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Bollywood’s Veteran Film Makers Losing Their Midas Touch?
On August 8, 2025, Bollywood witnessed a disheartening chapter for two of its veteran filmmakers, Suneel Darshan and Rajiv Rai, whose latest releases, Andaaz 2 and Zora respectively, met with resounding rejection at the box office. These senior filmmakers, once titans of the Hindi film industry, are struggling to resonate with today’s audience, their latest works exposing a stark disconnect rooted in their adherence to outdated storytelling and production styles. Suneel Darshan, celebrated for launching stars like Priyanka Chopra and delivering hits like Jaanwar (1999) and Andaz (2001), returned with Andaaz 2, a sequel banking on nostalgia. Similarly, Rajiv Rai, known for stylish, music-driven blockbusters like Vishwatma (1992) and Gupt (1997), presented Zora, a murder mystery. Both films crumbled because of poor execution, weak screenplays and ineffective marketing. Andaaz 2 featured music by Nadeem of Nadeem-Shravan fame and lyrics by Sameer, the names synonymous with 90s chartbusters, but the soundtrack failed to evoke the same magic, sounding dated and uninspired. Zora’ suffered from a weak narrative and forgettable music, failing to capture the intrigue expected of a thriller. Both films were dismissed by audiences underscoring a critical truth: nostalgia alone cannot sustain success in today’s dynamic cinematic landscape. Interviews with Suneel Darshan and Rajiv Rai reveal a bitterness toward past collaborators, particularly actors who no longer align with their projects. This resentment, coupled with their reliance on 90s filmmaking tropes —melodramatic narratives, formulaic music, and predictable plots —highlights their struggle to adapt. The failure of Andaaz 2 and Zora mirrors the struggles of other veterans like Subhash Ghai and Ram Gopal Varma. Filmmakers, regardless of past laurels, must shed outdated baggage and embrace modern techniques. 

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”