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SOWCAR JANAKI
Sowcar Janaki Passes Away At 94 …In A Blaze Of Glory
The 1968 Tamil film Edhir Neechal (Swimming against the tide) starring Sowcar Janaki was talked about for long, after release. Director K Balachander had that magical creativity which could grip audience interest, even with the simplest of stories …middle class ethos and characters straight out of life. A simple theme was immortalised by Sowcar Janaki by her talent for emoting, comedy, drama and expressions …no director was needed for Janaki to live her roles. But the conversational song and drama, Aduthaathu Ambujam turned out to be an all-time hit, with Janaki comparing her budget driven life to her neighbour Ambujam’s lavish indulgence …Pattu Mami and Kittu Mama belting out the eternal middle-class conundrum…female aspirations and male practicality. Hero Srikant, a newbie (who worked at the U.S. Consulate) was not intimidated by Janaki’s talent, turned out to be an effective foil. Her very first film, L V Prasad’s Shavukaru got her the title ‘Sowcar’ …how appropriate Janaki had a commanding presence of the well-heeled. Till her end, Janaki who acted in over 400 films led an elegant life, dressed impeccably. It was K Balachander who cast her in all his classic entertainers …Neerkumizhi, Baama Vijayam, Iru Kodugal, Thillu Mullu, Kaviya Thalaivi.  In Pudiya Paravai an all-time iconic thriller of 1964, Janaki stood out in that formidable casting –Sivaji Ganesan, Saroja Devi and M R Radha. They don’t make films like these any more…Shahukars of the Janaki mould … rare.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”