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Why Language Remakes In Hindi Flops Today
One remembers Rishabh Shetty reacting to a question, if Kantara should be remade in Hindi. “Why should it be made in Hindi when I have already made it,” came the pat reply.  Today, the success record of remakes in Hindi is only going down. Sarfira, Selfiee and Shehzada have flopped miserably. Why does Bollywood opt for remakes when there is so much original content waiting to be made? Once upon a time dubbing was not entertained with the theatre flocking audiences. Then, audiences accepted remakes and it became a hit. For example, Vinod Khanna-Shatrughan Sinha starrer Mera Apne was a remake of Bengali hit Apanjan. Rajesh Khanna-Hema Malini starrer Prem Nagar was a remake of Telugu movie Prema Nagar. Cut to the digital era, all movies are dubbed globally…and audiences have no reservations watching Bhojpuri or Telugu or Korean movies. According to Trade Analyst Girish Wankhede, there are four reasons why remakes of regional films do not work today. First, the OTT platform comprises the original content which is pushed on in all languages and its reach is mind-boggling. There is no novelty left when remakes are made. Tamil film Soorarai Pottru starring Suriya was a big hit and popular on OTT platforms too. When Bollywood made Sarfira’ majority of people had already watched it on OTT. Second, dubbed versions of South Indian blockbusters are shown on TV whose reach is astronomical. Audiences in the North are aware of the popularity of Jr NTR, Suriya, Prithviraj, Vikram and others. Third, no marketing of remakes. Fourth, sometimes the essence is lost in remakes. Marathi hit Sairat was remade in Hindi but the Hindi movie Dhadak dropped certain crucial parts as a result it flopped.

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Editor’s Note: Short Post Noticed By People Who Matter

Four years have zipped by and we are crossing another milestone on 31st January 2025 – it’s our 4th Anniversary. It feels good.
Looking back at the 1460 days, I must say Short Post has made its mark with people who matter via 4000 stories published in the areas of politics, business, entertainment and sports. All made possible by the unflinching commitment and dedication of our senior editors, most of whom have been part of this journey from Day One.
Small pack, big impact is in essence the story of Short Post which was launched at the height of the Covid-19 pandemic in 2021. It shows our conviction. In all humility, I can say, we have created a new niche in the news segment space like Hindustan Unilever which created a new segment, when it launched CloseUp Gel.
Yes, we have created a brand (in a limited sense), created demand (readers) and created supply (senior journalists). But we are facing teething problems like all start-ups. What makes us happy and confident is the recognition of our efforts. For instance, we have an arrangement with the OPEN Magazine, part of the $4.5 billion Kolkata-based Sanjiv Goenka-RPG Group. This arrangement sees around 10 Short Post stories posted on OPEN Magazine website every week. This arrangement is testimony that our content has been well received! Also, I may add that the Maharashtra government has recognised Short Post and has allowed our senior editor to cover the Assembly sessions. Ditto: Odisha.
Our goal is to ensure that Short Post becomes a habit. I would like people to keep checking their smartphones to know the latest Authentic Gossip. As regards AI and the fear of it disrupting all businesses including media. On that, personally, I have no such fear as I am confident AI cannot smell news particularly Authentic Gossip. That’s the place we are well entrenched.