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Rohit Sharma’s bad luck with the toss continued in the ICC Champions Trophy. He lost the fifth continuous toss in the tournament — against Bangladesh, Pakistan, New Zealand, Australia and again in the final against New Zealand. It was also the 12th straight time the toss went against him and the 15th against India in a row. Though Sharma lost the toss, India won the matches while posting a total and chasing 264 against Australia in the semi-final. The toss makes a big difference to the fortunes of a team, in Test matches in particular. One may say Sharma has been quite unlucky at the toss, one of the most intriguing parts of a cricket match at any level. Sharma’s captaincy in one-day internationals started on November 19, 2023. In the toss-loss matches, he has won seven matches, four of them in the Champions Trophy at the Dubai International Stadium. Other India captains who have lost consecutive tosses – six — are Mohammed Azharuddin, Mahendra Singh Dhoni and Sourav Ganguly. In contrast Sharma has won 10 ODI matches in two months from October to November 2023, all during the ICC World Cup. Sharma has won only four tosses in a row; in February-July 2022. Azharuddin has won a maximum of nine tosses among India captains. Captains call at the toss and also wait for the outcome after the rival captain has called. In Sharma’s case his call went wrong on four occasions. In the final of the Champions Trophy, New Zealand skipper Mitchell Santner called correctly at the toss and chose to bat. The final was Sharma’s 56th match as captain.
They may have gone their separate ways. That has not stopped them from finding themselves in news pages. A quiet consolidation is happening around different constituents of the erstwhile TVS Group. Latest action is coming from Gopal Srinivasan (brother of Venu Srinivasan)-led branch of the erstwhile TVS Group. TVS Investments Private Ltd and TVS Electronics are to amalgamate, signalling a consolidation. The National Company Law Tribunal (NCLT) has initiated the merger process by directing the company to seek the shareholders’ approval. TVS Investments is a holding company of TVS Electronics. In March last year, three listed companies of Venu Srinivasan group — TVS Motor Company, TVS Holdings Ltd and Sundaram Clayton Ltd — had filed identical communication with the stock exchanges on an arrangement between family members — Venu Srinivasan, his wife Mallika, their son Sudarshan and daughter Lakshmi. Though it was a non-compete pact between them, it signalled succession planning. In the middle of last month, Sundaram–Clayton announced that its board has approved a proposal to sell its aluminium die-casting business at its Hosur plant in Tamil Nadu to third-party purchasers. Post family separation, myriad branches within the larger erstwhile TVS are charting their own business strategies. Indeed, each one is unleashing a new energy. Lots more to look out for in the coming days, it appears.
A year ahead of Tamil Nadu elections, every statement or utterance by political leaders is being micro analysed to see the impact on alliances on the ground. Well that is what happened when Tamilaga Vetri Kazhagam (TVK)’s special political advisor Prashant Kishor stated that the party will contest the Tamil Nadu 2026 Assembly elections independently and will not form an alliance with the AIADMK, Tamil Nadu’s principal opposition party. Kishor, who had shared the dais with actor Vijay at a TVK event, also claimed that Vijay’s on-screen popularity would ensure the party’s victory in the Assembly polls. Kishor’s remarks came amidst reports that AIADMK and TVK talks for a potential alliance to challenge the DMK in the crucial 2026 elections seemed headed in a deadlock. That was because AIADMK refused to give any edge to the new party and insisted on contesting a majority of the 234 assembly seats. TVK’s general secretary (election campaign management) Aadhav Arjuna clarified that Vijay didn’t launch the new party just to settle for 40 or 45 seats. Did actor Vijay enter politics — on behalf of the DMK only to divide anti-incumbency votes against it? Kishor has had a history of working with the DMK. On his part, Kishor has been trying to keep himself away from the anti-Hindi politics of TVK. Like a grounded Bihari leader he had refused to sign a petition against the New Education Policy of the Centre) at the TVK event. Elaborating on Vijay’s potential to go alone in TN, Kishor said that “…If he goes alone, he stands a very good chance.” Left without an ally, AIADMK is once again looking to fall back on holding hands with BJP which along with its allies had polled 18% votes in 2024 Lok Sabha polls going alone.
