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In the wake of escalating face-off between the Chennai-based Tractors and Farm Equipment (TAFE) and its American partner AGCO over the ownership rights of Massey Ferguson in India, a two-member bench of the Madras High Court has stepped in to direct the warring parties to “maintain status quo until the original applications are heard and disposed of by the learned single judge. “For avoidance of doubt, we hasten to add that the observations made herein are tentative and solely intended for the purpose of disposing of these appeals. We have not delved much into the various rival submissions. All rights and contentions are kept open,” the two-member bench said in its order on Monday. The relationship between TAFE, an Amalgamation group company, and AGCO Corporation of the U.S. hit a nasty bump in April last when the AGCO management terminated commercial agreements -– including the one on licensing the Massey Ferguson brand — with TAFE. The Chennai firm quickly got a stay on this from a commercial court. When AGCO subsequently confirmed the termination, TAFE filed a contempt petition in the Chennai commercial court. Separately, TAFE also moved the Madras High Court, asserting its ownership right to Massey Ferguson brand. TAFE had got a favourable interim order from the Madras High Court. TAFE had filed a civil suit before the Madras High Court against Massey Ferguson Corporation, a subsidiary of AGCO, claiming that the said trademarks are distinctive of TAFE in India and exclusively owned by it. It had sought the Madras High Court to declare that TAFE owns the Massey Ferguson brand/trademarks in India. With the HC bench asking both parties to maintain status quo, all eyes are on the upcoming proceeding before the single judge. It is “advantage TAFE” at the moment, however.
With only 12 days remaining for the BCCI Secretary Jay Shah to take charge as independent chairman of the International Cricket Council (ICC), clarity has not emerged as to who would perform the duties of the Secretary from December 1, 2024. First and foremost, election has not been called for the post, and this could be because the BCCI Constitution has adequate provisions for its Joint Secretary to perform the Secretary’s duties. The BCCI Constitution says: “The President shall, in the event of a vacancy or indisposition of an office bearer, delegate the functions to another office-bearer until the vacancy is duly filled up, or the indisposition ceases.” In this case the BCCI President Roger Binny has the right to assign duties to any other office-bearer. Shah who has been the Secretary from 2019 may be allowed a grace period to hand over the work to someone else. Next week is going to be hectic for the ICC to take a call on the format and venues of the ICC Champions Trophy 2025 (Feb-Mar) because the BCCI has conveyed to the ICC that India will not travel to Pakistan. The BCCI, nay Jay Shah, would like to see a finality to the Champions Trophy issue, in particular where India will play before he takes charge of the ICC. If the Champions Trophy has to take place, the Pakistan Cricket Board has to accept a hybrid model with one group (with India in it) playing league matches, most likely in Dubai and keeping the venue of the semi-finals and final, open. The PCB may not be in a position to lose the hosting rights and thereby with it a fee of around $ 70 million!
The ‘Satta Bazaar’ is betting down (dampened market sentiments) over Maha Vikas Aghadi (MVA) forming Maharashtra’s next government. A market player says, “Punters have never been wrong before. Dampened stock market spirits indicate the Mahayuti Alliance is unlikely to win notwithstanding sops galore unleashed by CM Eknath Shinde.” Differing with market pundits, BJP says, “Markets crashed after Foreign Portfolio Investors withdrew Rs 1.25 lakh crore in October (out of total Rs 71 lakh crore total stock investments in India) seeking better pastures after China announced stimulus. FPIs sold Rs 8700 crore stocks in April, Rs 25,600 crore in May then bought Rs 26,600 crore worth in June, Rs 32, 400 crore in July, Rs 7300 crore in August and Rs 57,700 crore in September before the big sell off in October. Already overleveraged NSE slumped, the subdued corporate sector quarterly results after much hype triggered a profit-booking mindset among investors.” Donald Trump’s ascendancy as the next U.S. president (previous tenure witnessed negative bias towards precious metals) bodes badly setting price corrections of gold and silver even as the U.S. dollar firms up, adding to Indian stock market woes. The BJP leader adds, “Maharashtra contributes around 14% to India’s GDP but even when MVA ruled for 2.5 years Modi-nomics ensured high buoyancy on Indian bourses despite stalling of bullet train project, Rs 14,000 crore cost escalation of Metro project.” The market punter, however, cites India’s financial capital Mumbai in Maharashtra that ensures most Indian business gravitates around the state while explaining the gloomy market mood over MVA’s likely win. November 23 will reveal the truth when the political bets are finally called out.
