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Last Ford EcoSport Rolls Out Of Chennai Plant Signalling The End Of The Road For 4000 Workers!
On July 21, a beautifully decked up bride left her home with 4000 well-wishers (read workers) shedding tears and bidding her adieu. That was not just the last Ford EcoSport car rolling out of their beloved Ford manufacturing plant at Maraimalainagar in Tamil Nadu.  It was the end of the road for all 4000 workers with the Ford parent deciding to exit India.  The Chennai plant was set up in 1995 on 350 acres to make 4 lakh vehicles along with the Gujarat plant. The Figo, Endeavour, Ikon, EcoSport were hugely popular. But how long can a business sustain losses, whatever the emotional quotient tagged to a product made with pride? The President of Ford Motors, Jim Farley had candidly admitted that Ford had accumulated $ 2 billion losses producing only 80,000 vehicles a year with the plant having an installed capacity of 4 lakh vehicles. The Covid-19 lockdown, global downturn and business cycle factors are quoted ad nauseam. Even a brief dalliance for a second time with Mahindra was tried in 2019. No one can really pinpoint why it did not succeed. But for now, it is the plight of these 4000 workers that is heart wrenching. Even as we talk about Aatma Nirbhar Bharat, the future of such trained dedicated workers who suffer the whims of global business has to be seriously considered.

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Editor’s Note: Short Post Is Here To Stay…

Time, they say, flies—and how true that is. Here we are celebrating our 5th Anniversary. Five years ago, when Covid-19 was wreaking havoc across the globe, I took a leap of faith and launched Short Post, India’s first website for Authentic Gossip. That was on January 31, 2021. I was convinced there was a clear gap in the market for gossip that was credible, sharp, and impactful—especially if told in just 250 words.

In this, I was fortunate. Scores of senior editors across diverse verticals bought into the idea and, in the process, gave wings to my dream. Quite honestly, Short Post could not have crossed these milestones without the unflinching support of its contributing editors. Like all start-ups, we have seen our share of ups and downs, but these editors have stood by us like a rock. I take this opportunity to doff my hat to them.

Thanks to their commitment, we have published close to 5,000 stories spanning politics, business, entertainment, and sports. I say this with pride: we made our mark as people who matter read us. “Small packs, big impact” truly captures the essence of Short Post.

We all know that Covid-19 has reset businesses worldwide, and the media sector is no exception. In the post-Covid era, investors have become more cautious and selective—and advertisers too. To compound matters, the entry of AI has disrupted the media landscape in equal measure. So far, we have managed to hold our ground, hopeful that some angel investors will take a shine to us.

What gives me confidence is this: AI cannot smell news—especially the gossipy kind. In other words, AI cannot churn out Short Post-type stories, no matter the prompt. That puts us in a safe zone. As someone rightly said, “AI is a co-pilot, not a pilot.”