central to the incident. Internal discord within TMC is becoming evident. Party’s general secretary Abhishek Banerjee, Mamata’s nephew privately expressed deep dissatisfaction with the state government’s handling of the case, criticizing the internal politics of the health administration.  Additionally, veteran leader Sukhendu Sekhar Roy tweeted about the police’s role, leading to a brief controversy with Kolkata Police summoning him. However, after the party’s senior leaders — Sudip Bandopadhyay and Subrata Bakshi– intervention, Roy deleted his tweet. In a significant move, both Mamata and Abhishek called for strict anti-rape laws, urging swift and harsh punishment for perpetrators within 50 days of such crimes.
bengal film industry
Bengal Film Industry Hit Hard By Kolkata Tragedy And Bangladesh Crisis
The Bengali film industry has been hit hard by Bangladesh crises and the tragic rape and murder of a trainee doctor at RG Kar Medical College & Hospital in Kolkata. The turmoil has led to the postponement of film releases, teaser launches, and promotional events, causing significant setbacks to the industry as it gears up for the festive season. As a mark of respect for the Kolkata tragedy, popular actor Dev has postponed the teaser release of his highly anticipated Pujo film Khadaan. Acclaimed director Srijit Mukherjee’s film Padatik has also been affected. Despite having a strong connection to Bangladesh through its lead actor, Chanchal Chowdhury, the film was only released in West Bengal, and the Bangladesh premiere has been indefinitely postponed. Chowdhury, a celebrated Bangladeshi actor, was unable to attend the Bengal premiere. Director Raj Chakraborty’s film Babli managed to hit the screens, but notably, no promotional events were organized. Another director Shiboprasad Mukherjee has announced that his film Bahurupi will not be released during Durga Puja. Similarly, the music launch of celebrated actor Sashwata Chatterjee’s much awaited movie Jamalaye Jibanta Bhanu, a tribute to yesteryear Bengali comedian Bhanu Bandopahdya was postponed. The Bengali film industry is now at a crossroads, with major films release date delayed and promotional activities scaled back. Tollywood which has strongly supported the rape victim and called for justice, is still facing backlash from netizens on social media. Raj remarked that the entertainment industry has become an easy target, with some people expressing their frustration online despite the industry’s protests and solidarity with the “Night Reclaim” movement. 
kolkata doctor
TMC Questions CBI's Track Record Of Cracking Cases In Bengal
The rape and murder of a trainee doctor at RG Kar Medical College in Kolkata has sparked unprecedented protests across West Bengal and the country and in the process pushed the West Bengal chief minister Mamata Banerjee into a corner. Citizens and political parties, including the CPI(M) and BJP, have taken to the streets, criticizing the state government for its handling of the case. In an uncharacteristically defensive stance, Didi lashed out at her political rivals, accusing them of exploiting the tragedy for “cheap politics” where instead of standing with the family, they think they can do “a Bangladesh” here and even spreading fake information about the case using artificial intelligence (AI). Interestingly, she has refrained from directly attacking the Congress, even after Rahul and Priyanka Gandhi voiced their concerns over the incident.  The controversy took a new turn when the Calcutta High Court ordered a CBI investigation into the case bypassing the state police. While a section of the ruling TMC sees this as a potential “relief” from the escalating crisis, others within the party view it as a clear sign of dissatisfaction with the state police’s role in the investigation. In a bid to downplay the CBI’s involvement, TMC leaders have questioned the agency’s track record, citing past failures such as the unsolved cases of Taapsee Malik’s rape and murder, the death of Rizwanur Rahman, and the theft of Rabindranath Tagore’s Nobel Prize. As doctors strike continue it’s the patients across the state who are suffering from a lack of medical care. Political experts are asking whether Didi, known for her ability to turn adversity into advantage, will be successful this time around.
