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In his reply to the Motion of Thanks to the President’s address in the Lok Sabha, PM Narendra Modi was at his aggressive best as he savaged LoP Rahul Gandhi. From mocking the Congress leader and two members of his family for becoming MPs — mother Sonia and sister Priyanka — at the same time to turning “certain spaces into personal museums”. He was referring to the manner in which the Gandhi family maintains control over Indira Gandhi Memorial and had refused to share documents pertaining to the Rajiv Gandhi era with the Prime Ministers’ Museum. The PM said we have established the Prime Ministers’ Museum, where the legacy of every Prime Minister—from the first to my predecessors—has been honoured. “I urge their family members to visit it.” Taking a swipe at the three Gandhis who are all MPs, Modi said, “I pose an important question to the citizens through this House — have there even been three MPs simultaneously from the same family of SC community? I also ask, tell me if there ever were three MPs simultaneously from the same family belonging to the ST community…” There is a vast difference between their words and actions. However, the harshest jab was when Modi felt leaders have compulsions to raise questions on foreign policy to be taken seriously — he was referring to questions raised by both Rahul and Samajwadi Party chief Akhilesh Yadav on tensions with China. He asked them to read Bruce Riedel’s book JFK’s Forgotten Crisis— as it details discussions between India’s Nehru and the U.S. President John F Kennedy, revealing how foreign policy was handled during challenging times and the games played in its name. Congress leaders are apparently not amused by this suggestion.
Congress bossman Rahul Gandhi told Parliament that External Affairs Minister Dr S Jaishankar’s USA visit only sought an invite for PM Narendra Modi for the U.S. President Donald Trump’s oath ceremony. Jaishankar refuted RaGa’s averments, without revealing the true purpose after having accomplished never before witnessed outcomes. Highly placed sources reveal, “India’s MEA secured distinction of only nation’s representative holding bilateral discussions with the newly installed U.S. government both, before and after, official transition of power.” Dr Jaishankar didn’t elucidate beyond dismissing Gandhi’s tall tales to the Lok Sabha, but actually established grounds for PM Modi to ink U.S. deal for technology transfer regarding fifth/sixth generation fighter engines deliberately kept in abeyance over two years by erstwhile Biden administration. India will be on par though F35 fighter was doled out to Pakistan and, even poised to counter Chinese aviation capabilities with next generation fighters. Dr Jaishankar also held discussions with newly installed FBI director Kash Patel, National Intelligence Director Tulsi Gabbard over sensitive issues regarding Indian nationals targeted by earlier dispensation. Another positive outcome: Funding cut off for Gurpatwant Singh Panun, separatist pro-Khalistani rebel, creating aviation scares in India through threats of blowing up Indian commercial airliners. More covert results were achieved to become apparent sooner than later even as Rahul Gandhi termed Dr Jaishankar’s international statesmanship as mere kow-towing to U.S. hegemony.
Ever since mid-January when Bihar CM Nitish Kumar was accompanied by his son Nishant Kumar at a political function in Bakhtiyarpur, there has been a buzz that the JD(U)leader’s son would be taking a political plunge. The event was to pay tributes to freedom fighters, including Nitish’s father Ram Lakhan Singh, who too had participated in the freedom movement. Soon after the function, 50-year old Nishant, the only child of Nitish and his late wife Manju Sinha, told the local gathering that his father had put Bihar on the fast track of development and appealed to them to make him CM again. Nishant’s appeal came in the midst of reports that he was keeping indifferent health and had reduced public interaction. An engineer by training, Nishant had so far kept away from public glare. Raised by his mother, he is known to have spent time away from his father and dabbled in spiritualism. He came to live with his father only after his mother passed away in 2007. Those who have known the JD (U) supremo personally as well as politically feel with an indifferent health Nitish may no longer be in a position to even oppose entry of his son into politics much as he has always opposed dynastic politics. A section of JD(U) dominated by Kurmis is reportedly rooting for Nishant’s entry to perpetuate Nitish Kumar’s legacy; this section doesn’t care if it fits with Nitish Kumar’s vision of politics. It is being argued that JD(U) can’t survive without Nitish’s legacy. As for those competing against the towering stature of Nitish Kumar in Bihar — both the BJP and RJD — are also keen that a bumbling newbie and dynast Nishant does take the plunge and salvage JD(U). Ahead of assembly polls, JD(U) is likely to witness a churn.
