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Now, Sakshi To Manage Brand Dhoni

The former Indian skipper Mahendra ‘Mahi’ Singh Dhoni has been the most successful brand in the Indian market. And, he has been handled and managed quite well by none other than his childhood friend and former cricketer Arun Pandey.  Pandey, who used to chuck ball at the nets to Mahi, runs a brand management firm, Rhiti Group. He was the go-to man, if anybody wanted to sign up Mahi for ads or events. He was also the producer of the biopic, MS Dhoni: The Untold Story. Now, it is learnt that Pandey won’t be managing brand Dhoni anymore. Dhoni’s wife Sakshi has stepped into his shoes. As far as Sakshi’s credentials are concerned, she is the managing director of the Mumbai-based production house, Dhoni Entertainment, that’s into producing films and web series. The documentary web series, titled Roar of The Lion essaying the comeback of the Chennai Super Kings to lift the 2018 Indian Premier League starring MS Dhoni in the lead role was well received.  It has entered into a JV with Black White Orange Brands to create Captain 7 an animated fiction show based on Dhoni in a never-seen-before avatar. Close observers feel that the husband-wife team can work wonders for the business as she is extremely confident while Mahi is cool as cucumber. Good luck to Mahi and company!

Has Money And Fame Rocked A Cricketer’s Marriage?

It is a heady combination – money and fame. If you don’t know how to handle it smartly, then it could destroy your personal and professional life. The latest news wafting from the dressing room is that the marriage of a leading cricketer from north India is on the rocks.  According to insiders, this flamboyant cricketer, known for his brilliant batting and fielding skills, was having a torrid affair and his wife caught him red-handed. Incensed by his philandering behaviour, she has decided to walk out of the marriage with her kids in tow. The divorce threat seems to have brought the cricketer to his senses, and he has gone on all fours asking his wife to give him another chance. Apparently, she is in no mood to relent, say people close to the cricketer. Earlier, we saw paceman Mohammed Shammi facing bouncers after bouncers from his wife Hasin Jahan – and that furious spell could have hurt his career too. They are still not divorced reportedly, and for the moment Shammi must be secretly swooning over his wife’s Instagram pictures that are breaking the internet, especially the one in aquamarine blue saree where she is sporting a chutki bhar sindoor. Her rhapsody – “Sabar ki ungli pakad kar ham itna chale ke raste hairan reh gaye – has indeed left us all ‘hairan’ (pleasantly stunned actually). Well, we are keeping fingers crossed, leaving both the marriages in the hands of God.


Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.