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Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
It’s a drivetrain solution provider for windmills and industry applications. Every one out of three drive train products installed across the globe bears the brand name of this one. Truly, this German major has traversed quite a long way and undergone a major metamorphosis in the process. One-and-a-quarter-century-old Bocholt-headquartered Flender has significant presence in India. Not surprisingly, the top management team of Flender was in Chennai a few days ago. The presence of the top honchos was more to reiterate the commitment of Flender to India. After all, it has been in India since 1961. It now has three production sites — one each at Kharagpur (WB), Chennai (TN) and Walajabad (TN). Around 10% of its nearly 9,000 skilled personnel across the globe are housed in India. And, it has been putting more money into this country since 2020. Why not? For one, India is the right choice for all those who are looking for the China Plus One option in the post-Covid era. For another, the focus world-over is now increasingly on sustainable development. The robust ecosystem — the presence of assorted turbine makers and a well-evolved supply chain — according to its India CEO Vinod Shetty, is ideal suited for Flender to aspire for a bigger role in driving energy transition in the country. Indeed, Flender is quietly expanding its India operations for a bigger role in its global game plan.
Tamil film producers and their financial backers are now rethinking this model — big money, big stars, big projects but no guarantee that it will reap profits. So the new strategy…safe and secure than spend thrift and sorry. Can small budget films do big business? A resounding yes to three of 2024s baby budget films that warmed the cockles of producers’ hearts. Three films of this year, Lover, Lubber Pandhu and Vaazhai have pulled in amazing profits and massive margins. Lover’s budget was a mere Rs 5 crore, and plus other expenses added the total cost to Rs 6 crore. Hold your breath! It made a profit of Rs 13 crore. But Lubber Pandhu (Rubber Ball), a title that would have gone unnoticed, made the biggest rake in for Prince Pictures who earned Rs 35 crore in TN gross alone — 300% profit. Vaazhai was no sneeze over either…it brought Rs 12 crore profits in TN. Film making costs and exhibition/promo expenses can zoom up dangerously, and after paying the incredible star salaries, if the film’s overflow is modest, stakeholders have no insurance cover to fall back on. Small is big is fast becoming the new open sesame for Kollywood to stay safe.
Veteran leader Sharad Pawar finds commonality between Vote Jihad and a particular section of the people voting for the BJP. Explaining his stand, the NCP founder said it was seen in Pune that the BJP was consistently supported by a certain segment (read Brahmin) in some areas. We expect this to happen though don’t call it Vote Jihad, he remarked. According to Pawar, if such voting patterns happen, it is the right of every community to vote as per its choice. He again charged that deputy chief minister Devendra Fadnavis had raised the issue of Vote Jihad. Pawar’s jab was directed at those specific areas of Pune where Brahmin population is dominant and mostly BJP candidates are elected from such localities. Time and again, Pawar has been accused of creating the bogey of caste with an eye on electoral gains by engineering a rift between sections of the electorate. In support of his contention, Pawar said slogans like ‘batenge toh katenge also fall in the same category as they have a communal shade. He alleged that the issue has been cropped up by the ruling dispensation as it is desperate at the bleak prospect in the assembly election, after the Lok Sabha rout. Fadanvis had condemned the Vote Jihad philosophy after cleric Sajjan Nomani released a list of the Maha Vikas Aghadi candidates and asked the Muslims to vote for them.
Popular Tamil star Suriya’s much-awaited Kanguva said to be made at a cost of Rs 200 crore faced public wrath. Suriya had done intense promos and marketing even claiming that the film would rake in Rs 2000 crore. The most cringeworthy claim was “audience would lap it up, open mouthed”. The first day’s take was pegged at RS.60 crore. In fairness to Suriya those in the know claim that it was just a concerted effort to throw the baby out with the bath water. There were other stars who too had disappointed so why pick on Suriya? For those seeking the truth, Suriya and wife Jyotika had made some public utterances about religious worship …why spend money in temples and other religious places? Why not use that money to help underprivileged kids to get educated? There is talk that the family moved to Mumbai from Chennai in order to seek better career prospects and make the home production company more profitable. Interesting to note that there were claims and memes by the prickly audience asking Suriya “you could have spent Rs 200 crore on philanthropy. But no, you wanted to spin it to Rs 2,000 crore”. No one is sure till now whether Kanguva is a rotten tomatoes failure or it would survive the vicious backlash. But a leading Tamil magazine Vikatan in its review has appropriately summed it up …”Suriya set out to save the Truth. But who is going to save Kanguva’s weak script”. There is a saying in Hindi, Ek Chup, Sau Sukh. Discretion is the better part of valour.
