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Last Ford EcoSport Rolls Out Of Chennai Plant Signalling The End Of The Road For 4000 Workers!
On July 21, a beautifully decked up bride left her home with 4000 well-wishers (read workers) shedding tears and bidding her adieu. That was not just the last Ford EcoSport car rolling out of their beloved Ford manufacturing plant at Maraimalainagar in Tamil Nadu.  It was the end of the road for all 4000 workers with the Ford parent deciding to exit India.  The Chennai plant was set up in 1995 on 350 acres to make 4 lakh vehicles along with the Gujarat plant. The Figo, Endeavour, Ikon, EcoSport were hugely popular. But how long can a business sustain losses, whatever the emotional quotient tagged to a product made with pride? The President of Ford Motors, Jim Farley had candidly admitted that Ford had accumulated $ 2 billion losses producing only 80,000 vehicles a year with the plant having an installed capacity of 4 lakh vehicles. The Covid-19 lockdown, global downturn and business cycle factors are quoted ad nauseam. Even a brief dalliance for a second time with Mahindra was tried in 2019. No one can really pinpoint why it did not succeed. But for now, it is the plight of these 4000 workers that is heart wrenching. Even as we talk about Aatma Nirbhar Bharat, the future of such trained dedicated workers who suffer the whims of global business has to be seriously considered.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.