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Premlatha
What Makes DMK’s Alliance Partner Premallatha Vijayakant A Viral Star?
DMDK’s Premallatha, wife of late film star Vijayakant, did not let the grass of grief and widowhood grow under her feet. Even during the last months of his illness and inability to appear in public, the wife just eased into the Captain’s role and efficiently took over the DMDK seamlessly …bringing Nari power and strategy to keeping the DMDK alive. Even during the Maha Shivratri Isha conclave where political heavyweights confabulated, she claimed she had come to meditate. Meditate, she did …and found the voice of “Guru”, headed straight to the DMK camp and posed with Stalin. Now firmly in the seat of power, she knows when to bow and scrape, when to use her bow and quiver. She has turned into a popular viral content. Recently at a temple, she tried to break a coconut …going at it hammer and tongs. It turned out to be a hard nut to crack…Premallatha is full of confidence about cracking alliance nuts; when Stalin mentions her name, she stands up and waves. But when Thol Thirumavalavan included her in his honours list, she nodded curtly …this too went viral. She wears gloves when campaigning …apart from being parodied as VIP in campaign mode, memes take on creative heights like the film title The Devil Wears Prada, social media have some harmless fun about her covered hands ..it could be just a sunscreen from tanning. But the widespread debate: Is Premallatha adding value to the DMK block? Or is she a celebrity by osmosis to Stalin? Even as a Nari Shakti Bill is about to be passed, women of TN have long proved that they have immense strategic Shakti.
dmk
Stalin Caught Between A Recalcitrant Cong And Stubborn DMDK’s Premalatha
Tamil Nadu’s run up to this election has been quite surprising, often quite shocking …the attitude, demands and ego trips of alliance partners could have upset any other politician but chief minister MK Stalin. There is a popular Hindi song Bade Miyan To Bade Miyan Chhote Miyan Subhan Allah. Exactly how Rahul Gandhi’s whimsical demands rocked the alliance in Puducherry; he suggested that Congress could fight in the same constituencies as the alliance party, calling it a “friendly fight”. Fortunately for the party, Mallikarjun Kharge took over the seat sharing talks in TN with Stalin but insisted on taking three favoured seats, one being Velachery. In the last election DMK sacrificed this high-profile seat to Congress. The Congress candidate neglected Velachery. Stalin did not relent on this one. The tail wagging the dog took an even more comical yet irritable negotiation turn when DMDK supremo, Premalatha(wife of the late Vijayakanth ) walked in to meet the old DMK warhorse T R Baalu, for seat sharing talks. Baalu has seen many such grandstanding alliance party heads. But Premalatha’s impossible seat demands made Baalu see red. She wanted three DMK winnable seats …Vikravandi, Virugambakkam and one more. Baalu’s reference to the Rajya Sabha seat already in the DMDK bag made Premalatha see a more crimson red. “What Rajya Sabha? You can keep it …we shall resign now”. Stalin is seen as a punching bag by desperate allies, even as the DMK put on a brave front.
vijay pawan
As TVK Hesitates, BJP Sends Pawan Kalyan To Woo Actor Vijay Into NDA
Ever since the DMK and the Congress firmed up their alliance for upcoming the Tamil Nadu assembly elections, the BJP leadership in Delhi is keen that superstar Vijay and his party – the Tamilaga Vettri Kazhagam (TVK) — should be part of  the NDA in Tamil Nadu. Reportedly, over the weekend, Andhra Pradesh deputy CM Pawan Kalyan, who is also an actor, did share his own experience of ploughing the lonely furrow. Kalyan had gone alone to the polls with Janasena Party in 2019. He impressed upon TVK chief Vijay…what the prospect of the TVK would be if he were to join the NDA alliance. What it could mean for TN politics in this round of assembly elections — Vijay’s dream of routing the DMK would now become achievable. He could become deputy CM like him or achieve the status of what the late DMDK chief Vijaykanth had achieved in 2011. “As of now the AIADMK led BJP already has an edge in the polls. However, if Vijay’s TVK joins the NDA, the alliance will sweep the polls. Maybe it will win 200 out of 234 seats”, said an analyst. Meanwhile, the DMK has got so desperate about a comeback that it has even begun to widely publicise the community — Dalit fisherman — of a Rajya Sabha MP candidate it is going to elect on March 16. While joining NDA may help Vijay to sort out Karur tangle straight away, it is being said there are elements in TVK like his close aide John Arokiyasami who may not like him to team up with the NDA. John is an ex-associate of Prashant Kishor from his I-PAC days.
Stalin gandhi
Rahul Gandhi Talks Tough With Stalin For Two Rajya Sabha Seats, Will the Gamble Pay Off?