What goes out seems to return to the same place. Well, how else could one view the unfolding scenario. Reports suggest that Aditya Birla Group-owned UltraTech Cement is in advanced talks to acquire Heidelberg Cement India. Heidelberg Cement India is the subsidiary of HeidelbergCement Group, Germany. It entered India in 2006 with the acquisition of erstwhile Mysore Cement, Cochin Cement and a JV with Indorama Cement. The company has plants at Damoh (MP), Jhansi (UP), and Ammasandra (Karnataka). If this acquisition happens, UltraTech may get Zuari Cements as well, which is a part of the Heidelberg Group. In such an eventuality, the Sitapuram plant of Zuari will also come under UltraTech. The Sitapuram plant was once with The India Cements (ICL). The India Cements got the Sitapuram plant as a bonus when it acquired Raasi Cement many years ago. Subsequently, India Cements sold the Sitapuram plant to Zuari to raise funds. The Parli grinding unit of India Cements, it may be recalled, was acquired by UltraTech. Since UltraTech has taken over India Cements, the Parli grinding unit has technically returned to its original place (since India Cements has now become a subsidiary of UltraTech). Well, the world is small after all. And, the world is indeed round!
An estimated 30% of the IAS administered Indian bureaucracy actively considers the VRS option. According to well-placed sources, “Last three years registered a spurt in the number of pending applications to exercise the VRS option, most officers still having over five years of service left. The handsome pension amount appears lucrative to many, including those put on notice by the Union government (and respective state governments like Maharashtra) for low productivity, efficiency and delinquent public service.” Majority of the pending applications seek the cushy handshake option, while those who fell foul of GOI evaluation parameters were told to consider exit plans sooner than resignation options later. Prime Minister Narendra Modi’s 1.0 and 2.0 tenures (between 2014 and 2024) had witnessed not only weeding out of senior officials through shortening of tenures under government service but also witnessed the lateral entry of professionals and industry domain specialists into government service. Similarly, several officials continue to perform government service notwithstanding their respective retirement from service due to their diligent and outstanding performance till retirement to include Pravin Pardeshi (CEO of MITRA). Others like former Chief Secretary of Maharashtra Dr Nitin Kareer are also expected to be tapped for active post-retirement service to the nation, sources reveal. As pen-pushing, non-productive Babus opt for early retirement the Maharashtra IAS fraternity anticipates similar cleansing of Maharashtra’s state secretariat that may be on the cards once again.
After all the hype over the low-cost DeepSeek artificial intelligence from China that seemed to be threatening the earlier model, doubts have begun to surface, at least in India, about its ability to continue posing a challenge to ChatGPT in the long term. The new app, which became the most-downloaded free app on the iOS App Store in the U.S. a fortnight after its launch on 10 January 2025, resulted in a steep fall in the share price of the more established Nvidia. While various users and reviewers have hailed it as a harbinger of the “global AI space race”, experts here are raising the old question of the longevity and reliability of anything made in China, especially when it is priced at a fraction of others in the same space. Says one leading infotech player, expressing the opinion of many in the field: “Like any data from China, nobody knows the real cost — it may be a whole lot higher than those incurred by Open AI.” Drawing a parallel with renewable energy, this expert points to a record 11 Gw of wind turbines commissioned years ago with turbines in almost all remote areas but no connection to the grid. “Renowned global consultants based in China whom I have met, always take any data from the Chinese government or otherwise from China with a pound of salt,” he adds. “It is perhaps disruptive news to pull the U.S. down. Let’s wait and see.” The Chinese company, established in Hangzhou, Zhejiang in 2023, is owned and funded by Chinese hedge fund High-Flyer, which develops open-source large language models (LLMs).
