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After Paints, Kumar Mangalam Birla All Set To Disrupt Cable & Wire Sector
Disruption or disruptor are terms used in connection with the startup ecosystem. Take for example the way the cab business got disrupted by the ride hailing apps or the food delivery apps that disrupted the way you ordered food. These companies were well funded and they began their early part of the journey by burning loads of money and gaining relevance in the marketplace. Switching into time and the first time something different than a startup player becoming a disruptor happened was when Kumar Mangalam Birla through Grasim announced his entry into the decorative paints industry through Opus paints. With the start of its 4th factory in Karnataka, he is already the second largest in terms of capacity in the decorative paints industry. It is expected that this paints division would have a turnover of Rs 8000-10,000 crore in three years’ time. Asian Paints which reported a revenue of Rs 35,000 crore for the year ended March 2024 saw its market cap fall by more than 40% after Opus entered the fray and well before it has become a sizable player in terms of size and market share. Recently, Kumar Mangalam Birla did the same thing in the cement sector. One of his group companies, UltraTech Cement announced its plans to enter the cables industry with an investment of Rs 1,800 crore for setting up a cable plant. The two key raw materials for this are copper and aluminium, of which Hindalco Industries, a group company, is one of the top two producers. This mere announcement shook the incumbents and the top players cumulatively lost a market cap of over Rs 50,000 crore in a single day. 
Paints
Grasim Dons War Paint With Rs 5000 Crore Budget, As Asian Paints Looks Outside The Segment
For decades, Asian Paints has led the pack in the Rs 60,000-crore plus paint industry. But with Grasim Industries, part of the Aditya Birla Group setting its sights higher, the competition will intensify.  Grasim has chalked up a Rs 5000-crore investment plan in the decorative segment which is growing at 11% per annum. This announcement by Grasim which has heft and gravitas to disrupt the market made competitors like Asian Paints, Berger Paints, Kansai Nerolac and Akzo Nobel sit up and take notice. Grasim’s foray into the segment will be backed by their existing leadership in cement, white cement and putty business. Paint is a high growth market and the pie is large enough for everyone to share, industry observers say. There is no denying that leaders like Asian Paints will not find the going easy anymore. Sajjan Jindal group’s JSW has also entered the space, so cut-throat competition is bound to see ad spends growing with margins coming under pressure. In fact, Asian Paints read the writing on the wall and made public that it was looking beyond paints.  Recently, the company picked up 49% stake in White Teak Company selling lighting and fans and will increase its stake based on the response. Time will tell which company remains in the black and which moves into the red.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.