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Is Akshay Kumar Losing The Plot?
Once Bollywood’s most reliable Khiladi, Akshay Kumar now finds himself in a worrying slump. The new release of Bhooth Bangla, his much-hyped horror-comedy reunion with Priyadarshan after 16 years, has opened to underwhelming numbers. Paid previews fetched Rs 3.5 crore, while Friday’s Day 1 collection stood at Rs 12.25 crore, taking the India net to Rs 15.75 crore so far. Worldwide gross has reached Rs 23.9 crore but these figures fall well below expectations for a big-budget genre film. Mixed-to-negative reviews and weak word-of-mouth have already signalled trouble ahead, with analysts projecting a lifetime India net of just Rs 75 crore at best. This latest disappointment is not the first. Between 2022 and early 2024, Akshay delivered a string of flops: Bachchhan Paandey, Samrat Prithviraj, Raksha Bandhan, Ram Setu, Selfiee, Mission Raniganj, Bade Miyan Chote Miyan, Sarfira, and Khel Khel Mein. A brief 2025 revival with Sky Force and Housefull 5 offered hope, but Bhooth Bangla now threatens to reset the narrative of decline. Industry watchers point to deeper issues. Audiences are increasingly rejecting Akshay’s familiar mannerisms; the same over-the-top energy, predictable comic timing, and larger-than-life hero template that once worked. Overexposure remains a major complaint; the actor’s habit of releasing multiple films a year has led to fatigue. More critically, the storylines and narrations feel non-inventive and recycled, lacking the fresh writing that defined his golden run with Hera Pheri or Bhool Bhulaiyaa. Akshay has acknowledged past criticism and even spoken about audience calls for “kuch alag karo.” Unless he breaks the cycle with genuinely original scripts and reduced output, the once-bankable superstar risks watching his box-office dominance fade further. Bhooth Bangla may still surprise with a miracle hold, but the early signs suggest another chapter in a challenging new phase for the Khiladi.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”