On the 12th death anniversary of Shiv Sena founder Balasaheb Thackeray, Congress leader Rahul Gandhi paid tribute to the late leader, offering a poignant message on X. His tweet was seen as a direct response to PM Modi, who had recently mocked Uddhav Thackeray, suggesting he should ask the Congress leader to publicly praise Balasaheb Thackeray. Rahul’s post pleased Sena’s Worli candidate Milind Deora most. He recalled how he had wanted the then UPA government to declare “national mourning” when Balasaheb had passed away in 2012 but it was blocked by some people. Incidentally, Modi had also suggested that Rahul must acknowledge Veer Savarkar, an icon of freedom struggle whose role was recognised by Indira Gandhi herself. Significantly PM Modi who is away on 3 nation tour beginning with Nigeria paid his tribute in Marathi to Balasaheb Thackeray and thereby fondly flagged his association with the Sena founder on X. Soon after her brother’s tweet Priyanka Vadra lashed out at PM Modi at a rally in Shirdi for targeting Rahul and mentioning Balasaheb Thackeray’s name. Accepting that ideologies of the Congress and the Shiv Sena differed, Priyanka made it clear that “though our policies differ, none of our leaders be it “Balasaheb Thackeray or Rahul Gandhi” would tolerate insult of Chhatrapati Shivaji Maharaj”. She was obviously referring to the fall of the Shivaji statue installed for the Navy. Former CM Uddhav Thackeray, along with his family, visited the Bal Thackeray memorial at Shivaji Park to pay their respects, offering flowers and garlands at the site.
Union finance minister Nirmala Sitharaman’s positive response on X fired up the social media. She responded to a request from a social media user, who urged her to provide relief to the middle class. X (formerly Twitter) user Tushar Sharma (@tushxar) requested her to give relief to the middle class in a comment after she shared a poem about Devi Sita. It wasn’t clear if the FM had opened up herself for public dialogue amidst reports of rising food inflation at 10.87%. Whatever the reason, it seemed in the election season the FM was in a throwback mode. Like the way late Sushma Swaraj used to respond to suggestions and queries on Twitter. The conversation started after Sitharaman wrote, “Maa Sita speaks. Found this in The @SundayGuardian. A free verse which captures the emotions and spirit of Ramayana’s Sita. Thank you Lakshmi Bayi. Sorry, couldn’t get the link.”(the weekly Sunday Guardian later shared a hyperlink). Replying to FM, Tushar Sharma said while appreciated her contributions to the country, he requested the FM to consider providing some relief for the middle class. “I understand the immense challenges involved, but it’s just a heartfelt request.” Sharing his post, the FM said his input is valuable and the government attends to people’s voices. Was the FM trying to reach out to the middle class harangued by rising prices? Whatever the message, she was flooded with an avalanche of those batting for the way she managed the economy and those who trashed her. Some trolls suggested that she ought to be doing bhajan and kirtan. Someone cheekily even suggested that “Maa Sita never levied draconian taxes on her countrymen the way you have.”
