cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
mamata banner
yogi amit
ajit doval_002
fadnavis and raj
Sanjay raut_003
Ajit sharad_002
mamata suvendu
crash vijay
Sri sri massey
opening ceremony
raid retro bhootni
Bollywood Struggles, South Indian Films Dominate The First Weekend of May
The first week of May saw the release of six prominent films, each generating substantial buzz across various media platforms. The line-up includes two Hindi films featuring star power — Ajay Devgn’s Raid 2 and Sanjay Dutt’s The Bhootnii. The South Indian film industry saw three noteworthy entries: Retro a Tamil film starring Suriya, Tourist Family also a Tamil movie and Hit 3, a Telugu franchise film featuring the popular actor Nani. Among these films, Hit 3 is projected to perform exceptionally well at the box office, potentially raking in between Rs 90 to Rs 95 crore over its first weekend. This strong showing is indicative of the film’s popularity and the franchise’s established fan base. Meanwhile, Suriya’s Retro is also receiving positive reviews and expected to gross around Rs 80-85 crore in its opening weekend, further solidifying the trend of South Indian films capturing audience attention. Ajay Devgn starrer Raid 2 is expected to earn around Rs70-75 crore over the extended four-day weekend. Meanwhile Sunjay Dutt’s The Bhootni has not fared as well. It is struggling to surpass Rs 5 crore in its opening weekend; a major setback for the filmmakers. Turning to the Hollywood segment, Thunderbolts has also fallen short of expectations. Initial projections indicate it will earn between Rs 10-15 crore over the weekend, a figure that reflects a lukewarm reception from audiences. In summary, the first weekend of May has clearly demonstrated a prevailing trend: South Indian cinema is currently leading the box office race, with three of the six releases performing strongly. As the weekend progresses, it will be intriguing to observe how these films continue to perform and what this means for the future of Indian cinema as a whole.

TRENDS & VIEWS

Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.