Aamir Khan, hailed as one of Bollywood’s most bankable stars, has consistently pushed the boundaries of Indian cinema with his choice of diverse and thought-provoking roles. However, his latest film, Sitare Zameen Par, which garnered approximately Rs 10.70 crore on its opening day, raises critical questions about the viability of niche cinema in a commercial landscape dominated by mass appeal. While the film showcases Aamir’s commitment to storytelling that resonates with a more elite audience, its limited screen release and lack of mainstream entertainment elements have significantly hampered its box office potential. Unlike his contemporaries, Shah Rukh Khan and Salman Khan, who frequently deliver mass-centric blockbusters, Aamir’s foray into niche narratives may alienate the average moviegoer. The film’s intellectual depth and artistic merit, although commendable, do not cater to the broader audience base that thrives on high-octane entertainment and relatable themes. The expectation for Aamir Khan films to cross the Rs 100-crore mark within the first three days has become a benchmark of success in Bollywood. However, Sitare Zameen Par weekend collections appear to be around Rs35-40 crore, a figure that many industry insiders deem disappointing for a film featuring such a prominent star. This trend raises concerns about the sustainability of niche cinema in a market that increasingly favours commercial viability over artistic expression. As the film fraternity navigates this evolving landscape, it is imperative for stars like Aamir Khan to strike a balance between artistic integrity and audience engagement. While niche films have their place in cinema, the current climate suggests that a more mass-oriented approach may be necessary to foster the growth of Indian cinema as a whole.

The question of whether Aamir Khan’s overexposure could hinder the success of Sitare Zameen Par is a compelling one. Aamir Khan is not only a celebrated filmmaker but also a masterful marketer. His ability to craft and dictate marketing strategies has played a significant role in the success of many films he has produced and starred in, including Lagaan, Rang De Basanti, Taare Zameen Par, Ghajini and more. He has consistently demonstrated an understanding of what resonates with audiences, employing innovative marketing techniques that have included unique promotional stunts and celebrity engagements.  However, with Sitare Zameen Par, Aamir’s omnipresence in the media raises concerns. He is currently everywhere — on podcasts, TV interviews, and social media—actively promoting the film by inviting celebrities and influencers to his home for discussions. While this level of visibility can create buzz, it risks becoming counterproductive. The saturation of Aamir Khan in promotional activities may lead audiences to feel overwhelmed, diluting the film’s impact and excitement. Effective marketing should strike a balance between visibility and intrigue. While traditional methods such as social media campaigns, public relations efforts, and billboard advertisements are essential, they should be complemented by innovative strategies that captivate the audience’s imagination. The current promotional approach for Sitare Zameen Par seems to rely heavily on routine visibility without offering a compelling narrative or unique engagement. Aamir Khan has previously employed similar strategies with his son Junaid’s film Loveyapa where he invited notable personalities like Raj Thackeray, Sachin Tendulkar and Salman Khan for special pre-release screenings. However, despite the visibility, the film did not perform well, highlighting that increased exposure does not guarantee success.

The Indian cinema landscape is undergoing a transformative phase, characterized by bold choices and innovative storytelling. Aamir Khan’s decision to release his ambitious film, Sitare Zameen Par on YouTube channels instead of traditional OTT platforms exemplifies this shift. This choice aims to reach a broader audience, tapping into the millions who turn to YouTube for entertainment. By opting for this route, Khan seeks to engage a diverse demographic, ensuring that the film’s poignant themes of childhood, creativity, and the nurturing of talent resonate across various backgrounds. Sitare Zameen Par is set to spark conversations and inspire change in societal perceptions regarding education and artistic expression. Conversely, Sajid Khan’s Housefull 5 takes a different approach within the same industry. Renowned for its comedic flair, the Housefull franchise embraces the absurd and entertaining. This latest instalment promises to innovate further by introducing multiple endings, a groundbreaking concept in Indian cinema. This narrative technique will witness different endings in different Cinema and in fact, different screens as well. Such an approach could redefine audience excitement in the suspense genre in Bollywood, encouraging future filmmakers to explore unconventional storytelling methods. Both films, despite their differing genres, highlight the willingness of Indian filmmakers to experiment and take risks. Aamir Khan focuses on socially relevant themes, while Sajid Khan delivers entertaining escapism, showcasing the diverse storytelling that Indian cinema is embracing. As filmmakers navigate the digital landscape, blending traditional and modern distribution methods will likely become more common. With both Sitare Zameen Par and Housefull 5 exemplifying the coexistence of meaningful narratives and entertaining spectacles, audiences are invited to engage with some experiments as well.