In recent times, Bollywood has seen a noticeable shift, with many newcomers struggling to leave a lasting impression on audiences. This decline can be traced back to a variety of factors, including the selection of projects that fail to resonate with viewers. Gone are the days when iconic films like Betaab, which introduced Sunny Deol or Rocky which launched Sanjay Dutt, captivated audiences and launched the careers of these stars. So too Jackie Shroff with Hero. In contrast, today’s newcomers like Suraj Pancholi, Siddhant Kapoor and Sasha Agha find themselves lost in films that do not provide them with the platform to showcase their talents effectively. The recent film Azaad featuring Aaman Devgan and Rasha Thadani serves as a case in point. Aaman Devgn, nephew of Ajay Devgn has struggled to make a significant impact, while Raveena Tandon’s daughter Rasha Thadani managed to capture some attention with her performance. Many of the films do not offer the newcomers a fair opportunity to shine; often focusing more on star power than on storytelling. For instance, in Azaad, the narrative centres around the titular horse rather than the lead pair, which diminishes the impact of the human characters. This misalignment can lead to a lack of engagement from the audience, making it difficult for the actors to connect with viewers. Aaman’s performance, despite being camera-friendly, lacks the emotional depth and histrionics that are often necessary to truly engage the audience. In contrast, Rasha stands out with her strong screen presence and impressive dance moves, showcasing a talent that could potentially elevate her career. Ultimately, even when a film does not resonate with audiences, a standout performance can create opportunities for newcomers to prove themselves.
The England captain Jos Buttler did not mince words on the matter of fast bowler Harshit Rana replacing Shivam Dube as the like-for-like “concussion substitute” in the fourth Twenty20 international in Pune. The scoreboard will show left-hander Dube having scored 53 off 34 balls with 7x 4s and 2x6s – a fine performance that went a long way in India posting a stiff 181 in 20 overs after being rocked by Saqib Mahmood’s three-wicket burst in his first over. It was Dube’s first international match in eight months. Rana, who replaced Dube after India chose to use the “Concussion substitute” rule at the innings break, ended up with flattering figures of 3 for 33, sending down his full quota of four overs. Rana took the wickets of Liam Livingstone, Jacob Bethell and Jamie Overton – all capable of giving the ball a solid whack. A pertinent question that cropped up was whether “Rana was a like-for-like’’ replacement for Dube, particularly as a fast bowler. In his previous 33 matches, Dube had sent down 45.3 overs and taken 11 wickets with a 3 for 30 as his best against Bangladesh in Nagpur in 2019. He did not bowl in 11 matches and went wicket-less in 15. Buttler disagreed with “Rana coming in for Dube” and wondered if Dube’s bowling speed had shot up by 25 miles per hour or if Rana’s batting had improved. On the face of it, Rana was a far from like-for-like replacement for Dube. India’s bowling coach, Morne Morkel, explained that the team forwarded Rana’s name and the match referee, Javagal Srinath approved it. The unsavoury event will compel the ICC to mull over the “Concussion substitute” rule.
Armed with a landslide majority in Maharashtra, the BJP, it is learnt, is now strongly pushing its coalition partners up against the wall. Not only has it launched a strong attack against Ajit Pawar’ party deputy leader Dhananjay Munde but it is keeping Eknath Shinde on the edge too. While the knives have been sharpened against controversial minister Dhananjay Munde demanding his resignation for the alleged involvement of his aide in the murder of Beed sarpanch Santosh Deshmukh. Munde and his party have been resisting and fighting it against all odds. While Ajit Pawar may have strongly backed Munde for now, he realises that the BJP may not stop at him and could launch fresh salvo against his other deputies. Hence, Pawar has directed his men to maintain a clean slate and even demanded that freshers be vetted before giving entry in his party. His contemporary, Eknath Shinde too is not having it easy with BJP ministers like Ganesh Naik eyeing his Thane stronghold and launching a worker engagement campaign clearly with an eye on the forthcoming local body polls. While Shinde chose to brush aside concerns, his workers have threatened to do a quid pro quo by launching similar exercises in BJP’s constituencies. Shinde did not attend the cabinet meeting last week, while Munde is believed to have left mid-way. The BJP strategy seems to be to keep the coalition partners constantly on the edge.
