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How OTT Superstars Are Changing The Rules Of The Game

Sacred Games apart, the actor who, arguably set the OTT platform on fire is Pratik Gandhi with his 10-part web series Scam 1992: The Harshad Mehta Story. Its signature tune went viral. So much so that Abhishek Bachchan’s movie The Big Bull evoked very poor response. Other actors making waves in the OTT world are: Jaideep Ahlawat, Abhishek Banerjee, Divyendu Sharma, Shobhita Dhulipala, Arjun Mathur and Amit Sial. As for film stars’ OTT entry, Abhishek, Saif Ali Khan, Amit Sadh, Nawazuddin Siddiqui and Manoj Bajpayee, among others, could not attain the success of Pratik Gandhi or Jaideep Alhawat (Paatal Lok). During the first lockdown, the big screen stars and filmmakers resisted OTT release. Looking at the performance of films like Laxxmi, Coolie and Gulabo Sitabo, the OTT was labelled a dumping ground for films that would have failed at the box office. But, realizing that OTT is here to stay, the film makers are now sending Press Releases that mentions TRP ratings besides box office figures. Effectively, this TRP will measure Akshay Kumar or Pratik Gandhi by the same yardstick – pointing to a new litmus test for the concept of Superstars. OTT is a medium dominated by actors and not superstars. With OTT gaining currency even big ticket stars like Hrithik Roshan and Shahid Kapoor are getting ready to make digital debut. Salman Khan is also releasing his movie Radhe on OTT platform. OTT is the new way of life.