The North South divide along with the Tamil Hindi collIsion are set to hit each other in yet another field, cinema. Never-say-retire Rajinikanth and the suave dancing star Hrithik Roshan are about to wage war for the biggest grosser on August 14 with their Coolie and War 2. Lokesh Kanakaraj directed Coolie produced by Sun Pictures, with Anirudh’s rambunctious music has a marquee of stars from every state –a Rajini backed formula meant to draw the crowds in their home states. Coolie has Sathyaraj, Aamir Khan, Upendra and Nagarjuna with Shruti Haasan as the glamour quotient to bring in hordes of fans to cheer their favourite. The same date is planned for War 2, directed by Ayan Mukherji with Hrithik Roshan, Junior NTR, Anil Kapoor and Kiara Advani. So which film will be paisa vasool for the fans? Obviously, Coolie is sure to lead in the South and it is the talk that Aamir Khan’s souped up role is bound to floor fans. Is Coolie about to carry the big load in the North Indian market too? Even as federalism is in for heated discussion, state supremacy is ostensibly promoted …Nagarjuna the hot favourite in Andhra Pradesh and Telangana, Upendra in Karnataka and Soubin Shahir in Kerala. War2 Jr. NTR is no pushover, with his overwhelming fan base in Telugu Desam. and may have a better reception overseas too. If you think producers are playing a high stakes IPL, don’t discount and scorn the viewer as a walkover. Cinema is undergoing a huge churning, with multiple dimension competition…from OTT, piracy and small budget but significant story tellers. Many well thought out strategies can fail despite big stakes.

The legendary trio of Bollywood—Aamir Khan, Shah Rukh Khan, and Salman Khan—continues to command the spotlight as they gracefully embrace their sixties this year. Recently, Aamir celebrated his 60th birthday (Mar 14), generating headlines not only for this milestone but also for announcing a new relationship, which underscores his enduring appeal and the public’s fascination with his personal life. This news resonated throughout Indian media, highlighting the unmatched influence these three superstars wield over the industry. Whenever Shah Rukh, Salman, or Aamir makes a statement or announcement, it instantly becomes a headline, reinforcing their formidable presence in the entertainment landscape. They are not merely actors; they are cultural icons whose words and actions resonate deeply with fans across generations. SRK, with his recent box office triumphs, has reaffirmed why he remains one of the most sought-after stars, effortlessly drawing audiences to theatres. Salman, the perennial Eid favourite, consistently reigns at the box office, with even his less successful films crossing the coveted Rs 100 crore mark—a testament to his box office magic. Though Aamir faced setbacks with his last two films, he remains undeterred, gearing up for exciting projects like Sitare Zameen Par and a collaboration with Lokesh Kanagaraj. Each Khan possesses a unique charm and business acumen that keeps them relevant in an ever-evolving industry. Their timeless appeal mirrors that of legends like Amitabh Bachchan and Rajinikanth, who have crossed 60 long ago, yet remain socially and culturally relevant through their work. As they continue to redefine success, it’s clear that the magic of the Khans remains undiminished, proving that age is merely a number in the realm of Bollywood stardom.