The recent release Mere Husband Ki Biwi has bombed at the box office, collecting less than Rs 5 crore in its opening three days against a hefty making cost of around Rs 60 crore. This underwhelming performance marks yet another flop for producer Vashu Bhagnani. Bhagnani, once celebrated for his successful films, has seen a string of failures such as Ganpat, Mission Raniganj and Bellbottom. He has faced financial setbacks with projects like Bade Miya Chhote Miya and is currently embroiled in a legal dispute with its director. The direction of Mere Husband Ki Biwi was helmed by Mudassar Aziz, known for his earlier works like Khel Khel Mein, Pati Patni Aur Woh and Happy Phirr Bhag Jayegi. The film’s lead actor, Arjun Kapoor, has struggled to find success as a solo performer, with his recent projects—including The Lady Killer, Kuttey and Bhoot Police — failing to make a mark at the box office. Similarly, the leading actresses, including the likes of Bhumi Pednekar, have also faced a streak of underwhelming films like The Lady killer, Afwaah, Bheed, and Rakshabandhan and thus making it difficult for Mere Husband Ki Biwi to generate excitement among viewers. Rakul Preet Singh is known for other disappointments like Thank God, Doctor G, Runway 34, Attack and Marjaawan. With a cast and crew associated with a series of unsuccessful films, the expectations from Mere Husband Ki Biwi were understandably low. Despite attempts to engage audiences with remixed songs, the film has failed to captivate, illustrating that audiences are no longer willing to watch films that lack compelling narratives and star power.
The Union Health Minister JP Nadda seems gung-ho to eradicate TB from India by the end of this year, 2025. He made this statement recently at a health summit held in Puri, Odisha. To meet this objective, he said he will include aspirational districts and blocks under the TB campaign. What makes Health Minister Nadda confident to eliminate TB from India in 2025 — five years ahead of the global target 2030. This is because India has not diluted its TB eradication target so far. This is evident because India’s TB spread which tops 30 countries with high TB cases has now shown an impressive decline of 17.7% covering 2015-2023 compared to global average decline of 8.3%. Also during the same period the TB mortality has also decreased substantially. As per WHO Global Report, TB incidence in India has been reduced from 237 per 100,000 population in 2015 to 195 in 2023. Now this figure has shown a quantum jump in 2024, sources say. A head honcho from the Pharma industry says “It is wishful thinking at the moment”. Implying there are multiple challenges ahead wherein 64% symptomatic cases avoid seeking medical help or give up taking medicines. Giving way to drug resistant TB cases. Industry sources say Nadda will succeed only if he ropes in industry bodies, incentivises the pharma players, conducts educational campaigns and conducts house-to-house surveys to identify TB cases. Pharma players government should rope in companies like Lupin which has done commendable work both in production of anti-drugs and educational campaigns for decades now.
Indians are compulsorily global now …travel, gourmet food, curated art, Boston Brahmin lifestyles, wine connoisseurs and of course elevating music crowned by symphonies and operas. This maestro is 82, has composed music for 1,000 films in nine languages and is considered as the Kohinoor of music. Ilaiyaraaja is our national treasure and his own pride and exhilaration was hard to hide as he spoke to the press on his way to London to record and launch his first symphony, Valient on 8th March. It is not an effort to denigrate pop and filmi music but composing a symphony puts him in that elite list of iconic names starting with Joseph Hayden (who created his first symphony in 1700), Beethoven, Brahms, Tchaikovasky and Mahler; legends who took this very structured and elevated creation to heights that few could emulate. Tamil Nadu chief minister MK Stalin called on the genius composer at his home to congratulate him on this achievement. Indeed, it is a matter of pride that India can boast of such a genius. For those of us who want to know why a symphony is special, systemised and soothing. It has four large pieces or “movements”, the first is the Sonata, the highlight of this structured music creation. The second, Scherzo is a slow and gentle exposition that calms your mind. The third is a dance, light and lively, preparing the audience for the fourth …the Finale, an exuberant crescendo culminating with high notes. At the recording, the emcee and music interpreter called Valient “a texturally brilliant piece of music”. Play the video and participate in the creation of Ilaiyaraaja.