In a massive setback to AAP, Delhi’s transport minister and Jat leader Kailash Gahlot resigned from the party, citing “grave challenges” and “awkward” controversies in a letter to AAP convener Arvind Kejriwal months ahead of Delhi Assembly polls. He has joined the BJP. Gahlot’s exit is well timed in the sense that it comes days before Maharashtra goes to polls. AAP, an INDIA Bloc partner that has no stake in the state polls. But it must be said Gahlot’s exit was something that was in the works for some time now. It is believed that the seeds of discord between Gahlot and the AAP leadership were sown on August 15 over unfurling the national flag during the Delhi Govt’s I-Day celebrations. Delhi CM Arvind Kejriwal, who was in jail on charges linked to the alleged liquor policy scam, had wanted Education Minister Atishi to unfurl the flag. Delhi Lieutenant Governor VK Saxena however felt Gahlot was more suitable for the job as he held the Home Department. Meanwhile, Kejriwal indicated that Gahlot had quit as he was under pressure from the ED and IT. In his resignation letter, Gahlot pointed to how “Political ambitions have overtaken our commitment towards people, leaving many promises unfulfilled”. In an apparent swipe at Kejriwal, he referred to “many embarrassing and awkward controversies like the “Sheeshmahal” — a term used by the BJP to refer to the CM’s residence renovated during Kejriwal’s term costing the exchequer Rs 45 crore.
A major controversy has erupted in Tollywood as over 233 directors from films, TV and independent media have filed a defamation suit against Swarup Biswas, president of the Federation of Cine Technicians and Workers of Eastern India. The Rs 23-crore lawsuit follows Biswas’s contentious remarks alleging rampant sexual harassment in the film industry, with 60% of complaints purportedly against directors and producer-directors. The hearing will take place on January 10. Swarup, the younger brother of Aroop Biswas, Bengal’s Power and Housing Minister and a close aide of chief minister Mamata Banerjee, finds himself at the centre of an unprecedented protest by Tollywood’s creative community. This is, perhaps, the first time that Tollywood has publicly challenged the Federation. Directors and producers have also criticized what they call “red-tapism” and “arbitrary demands” imposed by the Federation, including its control over unit sizes, pay scales, working hours, and technician selection. At the Eastern India Motion Picture Association’s (EIMPA) recent AGM, Swarup Biswas proposed that producers deposit Rs 5 lakh each as security to ensure timely technician payments, citing Rs 50 lakh in pending dues. Producers have outright rejected the demand, questioning the Federation’s accountability and EIMPA’s silence on the matter. Veteran actor-director Aparna Sen has publicly questioned Swarup Biswas’s credentials, asking for proof of his contributions to the industry. Biswas holds an assistant director’s card, which is reportedly issued only to those involved in at least two films. Actor-politician Roopa Ganguly also criticized the Federation, accusing it of politicizing the industry and questioning why filmmakers often seek the CM’s intervention during crises.
If rising onion prices decided the election outcome in many states some decades ago, falling soybean prices could impact the outcome in around 70 assembly constituencies in Maharashtra. Hence, Prime Minister Narendra Modi as well as Congress president Mallikarjun Kharge, representing two ends of the political spectrum, are found promising farmers of much higher rates, but only after they are elected on 20 November. The sensitive constituencies are spread in Marathwada and Vidarbha regions, where cotton and soybean are the main cash crops. The current market rate of Rs 4000 per quintal is unacceptable to the growers though they have no choice but to sell the produce as it can’t be stored for long. The MSP is Rs 4800 but not enough stocks are lifted by the machinery. The ruling saffron alliance has been promising better tariffs. The government hiked the soybean import duty in a bid to jack up the prices but the hike was of only around Rs 400, still leaving a gap of the same amount. Sensing the distress and the government’s inability to make any major announcement, Congress leader Rahul Gandhi has promised Rs 6000 per quintal of the legume. To go a step further, Congress president Mallikarjun Kharge has pledged to pay Rs 7000. Shiv Sena leader Uddhav Thackeray has also joined the chorus. The two regions had by and large supported the opposition Maha Vikas Aghadi during the Lok Sabha election. Hence, Mahayuti leaders are wary of saying anything that can dampen their prospects.