Thirty-seven year old popular Bollywood star Sonakshi Sinha is being trolled for getting married to her Muslim boyfriend.  Reportedly, her family also does not seem very happy about her marriage to Zaheer Iqbal, an actor who was launched by Salman Khan but did not make it big in the tinsel world. Incidentally, Sonakshi was also launched by Salman Khan in Dabangg. Actually, her family’s reaction is surprising because the news she was dating Iqbal has been mentioned in the media off and on.. Be that as it may. But nothing will stop Sonakshi from marrying the man who she has been dating for seven years now. Media reports claim that her father Shatrughan Sinha and brothers were taken by surprise about the wedding date and they have blessed her through the media. But Sonakshi is not the first or the last actress to rebel against their parents.  In the past too stars have rebelled or eloped and got married. The Maine Pyaar Kiya girl Bhagyashree married Himalaya Dasani as her parents did not approve of him. Bhagyashree comes from a royal family and the family felt the status did not match. Aamir Khan and Reena Dutta had a quiet marriage as their families did not approve of the relationship. Gurmeet Chaudhary and Debina only had friends who attended their wedding and kept it under wraps for many years.  And not many know that Jennifer Kendall left her family to be with Shashi Kapoor and later had a traditional Hindu wedding.

  Aamir Khan’s son Junaid Khan makes his debut with Maharaja that will be released on OTT. Guess what, Junaid already has completed shooting for his second film even before his debut film releases. Clearly, those are the perks of being a star kid. Both the films that Junaid has worked in have been produced by outside banners — Yash Raj Films and Phantom Studio have a good equation with Aamir Khan. Junaid hasn’t really been trolled for being Aamir Khan’s son. Probably because he is well behaved on the sets and with Paps. Reportedly, Sanjay Leela Bhansali’s niece Sharmin Segal got trolled for bagging the central part in Heeramandi series. Tongues were wagging that she landed the role because of being Bhansali’s niece. But, the truth is she did go for an audition and screen test. In politics, business or films nepotism is the uncomfortable truth — it happens openly or subtly. Yes, it makes easy entry possible but post that he/she has to prove their mettle. Suhana Khan is all set to make her debut with her father Shah Rukh Khan to be directed by Sujoy Ghosh. Sanjay Kapoor’s daughter, Shanaya Kapoor is a big social media influencer even though she signed her first film. Saif Ali Khan’s son Ibrahim Khan who has two films seems to be throwing his weight if one goes by what Paps have to say. In the case of Rajesh Roshan, niece Pashmina Roshan, a good dancer, makes her debut in Ishk Vishk Rebound. Producer Ramesh Taurani has clarified that he chose Pashmina purely on merit with three other fresh faces. He says Rajesh Roshan, the music composer with whom his relationship goes back in time, did not call to push his niece’s case. Sounds good.

Just when we thought that the Aamir Khan episode saved The Great Indian Kapil Show comes the news that the team has wrapped up Season One of the show after six episodes. An avid show watcher was very critical and said, “I am not surprised. It was bound to wrap up…how can anyone eat a dhokla that has been served like pizza?”  The show ever since it went to Netflix did not seem to have the same draw, stickiness and buzz like it was on Sony TV during weekends. The general feedback is that there is no novelty or freshness; even Sunil Grover who returned to show after a gap of seven years failed to regale the audience. His earlier avatar as Guthi was better than current one as Dafli. Even Krushna Abhishek and Kiku Sharda who have emotional bonding with the audiences and guests seemed to have lost their zing. Also, missing from the show are Chandan Prabhakar, Sunil Lahiri and Sumona Chakraborty. Essentially, the show failed to deliver the punch for which it was famous for. Is it because OTT caters to a different audience while TV channels are watched by the entire family? Kapil Sharma started his comedy show in 2016 and it was getting very good traction. But soon he had a fall out with his team mates like Sunil Grover. Post that he shifted the show to Sony TV and got Salman Khan to bank roll it.  Now, the quick wrap of Season One has raised eyebrows but Netflix has quickly reacted saying that Season Two with seven episodes will feature celebrities like Ed Sheeran, Anil Kapoor, Sonakshi Sinha and Sania Mirza.  Only Ed Sheeran is a new catch, the rest of the guests are usual suspects. Season Two will effectively spell out which way Kapil Sharma and his show is going.