Oppressor emperor Aurangzeb continues to haunt Maharashtra politics. Even as a storm is raging about his bloody reign owing to the praise heaped upon him by Samajwadi party MLA Abu Azmi, a demand to demolish his tomb near Chhatrapati Sambhaji Nagar in the state has started making ripples. The demand has been made by BJP MP Udayan Raje Bhosale, a direct descendant of Chhatrapati Shivaji Maharaj. He was livid because of Azmi’s statements. Already, sentiments against Aurangzeb have been inflamed after the release of Chhaava, a blockbuster movie. Bhosale’s demand is another angry reaction but is important due to his lineage. Maharashtra chief minister Devendra Fadnavis has said that though Bhosale has articulated everyone’s feelings, the government needs to proceed according to law. Moreover, the tomb has been declared as a protected monument by the ASI during the previous Congress rule, he has pointed out. Aurangzeb died on 3 March 1707 at Bhingar near Ahilya Nagar in north Maharashtra. Respecting his last wishes, he was cremated at Khuldabad in Marathwada near Chhatrapati Sambhaji Nagar. While Rs.6.5 lakh has been expended for the tomb over the past 13 years, an insignificant amount has been spent for a memorial to Chhatrapati Shivaji Maharaj, according to Hindu Janajagruti Samiti’s Sunil Ghanwat. The Congress party has adopted a cautious stand. Its leader Vijay Wadettiwar has felt that the government should take a proper decision in this regard. However, it is wrong to create a rift in society over a religious matter, he has warned.
Despite the release of contemporary Bengali films, audiences in Kolkata are gravitating towards the re-released classics of Satyajit Ray. Mahanagar and Nayak, restored and re-released by RD Bansal Productions, have drawn huge crowds to theatres across Kolkata, Delhi, Mumbai, and Bengaluru. Uttam Kumar and Sharmila Tagore starring Nayak originally released on May 6, 1966, was Ray’s second original screenplay after Kanchenjungha (1962). Mahanagar, first released in 1963, offers a powerful depiction of Kolkata’s transition into a capitalistic society. The restored versions, presented in 2K and 4K, have not only enhanced their visual appeal but also reaffirmed their timeless relevance, attracting both nostalgic viewers and first-time audiences. In contrast, the re-release of Chander Pahar (2013), directed by Kamaleswar Mukherjee and starring Dev, saw a lukewarm response despite commemorating the 130th birth anniversary of author Bibhutibhushan Bandyopadhyay. Similarly, Shudhu Tomari Jonyo, a multi-starrer romantic drama produced by SVF, failed to garner significant attention. The success of Ray’s films has reignited interest in classic Bengali cinema, with discussions underway for re-releases of Joi Baba Felunath and other masterpieces. Meanwhile, Saat Pake Bandha (1963), starring Suchitra Sen and Soumitra Chatterjee and later adapted into Kora Kagaz (1974), is undergoing restoration. The resurgence of Mahanagar and Nayak in cinemas underscores the lasting impact of Ray’s storytelling, proving that masterful filmmaking continues to captivate audiences across generations.
Looks like the BJP government in Odisha headed by Mohan Charan Majhi is hell bent on downplaying the legendary leader Biju Patnaik’s contributions to the state. It may be recalled that the BJP leaders were once rooting for a Bharat Ratna for Biju Patnaik as they enjoyed a good rapport with his son Naveen Patnaik, three-time chief minister of Odisha. But ever since the BJP government routed Naveen Patnaik in 2024 Assembly polls, they have changed their tune. The latest move by the Odisha government is not declaring a public holiday for Biju Jayanti on March 5. Instead, the Majhi government declared Panchayati Raj Divas celebration on April 24 as a national celebration. It may be recalled when BJD was ruling they had merged both Biju Jayanti and Panchayat Raj Divas celebration as one event declaring it as a public holiday since 1993. When BJP was in alliance with BJD they did not complain. Why, Majhi government choose to separate the two celebrations from this year? According to corridor whispers, CM Majhi wants to gradually phase out late Biju Patnaik from the public memory. Undoubtedly, he was one of the architects of modern Odisha and his son named the party – Biju Janata Dal — after him. A political source says that if the BJP wants to continue its reign in Odisha, then they must dilute the legacy and aura of Biju Patnaik. Meanwhile, BJD leader Naveen Patnaik has accused the BJP government of trying to change the name of Biju Patnaik International Airport. He has challenged the BJP by asking: Can you all erase Biju babu’s contributions like Paradip port, HAL, NTPC, OUAT, NIT-Rourkela and others?
