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Why Dhoni’s Economical Bollywood Story Was A Hit, While Kapil’s Big ’83 Spend Failed To Make The Box Office Tick
Big budget movie 83 on Kapil Dev led India winning the 1983 World Cup cost Rs 270 crore to make but did not do well. The biopic on MS Dhoni: The Untold Story, made with a budget of Rs 106 crore, did much better. 83 did not connect with today’s audience while Dhoni did. Trade pundits say the subject of 83 was overexposed; an old chapter in the history of India’s cricket and whatever was shown in the film was available on YouTube. Dhoni’s biopic, in that sense, was an untold story so had a huge audience connect. Also what worked in the biopic’s favour is Dhoni’s huge fan following coupled with his participation in the film promotion. Dhoni’s movie had romance, portrayed the journey of a small-town boy becoming captain of the Indian cricket team. It was aspirational. 83 was only about cricket which perhaps put off today’s generation despite Ranveer Singh. People who went to see 83 were in the 40-plus bracket, who are fewer in numbers. Also, it was not a family outing as their children were not keen to see 83.  It was also impacted by the Omicron wave. Clearly, Sushant Singh film had a bigger draw than a Ranveer Singh film. Incidentally, not all biopics do well. The one on Mohammad Azharuddin played by Emraan Hashmi bombed.
83
How Kapil Sledgehammered Zimbabwe, And Team India Lifted The World Cup In 1983?
It’s nostalgia time as the splendidly made movie 83 starring Ranveer Singh recaptures the spirit of India’s greatest cricketing achievement, which was to dethrone the two-time World Cup winners West Indies at Lord’s. The 83 World Cup team members, with only the departed Yashpal Sharma absent, gathered to celebrate the great moment again ahead of the film’s release on December 24. The one unanswered question that remains about the morning of the match against Zimbabwe in Tunbridge Wells is about why Kapil Dev chose to bat. Recalling the day, journalist R Mohan who was the only reporter from India who watched all the India matches in that World Cup, said he was the most nervous person at the picturesque Tunbridge Wells ground in Kent because he had spoken to Kapil before the toss and may have unwittingly prompted the decision to bat by speaking of how the Net Run Rate might improve if India got in and put up a 300-run total. Kapil, who said the wicket was wet – “thoda geela hai” – still chose to bat and soon was in with the scoreboard reading 9-4. It was soon 17-5 and he went on to craft one of the greatest fightback innings in limited-overs cricket history with his 175*, India’s first ever ODI century. That innings transformed the team into believing it could achieve anything and it went on to beat the world champs within a week beating Australia, England and the mighty West Indies.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”