  So the popular standup comedian Kapil Sharma has moved from TV to OTT. His comedy show with a new title The Great Indian Kapil Show is on Netflix. Will the gamble of moving to a new platform work for Kapil Sharma and his team? His entire gang is part of the new show save for his friends Chandan and Bharti Singh. But a big surprise was the return of Sunil Grover. Both friends had fallen apart. Sources say that Kapil Sharma has got a bigger budget but the script, going by the first episode featuring Ranbir Kapoor and his mother Neetu Kapoor, lacked the usual Kapil’s punch. Kapil, it is learnt, is wooing top stars like Aamir Khan to appear on his show. It will be the first time Aamir will be on a reality show. But trade experts say that Aamir may not have much impact as he is not known for one-liners or witty comments. It is a known fact that when his show was on Sony TV, he had a free hand but Netflix may have its own sets of rules and regulations as they are catering to a wider global audience. This may be one of the reasons that the first episode lacked the usual Kapil Sharma punch. Interestingly, the comedy space attracts high TRP and Kapil moving out, saw Sony TV launch a new show Madness Macheyenge: India Ko Hasayenge hosted by star Huma Qureshi. Now on air for over a month it seems like a dry laughter show; it lacks timing, punch and humour. The first week TRP was too low. Will this laughter show become a bitter medicine for the channel?

Impressed by the success of south films pan India, the Punjab film industry is thinking of emulating it and releasing all Punjabi films pan India. What has given them confidence to go mainstream is the super success of Carry On Jatta 3 which has grossed Rs 150-crore plus at the box office. Actor-producer Gippy Grewal is planning to release his next film Maujan Hi Maujan in over 150 screens in Mumbai circuit. Like the South industry which roped in north Indian producers and actors like Karan Johar and Alia Bhatt for Bahubali and RRR to gain entry into the Hindi belt, the Punjabis are planning to enlist the support of the Khans to draw the attention of the Hindi movie goers. Salman Khan was at the trailer launch of Maujan Hi Maujan has promised to work in Punjabi films. This cross pollination of stars across the country will give a big boost to the country’s film industry. Aamir Khan was seen at the trailer launch of Carry on Jatta 3. Of course Punjabi comedian Gurpreet Ghuggi had his film Mastney released in Mumbai and the reason was that the subject had a pan India appeal; they wanted the country to know about Punjab’s martyr’s story. Given these new dynamics, it will not be surprising to see SRK come out and support the next Punjabi film. Ironically, Punjabis who dominate Bollywood have not supported movies made in their own mother tongue.

Generally, all film stars prefer to release their movies on an important festival day. But Shah Rukh Khan is different; he has chosen a non-festival day to release Jawan, his second release this year. Those close to the actor feel that he didn’t want to upset those who have already announced release dates of their movies in the third quarter of the year which includes Ranbir Kapoor’s Animal and Ajay Devgn’s Maidaan. It is probably after Fan which was released in April 2016, the actor has chosen a non-festival release date – Janmasthami, which is not a big ticket film day as far as exhibitors are concerned. But they are fine as SRK’s Pathaan released on Republic Day was a runaway hit creating box office history.  Those in the trade feel that releasing films on festivals became fashionable in the nineties after globalization, and Indian movies becoming favourites of the Indian diaspora. A senior trade person said, “Earlier, Shah Rukh Khan had regular releases in between the Diwali releases as he used to work in many films but once he cut down on his films Diwali became synonymous with Shah Rukh, Eid with Salman Khan and Christmas with Aamir Khan. ” Coming back to Jawan the real reason for  SRK delaying the release from June 2 to September 7 is the film is still not complete and the film is VFX heavy and after the success of Pathaan he does not want to take a chance.

It really seems that people are refusing to forgive Aamir Khan for his utterances on the insecurity of living in India he made a few years back. And that is reflected in the box office collection of his latest movie Laal Singh Chaddha.  The day one advance is around Rs 14 crore which is really sad and is equivalent to that of a newcomer Kartik Aaryan film. Even trade pundits are shocked at the day one advance booking and feel Aamir’s Bharat darshan is also not helping. The actor did react to the boycott #LaalSinghChaddha campaign and told the media, “…I feel sad that some of the people who are saying this, in their heart, they believe that I am someone who doesn’t like India. In their hearts they believe, but it is untrue. It is rather unfortunate that some people feel that way. That’s not the case. Please don’t boycott my film. Please watch my film.” The first trailer of the film was panned by the critics and people, and since then the movie has only received negative publicity. The actor’s interviews, integration with south and word-of-mouth publicity by Bollywood watchers of the film hasn’t really been able to boost collections. Clearly, social media has become a strong tool and it can make or break a film. But, Bollywood watchers are hopeful that like all his films which catch up later so too will Laal Singh Chaddha and the movie-goers will not be disappointed.