Are the re-runs slowly becoming a revenue model both for producers and exhibitors who have been grappling to bring back the audiences to cinema halls? Diwali turned out to be decent but then again we are gone back to re-release of films. Shah Rukh Khan’s Veer Zara re-release has been appreciated. Rakesh Roshan plans a re-release of Karan Arjun with a huge number of screens after 30 years of its release. This again has Shah Rukh Khan and Salman Khan coming together for the first time on screen. SRK’s Kal Ho Naa Ho and Pardes too are re-releasing in cinemas. Those in the trade feel that re-release of Tumbbad, Rehna Hai Tere Dil Mein and Laila Majnu have given courage to producers to cash on re-runs. The re-runs have stirred both excitement and curiosity. Traditionally, re-releases were reserved for timeless classics, but now more recent films are being revived, prompting questions: Is this trend purely nostalgic, or is there a deeper strategy at play? According to Trade Analyst Saurabh Varma, the re-release phenomenon is benefiting the cinema industry in multiple ways. For producers, re-releasing films is a cost-effective option. The marketing and distribution expenses are far lower than for new releases. Re-releases tap into the large fan bases of iconic films, giving long-time fans a chance to relive their favourite stories on the big screen. Furthermore, these revivals provide a unique opportunity for younger viewers who may have missed these films during their initial release. The combination of nostalgia and iconic music resonates deeply with audiences.
It’s a drivetrain solution provider for windmills and industry applications. Every one out of three drive train products installed across the globe bears the brand name of this one. Truly, this German major has traversed quite a long way and undergone a major metamorphosis in the process. One-and-a-quarter-century-old Bocholt-headquartered Flender has significant presence in India. Not surprisingly, the top management team of Flender was in Chennai a few days ago. The presence of the top honchos was more to reiterate the commitment of Flender to India. After all, it has been in India since 1961. It now has three production sites — one each at Kharagpur (WB), Chennai (TN) and Walajabad (TN). Around 10% of its nearly 9,000 skilled personnel across the globe are housed in India. And, it has been putting more money into this country since 2020. Why not? For one, India is the right choice for all those who are looking for the China Plus One option in the post-Covid era. For another, the focus world-over is now increasingly on sustainable development. The robust ecosystem — the presence of assorted turbine makers and a well-evolved supply chain — according to its India CEO Vinod Shetty, is ideal suited for Flender to aspire for a bigger role in driving energy transition in the country. Indeed, Flender is quietly expanding its India operations for a bigger role in its global game plan.
Tamil film producers and their financial backers are now rethinking this model — big money, big stars, big projects but no guarantee that it will reap profits. So the new strategy…safe and secure than spend thrift and sorry. Can small budget films do big business? A resounding yes to three of 2024s baby budget films that warmed the cockles of producers’ hearts. Three films of this year, Lover, Lubber Pandhu and Vaazhai have pulled in amazing profits and massive margins. Lover’s budget was a mere Rs 5 crore, and plus other expenses added the total cost to Rs 6 crore. Hold your breath! It made a profit of Rs 13 crore. But Lubber Pandhu (Rubber Ball), a title that would have gone unnoticed, made the biggest rake in for Prince Pictures who earned Rs 35 crore in TN gross alone — 300% profit. Vaazhai was no sneeze over either…it brought Rs 12 crore profits in TN. Film making costs and exhibition/promo expenses can zoom up dangerously, and after paying the incredible star salaries, if the film’s overflow is modest, stakeholders have no insurance cover to fall back on. Small is big is fast becoming the new open sesame for Kollywood to stay safe.
Veteran leader Sharad Pawar finds commonality between Vote Jihad and a particular section of the people voting for the BJP. Explaining his stand, the NCP founder said it was seen in Pune that the BJP was consistently supported by a certain segment (read Brahmin) in some areas. We expect this to happen though don’t call it Vote Jihad, he remarked. According to Pawar, if such voting patterns happen, it is the right of every community to vote as per its choice. He again charged that deputy chief minister Devendra Fadnavis had raised the issue of Vote Jihad. Pawar’s jab was directed at those specific areas of Pune where Brahmin population is dominant and mostly BJP candidates are elected from such localities. Time and again, Pawar has been accused of creating the bogey of caste with an eye on electoral gains by engineering a rift between sections of the electorate. In support of his contention, Pawar said slogans like ‘batenge toh katenge also fall in the same category as they have a communal shade. He alleged that the issue has been cropped up by the ruling dispensation as it is desperate at the bleak prospect in the assembly election, after the Lok Sabha rout. Fadanvis had condemned the Vote Jihad philosophy after cleric Sajjan Nomani released a list of the Maha Vikas Aghadi candidates and asked the Muslims to vote for them.
