cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Stalin EPS Tejas
Eden garden
MilkyMist
DeDePyaarDe
Spice jet
BEngal film
Police
Temba
lALU RABRI tEJASHWI ROHINI
naveen patnaik_015
DeDePyaarDe
Ajay Devgn At A Crossroads: When Choice Outweighs Charisma
Ajay Devgn has long been a study in contrasts: a brooding intensity that anchors thrillers and dramas, and a surprisingly limited palette when it comes to frothier entertainments. As De De Pyaar De 2 hits theatres, it’s worth asking whether the actor’s recent script choices are eroding the cachet that once made him a dependable box-office draw. Devgn’s strengths are clear. He remains one of Hindi cinema’s most effective serious actors, capable of delivering taut, controlled performances in films that require grit rather than glamour. That steady gravitas has earned him big payoffs with the right material. But his flirtation with lighter comedy and flamboyant romcom territory has been uneven. Where he convinces as the silent, suffering hero, he often looks out of sync when a role demands snappy comic timing, dancing dexterity or an easy romantic swagger. Past attempts at broader comedy and mixed-genre projects have underlined this mismatch. Recent outings have done little to reassure audiences. Films such as Son of Sardar 2 and previously, Thank God had failed to fully connect with critics or viewers, De De Pyaar De’s first instalment drew mixed reactions, and a string of smaller turns and guest appearances went largely unnoticed. More recent projects like Auro Me Kaha Dum Tha’, Maidaan and Bholaa were widely seen as disappointments, reinforcing a narrative that not every script suits his strengths. For Devgn, the clear path forward is selective boldness — leaning into taut thrillers, moral dramas and textured character work, while being more discerning about lightweight fare that asks him to play against his core strengths. His next choices will determine whether he reaffirms his standing or drifts into forgettable territory.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.