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Now, Sakshi To Manage Brand Dhoni

The former Indian skipper Mahendra ‘Mahi’ Singh Dhoni has been the most successful brand in the Indian market. And, he has been handled and managed quite well by none other than his childhood friend and former cricketer Arun Pandey.  Pandey, who used to chuck ball at the nets to Mahi, runs a brand management firm, Rhiti Group. He was the go-to man, if anybody wanted to sign up Mahi for ads or events. He was also the producer of the biopic, MS Dhoni: The Untold Story. Now, it is learnt that Pandey won’t be managing brand Dhoni anymore. Dhoni’s wife Sakshi has stepped into his shoes. As far as Sakshi’s credentials are concerned, she is the managing director of the Mumbai-based production house, Dhoni Entertainment, that’s into producing films and web series. The documentary web series, titled Roar of The Lion essaying the comeback of the Chennai Super Kings to lift the 2018 Indian Premier League starring MS Dhoni in the lead role was well received.  It has entered into a JV with Black White Orange Brands to create Captain 7 an animated fiction show based on Dhoni in a never-seen-before avatar. Close observers feel that the husband-wife team can work wonders for the business as she is extremely confident while Mahi is cool as cucumber. Good luck to Mahi and company!

Has Money And Fame Rocked A Cricketer’s Marriage?

It is a heady combination – money and fame. If you don’t know how to handle it smartly, then it could destroy your personal and professional life. The latest news wafting from the dressing room is that the marriage of a leading cricketer from north India is on the rocks.  According to insiders, this flamboyant cricketer, known for his brilliant batting and fielding skills, was having a torrid affair and his wife caught him red-handed. Incensed by his philandering behaviour, she has decided to walk out of the marriage with her kids in tow. The divorce threat seems to have brought the cricketer to his senses, and he has gone on all fours asking his wife to give him another chance. Apparently, she is in no mood to relent, say people close to the cricketer. Earlier, we saw paceman Mohammed Shammi facing bouncers after bouncers from his wife Hasin Jahan – and that furious spell could have hurt his career too. They are still not divorced reportedly, and for the moment Shammi must be secretly swooning over his wife’s Instagram pictures that are breaking the internet, especially the one in aquamarine blue saree where she is sporting a chutki bhar sindoor. Her rhapsody – “Sabar ki ungli pakad kar ham itna chale ke raste hairan reh gaye – has indeed left us all ‘hairan’ (pleasantly stunned actually). Well, we are keeping fingers crossed, leaving both the marriages in the hands of God.


Technology Cannot Disrupt Original Content Provider: Short Post Editor

They say time flies. How true!  Today is our #SecondAnniversary. Two years back at the height of Covid-19 Pandemic when lockdown was the way of life we took a leap of faith and launched Short Post (Jan 28, 2021), the first-of-its-kind website in the country that focuses on Authentic Gossip. The Oxymoron is deliberate. Well, the response has been quite encouraging. That’s what has kept us going. Till date we have posted close to 2000 stories in the areas of Politics, Business, Entertainment and Sports. Each insightful story of around 225 words has been contributed by Senior Editors. There is a sense of satisfaction of creating a new segment in the market – authentic gossip — and in the process creating a brand (in a limited sense), creating demand (readers) and creating supply (writers). Well known advertisers — IDFC FIRST Bank, ICICI Lombard – supported us.  And that really boosted our confidence. Thank you!

So here we are raring to go.  But, when I look at the media landscape the disruption is indeed fast and furious. Technology is playing a very big role in how content will be consumed. In the past, we have seen how social media has disrupted the media world. Now, everybody is saying the same thing about ChatGPT. It has reached 1 million users in five days. Its scorching pace of growth is indeed frightening and will disrupt the media industry big time. My limited argument is can it do investigative stories, write gossip items using the digital world ecosystem. Unlikely. Clearly, the original content has to be created first — only then can ChatGPT do the magic. That’s what we promise to do – focus on original content.

Before I sign off, I am reminded of an old advertisement of the early sixties: “Avis is only No.2 in rent a cars. So we try harder”. Likewise I can say, we are two years old and we are trying even harder to be relevant to you readers.