The Devendra Fadnavis 2.0 government got its way around in week one of its first budget session. Despite having to face the ignominy of resignation of a cabinet minister within three months of return to power, the Mahayuti government managed to get nothing on record on Dhananjay Munde’s resignation row. While the CM announced Munde’s resignation to media persons and not inside the assembly, Munde himself claimed in a tweet that he was quitting due to health reasons. This ensured that none of the gory details of the cruel murder of the Beed sarpanch Santosh Deshmukh, as captured in viral videos, that had triggered the resignation, entered the assembly records. The state also refused to put up a formal statement about it in the legislative assembly despite Opposition members moving a breach of privilege motion. Maha Vikas Aghadi failed to get the Leader of the Opposition’s post when it chose to nominate an aggressive Bhaskar Jadhav over a fresher face like Aaditya Thackeray. Similarly, to offset a slow growth rate of 7.3% as projected in the Economic Survey Report-2024-25, the Mahayuti government decided not to hike monthly stipend for women from Rs 1500 to Rs 2100 despite having promised in its election manifesto. Though it decided to continue with its populist schemes for now due to immense public pressure, the beneficiaries are being trimmed to ensure minimal burden on the state exchequer that is already reeling under a debt of over Rs 7.8 lakh crore. Strong laws against love jihad, religious conversions, social misinformation and even drunken unruly behaviour is also on the cards. The DF 2.0 government marks a term of strong aggressive, authoritarian governance with no room for Opposition sentiments.
The reasons for Rupa Gurunath’s resignation as President of the Tamil Nadu Cricket Association (TNCA) run deeper than the BCCI resolution citing a conflict of interest. This is one of the battles former BCCI and ICC chief honcho N Srinivasan is fighting to retain control over his billion-dollar brand — CSK. Earlier, Radhakishan Damania of DMart fame picked up a nearly 20% stake in India Cements. Was it to wrest control? Currently held by Indian Cements Shareholders Group Trust, CSK would become vulnerable if Srini is unable to ward off raids on India Cements. His plan is to move daughter Rupa to a key post in CSK after restructuring its ownership so that the IPL franchise stays in the family, regardless of developments in India Cements’ shareholding pattern. There is still a lot of fight left in the old cricket lover and corporate czar who once fought a pitched battle to wrest back control of the cement company with the help of Murasoli Maran. But if the tide turns against him, Srini would rather keep CSK in the family and leave the TNCA presidency to the DMK first family. V Sabareesan, the son-in-law of Tamil Nadu CM MK Stalin, is one of the frontrunners for the post after it was found that son Udhayanidhi was ineligible as he holds public office as an MLA.
A proliferation of the newfound Covid virus or the Omicron Effect is rippling through the Bollywood taking in A listers into its embrace. It began with Kareena Kapoor Khan and friends – Amrita Arora and Seema Khan – admitting to their positive status with Covid after attending a party that was high on the celebrities’ quotient. Then came news of the other Kapoors. While Anil Kapoor was negative, daughter Rhea and her husband Karan and cousins Anshula and Arjun Kapoor tested positive. Curiously, none of these celebrities took to social media to apprise their daily contacts and connections about their Covid status, ignoring commonly followed protocol. Why these stars failed to warn people they came in contact with is perplexing. Others like Ekta Kapoor, who also tested positive, immediately posted their Corona status on social media. John Abraham and wife Priya also tested positive, while Pooja Bedi’s daughter Alaya F who was covid positive finally tested negative. Some crew members of the film Geheriyaanhave also tested positive. Despite infections reported rampantly, shooting for films and TV serials continues unabated just as before. However, two big films RRR and Jersey releases have been postponed as cinema halls are being shut in some states or occupancy reduced to 50% levels. Looks like Bollywood has thrown caution to the wind.