The reasons for Rupa Gurunath’s resignation as President of the Tamil Nadu Cricket Association (TNCA) run deeper than the BCCI resolution citing a conflict of interest. This is one of the battles former BCCI and ICC chief honcho N Srinivasan is fighting to retain control over his billion-dollar brand — CSK. Earlier, Radhakishan Damania of DMart fame picked up a nearly 20% stake in India Cements. Was it to wrest control? Currently held by Indian Cements Shareholders Group Trust, CSK would become vulnerable if Srini is unable to ward off raids on India Cements. His plan is to move daughter Rupa to a key post in CSK after restructuring its ownership so that the IPL franchise stays in the family, regardless of developments in India Cements’ shareholding pattern. There is still a lot of fight left in the old cricket lover and corporate czar who once fought a pitched battle to wrest back control of the cement company with the help of Murasoli Maran. But if the tide turns against him, Srini would rather keep CSK in the family and leave the TNCA presidency to the DMK first family. V Sabareesan, the son-in-law of Tamil Nadu CM MK Stalin, is one of the frontrunners for the post after it was found that son Udhayanidhi was ineligible as he holds public office as an MLA.
A proliferation of the newfound Covid virus or the Omicron Effect is rippling through the Bollywood taking in A listers into its embrace. It began with Kareena Kapoor Khan and friends – Amrita Arora and Seema Khan – admitting to their positive status with Covid after attending a party that was high on the celebrities’ quotient. Then came news of the other Kapoors. While Anil Kapoor was negative, daughter Rhea and her husband Karan and cousins Anshula and Arjun Kapoor tested positive. Curiously, none of these celebrities took to social media to apprise their daily contacts and connections about their Covid status, ignoring commonly followed protocol. Why these stars failed to warn people they came in contact with is perplexing. Others like Ekta Kapoor, who also tested positive, immediately posted their Corona status on social media. John Abraham and wife Priya also tested positive, while Pooja Bedi’s daughter Alaya F who was covid positive finally tested negative. Some crew members of the film Geheriyaanhave also tested positive. Despite infections reported rampantly, shooting for films and TV serials continues unabated just as before. However, two big films RRR and Jersey releases have been postponed as cinema halls are being shut in some states or occupancy reduced to 50% levels. Looks like Bollywood has thrown caution to the wind.
During a recent year-end TV event, Uttarakhand Chief Minister Pushkar Singh Dhami revealed how Prime Minister Narendra Modi’s post-midnight visit to Varanasi Railway Station actually came about. The visit followed immediately after the PM concluded his meeting with 12 BJP Chief Ministers and two deputy CMs that had gone on way past midnight. After the meeting ended around 12.30 am, Modi told the CMs that he had one more engagement before he called it a day. They were collectively taken aback! “What engagement could the PM possibly have at such a late hour?” they wondered. The PM ended the suspense by stating that he would be checking the progress of development works in Varanasi city. He added that he did not want to do it during the day as his formal visit would disturb normalcy. So he preferred the wee hours of the night to inspect Varanasi railway station and other infra projects with UP Chief Minister Yogi Adityanath in tow. By 6.30 am the Prime Minister had launched into his next day’s official tasks without having slept a wink. Modi takes immense pride in his Lok Sabha constituency, particularly on remaking the Kashi Vishwanath Corridor, and has asked party MPs to visit the pilgrim city, considered sacred by Hindus. Party leaders were also given booklets regarding the reshaping of Kashi under Modi.