The Congress leadership is apparently worried about losing numbers in the biennial elections to 37 Rajya Sabha seats to be held on March 16. Its worry is that it may not be able to return as many of its MPs to the House from states like Maharashtra and Chhattisgarh. The party which currently has 27 Rajya Sabha is worried that any reduction in numbers could effectively cost it the office of the Leader of Opposition in the Upper House, a position currently held by Mallikarjun Kharge. Incidentally, his term is coming up for renewal in June. The anxiety to maintain LoP status has made the Congress push for an extra Rajya Sabha seat with its allies in TN or Maharashtra. In TN, of the four vacancies, the Congress is the DMK to share 2.  DMK has offered one seat to DMDK leader Premalatha’s son/kin. It is apparently willing to offer one seat to the Congress. As for the second seat it is not clear at this stage. Rahul is keen to accommodate his close aide Meenakshi Natrajan — a resident of Madhya Pradesh — from TN now. He can’t wait for Digvijay Singh’s vacancy which will happen in June. The Congress is demanding a second from Stalin for Pawan Khera. Stalin, it seems, is keen to accommodate the former The Hindu editor N Ram. It is being said that the Congress is not worried about limitations of the DMK and is very keen about reaching its target of two RS seats. In fact, AICC Tamil Nadu in-charge Girish Chodankar told DMK MP Kanimozhi that his party wants more assembly seats than the previous election. TN Congressmen are wondering why is the party talking tough for RS seat? Is something else cooking?
Premlatha
Finally, DMDK All Set To Join AIADMK-BJP Alliance
The AIADMK-BJP alliance that is planning to expand ahead of the polls has managed to rope in the DMDK. Aware that even the smallest percentage of votes may prove significant in what is expected to be a close-run race, the BJP was keen on getting Vijayakanth’s party on board. The necessary arrangement to offer them six seats plus a promise to give a Rajya Sabha MP seat, which is expected to be concrete this time, has been made and the announcement of the tie-up is expected any time soon. The BJP, driven by Amit Shah taking a personal interest in the Tamil Nadu polls thanks to Prime Minister Narendra Modi’s determination to make an impact in the state, is extra keen to make every bit of alliance arithmetic to work. The other side is also planning to swing small vote percentages away from the AIADMK combine by encouraging Sasikala to form a new party and contest at least 40 crucial seats where her Mukkulathor (Thevars) connections can swing some votes of the community away from the AIADMK. The high stakes, no-holds barred campaign for power is so primed up now as to bring about this do-or-die fight. In fact, the AIADMK-BJP led alliance is also quietly watching the Vijay campaign as the odds are that the cinema star will take away more votes from the traditional DMK voter base. All parties have made Vijay and his TVK the villains in the poll drama, but some are enjoying his vote cutting presence.
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AIADMK Has A Formula For BJP’s Tamil Nadu Ambition
The Thiruvananthapuram Corporation victory seems to have infused some life into BJP’s mission to break the last frontiers that are Kerala and Tamil Nadu. With the win under their belt, they have now named three Union ministers for talks with the AIADMK regarding seat sharing among the alliance with Piyush Goyal to lead the panel. The AIADMK, under Edappadi K Palaniswami has hit upon a formula to please the BJP by which it will take 160 seats and leave the other 74 for the allies to decide. The BJP will have to juggle with seat demands rising from the likes of Anbumani Ramadoss who brings his branch of the caste party PMK and the rump elements of the old undivided AIADMK like Sasikala, her confidant O Panneerselvam and her nephew TTV Dhinakaran and even the late actor Vijayakanth’s DMDK. But 74 is a good number with the BJP likely to keep at least half that give the rest to try and bring about a coalition of parties to boost the alliance’s vote share. Even so, Tamil Nadu may prove a tougher nut to crack than Kerala when it comes to letting in the BJP, which is considered a north Indian party trying to break its way into the south. The election scene has already got busier this season with Vijay’s TVK entering the fray to make it a genuine three-way contest.
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After A Break Tamil Cinema’s Versatile Comedian Vadivelu Makes A Comeback
Probably no other actor, pan India has launched such a plethora of memes as Vadivelu.  Tamil media, be it politics, cinema or just everyday life peppers their narratives with Vadivelu memes and gifs…his pathetic expression, beat up state, costumes and crazy dialogues are memorised and talked about, long after taking the bus home from the cinema. The 64-year old Vaigai Payal Vadivelu (reference to a storm from Vaigai river) has acted in countless comedy roles, a comic timing so perfect that it cannot be replicated. At one point he took on hero roles, his 23 Aam Pulikesi, a comic balloon that burst all myths about classic heroes. Suddenly his career climb took a beating as the Tamil Film Producers Council red carded him. It was a temp ban from 2018-2020. But Vadivelu’s drunken outbursts, run in with late Vijayakant founder of DMDK, his films failing all these led to his break. His master comic dialogue, “Varum aana Varadhu” ad libbed by thousands kept the fan following only clamouring for Vadivelu. But Maamannan brought him back…a film which proved that Vadivelu’s versatility was vintage. Director Sudesh Sankar knew what he wanted in Maareesan, the just released film of Vadivelu (as Velayudhaswami Pillai) and Malayalam artist Fahad Fasil (as Dhayalan) under the Super Good Films banner. Maareesan is a serious comedy with shades of humorous pathos.
