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kollywood
Is The Oft Admired Kollywood Formula Failing?
Suddenly Kollywood is facing an existential crisis after its 2024 stocktaking. A Telugu sequel, Pushpa 2 hauled in Rs 1500 crore in just a few weeks. But Kollywood is shell shocked and stunned by the math –it trotted up Rs 1,000 crore loss in 2024. Where did it go wrong? Of 241 films released, 223 were either flops or performed badly. Even as Malayalam films faced Rs 700 crore loss, Kollywood could reap only Rs 2,000 crore. Of its repertoire, 18 films satisfied big outlays and stars … Amaran, GOAT, Meiyazhagan, Aranmanai 4 and a few more. 186 small and medium budgets like Demonte Colony 2, Romeo, Andhagan, Vaazha, Lubber Pandu and Pechi did good business on modest outlays. Tamil Film Producers Council Secretary, K Rajan said “Of the 241 films released in 2024, only 7% have brought cheer to the producers and all other stakeholders. We need quality films backed by strong scripts and stories”.  Looks like the much celebrated Kollywood factory seems to be facing a creativity hiatus. Can’t blame fickle audiences and non performing cast who earn astronomical remuneration. Actually, there are many conflicting pulls…OTT, attention deficit, lack of time to watch a film unravel for 2-plus hours, and myriad other digital distractions. Time to change according to the ecosystem. Nayakan, Thalapathi, Thillana Mohanambal, Sankarabharanam, Thevar Magan and past film hits underscore the creativity of Kollywood to give gripping films. Will Kollywood reinvent itself?  
thufg life
‘Thug Life’ Birthday For Ulaga Nayagan Who Turns 69
Kamal Haasan has turned a legend in his lifetime, conquering artistic heights that only a few Indian actors have scaled. The Ulaga Nayagan (universal hero) sobriquet in his case is not just a cinematic encomium but a justified title.  A skilled Bharat Natyam artist, screenplay and story writer, singer, director and actor, his every film only adds to his aura. Veteran actor Sivakumar says, “I consider only two actors as unparalleled – the late Shivaji Ganesan, and Kamal.” Kamal turned 69 on November 7. Imagine the delight of his fans when his upcoming movie with Mani Ratnam was introduced with a riveting title video Thug Life. Thirty five years after the worldwide acclaim of Ratnam and Kamal’s classic Nayakan, Thug Life will soon play in cinemas enhanced by its team of super talented artists –AR Rahman, Dulquer Salman, Trisha and Jayam Ravi.  The cherry on the cake was the voice over of Kamal, “I am Ranganayakan Saktivel Nayakkar from Kayalpattinam“, enough to send diehard Kamal fans into ecstasy. Thug Life is bankrolled by his own production house and Udhayanidhi Stalin’s Red Giant Movies. This conveys a significant message; business is business and political postures are on a different track, expedient and expected. Kamal has annoyed the DMK by insisting that his party Makkal Needhi Maiyyam be given three seats — Coimbatore, Madurai and South Chennai.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.