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AJITH AND SHALINI
The 150-Crore Question: Who Will Afford Tamil Superstar Ajith Kumar?
When Vijay won CM’s status of Tamil Nadu, talk about his twin competitor, Ajith Kumar hogging the top film status in this void reached a high decibel. The two had entered the film world almost simultaneously and commanded enviable, and high remuneration per film. Even as Vijay nurtured his political ambition, Ajith had carved a parallel passion track as a Formula1 racer, speeding in a Porsche, 992 GT 3 in European and Middle East high stake races. The dashing dare devil race car driver and his alter ego persona, film hero, aligned perfectly. His last film, Good Bad and Ugly was promoted as a high voltage entertainer. Clint Eastwood and his iconic namesake film had made the spaghetti Western, a cult. Ajith’s film made at a cost of Rs 270 crore just about managed Rs 212 crore worldwide. News of Ajith Kumar’s next film, tentatively named AK 64, directed by Aadik Ramchandran sent his fans into a tizzy, starved as they were for their hero’s film and his notable absence. News circulated fast about which production house would be bank rolling AK 64. But there were no takers, including Sun Pictures…strange!  The real reason circulated fast and furious …the hero had stipulated Rs 150 crore as his salary. Thiruppur Subramaniam who heads the Tamil Films Distributors Association said, “not many can afford this”. Suddenly the news spread that his wife Shalini Ajith Kumar would turn producer, after decades of hibernation. The final list of cast, crew and other details would be announced by Shalini in August. Ajith Kumar is all set to stride the screen with guns blazing.

TRENDS & VIEWS

Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”