travel couple
Travel Enthusiasts Embark On 64-Day Kolkata To London Car Expedition
Journeying from Kolkata to London might not raise many eyebrows, but doing it entirely by car certainly will. This extraordinary adventure has been meticulously organized by anesthesiologist Dr Debanjali Ray and businessman Kaushik Roy. The 64-day expedition, spanning an impressive 18,000 km, is set to begin on August 24 and conclude on October 25 and joining them on this ambitious journey are 15 travel enthusiasts. It is a journey of the Old Silk Route — the Sindhu Civilisation — that will see them traversing through 23 different countries across minor Asia and Europe. The adventurous route will traverse through Nepal, China, Kyrgyzstan, Uzbekistan, Turkmenistan, Iran, Armenia, Georgia, Turkey, Greece, Bulgaria, Serbia, Hungary, Czechia, Poland, Slovakia, Germany, Switzerland, Liechtenstein, Austria, and France before reaching the final destination in London. As part of a cultural exchange, the team will be collecting water from major rivers such as the Ganga, Brahmaputra, Indus, and Yangtze on their way to London. This collected water will be used in the ritual observance of Durga Puja. Interestingly, this expedition is a tribute to the former Kolkata-London bus service, which was once the longest bus route in the world. Operating from 1957 until the 1970s, this historic bus service had a journey duration of approximately 50 days (NOT 132 DAYS??). By completing their journey in 64 days, the Ray-Roy duo not only honours this historical landmark but also establishes a new one. And they will end their long drive by partaking at the Thames Durga Puja Parade Carnival in London.
CV ananda bose
Absentee Bengal Governor Bose Disappoints Local BJP
West Bengal BJP has begun to feel the burden of having a former bureaucrat CV Ananda Bose in Raj Bhavan. He poses no problem for the TMC regime but remains out of bounds for them. Bengal BJP leaders find that they are never able to access him. Half the time, much harassed Bose is always catching a flight to Delhi to fill the ears of central leadership. They feel Kolkata Raj Bhavan should have a politically savvy governor like Kerala Governor Arif Mohammed Khan or Tamil Nadu Governor RN Ravi who keeps local governments on toes.  Party sources feel with assembly elections in 2026, there must be an effective, political governor who will be able to keep chief minister Mamata Banerjee on her toes. Instead, they find Governor Bose is embroiled and immersed in fighting his own personal battles.  Two years after he took charge as governor, Mamata pinned him down with one of the Raj Bhavan staff alleging inappropriate conduct in May 2024. The TMC supremo who is buffeted by corruption allegations and scams, tried using allegations made by a contractual woman employee of Raj Bhavan to put the Governor on the defensive. Didi made it such a political issue  that even her two MLAs — Rayat Hossain Sarkar and Sayantika Banerjee — elected in the bypolls recently, refused to go to the Raj Bhavan to be sworn-in. They were sworn in by the Speaker at a special session of the Assembly on July 5. Bose has filed a defamation suit against Mamata after she remarked that “women are afraid to visit Raj Bhavan due to recent incidents”. Meanwhile, hunt is on for new Bengal BJP chief as Dr Sukanta Majumdar is a Union Minister now.
Mamata _Campaign
Mamata Banerjee Warns TMC Ministers And Party Leaders to Shape Up
In a recent state cabinet meeting, West Bengal chief minister Mamata Banerjee has expressed her frustration with several ministers and leaders over allegations of corruption and non-performance. Giving stern warning to her cabinet, she has made it clear that she will not tolerate any lapses in governance, particularly in addressing civic issues and ensuring the general functioning of the government. It is speculated that her dissatisfaction with her ministers stems from a deeper analysis of the Lok Sabha election results. Despite the TMC securing a decisive victory by winning 29 out of Bengal’s 42 Lok Sabha seats, a closer examination reveals underlying vulnerabilities in the party’s standing. While the TMC won both parliamentary seats in Kolkata, the party’s performance in the city’s municipal wards indicated a less dominant position. The TMC led in 93 wards under the Kolkata Municipal Corporation, but the BJP’s significant presence, leading in 48 wards, highlighted growing opposition strength in urban areas. The BJP’s lead extended beyond Kolkata, with notable inroads in several civic bodies across the state. Didi’s displeasure is rooted in reports of corruption, inefficiency, and lack of responsiveness by local leaders. Such issues have eroded public trust and provided the BJP with an opportunity to gain ground. The CM’s stern reaction towards her ministers appears to be linked to her nephew, Abhishek Banerjee’s, critical assessment of the government’s performance. As the party’s national general secretary, Abhishek has been vocal about issues like corruption and inefficiency within the administration.