During a recent year-end TV event, Uttarakhand Chief Minister Pushkar Singh Dhami revealed how Prime Minister Narendra Modi’s post-midnight visit to Varanasi Railway Station actually came about. The visit followed immediately after the PM concluded his meeting with 12 BJP Chief Ministers and two deputy CMs that had gone on way past midnight. After the meeting ended around 12.30 am, Modi told the CMs that he had one more engagement before he called it a day. They were collectively taken aback! “What engagement could the PM possibly have at such a late hour?” they wondered. The PM ended the suspense by stating that he would be checking the progress of development works in Varanasi city. He added that he did not want to do it during the day as his formal visit would disturb normalcy. So he preferred the wee hours of the night to inspect Varanasi railway station and other infra projects with UP Chief Minister Yogi Adityanath in tow. By 6.30 am the Prime Minister had launched into his next day’s official tasks without having slept a wink. Modi takes immense pride in his Lok Sabha constituency, particularly on remaking the Kashi Vishwanath Corridor, and has asked party MPs to visit the pilgrim city, considered sacred by Hindus. Party leaders were also given booklets regarding the reshaping of Kashi under Modi.
Odisha Chief Minister Naveen Patnaik has mastered the art of saying ‘No’ tactfully, without acrimony, notwithstanding his bonhomie with the BJP. So, when the Ministry Of Home Affairs refused to renew the registration of Mother Teresa’s Missionaries of Charity under the Foreign Contribution (Regulation) Act leading to a fund crunch and threatening a possible collapse of its charitable activities in the state, Patnaik stepped in with relief supplies. Acting quickly and, instead of indulging in empty political rhetoric, Patnaik directed all District Collectors (DCs) to ensure that no inmates would miss a meal or suffer health-related issues at any of Mother Teresa’s homes due to food shortage or lack of medical supplies. The Odisha CM opened up the coffers of the Chief Minister’s Relief Fund. While doing so Patnaik was not cocking-a-snook at the Centre over the blockade imposed on foreign funding but ensuring that people in Mother Teresa’s homes in Odisha did not suffer hunger or sickness. Some political analysts say that Patnaik, unlike other opposition leaders, did not whine or go to the media about the Centre’s action but took decisions in the best interest of his state. Once again, Patnaik has reiterated that he is the boss of Odisha and his governance style is to talk less and do more public service.
The Indian pharmaceutical industry witnessed many learning curves and has come a long way since the days of controls. Today, the industry wears an entirely transformed look. In the rough and tumble of the modern-day business world, which has to contend with intense competition, only an honourable few have managed to ensure the longevity of their respective businesses. Take the case of Chennai-based company Tablets (India), one of the early pharmaceutical ventures in the country. It was founded in 1938 by Sri Krishna Jhaver, who ventured into the healthcare and pharmaceutical industry and acquired the British-owned Oakley & Bowden Company based out of Chennai. While primarily set up to serve the healthcare needs of British Colonials, it was renamed Tablets (India). It boasts of some well-documented products in the pharmaceutical and nutraceutical segments and is recognized as a pioneer in amino acids and probiotic therapy. A flagship company of the closely-held Jhaver Group, it is managed by accomplished professionals across various functions in the organization. It has five business divisions and three manufacturing facilities. How long could it have remained a family-owned enterprise? Not just that. The owners too, want to unlock value, thereby monetizing a part of their holdings. And what better way than to tap into the capital markets even as IPOs seem to be the flavour of the season.
There is no way the zoom media interaction at god’s own and sparkling wine country, Cape Town, can become “Dhoom, dham”; that’s the way Head Coach Rahul Dravid, uttering a line or two with gusto before the second Test, wanted Virat Kohli’s chat about with the media to be before his 100th Test at Newlands on January 11. Kohli, who has missed 13 Tests so far after his debut, because of injuries and personal, complained of a flare up of his upper back and is not playing the second Test at The New Wanderers in Johannesburg, and so the third Test at Cape Town, should he be declared fit, will be his 99th. This eventuality will make the first Test (from February 25) against Sri Lanka at Bengaluru his 100th. Kohli’s injury and absence from the second Test, enabled the selectors to name KL Rahul as India’s 19th captain in Test cricket and Jasprit Bumrah as vice-captain. It would be interesting to see the way the selectors go about looking at Rohit Sharma’s fitness. With two World Cups of the Twenty20 and 50 over variety to happen from October- November this year, the selectors would want a captain without injury baggage or concern. By close of the tour in South Africa, Rahul would have led India in two formats. All said and done a terrific jigsaw puzzle taking shape in Indian cricket!
