cropped-short_post_logo.png
For Authentic Gossip
Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
rahul priyanka blue
tr_kanimozhi
ajit pawar_030
uddhav thackeray_012
icc trophy
tollywood
vidhan bhavan
police parliament
congress protest
ashwin_011
dtnext_2022-07_1b364499-7bb9-4ea0-85dd-5228dbe1a63b_kkoll-_1_
Last Ford EcoSport Rolls Out Of Chennai Plant Signalling The End Of The Road For 4000 Workers!
On July 21, a beautifully decked up bride left her home with 4000 well-wishers (read workers) shedding tears and bidding her adieu. That was not just the last Ford EcoSport car rolling out of their beloved Ford manufacturing plant at Maraimalainagar in Tamil Nadu.  It was the end of the road for all 4000 workers with the Ford parent deciding to exit India.  The Chennai plant was set up in 1995 on 350 acres to make 4 lakh vehicles along with the Gujarat plant. The Figo, Endeavour, Ikon, EcoSport were hugely popular. But how long can a business sustain losses, whatever the emotional quotient tagged to a product made with pride? The President of Ford Motors, Jim Farley had candidly admitted that Ford had accumulated $ 2 billion losses producing only 80,000 vehicles a year with the plant having an installed capacity of 4 lakh vehicles. The Covid-19 lockdown, global downturn and business cycle factors are quoted ad nauseam. Even a brief dalliance for a second time with Mahindra was tried in 2019. No one can really pinpoint why it did not succeed. But for now, it is the plight of these 4000 workers that is heart wrenching. Even as we talk about Aatma Nirbhar Bharat, the future of such trained dedicated workers who suffer the whims of global business has to be seriously considered.

TRENDS & VIEWS

Editor’s Note: Big Punch In Small Pack

It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.