mamata_kartik
Didi’s Controversial Comment Provokes Hindu Saints To Stage Protest March
The controversial statement by West Bengal chief minister Mamata Banerjee against Hindu saints seems to have raised the political temperature in Kolkata. A section of saints have decided to walk bare feet in protest of the statement. The rally will take place on May 24, ahead of Prime Minister Narendra Modi’s roadshow in Kolkata for the seventh phase of polling. According to Vishva Hindu Parishad (VHP) sources, sadhus, saints will undertake ‘Sant Swabhiman Yatra from Girish Avenue in North Kolkata to Swami Vivekananda’s ancestral home. Incidentally, the rally takes place in Kolkata North seat, which is being contested by BJP’s Tapas Roy against his arch rival and TMC veteran Sudip Bandopadhyay. During a recent campaign in Hooghly, Didi questioned Bharat Sevasram Sangha’s monk of Murshidabad Chapter – Kartik Maharaj (or Swami Pradiptananda) for his political comments of not allowing TMC agents during elections. She even stated that a section of saints from ISKCON, Bharat Sevashram Sangha are working on behalf of BJP. While, VHP head here in Kolkata Sachindranath Singh claimed that the Yatra is apolitical programme, the ruling Trinamool said that VHP which is part of RSS and BJP hence it is a way to use saints for political campaigning. Meanwhile, Didi found surprising support from her bitter critic — Pradesh Congress President Adhir Ranjan Chowdhury, who also said that Kartik Maharaj does not have the qualities of a saint and is known to people as a political figure.
Rudi Papiya
BJP Emulates TMC & CPI (M), Turns To Tollywood To Spread Party’s Vision Ahead Of Lok Sabha Polls
Walking the same path of the CPI(M) and Trinamool Congress (TMC), Bengal BJP, has created a new cell, ‘Cultural Promotion’ within the Election Management Committee to promote its ideologies and visions. It may be noted that CPI(M)’s Indian People’s Theatre Association (IPTA), the cultural wing, has always been used in election campaigns. Ditto TMC. Incidentally, BJP’s Cultural Promotional Wing will be having two divisions namely ‘Loksanskrit Dal’ and ‘Path Natak’ to be handled by actors Papiya Adhikary and Rudranil Ghosh respectively. Papiya’s association with films and commercial theatres (jatras) will be catering to BJP’s needs. Moreover her dance group ‘Mukti’ mainly stages programmes which will help BJP to spread its political messages. However, Papiya refused to give any details about the arrangement but admitted to having been present during the recent BJP’s election management committee meeting. Even Rudranil unwilling to speak about the development, but is learnt that he directed the theme song that the state BJP made ahead of Union Home Minister Amit Shah’s meeting in Kolkata. BJP sources said that this time, the BJP wants him to set up small street drama groups all over the state and stage dramas as part of Lok Sabha election campaign. It may be recalled that both Papiya and Rudranil joined the BJP before the last assembly elections where Papiya contested from Uluberia South in Howrah and Rudranil from Bhabanipur constituency in Kolkata, which neither could win.
Gita chant
BJP Cadres Disappointed As PM Modi Not To Attend Bhagavad Gita Mass Recitation Event In Kolkata
In a major blow to the organisers of the ‘Ek Lokho Konthe Gita Path’ (Gita Chant in Lakh Voices) event, Prime Minister Narendra Modi is reportedly not attending the Brigade Parade Ground event in Kolkata on December 24 because of a government programme. PM Modi was supposed to recite the Gita with Shankaracharya Sadanand Saraswati. Besides Modi not attending, the organiser has yet to get confirmation from the Uttar Pradesh chief minister Yogi Adityanath. In a show of strength for the past three months, Bengal BJP went ahead with the plan keeping PM Modi at the forefront. It is learnt that not only the Sanatanis but also BJP workers and functionaries are hugely disappointed with this development. Meanwhile, Assembly Opposition Leader Suvendu Adhikari and BJP State President Sukanta Majumdar convened an emergency meeting after being informed by the PMO about the PM’s absence. Party sources said that frustration is evident among the workers as the city has witnessed extensive displays of banners and posters featuring the Prime Minister announcing his presence at the programme. It is also learnt that around 3,500 sants (sadhus) will be coming for the event and over 55,000 Bengali translations and 34,000 Hindi copies of the Bhagavad Gita have been sold in the last 10 days.
mamata hakim
Why Is Didi’s Close Aide Firhad Hakim Under CBI-ED Scanner
The CBI raid at the Mayor of Kolkata Municipal Corporation, Firhad Hakim’s house over his alleged involvement in the municipal recruitment scam, has once again raised questions about the overdrive of the Central agencies against the non-BJP ruled states’ politicians. Hakim, a cabinet minister of the state urban and municipal affairs department, is the first Muslim to become Kolkata mayor since Independence. Popularly known as Bobby da, he is one of the closest associates of the West Bengal chief minister Mamata Banerjee. Hakim has been under scanner of the CBI-ED for his alleged involvement in 2016 Narada sting operation case and municipal recruitment scam. Surprisingly, there has been no statement issued by TMC condemning the raid. And this is attributed to Hakim’s differences with Didi’s nephew Abhishek Banerjee on several issues such as opposing Abhishek’s proposal of not giving tickets to old guards during the municipal polls in 2022. Even Hakim’s removal as the chairman of the Furfura Sharif Development Board post-Sagardighi bypoll defeat was done at the behest of Abhishek. Also, a recent rollback of a civic decision by Didi at the behest of her nephew indicates Hakim’s wings are being clipped. The question everybody within the party is asking, whether Didi will continue to handhold Hakim like she still does for jailed associate Anubrata Mondal or let her nephew have the way.
