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The Unstoppable ‘Pathaan’
The sizzling pair of shirtless Shah Rukh Khan and daringly bared Deepika Padukone have raised the sagging, down in the dumps spirit of Bollywood to unimaginable heights, despite all the pre-release boycott threats, raves, rants and reprimands. Is Deepika’s bright orange costume too “besharam” for Jhoomta Pathaan? Besharami is in the eyes of the beholder!  Director Siddharth Anand, the alchemist has peppered Pathaan with enough spills, thrills, chills and on screen sizzling chemistry of the lead pair. It is an immersive cinema experience (ICE). The first to be made in this format. Boycott calls and anti-Muslim propaganda filled pre-release. King Khan was silent. The entire industry was mobilised.  And then that whispered fiat from the PM happened…Don’t make public comments to rake up controversy on films, Bingo! The movie’s destiny changed. Released simultaneously in 100 countries, it is the first Hindi Movie on BookMyShow to hit 10 lakh bookings of which 30% was from the South. First Khan movie to have a 6 am show, with producers opting for more screens apart from the 5500 screens in India and 2500 overseas, selling over 8500 tickets in Germany worth 1.5 crore euros, beating KGF‘s full take. The first day collection at the Box Office was Rs 60 crore! Now the hot debate on media…did this boycott threat make Pathaan a forbidden fruit? Once again Pathaan has proved…leave artistic expression severely alone…the audience is the sole judge to applaud or trash.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”