The year 1952 saw the release of a cult movie and a classic coming together of two names that shaped Dravidian cinema indelibly. A talented writer from Thirukkuvalai …the indomitable M Karunanidhi (DMK founder) and a firebrand actor who set the template for Tamil cinema…Sivaji Ganesan. These two cinema debutants made Parasakthi, an evergreen movie still remembered by connoisseurs of this powerful medium. Suddenly, Parasakthi is in the news. Two Kollywood producers are claiming the title Parasakthi. Vijay Antony (actor-producer-director-music director) claims that his 25th movie under production, Sakti Thirumagan has been already registered as Parasakthi for its Telugu version in July 2024. His posters were splashed on X. Imagine the shock that Town Pictures and avant garde director Sudha Kongara got on hearing that their Sivakarthikeyan’s 25th film Parasakthi has an ostensible me too. This was no filmi coincidence. A high decibel legal battle is being averted by Akash Bhaskaran, emissary of Kongara who met Antony to resolve the issue. AVM Pictures also endorsed that the title was given to Kongara’s team and all concerned were just heaving a sigh of relief. Then for Kongara trouble came from an entirely unexpected quarter. The legal heirs of Perumal Mudaliar, National Pictures, original Parasakthi producers decided to digitalise the 1952 hit and re-release it. This claims that the Krishnan Panju directed original has allotted only distribution rights to AVN for a few areas, that no other house could use the title. Avowedly, the Sivaji craze and the Kalaignar charisma guarantee big crowds.
After receiving drubbing in the recently held five assembly elections, the dissenting group, G-23 within the Congress party, has once again become active. Its member, the Rajya Sabha MP Kapil Sibal fired the first salvo; so did others targeting the Gandhi family — Sonia, Rahul, Priyanka — and their man Friday, KC Venugopal, Congress General Secretary (Organization). The G23 group’s main contention is to have an elected president instead of a nominated one. Seeing the built-up and media coverage, the Congress Working Committee held a Zoom meeting on May 10 with Rajasthan Chief Minister Ashok Gehlot parroting, “How can we hold elections during Covid?” Interestingly, Ghulam Nabi Azad supported Gehlot. So, for now the problem has been laid to rest. Sonia Gandhi will continue as CWC President. According to an insider, they were sure about the outcome of CWC meeting. Now, they will hold secret parleys to mount pressure for an elected president. Among them there is a consensus to project the candidature of Shashi Tharoor for President’s post. Tharoor has a strong CV. The insider is at pain to point out that they are not against the Gandhis per se but want to protect the legacy of Congress so that they can bounce back under new leadership. The question is will the Gandhis listen?
There is a silver lining to be sighted even in poll defeat. Cinema fans are thrilled that two big stars of the silver screen have been denied a place in Tamil Nadu’s star-studded politics. While Rajinikanth left even before a single vote was cast, the thespian Kamal Haasan faces the same fate as Sivaji Ganesan in failing badly at the polls. Both matinee stars can now concentrate their energies on acting in the autumn of their film careers. Kamal Haasan’s party, formed in 2018, is facing an existential crisis after being wiped out electorally — 2.5% vote share and 0 seats — in the 2021 Tamil Nadu Assembly polls. Kamal, at a loose end after the poll crash, confided to friends that he is free to pursue all his film projects while he intends to keep one eye on his political presence with statements on issues. Rajini, advised by the Marans to resist pressure from Delhi to take on a political avatar, will be acting in more Sun Films ventures after Annatthe. Kamal has Project 232, Indian 2 and Thalaivan Irukkindran to finish as well think of unfinished projects like Madhuranagayam which caused such a stir that even the British Queen visited the set. The one certainty to emerge from 2021 TN polls is that the cinema stars are totally free to act full time.
Sacred Games apart, the actor who, arguably set the OTT platform on fire is Pratik Gandhi with his 10-part web series Scam 1992: The Harshad Mehta Story. Its signature tune went viral. So much so that Abhishek Bachchan’s movie The Big Bull evoked very poor response. Other actors making waves in the OTT world are: Jaideep Ahlawat, Abhishek Banerjee, Divyendu Sharma, Shobhita Dhulipala, Arjun Mathur and Amit Sial. As for film stars’ OTT entry, Abhishek, Saif Ali Khan, Amit Sadh, Nawazuddin Siddiqui and Manoj Bajpayee, among others, could not attain the success of Pratik Gandhi or Jaideep Alhawat (Paatal Lok). During the first lockdown, the big screen stars and filmmakers resisted OTT release. Looking at the performance of films like Laxxmi, Coolie and Gulabo Sitabo, the OTT was labelled a dumping ground for films that would have failed at the box office. But, realizing that OTT is here to stay, the film makers are now sending Press Releases that mentions TRP ratings besides box office figures. Effectively, this TRP will measure Akshay Kumar or Pratik Gandhi by the same yardstick – pointing to a new litmus test for the concept of Superstars. OTT is a medium dominated by actors and not superstars. With OTT gaining currency even big ticket stars like Hrithik Roshan and Shahid Kapoor are getting ready to make digital debut. Salman Khan is also releasing his movie Radhe on OTT platform. OTT is the new way of life.
