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Yogi's Mega Challenge: A Smooth Maha Kumbh?
Uttar Pradesh CM Yogi Adityanath’s biggest political test started this week. Over 40 crore people are expected to gather in the city of Prayagraj for the Maha Kumbh Mela and take a holy dip at the confluence of three sacred rivers — the Ganga, the Yamuna, and the mythical, invisible Saraswati. A sacred event for Hindus, the Maha Kumbh started from January 13 and will end on February 26. During the six weeks pilgrims will take part in elaborate rituals, prayers and religious processions. Yogi has personally supervised all arrangements to ensure that his management of the Kumbh will be remembered for a long time.  A sprawling 4,000 hectares of open land along the river banks has been converted into a temporary city to house visitors in 150,000 tents, equipped with 3,000 kitchens, 145,000 toilets and 99 parking lots.  PM Modi has given such importance to the Kumbh, that he even took the unprecedented step of effecting a bureaucratic reshuffle in the Finance Ministry in midst of budget making. A day after the Tirupati stampede, revenue secretary Arunish Chawla was moved out and replaced by Tuhin Kanta Pandey. As culture secretary, Chawla was in charge of Maha Kumbh and Republic Day. The Centre is  spending Rs 5,000 crore for the Kumbh and expecting  to generate revenue of Rs  2 lakh crore for UP. The Centre is taking all kinds of precautions as it does not wish for any repetition of the 1954 Kumbh stampede at Prayagraj, in which 800 people died. It happened under Nehru’s watch and Modi had referred to it in one of his speeches. People may credit Yogi if everything goes well. Yogi was praised last time for the arrangements made for Ram temple inauguration in Ayodhya in January 2024.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”