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Last Ford EcoSport Rolls Out Of Chennai Plant Signalling The End Of The Road For 4000 Workers!

On July 21, a beautifully decked up bride left her home with 4000 well-wishers (read workers) shedding tears and bidding her adieu. That was not just the last Ford EcoSport car rolling out of their beloved Ford manufacturing plant at Maraimalainagar in Tamil Nadu.  It was the end of the road for all 4000 workers with the Ford parent deciding to exit India.  The Chennai plant was set up in 1995 on 350 acres to make 4 lakh vehicles along with the Gujarat plant. The Figo, Endeavour, Ikon, EcoSport were hugely popular. But how long can a business sustain losses, whatever the emotional quotient tagged to a product made with pride? The President of Ford Motors, Jim Farley had candidly admitted that Ford had accumulated $ 2 billion losses producing only 80,000 vehicles a year with the plant having an installed capacity of 4 lakh vehicles. The Covid-19 lockdown, global downturn and business cycle factors are quoted ad nauseam. Even a brief dalliance for a second time with Mahindra was tried in 2019. No one can really pinpoint why it did not succeed. But for now, it is the plight of these 4000 workers that is heart wrenching. Even as we talk about Aatma Nirbhar Bharat, the future of such trained dedicated workers who suffer the whims of global business has to be seriously considered.