While talking to the media, the 54-year-old Rajiv Bajaj, managing director of Bajaj Auto, never minces words nor ducks issues. He, like his father Rahul Bajaj, calls a spade a spade. He has been consistently opposing lockdown from Day One. So when Maharashtra Chief Minister Uddhav Thackeray imposed second lockdown on April 14, Bajaj was his usual self, critical. “Why everybody keeps looking at BSE and NSE but not MSMEs,” he asks, explaining that a company like Bajaj Auto can take care of its people but the small businesses will be hit even more harder this time he told news channel India Today. Bajaj Auto is a cash-rich company with over Rs 20,000 crore in reserves. Even if the company makes nothing, sells nothing then the standstill cost – salaries & wages — for the company works out to Rs 750 crore per annum. With Rs 20,000 crore reserves and non-operating income, he can take care of his company’s employees even if the company, hypothetically, is shut for the next 30 years. How many CEOs in the country can make that kind of bold statement? Well, it takes a Hamara Bajaj to talk for Hum Sab.
It was undoubtedly one of the most dignified and significant swearing in ceremonies of any Government in Tamil Nadu. But amidst the solemn dignity of a historical event, it was Durga Stalin, the Chief Minister MK Stalin’s better half, who quietly cornered the focus. As her husband took the oath, she shed tears, wiped away quickly from her masked face. And why not? He had waited in the wings for 10 years. Durga was married in 1975 into this politically strong milieu, lived in a bustling joint family in that iconic Gopalapuram house, as the daughter-in-law of Kalaignar and his wife, Dayalu Ammal. Only when Stalin moved into the Chennai mayor’s chair, could Durga could set up her own home, run her nuclear family to bring up her daughter Senthamarai and son, Udhayanidhi. She recollects without a trace of self-consciousness that they were like any other household. Stalin helped the kids with their homework, getting them ready for school. Durga would fret and lose her cool if the kids grades suffered. Stalin was and still is Mr Cool, the Cucumber. They loved watching every Tamil movie released, opting for the late-night show. What is most striking is her unfailing faith in religion, in contrast to the public stance of a self-styled atheist family. She has visited many temples and performed several religious rituals for her husband’s success. Religion and faith have been her mainstay.
BJP has stepped one step backward and opted for a former Congressman turned the party’s poster boy, Himanta Biswa Sarma, for the Chief Minister’s post in Assam, over giving second term to Sarbananda Sonowal. BJP’s ideological parent, the Rashtriya Swayamsevak Sangh (RSS), was clearly against Sarma’s anointment but BJP had no choice in a serious bid to avoid a rebellion from Sarma who enjoys clout among the newly elected legislators. Due to strong claims made by Sarma on CM’s post, BJP did not project Sonowal or him or any other leader as party’s CM candidate in the run up to the assembly elections. Instead, BJP took cautious decision to reach out to the Assam people on the development and welfare plank while deftly handling the CAA and NCR issues and hitting out at the Congress promoted MahaJyot alliance, led by leaders like AIUDF chief Badruddin Ajmal, seen by many as the allies of the illegal immigrants. Sarma is widely lauded for his effective management of Covid-19 as the State’s Health Minister; as well as for his intuitive leadership that has helped the BJP win assembly elections in 2016 and 2021. According to some observers, he will have to skilfully handle the CAA and NCR matters even though the Congress led front failed to mobilize the voters on this tricky issue. On the other hand, Sonowal, who gracefully signed off as Assam Chief Minister, having completed the full five-year term since 2016, has declined a Union cabinet post. He had earlier served as the Union Minister of Sports & Youth Affairs (2014-16) – and is now seeking to stay back in Assam.