Odisha Chief Minister Naveen Patnaik has mastered the art of saying ‘No’ tactfully, without acrimony, notwithstanding his bonhomie with the BJP. So, when the Ministry Of Home Affairs refused to renew the registration of Mother Teresa’s Missionaries of Charity under the Foreign Contribution (Regulation) Act leading to a fund crunch and threatening a possible collapse of its charitable activities in the state, Patnaik stepped in with relief supplies. Acting quickly and, instead of indulging in empty political rhetoric, Patnaik directed all District Collectors (DCs) to ensure that no inmates would miss a meal or suffer health-related issues at any of Mother Teresa’s homes due to food shortage or lack of medical supplies. The Odisha CM opened up the coffers of the Chief Minister’s Relief Fund. While doing so Patnaik was not cocking-a-snook at the Centre over the blockade imposed on foreign funding but ensuring that people in Mother Teresa’s homes in Odisha did not suffer hunger or sickness. Some political analysts say that Patnaik, unlike other opposition leaders, did not whine or go to the media about the Centre’s action but took decisions in the best interest of his state. Once again, Patnaik has reiterated that he is the boss of Odisha and his governance style is to talk less and do more public service.
The Indian pharmaceutical industry witnessed many learning curves and has come a long way since the days of controls. Today, the industry wears an entirely transformed look. In the rough and tumble of the modern-day business world, which has to contend with intense competition, only an honourable few have managed to ensure the longevity of their respective businesses. Take the case of Chennai-based company Tablets (India), one of the early pharmaceutical ventures in the country. It was founded in 1938 by Sri Krishna Jhaver, who ventured into the healthcare and pharmaceutical industry and acquired the British-owned Oakley & Bowden Company based out of Chennai. While primarily set up to serve the healthcare needs of British Colonials, it was renamed Tablets (India). It boasts of some well-documented products in the pharmaceutical and nutraceutical segments and is recognized as a pioneer in amino acids and probiotic therapy. A flagship company of the closely-held Jhaver Group, it is managed by accomplished professionals across various functions in the organization. It has five business divisions and three manufacturing facilities. How long could it have remained a family-owned enterprise? Not just that. The owners too, want to unlock value, thereby monetizing a part of their holdings. And what better way than to tap into the capital markets even as IPOs seem to be the flavour of the season.
There is no way the zoom media interaction at god’s own and sparkling wine country, Cape Town, can become “Dhoom, dham”; that’s the way Head Coach Rahul Dravid, uttering a line or two with gusto before the second Test, wanted Virat Kohli’s chat about with the media to be before his 100th Test at Newlands on January 11. Kohli, who has missed 13 Tests so far after his debut, because of injuries and personal, complained of a flare up of his upper back and is not playing the second Test at The New Wanderers in Johannesburg, and so the third Test at Cape Town, should he be declared fit, will be his 99th. This eventuality will make the first Test (from February 25) against Sri Lanka at Bengaluru his 100th. Kohli’s injury and absence from the second Test, enabled the selectors to name KL Rahul as India’s 19th captain in Test cricket and Jasprit Bumrah as vice-captain. It would be interesting to see the way the selectors go about looking at Rohit Sharma’s fitness. With two World Cups of the Twenty20 and 50 over variety to happen from October- November this year, the selectors would want a captain without injury baggage or concern. By close of the tour in South Africa, Rahul would have led India in two formats. All said and done a terrific jigsaw puzzle taking shape in Indian cricket!
Will Uttar Pradesh Chief Minister Yogi Adityanath, who turns 50 this year, contest elections in the forthcoming assemblies? Conventionally, UP Chief Ministerial candidates are known to prefer the legislative council route, as Yogi himself did in 2017. Things may change in 2022, however, and there is a strong buzz that he will definitely seek to enter the UP Vidhan Sabha, although Yogi has left the decision to the BJP’s top leadership. Will he opt for Ayodhya or his home turf of Gorakhpur which elected him 5 times as Lok Sabha MP? Yogi could also choose Mathura, where efforts to reclaim Krishna’s janmabhoomi are ongoing. Party MP Harnath Singh Yadav even dashed off a letter to BJP chief JP Nadda proposing Yogi’s name from Mathura, even claiming it was the ‘wish of Lord Krishna, who had communicated with him (Yogi)’. Samajwadi Party chief Akhilesh Yadav countered Yogi’s Mathura plans claiming that Lord Krishna had visited him in a dream also and told him that SP would form the next government! A year younger than Yogi, Akhilesh is the sitting Lok Sabha MP from Azamgarh. Picking an assembly seat, however, won’t be easy after Yogi launched a no-holds-barred pitch of ‘Garv Se Kaho hum Hindu hai’ in Amethi. Akhilesh may not even find it easy going to contest from Yadav strong-holds like Kannauj and Mainpuri.