Mamata uddhav
What Irked Mamata Banerjee At I.N.D.I.A’s Mumbai Meet?
Looks like I.N.D.I.A front of Opposition leaders is being betrayed from those within. At a time when it seemed a good beginning had been made with the setting up of coordination committees and working groups, no one expected it would be filled with lightweights — barring Sharad Pawar. There was a suggestion from TMC supremo Mamata Banerjee to involve CMs — at least in the election strategy group. For some reason it was scuttled by RJD leader Lalu Prasad who didn’t want Nitish Kumar on the panel. Didi who wanted to host the next I.N.D.I.A event in Kolkata found no takers as it was shot down by CPI(M) leader Sitaram Yechury as he explained that Left could not be seen in a function hosted by the TMC. Rejection of Kolkata as venue was enough to irk Mamata. She found it odd that Communist leaders had no problem in rubbing shoulders with the TMC or the Congress in Delhi or Bengaluru but not in the home turf of Bengal or Kerala. Mamata also did not approve of the unilateral manner in which Rahul Gandhi raked up the Adani issue at the Opposition event without consulting other parties. The TMC chief had initially pointed to the Congress about the Left and Congress virulently campaigning against TMC for the September 5 Dhupguri assembly by-poll. In fact, Mamata had specially sent her nephew Abhishek to Delhi to complain to Rahul about the tone and tenor of the Left-Congress campaign.
Collage Maker-17-Sep-2022-02
Didi Plays The Hindu Card, Hikes Grant To Durga Pandals And Puts Lid On Inner Party Rumblings
For this year’s Durga Puja, the West Bengal chief minister Mamata Banerjee has decided to increase the grant to 40,000-plus Durga pandals from Rs 50,000 to Rs 60,000 each which will cost the State exchequer Rs 240 crore. This grant, part of Didi’s vote bank politics, was started in 2018 and continues to draw flaks from the Opposition. It also finds no favour from her own party men as they feel the imagery propagates Hinduism which will benefit the BJP. Is this hike in grant Mamata’s desperate attempt to rebuild a clean image of her party? Isn’t this a big risk when time and again Didi has been stating that the state’s financial health is not at its best as a result of which the government employees disbursements have been stalled, new recruitments postponed and crucial repair of embankments in riverine Bengal put on hold? Analysts feel that this could be seen as the deflection of attention from the rumbles of unrest between the party’s old guard and emerging younger leadership. Adding further analysts explain Mamata’s pujas extravaganza is to blunt the allegations of the BJP about her alleged indifference to the sentiments of the majority community. Even her recent rally to thank UNESCO for the “Heritage” tag for Durga Puja is another clear attempt to divert political instability within the party.
Martyr's day rally 1
Didi To Unveil TMC’s National Agenda At Martyrs Day Rally As More Cong, BJP Leaders Flock To Her Party
After a gap of two years, Trinamool Congress is holding its Martyrs’ Day Rally in Kolkata on July 21 with the party chairperson and chief minister Mamata Banerjee likely to raise her national pitch ahead of 2024 Lok Sabha Elections, and to lay out the big strategy of expanding TMC base outside West Bengal. This will be the first physical rally after Mamata’s historic hat-trick win in the State Assembly polls last year. Even though the senior party leaders including second-in-command of the party and Didi’s nephew Abhishek Banerjee remained tight-lipped, speculations are rife that some senior leaders from both BJP and Congress are likely to join the TMC. One-time aide of Mamata, Sovan Chatterjee and his associate Baishakhi Banerjee are likely to rejoin the party after a gap of almost four years. Barrackpore MP Arjun Singh who switched camps from TMC to BJP during 2019 Lok Sabha Polls was back in the party a couple of months ago. Now his son Pawan is likely to join the TMC. Besides them, three prominent Congress leaders of National ranks presumably from North South and North East States would also be present at the rally tomorrow. Interestingly, after catering to the northeast with the Tripura bypoll election and making public Mamata’s national ambition with the Goa election, large TV screens will be placed in Meghalaya and other north-eastern states for the audience to watch Mamata speak.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.