The third term consecutive BJP government in Haryana proactively introduced seven laws before the state legislature’s winter session, even as Congress’ failed CM aspirant Bhupinder Singh Hooda declined handing over the leader of opposition (LoP) post to another party colleague. Before the session began intensive in-fighting broke out for the LoP post with Hooda deferring the appointment though Congress has legitimate claim with 37 MLAs to hold the post. Holding Haryana’s state legislature to ransom Hooda said the LoP would be decided only after the results of the Maharashtra state assemblies are declared on November 23. His stand of “If it ain’t me, it won’t be anyone else,” has already set the ball rolling with a majority Congress MLAs seeking fresh political pastures with strong indications of en masse defections to the BJP, says senior BJP leader Mahendra Jain. “Not only in Haryana, but also in Maharashtra, mass defections are likely from the Congress party and the Sharad Pawar/Uddhav Thackeray led political formations respectively post November 23, 2024. There will be a big political Khela in the two states,” Jain predicts. Ironically, after the 2014 Lok Sabha polls, the Congress party was unable to secure the LoP status for Rahul Gandhi in India’s parliament have elected only 44 MPs back then while Hooda’s obstinacy does not allow the party to legitimately designate Harayana’s LoP despite commanding required numbers for the same. The BJP is exploiting the situation to engineer a Congress breakup in Haryana while ensuring the same in Maharashtra at the expense of the UBT and Sharad Pawar’s NCP in a repeat performance.
In a solemn ceremony, Justice Sanjiv Khanna was sworn in as the 51st Chief Justice of India on November 11, succeeding Justice DY Chandrachud, who retired on November 10, 2024. The oath was administered by President Droupadi Murmu during a ceremony held at the Rashtrapati Bhavan. The event was attended by key figures including Prime Minister Narendra Modi, Defence Minister Rajnath Singh, Vice President Jagdeep Dhankhar, and former CJI Chandrachud. Justice Khanna’s appointment follows the recommendation of Justice Chandrachud, who had recommended him as his successor on October 17. Justice Khanna’s tenure as CJI will last until May 13, 2025. Despite his short tenure, Justice Khanna has opted not to move into the official CJI Bungalow at 5, Krishna Menon Marg. Following the swearing-in, Justice Khanna proceeded to the Supreme Court to preside over the day’s proceedings, hearing 47 cases alongside his colleague, Justice Sanjay Kumar. In his parting address Justice Chandrachud expressed a deep sense of satisfaction with his service, stating, “I won’t be able to deliver justice from tomorrow, but I’m content.” Justice Chandrachud, like other former Chief Justices, will enjoy several post-retirement benefits which have recently been enhanced to include round-the-clock security at their residence, along with a personal security guard available 24/7 for five years post-retirement. He will also get six months of rent-free Type-VII accommodation in Delhi, similar to facilities provided to Union Ministers. Lifetime entitlements include domestic help and a chauffeur, ensuring that their household needs are met and they lead a comfortable life.
In a significant political development, West Bengal chief minister Mamata Banerjee has placed her trust in former cabinet minister and senior Left Front leader Abdus Sattar by appointing him as the chief advisor to her government on minority affairs. Sattar, an influential figure of CPI(M) who served as the Minister of State for Minority Affairs and Madrasah Education under the Left Front government. He has been tasked with addressing ongoing disputes related to Wakf properties and will advise the Department of Minority Affairs and Madrasah Education on initiatives for minority welfare. Interestingly, Sattar quit the Left Front way back in 2011 by joining the Congress before aligning with the TMC. This appointment, sources suggest, highlights TMC’s strategy to strengthen its appeal among the state’s educated minority communities. With the BJP’s growing influence in West Bengal and traditional opposition forces such as the Left and Congress losing traction, Sattar is seen as a critical asset for Banerjee’s administration, given his progressive reputation and deep organizational skills. A TMC leader pointed out that Sattar will complement prominent TMC leaders like Firhad Hakim and Siddiqullah Chowdhury. Interestingly, CPI(M) leader Sujan Chakraborty said that Didi’s appointment of Sattar reflects an acknowledgment of the developmental work undertaken during the Left Front regime and is also a rebuttal to TMC’s earlier narrative that the Left did nothing for minorities.
Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
It’s a drivetrain solution provider for windmills and industry applications. Every one out of three drive train products installed across the globe bears the brand name of this one. Truly, this German major has traversed quite a long way and undergone a major metamorphosis in the process. One-and-a-quarter-century-old Bocholt-headquartered Flender has significant presence in India. Not surprisingly, the top management team of Flender was in Chennai a few days ago. The presence of the top honchos was more to reiterate the commitment of Flender to India. After all, it has been in India since 1961. It now has three production sites — one each at Kharagpur (WB), Chennai (TN) and Walajabad (TN). Around 10% of its nearly 9,000 skilled personnel across the globe are housed in India. And, it has been putting more money into this country since 2020. Why not? For one, India is the right choice for all those who are looking for the China Plus One option in the post-Covid era. For another, the focus world-over is now increasingly on sustainable development. The robust ecosystem — the presence of assorted turbine makers and a well-evolved supply chain — according to its India CEO Vinod Shetty, is ideal suited for Flender to aspire for a bigger role in driving energy transition in the country. Indeed, Flender is quietly expanding its India operations for a bigger role in its global game plan.
Tamil film producers and their financial backers are now rethinking this model — big money, big stars, big projects but no guarantee that it will reap profits. So the new strategy…safe and secure than spend thrift and sorry. Can small budget films do big business? A resounding yes to three of 2024s baby budget films that warmed the cockles of producers’ hearts. Three films of this year, Lover, Lubber Pandhu and Vaazhai have pulled in amazing profits and massive margins. Lover’s budget was a mere Rs 5 crore, and plus other expenses added the total cost to Rs 6 crore. Hold your breath! It made a profit of Rs 13 crore. But Lubber Pandhu (Rubber Ball), a title that would have gone unnoticed, made the biggest rake in for Prince Pictures who earned Rs 35 crore in TN gross alone — 300% profit. Vaazhai was no sneeze over either…it brought Rs 12 crore profits in TN. Film making costs and exhibition/promo expenses can zoom up dangerously, and after paying the incredible star salaries, if the film’s overflow is modest, stakeholders have no insurance cover to fall back on. Small is big is fast becoming the new open sesame for Kollywood to stay safe.
Veteran leader Sharad Pawar finds commonality between Vote Jihad and a particular section of the people voting for the BJP. Explaining his stand, the NCP founder said it was seen in Pune that the BJP was consistently supported by a certain segment (read Brahmin) in some areas. We expect this to happen though don’t call it Vote Jihad, he remarked. According to Pawar, if such voting patterns happen, it is the right of every community to vote as per its choice. He again charged that deputy chief minister Devendra Fadnavis had raised the issue of Vote Jihad. Pawar’s jab was directed at those specific areas of Pune where Brahmin population is dominant and mostly BJP candidates are elected from such localities. Time and again, Pawar has been accused of creating the bogey of caste with an eye on electoral gains by engineering a rift between sections of the electorate. In support of his contention, Pawar said slogans like ‘batenge toh katenge also fall in the same category as they have a communal shade. He alleged that the issue has been cropped up by the ruling dispensation as it is desperate at the bleak prospect in the assembly election, after the Lok Sabha rout. Fadanvis had condemned the Vote Jihad philosophy after cleric Sajjan Nomani released a list of the Maha Vikas Aghadi candidates and asked the Muslims to vote for them.
Popular Tamil star Suriya’s much-awaited Kanguva said to be made at a cost of Rs 200 crore faced public wrath. Suriya had done intense promos and marketing even claiming that the film would rake in Rs 2000 crore. The most cringeworthy claim was “audience would lap it up, open mouthed”. The first day’s take was pegged at RS.60 crore. In fairness to Suriya those in the know claim that it was just a concerted effort to throw the baby out with the bath water. There were other stars who too had disappointed so why pick on Suriya? For those seeking the truth, Suriya and wife Jyotika had made some public utterances about religious worship …why spend money in temples and other religious places? Why not use that money to help underprivileged kids to get educated? There is talk that the family moved to Mumbai from Chennai in order to seek better career prospects and make the home production company more profitable. Interesting to note that there were claims and memes by the prickly audience asking Suriya “you could have spent Rs 200 crore on philanthropy. But no, you wanted to spin it to Rs 2,000 crore”. No one is sure till now whether Kanguva is a rotten tomatoes failure or it would survive the vicious backlash. But a leading Tamil magazine Vikatan in its review has appropriately summed it up …”Suriya set out to save the Truth. But who is going to save Kanguva’s weak script”. There is a saying in Hindi, Ek Chup, Sau Sukh. Discretion is the better part of valour.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.