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Ford To Re-enter India For The Third Time
Global auto giant, Ford Motor Company is planning its third entry into India. According to Autocar India, “Barely two years since Ford shuttered its Indian operations, the U.S. car maker is plotting a comeback and is evaluating multiple options.” Kay Hart, the head of Ford Motor Company’s International Market Group visited India in March to “assess its entry plans”.  Interestingly, it will be the third time the U.S. auto giant will be entering India. It had set up shop in 1926 as a subsidiary of the Ford Motor Company of Canada. But, the Indian company had to be liquidated in May 1953 as a result of severe import restrictions. Then post liberalisation, it entered India for the second time in 1995 as a 50:50 partner with Mahindra & Mahindra and set up a plant in Tamil Nadu. But this JV did not work so the U.S. company hiked its stake to 72% and renamed the company to Ford India Pvt Ltd. Over a period of time Mahindras exited the JV. But somehow it was not able to make inroads into the Indian passenger car market the way Hyundai did with Santro. So nearly after 25 years, Ford once again chose to exit the Indian market in 2021 as it failed to keep up with the competition vis a vis the whole operations was proving to be unviable. Fortunately, the company which had put its TN plant on block at the last moment decided against it. Now, this plant will be cranked up to produce both ICE and EV products. Ford officials have already met the Tamil Nadu government officials with their detailed plans.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.