Former AIADMK minister KT Rajendra Balaji, who embarrassed his party by a public reference to Prime Minister Narendra Modi, when he said, “Modi is our Daddy”, has been on the lam for over a fortnight now. The Tamil Nadu police are on the lookout to arrest Balaji for alleged involvement in a Rs 3 crore recruitment scam reported during his ministerial stint at the helm of the Tamil Nadu Co-operative Milk Producers’ Federation, which markets products under the brand name Aavin. The fugitive ex-minister, who was hopeful of securing anticipatory bail, was last seen addressing a public meeting in his Virudhunagar constituency. The moment police reached the spot he did a Houdini act and vanished much to their consternation. The TN police formed six special squads to nab him and have gone into overdrive, viewed by many as vendetta politics of the MK Stalin government. The underlying objective of the ruling DMK government is to tarnish the image and name of the AIADMK. Balaji is known to sport a red tilak prominently on his forehead and, mostly attired in bright mustard yellow shirt, is equally colorful in his choice of words. He served as Tamil Nadu’s Milk & Dairy Development Minister between 2016 and 2021. During the last Assembly elections, he tried his best to jump onto the BJP bandwagon but found no takers.
Before he flew to Europe over the year-end, Wayanad (Kerala) MP Rahul Gandhi thrust a futile debate upon his own unsuspecting Congress party — Hinduism versus Hindutva-vadi. At an anti-price rise Congress rally in Jaipur held on December 12 to launch the party’s campaign in poll-bound states in north India, Rahul had inexplicably veered off-course while mid-speech. A needless debate was kicked off by the Gandhi scion and has now been capped by UP Chief Minister Yogi Adityanath on January 3. In his counter Yogi made clear that the Congress leader was lecturing people about the differences between Hinduism and Hindutva even though he had once sat on his knees in a temple instead of sitting cross-legged. “Gandhi’s ancestors called themselves accidental Hindus”;Yogi said, referring to Hindu Mahasabha leader NB Khare’s assertion about Nehru in 1950. Yogi asserted that he had never hesitated to refer to himself as a Hindu. “We don’t hide..We said it when I was not a chief minister, we keep saying it when I am the chief minister, and will continue saying in future too — Garv se kaho hum Hindu hain. It’s interesting that Yogi made the remarks in Amethi where Rahul had further sharpened his Hindu versus Hindutva postulation against the BJP. It was during his, now very rare and, infrequent visits to Amethi that Rahul had also taken a swipe at PM Narendra Modi for taking a solo dip in the Ganges while inaugurating the Kashi Vishwanath Corridor.
TRENDS & VIEWS
Editor’s Note: Big Punch In Small Pack
It is the Third Anniversary of Short Post and as a news media startup launched during the Covid-19 pandemic it certainly feels better than good to find ourselves where we are today. Here, I must cite the unstinted support of our seasoned contributors, all senior editors in the country, who brought a great degree of maturity and sagacity to the Short Post newsroom. But for them, our tagline “Authentic Gossip”, an Oxymoron, would not have matured viably. Our user numbers may be small but our stories have created the desired impact among people who matter — decision makers and influencers. We offer a big punch in a small pack and Short Post with its 225-word stories has been punching above its weight category. Having posted close to 3,000 stories in the last 36 months, Short Post, I feel, is an idea whose time has come.
And this is vindicated by our two marquee advertisers – IDFC FIRST Bank and ICICI Lombard. Both believed in our story and have supported us from Day one. A big thank you to both.
If you look at the media landscape – print, TV and digital — it is a mixed bag. There are job losses as some outfits have closed down while a lucky few were bailed out by large corporate houses. Yes, there is a lot of action in the digital space. However, the entry of corporate houses has raised the question of independence of news media outfits. Sadly, there are just a handful of independent media outfits in the country that are highly respected for their neutrality. At Short Post, our credo is not to take sides, prejudge issues or be biased but, informing readers of behind-the-scenes happenings. In essence, Short Post strives to be a neutral editorial platform — neither anti-establishment nor pro-establishment.
As I said last year, disruptions in the media world are moving at a fast and furious pace. Technology is playing a very big role in how content is generated and consumed. But, we are neither alarmed nor perturbed as it is all a part of the evolution process. What gives us comfort is that AI is unable to create original gossipy content. And that is the news arena where we have achieved a distinction.