Will Uttar Pradesh Chief Minister Yogi Adityanath, who turns 50 this year, contest elections in the forthcoming assemblies? Conventionally, UP Chief Ministerial candidates are known to prefer the legislative council route, as Yogi himself did in 2017. Things may change in 2022, however, and there is a strong buzz that he will definitely seek to enter the UP Vidhan Sabha, although Yogi has left the decision to the BJP’s top leadership. Will he opt for Ayodhya or his home turf of Gorakhpur which elected him 5 times as Lok Sabha MP? Yogi could also choose Mathura, where efforts to reclaim Krishna’s janmabhoomi are ongoing. Party MP Harnath Singh Yadav even dashed off a letter to BJP chief JP Nadda proposing Yogi’s name from Mathura, even claiming it was the ‘wish of Lord Krishna, who had communicated with him (Yogi)’. Samajwadi Party chief Akhilesh Yadav countered Yogi’s Mathura plans claiming that Lord Krishna had visited him in a dream also and told him that SP would form the next government! A year younger than Yogi, Akhilesh is the sitting Lok Sabha MP from Azamgarh. Picking an assembly seat, however, won’t be easy after Yogi launched a no-holds-barred pitch of ‘Garv Se Kaho hum Hindu hai’ in Amethi. Akhilesh may not even find it easy going to contest from Yadav strong-holds like Kannauj and Mainpuri.
Former AIADMK minister KT Rajendra Balaji, who embarrassed his party by a public reference to Prime Minister Narendra Modi, when he said, “Modi is our Daddy”, has been on the lam for over a fortnight now. The Tamil Nadu police are on the lookout to arrest Balaji for alleged involvement in a Rs 3 crore recruitment scam reported during his ministerial stint at the helm of the Tamil Nadu Co-operative Milk Producers’ Federation, which markets products under the brand name Aavin. The fugitive ex-minister, who was hopeful of securing anticipatory bail, was last seen addressing a public meeting in his Virudhunagar constituency. The moment police reached the spot he did a Houdini act and vanished much to their consternation. The TN police formed six special squads to nab him and have gone into overdrive, viewed by many as vendetta politics of the MK Stalin government. The underlying objective of the ruling DMK government is to tarnish the image and name of the AIADMK. Balaji is known to sport a red tilak prominently on his forehead and, mostly attired in bright mustard yellow shirt, is equally colorful in his choice of words. He served as Tamil Nadu’s Milk & Dairy Development Minister between 2016 and 2021. During the last Assembly elections, he tried his best to jump onto the BJP bandwagon but found no takers.
Before he flew to Europe over the year-end, Wayanad (Kerala) MP Rahul Gandhi thrust a futile debate upon his own unsuspecting Congress party — Hinduism versus Hindutva-vadi. At an anti-price rise Congress rally in Jaipur held on December 12 to launch the party’s campaign in poll-bound states in north India, Rahul had inexplicably veered off-course while mid-speech. A needless debate was kicked off by the Gandhi scion and has now been capped by UP Chief Minister Yogi Adityanath on January 3. In his counter Yogi made clear that the Congress leader was lecturing people about the differences between Hinduism and Hindutva even though he had once sat on his knees in a temple instead of sitting cross-legged. “Gandhi’s ancestors called themselves accidental Hindus”;Yogi said, referring to Hindu Mahasabha leader NB Khare’s assertion about Nehru in 1950. Yogi asserted that he had never hesitated to refer to himself as a Hindu. “We don’t hide..We said it when I was not a chief minister, we keep saying it when I am the chief minister, and will continue saying in future too — Garv se kaho hum Hindu hain. It’s interesting that Yogi made the remarks in Amethi where Rahul had further sharpened his Hindu versus Hindutva postulation against the BJP. It was during his, now very rare and, infrequent visits to Amethi that Rahul had also taken a swipe at PM Narendra Modi for taking a solo dip in the Ganges while inaugurating the Kashi Vishwanath Corridor.
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Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.