BJP, after its failure to unseat the Trinamool Congress Supremo Mamata Banerjee in the high-octane West Bengal elections, decided to do course correction. Reward and recognize people even if they had joined BJP recently. There was intense lobbying within BJP and RSS for electing the Leader Of Opposition. But finally, Modi-Shah duo decided in favour of the giant killer Suvendu Adhikari who had defeated Mamata Banerjee in Nandigram as promised. Adhikari’s presence inside the Assembly as Leader of Opposition is bound to give heebie-jeebies to TMC leaders, especially Didi. He will be a constant reminder of her defeat. Maybe that seems to be BJP’s strategy. Three other names doing the rounds were that of the party’s state president Dilip Ghosh, Mukul Roy and Ashok Lahiri. RSS had made a strong case for the economist Lahiri. According to RSS insiders, even though BJP’s number has grown from 3 to 77 but winning the election and forming the government after five years largely depends on the kind of role the Leader of Opposition plays. RSS therefore hinted that aggressive posturing won’t do party any good. They should succeed in reaching out to all sections by effectively selling an alternate development agenda by questioning TMC. RSS, it is learnt, does not want BJP to repeat its mistake of targeting Didi personally.
Mithali Raj has been a champion batter in ODI cricket and the face of Indian women’s cricket for over two decades. Well into her 39th year, the diminutive right-hander has been in ODI cricket for 21-plus years, having made her debut on June 26, 1999 and making it memorable with an unbeaten 114 against Ireland at Milton Keynes. Currently she is at top of the heap with a world record 7,098 runs in 214 matches. While the doughty batter’s ODI record will be difficult to go down, Mithali, who has played 10 Tests from 2002 to 2014 and scored 663 runs at 51, would find it tough to surpass Sandhya Agarwal’s high aggregate of 1,110 runs in 13 Tests at 50.45, which is an Indian women’s record. India is scheduled to play a one-off Test against England in the harbour town of Bristol from June 16 and it would be beyond Mithali’s capacity to cover the 447 run gap. With a majority of the ICC full members focussed on white-ball cricket to popularise the game, the multi-day Test cricket is seldom featured except for the one-off Ashes Test between the women teams of England and Australia. The Indian women have played 36 Tests, won five, lost 6 and drew 25. Three of the five wins came in the last three — two against England at Taunton in 2006 and at Wormsley in 2014, and against South Africa at Mysore, also in 2014. Mithali carved out a 214 at Taunton in her first Test appearance in England and has scored 402 runs in four Test matches there. She is 38 runs short of Shubhangi Kulkarni’s 700. “Sandhya was a solid batter whereas Mithali is a solid and stylish batter,” said Shubhangi.
In Pakistan it is said history begins at midnight 14 August 1947. Vinay Sitapati’s book Jugalbandi: The BJP Before Modi suggests a similar trajectory for the ruling party’s amnesia today for anything that came before; however a long time ago In a polity far away there was Atal Bihari Vajpayee and LK Advani, a world away from today’s ruling jugalbandi. The word itself suggests an equal music but it is rarely so. From distinctly diverse backgrounds: Advani fluent in English, Vajpayee a poet in his native tongue. Organiser and Orator. Unique skill sets that created their own niches in the party. The book dutifully chronicles their early encounters with each other as RSS workers and Advani’s unwitting part in derailing Atalji’s bete noire Balraj Madhok. Vajpayee the first time MP and Advani his dutiful backroom boy to how they matured into a champion duo with one leading and the other happy in a subservient part by turns. Alas while the friendship endures Advani is not a part of Vajpayee’s Camelot which slowly takes shape after his move to Delhi and his reconnecting with Rajkumari Kaul his college sweetheart. The lady’s influence cannot be discounted; She provides him with conversation, confidence and a convivial environment for his meetings and confabulations. Advani is conspicuously absent from these now dominated by Brajesh Mishra and Ranjan Bhattacharya, the Kaul’s son in law and husband of Vajpayee’s pet adopted daughter. Advani’s sunset years have been less painless, his standing in the party he nurtured itself in doubt. In the end the epitaph from Amit Shah was “They were afraid to fly the flag of Hindutva fully”.
TRENDS & VIEWS
Editor’s Note: Short Post Noticed By People Who Matter
Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.