Radhika sarathkumar
BJP’s Radhika Sarathkumar: The Accidental Candidate For Virudhunagar
For over 30 years, Radhika Saratkumar reigned as the iconic diva of both big screen and TV. Her very first film, Kizhakke Pogum Rail (East bound train) broke all records for a newcomer. Now the question being asked will this train Vadakke Poguma, (go North) to Parliament, New Delhi? Sixty-one year old Radhika herself may admit that the course she has to run is trying, tough and treacherous in the Virudhunagar constituency. She of the smash Tamil serial hit, Chithi would definitely resort to homegrown nostalgia in her stump speeches. The perception is that brand BJP plus Saratkumar( her superstar husband) plus Radhika’s enduring film popularity, her numerous product endorsements , her profitable Radan pictures , and her woman next door gharelu image could resonate with Virudhunagar voters. But, Congress’s Manik Tagore is no push over. He won the seat twice out of his three outings. As for Vijay Prabhakar, son of the late “Captain” Vijaykant, jointly fielded by AIADMK and DMDK, may reap the sympathy votes and huge popularity of his father. But the ground reality here is totally heart wrenching — lakhs are jobless with the predominant fire cracker and matchbox industry falling on hard times hit by cheap Chinese products. The second highest job provider is the weaving industry which faces the desperation and angst of 60,000 jobless. Radhika has very little time to scope her constituency and even less time to project what she can do for her electorate.
Ramadoss abumanu
PMK May Choose To Go With BJP In Lok Sabha Polls
While Tamil Nadu was agog with the excitement of Vijay stepping into politics to keep up a film star tradition, the older parties may be putting on their thinking caps to see what effect this will have on the polity. Of course, Vijay’s party will be a player only in the 2026 Assembly elections. TN parties are now busy pulling out their calculators for forging alliances. It is all but confirmed that the PMK — led by founder S Ramadoss and son Anbumani — one of the first as a caste party to gain prominence in the avowed “casteless’ Dravidian society, will go with the BJP’s offer of seven seats in the Lok Sabha polls. Having toyed with joining DMK, the Vanniyar party has few options but to go with BJP as it cannot mix with a front in which the VCK, another caste outfit, is an ally. It appears senior AIADMK leaders have told Eddapadi K Palanswami not to entertain the PMK. Besides the PMK, the BJP front might have the DMDK in its fold as Premalatha might throw in her lot with Modi’s party as her late husband Vijayakanth was a great fan of the Prime Minister and canvassed for him and his party from 2014 onwards. Tamil Maanila Congress, without a great vote share or presence, is yet to make its choice clear. The three-way battle will be on with the DMK-Congress-MDMK-VCK combine against the BJP- front while AIADMK will go in without any major allies.
modi TN
PM Modi's Southern Sojourn: Focus On 4 States Ahead Of 2024
It’s only the third week of January, yet PM Narendra Modi has already visited South three times — with one visit to Kerala, Andhra and Karnataka thrown in, and twice over to Tamil Nadu, including this time to inaugurate the Khelo India on January 19. His visit to Chennai was quite packed with political buzz. No, it isn’t just the idea of the PM’s brief road show in Chennai that is being talked about. It is the rush among   leaders of regional parties to have an audience   with him, in view of the upcoming Lok Sabha elections. Everyone wants to make the best use of the couple of hours that the PM will be spending at the Raj Bhawan. He is going to be spending the night there, before he leaves for Trichy to visit the holy city of Srirangam as part of his 11-day anushthan before consecration of Ram Mandir at Ayodhya. At least 3 leaders– Premalatha Vijayakanth, widow and heir apparent of late actor Vijayakanth, who is heading the DMDK will be meeting him. TTV Dinakaran of Amma Makkal Munnetra Kazhagam and nephew of VK Sasikala, and former CM O Paneerselvam have also sought time. Meanwhile, it is learnt that former CM and AIADMK leader Edappadi K Palaniswami has made it clear that he may not be attending the mandir consecration because of “pain” in his leg.
premlatha vijayakanth
Legacy Of Late Vijayakanth, Can Captain’s Widow Fit Into His Shoes?
The crowds that came to mourn late Captain Vijayakanth, founder of Desiya Murpokku Dravida Kazhagam(DMDK), were unprecedented, harking back to the same heart-rending sorrow when MGR passed away. The intelligence wing conveyed that 1.5 lakh people had come in person. Starting his political career in 2005, Vijayakanth aka “dark MGR” had not just made a significant transition from films to politics, but had become the leader of the opposition when J Jayalalithaa was in power — a rare feat.  Apparently, Vijayakanth’s demise has not left a succession void or clamour for leadership. Wife Premalatha, who is also a party treasurer, had taken charge even as he was in and out of hospitals in the last few years. She is no pretender inheritor. A little known fact about her. A BA in English literature, Premalatha is a former national level Shotput and Discus Throw athlete. Even as she stood by her husband’s cortège in the heat with crowds milling around, the determination to swim through this was evident. So were the efforts of the BJP, and other local TN parties to bring her into their sphere. Union finance minister Nirmala Sitharaman who attended the funeral was seen conveying the woman to woman empathy. Would the cosying up translate into an alliance? Premalatha is a canny and savvy woman. She must be fully aware of the worth and weight of Vijayakanth’s legacy. The ensuing months will show how strong and agile a sharpshooter Premalatha turns out to be.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”