Kangana Ranaut never misses an opportunity to take pot shots at some of the Bollywood bigwigs. The fearless actor is known for her bold tweets and political leanings. This time she has attacked Aamir Khan who has been facing the brunt of social media calling for a boycott of his latest movie Laal Singh Chhada. But, Kangana feels otherwise; she thinks it is the actor’s marketing ploy. On the Instagram, she wrote, “I think all the negativity around the upcoming release Laal Singh Chaddha is skilfully curated by mastermind Aamir Khan himself, this year no Hindi films have worked barring one exception of a comedy sequel….a Hollywood remake would not have worked anyway.” But, it was equally surprising to see that Akshay Kumar starrer Raksha Bandhan that will be released on the same day as Laal Singh Chadda was also trending on social media and the Bollywood buzz is that like Aamir it is Akshay Kumar who is behind the trolling of the film. The reason for Akshay being trolled is that the actor posted the tricolor on his social media DP that enraged the trolls and they called for a boycott of Raksha Bandhan. And Kangana’s overdrive on social media is being attributed to her way of getting attention for her next movie Emergency where she plays the role of Indira Gandhi.

Is it chemistry or mental harassment or the classic story of doosra aadmi or pati, patni aur woh? The morality in most of us is intact because of sheer lack of opportunities but in the case of celebrities — film stars and cricketers — they have opportunities galore. Money, fame and with that comes women and men.  So, Aamir Khan-Kiran Rao deciding to go in for a divorce should not raise eyebrows. They have more than survived a seven-year itch. Well, one can say… 16-year itch. Insiders say it has been simmering for over two years now. So much so that Kiran moved to Goa. So, what was the final nail in the coffin? Again, close circles point out it is another woman. In the past many marriages were almost on the rocks because of linkup — Shah Rukh Khan-Priyanka Chopra, Amitabh-Rekha. In the case of yesteryear’s superstar Rajesh Khanna, it was one too many affairs. Again, in the case of a well-known star, his wife’s affair rocked his marriage of two kids. Women alone cannot be blamed. A respected star confessed: “It is difficult not to have an affair with our co-stars as we work in close proximity.” Some stars did not call off their marriages because of sheer societal pressure and kept it under wraps. Others did not: Hrithik Rohan, Karishma Kapoor, Arjun Rampal.

The second lockdown has hit Bollywood real hard. With shoots cancelled everybody from producers to spot boys have been financially impacted. To avoid further cost over-runs and meet with new release dates many producers are shooting in states where there are no lockdowns. Producer-actor Aamir Khan is no different. He missed the release date of Laal Singh Chaddha last Christmas because of lockdown beginning in March 2020, followed by Kareena Kapoor’s pregnancy and finally he tested positive. To make up for the lost time Aamir and his team are furiously shooting the war and climax scenes at Ladakh. The new release date is this Christmas – considered to be his lucky day. Salman Khan is no different. He too has the tradition of releasing all his movies on Eid. But, the second wave has delayed the release of Radhe directed by Prabhu Deva. Being Salman he knows how to market himself. He has appealed to his fans to watch Radhe which will be released on multiple platforms. And his fans never disappoint him. In the case of Shah Rukh Khan, he has been maintaining a deliberate low profile barring his social chats with acid victims via his Meer Foundation. Shah Rukh was shooting for Pathan in full swing but the second lockdown stopped it. However sets at both YRF Studio and Film City have been kept standing. Meanwhile, he is taking no chances; all ad films are shot at Mannat. What also kept him busy was watching IPL Season-14 before it was suspended.