BJP Bengal Rethinks ‘Star Power’ Strategy After Series of Poll Defeats

With eye on 2026 Assembly polls, the BJP in West Bengal is rethinking its strategy whether to bank, once again, on “glamour quotient” that helped thrust its women’s wing into the limelight or fall back on its loyal, traditional cadre base following a string of electoral disappointments? The internal debate follows the party’s underwhelming performance in West Bengal in the 2024 Lok Sabha elections. From 2015 to 2021, the BJP Mahila Morcha was led by Roopa Ganguly, Locket Chatterjee, and Agnimitra Paul, all from the film and fashion industry. Their tenure brought visibility through protests and media outreach. Roopa Ganguly, now on the Narrative Committee, is likely to contest in 2026. Locket Chatterjee, despite losses in 2021 and 2024, remains influential and was praised for her role in the Uttarakhand 2022 polls. Agnimitra Paul, MLA from Asansol South and close to Suvendu Adhikari, lost the 2024 Medinipur seat but is expected to contest again. Their successors, Tanuja Chakraborty and Falguni Patra, both long-time BJP workers, failed to match that prominence. During the RG Kar Hospital protests, Patra’s leadership drew limited attention. A former general secretary admitted the Mahila Morcha had become “a launching pad for women from the glamour world.” Actors Payel Sarkar, Srabanti Chatterjee, Tanushree Chakraborty, Parno Mitra, and Papiya Adhikari all contested and lost. Rupanjana Mitra returned to the Trinamool Congress, citing disillusionment. Agnimitra Paul said fame helped connect with voters, while Keya Ghosh recalled that “media attention naturally follows famous faces,” citing an incident when “police tore Locket’s saree.” With glamour yet to translate into votes, the BJP is now moving cautiously. Under the State President Shamik Bhattacharya, it plans to blend visible figures with grassroots leaders as it prepares to challenge the Trinamool Congress in 2026.