cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
madrasi camp
3 cm
vaibhav S
Mamata_036
dino rain
sitare housefull
Sidda_Hari
MBRajesh
thug life
ajit_020
Untitled (900 × 900 px) (40)
The Unstoppable ‘Pathaan’
The sizzling pair of shirtless Shah Rukh Khan and daringly bared Deepika Padukone have raised the sagging, down in the dumps spirit of Bollywood to unimaginable heights, despite all the pre-release boycott threats, raves, rants and reprimands. Is Deepika’s bright orange costume too “besharam” for Jhoomta Pathaan? Besharami is in the eyes of the beholder!  Director Siddharth Anand, the alchemist has peppered Pathaan with enough spills, thrills, chills and on screen sizzling chemistry of the lead pair. It is an immersive cinema experience (ICE). The first to be made in this format. Boycott calls and anti-Muslim propaganda filled pre-release. King Khan was silent. The entire industry was mobilised.  And then that whispered fiat from the PM happened…Don’t make public comments to rake up controversy on films, Bingo! The movie’s destiny changed. Released simultaneously in 100 countries, it is the first Hindi Movie on BookMyShow to hit 10 lakh bookings of which 30% was from the South. First Khan movie to have a 6 am show, with producers opting for more screens apart from the 5500 screens in India and 2500 overseas, selling over 8500 tickets in Germany worth 1.5 crore euros, beating KGF‘s full take. The first day collection at the Box Office was Rs 60 crore! Now the hot debate on media…did this boycott threat make Pathaan a forbidden fruit? Once again Pathaan has proved…leave artistic expression severely alone…the audience is the sole judge to applaud or trash.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.